#295: How Hotels Can Stay in Control in the AI Age | with Jesús Olivares Sánchez
In this episode, hosts David Millili and Steve Carran sit down with Jesús Olivares Sánchez to explore how hospitality is being reshaped by AI, data, and rapidly evolving guest expectations.
Jesús shares his journey from engineering and financial services into hospitality tech, eventually joining Amadeus, where he now focuses on connecting the hospitality ecosystem through data, distribution, personalization, and advertising. The conversation dives into how hotels can stay “discoverable” in an AI-driven world, the rise of agentic commerce, and why modern distribution strategies must balance…
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