108 - From Static Listings to Storytelling: The Future of Compelling Advertising - Podcast Palooza Edition
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ joined forces with SVP of Growth and Marketing at Kurie, Kristi Fickert https://www.linkedin.com/in/kristifickert/ to share strategies about innovative streaming TV advertising for multifamily, emphasizing how to capture and hold renter attention in a crowded digital landscape.
In this Podcast Palooza episode:
- The shift from attention to attention retention in marketing strategies
- How creative fatigue impacts ad effectiveness and ways to combat it
- The transformative role of storytelling in renter engagement
- Why short-form…
The skinny
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