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The Box and the Wavy Line: A Smarter Way to Lead Hospitality - Sarah Eustis, Main Street Hospitality Group
In this episode, Sarah Eustis, CEO of Main Street Hospitality, shares how she leads with what she calls “the box and the wavy line.” She explains how disciplined operating systems, clear SOPs, and financial rigor create the stability teams need in a volatile market. Sarah also breaks down why structure does not limit creativity and how it creates room for innovation, new concepts, and thoughtful growth. This conversation offers a practical leadership framework for hospitality executives balancing control, culture, and expansion.
See our previous conversation: From 14-Year-Old Housekeeper to…
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