Latest / Flow State Business / You don't need ads to sell (I haven't in months) - my organic strategy

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You don't need ads to sell (I haven't in months) - my organic strategy · Flow State Business

• 0:00
  Okay, I wanna start today with a huge thank you to you guys.
• 0:03
  I really, really mean this one in the most sincere way.
• 0:06
  Last week, I posted the episode about my Meta account getting restricted, so Instagram and Facebook.
• 0:13
  And if you haven't listened to that yet, go and have a listen after this.
• 0:17
  It was very scary.
• 0:18
  It was a massive reality check.
• 0:20
  More so than anything, what that threw up for me was a lot of things to do around my subconscious beliefs, and it hit on a very raw nerve, and specifically the nerve around being called out as a money-laundering fraud.
• 0:34
  And, you know, at the end of the day, it was a mistake by Meta, but it just does some stuff to you.
• 0:39
  So I just wanna say thank you so much.
• 0:42
  Like, the response was actually not what I expected.
• 0:44
  I thought more of you would be asking questions about the restriction.
• 0:47
  But so many of you came straight to my DMs.
• 0:50
  Um, even my beautiful assistant was like, "Oh my gosh, that was, like, such a personal share." A lot of my clients sent me Voxers about it, which is typically, you know, just like a client highway of questions, not so much like,"Hey, I was reflecting on what you said on the podcast." So that was just so beautiful.
• 1:07
  And some of you came in to confirm what was going on, you know, i- in that moment for me, and I just really wanna say thank you.
• 1:14
  Like so many of you, I've said before, are incredible seers and healers, and you can see through the words that I'm saying, and you're translating messages for me, and you're giving me such incredible feedback.
• 1:25
  And, you know, it really is so validating that many of you just mention, like, I am not a fraud, that I come across as one of the most authentic people on the internet.
• 1:35
  And thank you, guys.
• 1:36
  Even just saying that back sounds kind of a bit weird, you know, affirming that.
• 1:40
  But I just do… I am receiving it, and I just wanna really, really say I do appreciate that, and I bring that on fully.
• 1:47
  So thank you so much.
• 1:48
  It's just a soul-level confirmation.
• 1:51
  This week's been incredible.
• 1:53
  The last three days, I have been in Canberra, the capital city of Australia.
• 1:59
  Fun fact, if you guys did not know that.
• 2:01
  A lot of people think it's Sydney, but we have a very small capital city.
• 2:04
  It is beautiful.
• 2:06
  Like, beautiful.
• 2:07
  It is everything that you'd want a capital to be, uh, in my opinion.
• 2:13
  Great food, great entertainment.
• 2:15
  Obviously, there is, you know, huge, like, political part to it, but it's just stunning.
• 2:20
  The buildings are gorgeous.
• 2:21
  The CBD is just, oh my gosh, so modern and so clean.
• 2:25
  So I feel so refreshed.
• 2:27
  I had an absolutely fabulous time.
• 2:29
  I was down there doing a couple of things.
• 2:31
  So one, having a VIP day with my private client, Jacinta, in her hometown, so that was so awesome and It was in many ways, Jacinta, was just lovely.
• 2:43
  Like, she hosted me.
• 2:44
  It felt like she was driving me around.
• 2:46
  She's like, "I don't care, I just got a new car." So we're driving to wineries and had the best chats in the car, and just so many wonderful things.
• 2:53
  And then obviously, you know, working in between all of that.
• 2:57
  That was lovely.
• 2:58
  And then I also got to see Grace, another mastermind client of mine.
• 3:02
  We had a coffee just downstairs from where I was gonna collaborate with Hub, and we just had the best chats for just over an hour, and it felt like five minutes, and that was just so wonderful to actually hug in person.
• 3:14
  Oh, I've said this before, but there is nothing like being able to visit clients in real time, in person, to feel so connected to, you know, your soul work.
• 3:22
  I highly recommend you guys doing that.
• 3:25
  And of course, I went there to film with my brand partnership, Hub.
• 3:29
  They have been just the best brand that I could have possibly dreamt of working with.
• 3:34
  And yeah, I got to go to the city and visit the offices there, and I'm filming just some content for them and stuff, but I met the whole team.
• 3:41
  It was just fantastic to just also have a collaboration like this that's so fitting for me, because I'm traveling, but I get offices to work from, and I'm doing the work, and I'm doing creative stuff.
• 3:53
  And yeah, I just feel incredibly blessed, so lucky to be in this position.
• 3:57
  And oh, anyway, it's just really got me thinking, especially because I love to do a lot of deep thinking on flights.
• 4:04
  It's about an hour and a half, maybe less, from Canberra to Gold Coast and vice versa.
• 4:10
  So you know, no internet.
• 4:11
  I just really wanted to plug in and just write down some ideas.
• 4:15
  And yeah, I, I think where I've landed in this beautiful trip to Canberra and back- Is A, I feel so immensely and deeply thankful for the business that I have, but also just reflecting on a lot of themes and a lot of questions I've been getting in this last week about organic marketing, organic traffic, and how I'm selling and receiving invitations like Hub Australia and brand partnerships and opportunities and open doors through only organic.
• 4:44
  So I think this is a great topic to discuss because it's something that is themed in my world at the moment.
• 4:50
  So if you're a content creator also alongside being an incredible mentor and coach, I would suggest that you're always listening into what the questions are in your community right under your nose.
• 5:02
  And I cannot tell you how many questions I've had around, do I run ads?
• 5:06
  Do I still boost?
• 5:07
  How am I still making sales?
• 5:09
  What am I doing organically?
• 5:11
  You know, things like that, especially since last week I said that I haven't, you know, run ads for a little while.
• 5:16
  So let's discuss.
• 5:17
  This seems like a really nice segue into this topic from last week's episode.
• 5:21
  And I also know exactly how many of you are in this very weird, heavy, discouraged place with social media right now, and maybe it's been happening for a while.
• 5:31
  Uh, and if I really let myself be in that space, I could be, and that's not the main conversation I wanna have today, but I just wanna help you reframe some things.
• 5:40
  So a lot of you will know that I've been running this business model with low-ticket entry points and doorways and low-ticket offers for almost two years.
• 5:50
  We're now on the other side of 18 months, headed towards two years.
• 5:54
  December will be two years.
• 5:56
  I can't believe that.
• 5:57
  That's actually just so wild to say that because it feels really mature saying two years.
• 6:03
  Anyhow, this week I… whilst I was waiting at the airport, I opened up my Instagram insights.
• 6:09
  Now, if you know me, I really don't look at Instagram insights as a major data point, but I just wanted to see where things were at.
• 6:16
  I knew that things had been sort of plateaued from a follower standpoint, plateau- definitely plateaued, if not dipped from an engagement standpoint with likes and comments.
• 6:27
  But I just wanted to pull the last 90 days and, you know, like my first reaction was that I didn't really like what I saw.
• 6:35
  So just to be completely transparent, I've also got this on my Instagram.
• 6:40
  I've got screenshots of the data.
• 6:41
  If you wanna go to my Instagram, which is @_rubylee_, go and find one of my latest carousels and you'll see it there.
• 6:47
  So my net followers was-42, so basically down 42 people across 90 days.
• 6:56
  So definitely like I knew my account was stagnant, but there you go.
• 7:00
  The confirmation was that followers have actually gone backwards.
• 7:04
  I mean, it's not like falling off a cliff or anything like that, just I would still consider that quite flat.
• 7:08
  Like it would take 1,000 followers for me.
• 7:11
  But you know, sitting there looking at it, I'm like, "Oh, this is really interesting what it's bringing up." In March, there was also a really big bot cleanout.
• 7:20
  I don't know if you guys were affected by that also, but I had a lot of bots because I ran a lot of ads.
• 7:24
  So I think with ads comes a lot of fake accounts, unfortunately.
• 7:28
  And that's cool, like obviously we don't wanna have fake accounts infiltrating the number that we have, and that serves absolutely no one.
• 7:35
  But from an ego perspective, it looks fucking good, you know?
• 7:38
  So I'm like, "Damn it." It's gone down quite a bit.
• 7:41
  So ever since then, my count hasn't really gone past… You know, it was sitting at like 21.2K.
• 7:47
  I'm now at 21, so it's not even that great.
• 7:49
  But anyway, you, you get what I mean.
• 7:51
  But I just wanna be really clear about the three seconds after I saw the minus 42 followers because this is what I was saying earlier, like if your mindset isn't strong around social media, if you are not actively watching your own thoughts, that number will crush you, and it will send you straight into a negative spiral.
• 8:16
  And I'm saying this because, A, a lot of my clients have gone through this, but I've also experienced this, and I just want you to know that a lot of people feel that way.
• 8:24
  And I think the story goes a little bit like this.
• 8:27
  "I'm becoming irrelevant.
• 8:29
  People are leaving.
• 8:31
  What's even the point of continuing?
• 8:33
  Social media is so hard.
• 8:35
  Nobody's watching.
• 8:37
  I've lost my edge.
• 8:39
  I'm not cool anymore.
• 8:40
  I don't know how to speak to the next generation of people.
• 8:44
  Like everyone else is growing and I'm shrinking, and it's over." 42 people for me, minus 42 people across 90 days, um, that could've really spiraled me but it didn't.
• 8:57
  Maybe for three seconds and then I was like, "Wait, there's a good story. There's good news in this," because the way I see it is that's less than one person every two days deciding that my content isn't for them right now, and I've lost more than that off an email list in one email and not even bothered, not blinked.
• 9:18
  Like, "Okay, cool." And still for a moment- It sat in my chest quite heavy.
• 9:24
  Uh, so I caught it, and I do my thing.
• 9:26
  You know, I close my eyes, I take three deep breaths, and my amazing client, Justine, has taught me, like, butterfly taps, if you know, you know, that just kind of calms down your nervous system a lot and just gives you like a minute to recoup and be back in the body and out of the spiraling mind.
• 9:43
  And then I went and looked at the other numbers that actually make a difference in my business.
• 9:51
  So that's, that's what I wanna talk about today.
• 9:53
  I wanna talk about… You know, a lot of people will look at those three, the big three, and tell themselves something bad about their business.
• 10:00
  So the big three is, like, number of followers, number of likes, number of comments.
• 10:06
  If you are in daily sales, they are not our big three, not even close.
• 10:11
  So I wanna talk to you about what the big three are.
• 10:13
  And I'm gonna just go through a little bit of data because I think it's important as part of this episode.
• 10:19
  And again, if you wanna actually see the written numbers, go to my Instagram.
• 10:23
  There's a whole carousel on it.
• 10:24
  But I'm just gonna read you the numbers because I… Sorry, I'm just grabbing my phone.
• 10:30
  I'm hitting Insights.
• 10:32
  So you go to Insights, and then you can select the days, like 30 days, one week, so I'm gonna select 90 days.
• 10:40
  And yeah, I just think you need to hear the whole picture from an account that is by every vanity metric by nature remarkably low right now, but not with the three numbers that I look at.
• 10:54
  Okay, here we go.
• 10:55
  In the last 90 days, organically, I've had 229,638 views.
• 11:04
  69.9% of those viewers have come from people who do not follow me.
• 11:11
  That is fucking amazing.
• 11:13
  76,955 individual human beings saw my body of work in 90 days.
• 11:23
  Holy crap.
• 11:26
  I don't know why this is making me feel a little happy emotional, but oh my God, 4,505 of them went and visited my profile.
• 11:37
  Click to profile link.
• 11:41
  295 of them tapped to my link in bio.
• 11:46
  So in the last 90 days, almost 300 people have tapped link in bio.
• 11:51
  So this is not like comment and I'll send you the link.
• 11:53
  This is people who are just serving themselves, self-serve, to see what I've got going on.
• 11:58
  To me, reading those numbers, you would never be able to make that assessment of seeing someone's account and going, "Oh, they haven't grown their following.
• 12:07
  In fact, they're going backwards." They don't… They get three likes per post.
• 12:10
  They get hardly any comments.
• 12:12
  This is literally what is behind the scenes.
• 12:14
  If, honestly, like I'll show you my receipts.
• 12:17
  Go to Instagram.
• 12:18
  So my follower count, my, and my revenue have absolutely nothing to do with each other.
• 12:24
  And I keep saying this over and over again like a broken record.
• 12:27
  This is probably the first time ever that I'm actually talking about the numbers and the data behind it.
• 12:34
  So this is, this is extremely validating 'cause you can probably hear in my voice that this is the first time I've actually interpreted my data.
• 12:42
  I'm doing it live for you guys.
• 12:44
  Back in the day, I used to be a management accountant, and this is what I did as a job, just interpret the numbers for my stakeholders.
• 12:51
  So 90 days of this data.
• 12:52
  Okay, what else?
• 12:54
  The 69.9% of people who don't follow me, that is awesome because what that's actually telling me is that Instagram is showing my work to new people consistently, that I'm actually breaking through the cold audience barrier.
• 13:10
  So roughly, also roughly seven out of 10 of those views is a stranger.
• 13:16
  So if you wanna look at it that way, 69.9, let's round up to 70%.
• 13:19
  Seven out of 10 views is a complete stranger to me, and them, you know, me to them.
• 13:25
  So the reach is actually not the issue.
• 13:27
  Those strangers are just not, like they're, they're coming in and they're also checking out my other stuff, which is fantastic.
• 13:36
  And I think ultimately, I don't need to say this, but a like is the cheapest action available on the entire platform.
• 13:45
  A follow also I would say is on the cheap side.
• 13:49
  A comment, if it's commenting to getting a link from you, is definitely a buying behavior.
• 13:54
  But the other two, no And yeah, I think we've all at one stage or another, I know we're all at different points with our social media relationship, but I'm just gonna lump us all in there.
• 14:06
  At some point, we've all built our entire identities around collecting likes and follows, when really it means nothing for our company's growth.
• 14:18
  Really doesn't.
• 14:20
  And if you're looking at your data like a CEO rather than someone who's assessing you as an influencer needing a ton of volume, then as a CEO, you're gonna like these numbers a lot better.
• 14:35
  So let's be clear.
• 14:36
  The three numbers that I actually watch, the ones that I've just pulled, and I want you to go and pull yours, like, today, maybe even as you're listening to this, because this is genuinely the thing that's gonna help you shift your relationship with the app, but also shift your relationship around knowing what causes buying behavior and not just influencer numbers.
• 14:56
  So the first one is viewers.
• 14:59
  Not views, not the one that Instagram shows you, like, "Oh, only got 200 views." Viewers.
• 15:04
  So views is a vanity stat.
• 15:06
  Um, and it could be just, like, I don't know, your mom watching your reel 40 times, and that's 40 views.
• 15:13
  Viewers is individuals.
• 15:14
  So I had 76,955 viewers in 90 days.
• 15:23
  That's a stadium of people.
• 15:26
  Oh, I just realized that.
• 15:28
  That is a stadi- that is like our local AFL football stadium here.
• 15:33
  Oh my gosh.
• 15:35
  That is more people than I've ever been in a room with in my entire life, apart from stadiums where I'm watching sports.
• 15:43
  But to have that many people watching my stuff and seeing my things, that's a- awesome.
• 15:49
  And, you know, if we flip it back to the start of the story, I was feeling irrelevant because 42 people left the room.
• 15:55
  76,000 people stayed.
• 15:57
  Oh, seriously.
• 15:59
  Ruby.
• 16:00
  Okay.
• 16:00
  Second, the second thing I look at is profile visits.
• 16:03
  This is very important.
• 16:05
  Mine was at 4,505.
• 16:08
  That number is the only real measure of curiosity you have that Instagram gives you.
• 16:14
  So someone saw something, they made enough of an effort to stop, they made even more of an effort to go and find out more about you and who you are.
• 16:24
  Going to your profile is a huge indicator of that, and I just think we forget that a lot.
• 16:31
  A follow is passive.
• 16:33
  Like it's, um, it's great.
• 16:35
  It's… I, I don't know about you, but I've followed a lot of like renovation accounts, and I just never see their stuff again, even though I've hit follow.
• 16:41
  But if I go to their profile, so if I see, I don't know, an astrologer or something, I'm like, "Ooh, what do they have on offer? Maybe I'll book a reading." That's me going to their profile.
• 16:51
  It's int- it's an intentional buying habit, and even if I'm not wanting to necessarily buy from them, I want to see where else I can go deeper with their work, like a podcast or their YouTube channel.
• 17:02
  So it's intentional, and intentionality is the only currency really worth counting when it comes to social media, guys The third one, after I've just said it's only worth counting that, um, is still, is the real, like, hard evidence that people are wanting to get stuff from you, and that's bio link taps.
• 17:22
  So I c- I have a Linktree at the moment.
• 17:25
  When I'm putting something brand new out, like a new e-book or a new course, I will only have that link out for the, for that week that I'm, you know, launching it out to public for the first time and giving it spotlight.
• 17:37
  But if I'm not in, like, a this is a new item type of mode, it goes to my Linktree.
• 17:42
  My Linktree has several links, so I'm sure you're not new to the idea of Linktree.
• 17:47
  But I had 295 people, so 300 people almost, in the last 90 days go to my link in bio.
• 17:54
  And, um, basically, of the people who came to my profile, almost 7% of them tap through to something off platform.
• 18:02
  So I got these stats from Instagram, but I also got it from my Linktree.
• 18:05
  So Linktree also gives you a whole heap of other stats.
• 18:09
  So can you imagine I'm sitting there in Canberra Airport eating my nachos and just scrolling through all these stats and just going, "Ooh, I need to do an episode on it," and this is now the second time I've seen it.
• 18:19
  I'm like, "Okay, now I need to put some validation around it and, and a story around it," which is awesome.
• 18:25
  This is… I'm so encouraged, you guys.
• 18:28
  So yeah.
• 18:29
  I think that… So going back, the three things, viewers, not views, profile visits, and bio link taps.
• 18:38
  They are the three most important data points if you're wanting to create an Instagram account that's shoppable, that people can buy from you straight away.
• 18:47
  Basically, they watch a piece of content, and they can go ahead and purchase something for$27, $47, something like that.
• 18:53
  So I think that is amazing.
• 18:56
  Should I go into another layer of each of the formats?
• 18:59
  I'm speaking out loud here.
• 19:01
  Yeah, you know what?
• 19:02
  I think I will, 'cause I know y- if you've clicked on this and it's, like, too data heavy, go to the energy episodes.
• 19:08
  You'll love those.
• 19:09
  If you are a data nerd and you wanna just dive into it, it's rare for me, so yeah, let's, let's do it.
• 19:14
  Okay, so let's talk about the different formats, being stories, feed posts, reels, and I don't do any live streams, so let's just look at those.
• 19:24
  Oh my gosh.
• 19:27
  41,000 story views in 90 days.
• 19:29
  That is my biggest format on Instagram.
• 19:33
  See, I've got a course called Selling on Instagram Stories.
• 19:35
  This is why I sell so much on Instagram Stories, guys.
• 19:38
  41,000 views, which, you know, if you look at it over the 90 days, it's not massive.
• 19:43
  Like, some people get 41,000 views in a day of stories.
• 19:46
  Wouldn't that be insane?
• 19:48
  Okay, anyhow.
• 19:50
  Post views, so this is feed posts including carousels.
• 19:53
  I think only carousels'cause there's a different section for reels.
• 19:58
  So f- only carousel posts for me, 28,000 views, and reels 17,000 views.
• 20:06
  So when I look at the interactions, the posts brought- 1,100.
• 20:15
  Stories bought, 1,500.
• 20:18
  And reels bought, 787.
• 20:20
  So my stories are my biggest room and my most responsive buying room.
• 20:25
  This is where my warm people live, and I just, I think I've really curated that.
• 20:29
  I say it, say it all the time, like, when I'm on Instagram stories, I feel like I am with my tribe of people.
• 20:36
  When I'm on posts and posting to, especially on reels, I feel like I'm speaking to a cold audience.
• 20:43
  And that's okay.
• 20:44
  Like, they both are very important.
• 20:46
  Um, cold to warm, I should say.
• 20:48
  Very cool.
• 20:50
  So, and also why, you know, I was speaking to some of my clients last week how if you post something to your feed, and then you just immediately reshare to your stories, and that's all you ever do on stories, how are you expecting your stories to sell for you?
• 21:06
  There's no reason to follow you on stories.
• 21:08
  There's no connection.
• 21:09
  There's no, you know, like, "Oh, I wonder what, um, Sarah's up to today. I wonder what Elise is up to today." There's none of that.
• 21:16
  If, if you're constantly doing that, sharing your feed post to stories, I'm not even gonna bother clicking on stories 'cause I'm like,"She's just gonna share the same thing that's here, so why would I bother?" So I very rarely share into my stories from whatever I've done on feed, unless there is a clear storyline behind it where I'm giving a little bit more context, and then I go, "Guys, I've said the rest of it in this post.
• 21:37
  Go to this post." But most days, my stories are, "Hey, I'm on a flight." "Hey, I'm eating bibimbap at my favorite Korean restaurant.""Hey, Zverev just won the US Open. Oh my gosh." You know, I'm talking about things that I care about that bring personality to the whole account, that brings this level of connection with each other.
• 21:58
  You know, because no doubt, whenever I post something that's w- more on the personal side, um, people are like, "Oh my God, I'm so into tennis as well," or, "I love Korean food.
• 22:05
  Where, which restaurant did you go to?" So that's what I love about stories, and I think that's also why it is so effective when it comes to selling on there.
• 22:16
  So people buy from people.
• 22:17
  You know, they don't buy from a contrarian hook.
• 22:20
  Believe it or not, guys, they buy from people.
• 22:22
  So that's so interesting.
• 22:24
  Now, I also made a claim, and it's very back to all the receipts are there.
• 22:29
  Whenever I post to stories and I have a link out, it makes me a minimum of $300.
• 22:34
  People… You know, if I have a $97 product, at least three people are gonna go and buy it that day.
• 22:39
  So I always have a link out on stories.
• 22:41
  My Instagram makes me between$300 and $5,000 a day, and it's been like that c- quite consistently, especially in the last 18 months, which has been amazing.
• 22:50
  Reels are my smallest format.
• 22:53
  It's also because I don't post so many reels.
• 22:55
  I really struggle making reels and it's my least favorite way, so this doesn't surprise me at all.
• 23:01
  But it does get me out to the coldest audience, so that I feel is still true.
• 23:05
  Your Instagram gurus are saying that, and according to my data with my own personal account, that does ring true.
• 23:12
  So yeah, very cool see- seeing that and looking at like, you know, all these things.
• 23:18
  Let's talk about how to get more people tapping on links, because I think that's probably the question that you- you guys are having now around like that's great, but how do you, how do I get people to tap on my bio link?
• 23:29
  How do I get people to tap to my profile and things like that?
• 23:33
  Because I think 300 taps over 90 days organically is good, but I wanna get it higher, and I think the fixes aren't really that complicated.
• 23:43
  I think this is actually quite an easy fix.
• 23:45
  So the first one, and I'm gonna do this alongside with you, is that I think you need to stop sending people to a link tree with nine options consistently.
• 23:54
  So earlier when I said I will put out one product that I'm launching, I feel like I'm gonna do that more now.
• 24:01
  Rather than go and look at everything of mine, it's more just if I'm… Every week I'm gonna rotate that link to something different into like something that I'll get people to go to and buy, and I'll speak about that one thing quite specifically.
• 24:15
  I think that's gonna be my, my go-to.
• 24:18
  You may wanna try that.
• 24:19
  I just have this feeling that because I've given someone, you know, nine different doors to walk through and given them a lot of decisions to make around where to click to, to find stuff of mine, it's also giving them decisions fatigue, you know?
• 24:33
  So I'm gonna just send them to one thing more consistently.
• 24:36
  Not all the time, but I'd say 80/20.
• 24:39
  The second one I'm gonna do is I'm actually gonna tell them- What is on the other side before they tap.
• 24:47
  So I don't always do this, but sometimes I still am in the habit where I say,"Go to my link in bio." I don't, I'm not doing that.
• 24:54
  Like, that's completely erased from, from the next 90 days.
• 24:58
  I'm just gonna tell them, like, "Go to the link in my bio," and then tell them what they're gonna get.
• 25:04
  So I'm gonna say, "You're gonna get a 45-minute workshop. It's$97." Sometimes I might say the price, sometimes I might not, just depending on my mood.
• 25:12
  And that way it's not just like something that I'm saying, "Go over there." I'm actually saying… You know like when you're trying to find something, we've got a hardware store here in Australia called Bunnings Warehouse.
• 25:22
  It's so hard to navigate through this bloody store 'cause it's huge.
• 25:25
  But, you know, I don't want someone… If I say, "Can I please tell me where I can find paint?" I don't want them to go, "Oh yeah, just go over that section of the store." I want them to tell me exactly what aisle I need to go to.
• 25:39
  "Go to aisle 14. Halfway down on your right is when you'll start seeing your paint selections." You know?
• 25:45
  So similar to that energy, my link in bio is gonna be very specific.
• 25:49
  The third one that I'm gonna do is, like, I'm gonna give them a little bit more urgency around why they need to click on the link today.
• 25:58
  So I talk about this a lot in my mastermind actually.
• 26:01
  I've got this whole course on the inside about creating demand.
• 26:04
  So how I create urgency, things like strategic breadcrumbing, and what I do all along the way of saying like, "If you don't get this now, then you're gonna miss out on this bonus.
• 26:14
  This bonus is expiring.
• 26:15
  There's a timer on it.
• 26:16
  There's a live thing attached to it." So I'm gonna use that languaging a lot more powerfully and a lot more intentionally heading into the next 90-day season.
• 26:25
  And I think, like, the fourth one I'm gonna do, which I don't see very many people doing very well anyway, is that… And, and this is just no surprise.
• 26:34
  This should not be a surprise.
• 26:36
  I am gonna s- continue selling to the small room daily, rather than waiting for the big room to happen occasionally.
• 26:44
  So my stories are my highest reach and my highest response thing I own, and I am gonna find ways to increase the selling on stories by another 1%.
• 26:55
  Not so much so that it takes away from that connection with others, but it's just like whenever I say selling more, people freak out.
• 27:03
  It's more just like connecting more.
• 27:06
  Is that a better way of, of… Does it sit better with you?
• 27:09
  How, how am I connecting more with people?
• 27:11
  Connecting the dots more, helping them find solutions quicker and better and faster.
• 27:16
  That's the energy that I wanna come in with.
• 27:18
  So that feels really, really good.
• 27:20
  So yeah, before I go, I want to link in the energetics as always.
• 27:25
  I think it matters just as much as the numbers, and quite honestly, I get to this part and I'm like, "Okay, I'm done with the numbers. I'm done. No more numbers." This is like, ugh, choking me a little bit.
• 27:35
  There is a version of this work where you're going to leave this episode and chase the volume, and it will inspire you in a way that will be like, "Yes, I need to do all these new 1% things." But I want it to be more on the other side of things, guys.
• 27:52
  I want you to leave this episode a version of you where you cultivate energy and you cultivate a room full of aligned people.
• 28:00
  I really feel like chasing the version of the volume will wreck you, because it is an infinite game that you can never really win.
• 28:11
  And even if you have moments of a win, it never feels like it's a long-term thing.
• 28:16
  And I would rather you go for the people that are right there in front of you interested, that you feel so much more connected to your work.
• 28:25
  It's similar to what I was saying energetically earlier, like when I stopped being so sad that, you know, 42 people left my world, I started to see what was actually really happening.
• 28:36
  I could see the positives around it.
• 28:38
  So my message has definitely in the last two years become much clearer, which is why my sales have gotten so much higher without needing ads, without needing all these tricks of the trade.
• 28:49
  It, it just got way more specific and a lot more sure of itself.
• 28:55
  And this is the thing, when you sharpen the messaging part of what you do, people are always going to fall away, okay?
• 29:02
  I think we don't have that narrative enough, that you sort of go, "Well, if I sharpen my message, shouldn't I get more followers?" Well, in order for that to happen, you're also retracting a lot of people's interest because you're saying the things that detract the people that are unaligned to you.
• 29:19
  And- We forget that.
• 29:22
  You know, we sort of look at that and go, "Oh, so of the 42 people that left, maybe some of them were fake accounts, maybe some of them were trying to sell me something, and a portion of them just don't really care for daily sales." And that's okay, 'cause I'm only ever here teaching you guys daily sales strategies, and h- I want more coaches to make sales every day.
• 29:41
  And maybe for whatever reason, the people that have left are like, "No, I wanna make money once a month. I wanna make money every six months." Or maybe it's people who just believe that that's not possible for them.
• 29:51
  And I would rather have an account filled with people who are like,"This is possible for me.
• 29:56
  This is exciting.
• 29:57
  Teach me everything.
• 29:58
  I wanna know all the things," rather than people who are skeptical.
• 30:01
  You know?
• 30:02
  So yeah, I… This is the energetic side of things which you can choose how you interpret messages always.
• 30:09
  You can choose the belief.
• 30:11
  The universe is doing its thing.
• 30:13
  It's constantly sorting the room on your behalf, and your only job is to let people come in that are aligned, and people who don't resonate anymore leave with grace and ease and they'll come back when the, when the timing's right.
• 30:28
  So yeah, I think it's interesting 'cause when you watch your attitude and you watch your belief that when people leave and you go, "No, I want 10,000 more followers," just be aware of what type of followers you're actually calling in.
• 30:40
  Because, like I said, the universe is always curating the room on your behalf.
• 30:45
  But if you're not careful, you're gonna be curating a room full of empty, hollow 10,000 followers.
• 30:51
  Be specific with what you're looking for here.
• 30:54
  I would much prefer a small filtered warm room of people who know exactly what I stand for and that we are on the same wavelength.
• 31:02
  You know, I have 76,955 people who've seen my work and a few thousand who really know me, and it's the few thousand who quite literally keep my business alive.
• 31:17
  They keep my dream alive.
• 31:19
  They fund my business by paying for coaching experience and, and wisdom.
• 31:24
  And I just think it's so abundant thinking about it that way, you know?
• 31:29
  I also don't think… Maybe this is a topic for another day, but we h- we throw out that word magnetism a lot.
• 31:35
  We wanna magnetize the right people, and we wanna have magnetic energy.
• 31:39
  Magnetism isn't reach.
• 31:42
  Magnetism isn't reach.
• 31:45
  Magnetism isn't reach.
• 31:48
  We got that?
• 31:50
  Magnetism is the quality of the recognition when the right person lands on your work, and there's a resonance.
• 31:58
  Magnetism is resonance, which is quite literally, in the science side of things, it means that it's repelling things that are not on the same frequency, and therefore you're probably gonna get more people repelled than attracted.
• 32:13
  So now I've gone into preacher mode now, but I really hope that this reframe that I'm handing you is activating something within you around the numbers.
• 32:24
  Small numbers are a vibe if you are magnetizing the quality of the recognition of frequency, and you're seeing each other in the work that you do.
• 32:34
  And the only way that you're gonna do this is to stop filtering yourself.
• 32:38
  You know, your job is not to be seen by more people.
• 32:41
  You're not a bloody influencer selling a Revlon lipstick.
• 32:46
  That's not what you're about.
• 32:48
  I know that you're not about that.
• 32:50
  Your job is not to be seen by more people, it is to be unmistakable to the ones already watching you, most of whom have never even liked a single thing that you've posted, but they're reading every single word.
• 33:04
  They're transmuting every single word.
• 33:06
  They feel connected to every single word.
• 33:07
  And when they're ready, they're gonna show up, tears in their eyes, grateful as ever, ready to pay you, ready to work with you in a long-term way, and there's something so incredibly special about that.
• 33:18
  So this brings me to what I'm gonna be doing on Friday the 25th of September.
• 33:25
  I'm running another live workshop I'm calling it Organic Only, and it is exactly what it sounds like.
• 33:33
  If you jammed on this episode, I'm gonna show you how to sell online organically, no ads, no launches, no free challenges, no funnel.
• 33:42
  You don't need a developer to redo your website.
• 33:45
  This is the anti-2026 way to sell because everyone is about big spend, whereas I'm on the whole zero spend train and how, how to help you grow with a very small audience.
• 33:56
  Grow your sales, not to help you grow socials, 'cause I can't teach you that.
• 34:01
  But I wanna be clear about what this is and what it's not.
• 34:05
  So this is definitely not about growing your account, as I've said.
• 34:08
  But I do want to help you think about an account that you already have that's maybe a little small, that's maybe a little stagnant, but a, an account that makes money every single day, and what type of content to post and how to post that organically.
• 34:24
  I'm actually gonna go through more than just Instagram.
• 34:26
  We're gonna talk about short form, Instagram, posts, DMs, stories, carousels, et cetera.
• 34:34
  I'll touch a little bit on LinkedIn 'cause I know some of you love LinkedIn.
• 34:37
  What works on LinkedIn in 2026, and long form, YouTube, the podcast, what goes into the conversations for both, and I highly encourage more of you to have long form if you don't already, and what goes into the show notes, how I actually sell, like what I'm doing now.
• 34:55
  And you know, every single time I mention something on the podcast, it sells.
• 34:59
  Bam.
• 35:00
  Like people are enrolling right now, you know?
• 35:02
  So go and enroll.
• 35:03
  I'll show you how to do it and what I've done.
• 35:05
  There's a lot of psychological, fun buyer triggers that I've had through this episode, which you may or may not have noticed, but I do that so naturally now that it comes across like I'm not overthinking it, which I'm not.
• 35:16
  But I also wanna talk about emails as well.
• 35:18
  So there's gonna be a whole heap of organic only conversation.
• 35:23
  If you wanna get into this room, make sure you click into the link in the show notes.
• 35:27
  It'll take you straight there.
• 35:29
  This is genuinely going to help you see things from a perspective where I believe you don't need to pump thousands of dollars' worth of ads into your business in order to have it grow.
• 35:39
  I know that that's the main character conversation right now.
• 35:42
  I just don't believe that that's the case for all of us, especially for coaches.
• 35:46
  So before you go, what I want you to do some homework, go back and pull your last 90 days of data.
• 35:53
  Look at the viewers, your profile visits, your link in bio taps, and write those numbers down.
• 35:58
  And then go look at your follow account and give yourself time to let that heaviness go and just take a breath and reframe and really have a think about how you wanna show up differently between now and the end of this year.
• 36:17
  And I'm excited because I'm gonna… I know I'm gonna see you on the 25th in that workshop.
• 36:22
  Obviously, if you can't make it because of time zones, absolutely replays are always provided.
• 36:27
  You'll have that for life.
• 36:28
  I know that this conversation is gonna completely change the way that you're selling online, that you're showing up online, and that, you know, you'll just find a real peacefulness around how you're marketing your business from here on.
• 36:39
  All right.
• 36:39
  Love you lots.
• 36:40
  I hope you loved this episode.
• 36:42
  I will leave all the links in the show notes, and I'll catch you in the next one.
• 36:45
  Mwah.
• 36:46
  Bye, my loves.