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Backward Brilliance: A Framework for Bigger Ideas and Better Results with Will Hammond
In this episode, Mike “C-Roc” sits down with Will Hammond, a creative strategist and business leader who has spent his career turning powerful ideas into growth, transformation, and equity-building opportunities for major brands around the world.
Will shares his journey from struggling to generate ideas early in his advertising career to developing a repeatable framework for creative thinking and business problem-solving. He explains why the best ideas don’t come from staring harder at a problem, but from asking better questions, staying curious, and working backward from a bold vision…
The skinny
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