119 - Did They Sell Or Just Pass the Shop?
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ challenges the way mystery shops are used in multifamily and makes the case for a serious rethink of the whole system.
Ronald questions the traditional methods and proposes new ways to measure leasing performance effectively. If your team knows how to "pass" a shop but still struggles to connect with prospects, this conversation will hit close to home.
In this episode:
The value and limitations of traditional mystery shopping
How prospects' behaviors have changed over the years
The importance of aligning mystery shopping with…
The skinny
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