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What the Internet Boom Taught Beth Hill About the AI Hype Cycle · Auto Collabs

• 0:00
  I named my ChatGPT John Connor. Every day, however many times a day I talk to John Connor, he says, "Hi, it's John Connor." And I say, "John, how much time do we have left?"
• 0:12
  This is not something where, you know, you just add a.ai at the end of your company and it's gonna solve the world's problems. No. We are far too advanced and mature and have seen all the trends before.
• 0:23
  [upbeat music] This is Autocollabs. [sighs] [laughs] Why you gotta sigh like that, Michael? [laughs] We ever started a podcast with a sigh? [laughs] You know what really grinds my gears?
• 0:42
  [laughs] What, what grinds my gears is that- [laughs]... I recorded videos every day for six months that never saw the light of day 'cause I talked myself out of it.
• 0:57
  I heard, you know, people in my mind being like, "Oh, who's this guy?" Or, "Man, you look like a turtle," or like whatever. I have so much content sitting on the shelf in my world. Bro, right? It's so bad.
• 1:08
  And then every now and again, we get to sit down with someone who, uh, is just made for m- media, and maybe they don't know it, you know? And that's what comes to my mind- [laughs]...
• 1:21
  when I think of our guest today because I'm just so con- every, every interaction I've had with her, she's knocked it out of the park. Yeah. And I'm like- Yeah...
• 1:29
  I don't, I can't see a world in which Beth Hill, who's our guest today, uh, sat in front of the camera every day for six months. I f- feel like she's just a natural. Like, I, I just feel like- She is a natural...
• 1:40
  she's an attorney and she's- She just doesn't realize it yet. Yes. Anyway, so I'm excited to just get to share some time with her today. Well, I think we should give her the shot then. Okay. [laughs] Let's do it. Wow.
• 1:50
  Without, without further ado- I never got a whole intro to myself... we hope you enjoy. [laughs] No, no, Michael, enough about me. We try to, we try to not let it happen. Enough about you.
• 1:58
  But we didn't have a choice today. Enough about you. You kept talking. Hey, we hope you enjoy this episode [laughs] with Beth Hill. [upbeat music] All right, we're hanging out here with our good friend Beth.
• 2:10
  Beth, thanks for joining us on Autocollabs today. Hi, how are you? I'm super excited to be here. Awesome. Can't wait to talk to you.
• 2:17
  Okay, so you and I, I, I, uh, uh, every time I, I, I just, like, remember where you've come from and where you are now, I feel like I, I, some- somewhere deep in my soul, you and I are connected because, because I- I don't know this story.
• 2:32
  S- no, no, no, no, no, because it looks like this. It's like, so I started out and I was in, in music, and then I was in sales, and then all of a sudden, like, I ended up in marketing, and you- [laughs]...
• 2:44
  you're in this, in this same world. Like, I, I see bartender and then legal, and you're like, "Nah, we're just gonna, like, do the startup thing inside, uh, inside of big, big, uh, big for direct," right? How...
• 2:56
  Go, take us back- [laughs]... like, to, to when you first started your career and kind of like why you entered the path on the, on the legal side that you did, uh, to start your career. Okay.
• 3:10
  Um, we're gonna need a little more time. [laughs] The way back machine. Fire it up. [laughs] Fire it up. Yeah.
• 3:14
  Way back in the old days, and yes, I was a bartender, and I also was a hostess and a waitress and various other things, working my way up, uh, in the way back machine. Shout out. Shout out to hospitality. All the way.
• 3:26
  All the way. I spent a lot of hours in a restaurant in my early years. Totally. Same thing. Yeah. Totally. To everybody who over-tips 'cause they've been there, done that- Yes. Absolutely... all the time.
• 3:35
  [laughs] Absolutely. All the time. My parents hate me for it. Yes. We go out for, for meals and I tip, and they're like, "Why'd you give her more than 20%?"
• 3:42
  [laughs] I'm like, "Because, you know, that's the only money she's gonna make, you know?" Exactly. Exactly. [laughs] It's never their fault. Yeah. I gotcha.
• 3:49
  So, uh, doing a l- a lot of things and, and growing up in, uh, outside of New York. Um, went to college and decided to go to law school, um, because I liked knowing stuff, and I loved learning, and I wanted to know more.
• 4:05
  And all the other professions that I was interested in, from journalism to, um, marketing to this to that, they all... Oh, historian. I also, I loved history. I was a history major. I wanted to know everything. Hmm.
• 4:20
  Interesting. And then I looked, and I lived in New York, and I looked at all their starting salaries. And, um- You're like, "Historian, historian, historian, historian."
• 4:28
  [laughs] Um, you know, at the time, a journalist, um, starting out was making, like, 18 to or $20,000, and you had to go live in Iowa or something, and I was in the middle of New York City- [laughs]...
• 4:42
  and I'm like, "That's not really gonna work out so well." Hmm. So I went- What's next? Let's move on to historian. Yeah. Yeah.
• 4:48
  I went, I went to law school in New York City, um, and had, uh, an incredible experience, amazing education, amazing training, and I was gonna be a, uh, business lawyer on Wall Street. That's what I was gonna do.
• 5:02
  Now, that sounds fun. Can you tell? Can you tell? [laughs] Yeah. Yeah, you got... [laughs] The business lawyer on Wall Street vibes- So, yes... I'm getting those. Yeah. That's right.
• 5:09
  I interned at the Securities Exchange com- and Exchange Commission, um, in the '90s in a building that's no longer there because it was taken down when, uh- [laughs]... the, the World Trade Center went down.
• 5:22
  Um, and worked in, in business law for a while in New York, and then wound up moving to Michigan in the late '90s, um, for personal reasons.
• 5:34
  And, uh, you know, for, for love, I moved to, to Michigan and, um, found myself, um, starting out in law again.
• 5:43
  And there was no securities law and, and Wall Street law in Michigan at the time, so I was a technology nerd.
• 5:51
  And I don't know if you found when you did your research, but I wrote an article in 2015 on LinkedIn about Pokemon, and I said I was an '80s gamer, which meant-You went to the arcade. That's right.
• 6:04
  So I was an early adopter of technology from the earliest days, learned how to code a little bit back in the, like, way back in the green screen days. So what did I do when I came to Michigan?
• 6:16
  I became what was then called an internet lawyer, which meant I was a business lawyer, but I was working on startups back during internet bubble number one. Hmm. Huh.
• 6:27
  Um, I, I, I knew technology, um, better than the lawyers at the time, and every time a client came into the law firm and said, "We wanna sell something on the internet," the old guys at the time, they would call me in and say, "Beth, we don't know what they're talking about."
• 6:44
  [laughs] "They wanna sell something on the internet, or they wanna do a dr- day trading firm, or they wanna do something else, and we have no idea. Can you come to the meeting with me?"
• 6:53
  That's a good seat to be in for you. Yeah, it was. It meant that I got my own little portfolio of startups to represent back during internet bubble number one. It was an amazing experience.
• 7:03
  I got to watch as the, you know, e-commerce world evolved. Back then, I was- It was burgeoning, yes... an early adapter. I, I joined, um, I, I can...
• 7:14
  You can still see your original purchase on Amazon, and mine is from 1999. And it is mark- Whoa. What? Yes. It is marketing- You need to make a post about that right now. You, have, yeah, y- that's a, that's amazing.
• 7:26
  What did you buy? I, I, I will send it to you and you can post it for me. I bought a book because Amazon was a bookseller. That's all they sold, right. And the book, ironically- How to Be a Historian...
• 7:36
  the book is Internet Marketing. [laughs] Wow. Literally. Do you still have the book? I s- I don't. I, well, no, I don't think I have the book, but I have the- It's in her head now... I have the, yeah. Oh, my goodness.
• 7:47
  [laughs] I have the original. Okay, wait a second.
• 7:49
  Because you mentioned it, while you've been chatting, I've, I went back and I was, I just searched the, the old internet for, uh, for Beth Hill Pokemon Go, and July 13th, 2016, you wrote this article about Pokemon Go and the security interface.
• 8:09
  Is that what, is, is that the article? Am, am I right on this? Yeah, how dare it. It was because dealers were using it. Dealers were starting to advertise, and lots of advertisers were coming- Yeah... into Pokemon Go.
• 8:18
  It was right when, and, and I have a son who was right in the heart of the Pokemon Go days. So he and I would go out, and we would catch Pokemon [laughs] everywhere we were.
• 8:26
  [laughs] So I got to learn really deeply what Pokemon Go is all about, and then I saw how advertisers started getting into Pokemon Go. Car dealers, a few of them were getting into it.
• 8:37
  And I, of course, the other side of my brain or the other part of my job is focused on, you know, security and privacy and governance, and how do you make sure you use all this amazing technology, but make sure you don't get into trouble doing it.
• 8:50
  So, yes. But you'll see a little bit of- Okay, now, see- Yeah... that's, I'm fast-forwarding. We're coming all the way to now. Okay. Okay. Okay. Because you're, you're, you're working on the shop.
• 8:58
  It's an app marketplace specifically for Ford and Lincoln dealers.
• 9:00
  I know you're expanding it, but in the world of AI, one of the things that I think a lot of people aren't thinking about, and as we're getting more and more innovative technology hit the automotive ecosystem, is the security requirements around code and development and data storage.
• 9:20
  What are you seeing from your purview watching and talking to all these companies that are starting to come into auto that you're, that you're, uh, giving access to dealers, uh, you know, through the shop?
• 9:31
  What are some of the, the watch-outs or the things that sh- people should be considering as they're either u- using AI or using companies that are leveraging a volume of AI? So, a great question.
• 9:43
  Again, another huge question. We are actually working on guidance right now that we're gonna be coming out with on what dealers should be thinking about.
• 9:52
  Because actually, um, there are a lot of people thinking about it now, and they have been since, you know, since it came out. And it mirrors, you know, the, the technology is a, a new technology.
• 10:04
  The capabilities of generative AI and the things that we're seeing that are es- accelerating in, in increments that are unheard of before, uh, are new. But it's the same thing. It's a new- Mm...
• 10:18
  technology with capabilities to do new things. So it follows a predictable pattern where right now we're in the stage where everybody, I walk in every day, I'm like, "Who's vibe coding here? Who can build me an agent?"
• 10:30
  [laughs] "Who can do this?" Um, but we're also hyper-focused, you know, both the other side of my, my role as well as a whole team of people.
• 10:38
  I spent two days in DC talking about AI governance and all the things companies and people need to think about when they're doing this to not get into trouble and to not wind up with, you know, systems that are no longer working, personal information that's exposed, security holes.
• 10:56
  There's so much there. You know, I have top five lists of things to think about, very simple things like classify your systems, know who's using it, know what you're using. Do you have your approved tools?
• 11:06
  Do they say the right things? And then, you know, when it comes to ethics and AI ethics, which is a huge topic that- Mm-hmm...
• 11:15
  companies, the biggest companies, the government, and people are thinking about, it's how do we make sure we're doing the right thing? Because the capabilities that AI have, has right now are really, really scary. Okay.
• 11:28
  So- On, on the scary note- Yeah... let me, let me just ask a, a question in there, because I'm always the, I'm not... My role on this show is to be the lowest common denominator. [laughs] And I embrace that role.
• 11:42
  What are the worst case scenarios?
• 11:43
  Because I think sometimes when you're having data conversations, there are groups who really understand the stakes, and they understand what can go wrong, and all the steps between where it went wrong in the store, where it went wrong with the handling, and then, like, the fact when lawyers start writing letters and you get to class action lawsuits, et cetera.
• 12:00
  So- What are the worst case scenarios if we do things wrong with AI right now?
• 12:04
  [laughs] So I'm gonna answer-Um, your question this way, and, and when you say lowest common denominator, I'm actually gonna raise that and say there are people that call me Jo Beer Can because that is my role to make sure- [laughs]...
• 12:18
  I understand what every single person is thinking. Um, and that is where my default is. So let me tell you- It's not a name I would've given you, but okay. [laughs] Yeah.
• 12:28
  Let me tell you the, um, the worst possible thing, and I, I, I'll say it in the terms of, here is what I named my ChatGPT helper, and the second it came out and was available to the public, I jumped right in, and I, and I got it, not through work, personally.
• 12:46
  Um, and I named my ChatGPT John Connor. [laughs] And since, since that day, every day, however many times a day I talk to John Connor, he says, "Hi, it's John Connor." And I say, "John, how much time do we have left?"
• 13:02
  [laughs] No way. So 100%- That's funny... everybody I... And, and everybody I know, I ask them, I'm like, "What's the name of your, your most favorite agent or companion or whatever?"
• 13:15
  And everybody's got like, my, my, my lawyers are actually, our outside lawyers are extremely progressive and very attuned to AI in their spaces, and one of them has one that's called Margin Me.
• 13:27
  They all have names for them, and I'm like, "Yep, mine is John Connor." Because that- Okay, so what's John Connor answering, real quick, before you continue on?
• 13:35
  So John Connor is clearly programmed to say that the AI will not take over. So, uh, do I believe him? I don't know about that.
• 13:43
  [laughs] But when we're talking worst case scenarios, what- That's what you would expect John Connor to say. Right. Yeah, exactly. Exactly. Who programmed John Connor to say what? Mm-hmm.
• 13:51
  So worst case scenarios, um, our AI is used for harm, and there's harm in so many different ways, and there are so many different, you know, ways to think about it in different industries.
• 14:01
  Fairness is obviously a very big one. Um, but there's so mu- so much security that has to go into it. Mm.
• 14:08
  So when you vibe code and when you do things without the normal software development process, there's, you know, there's, there's a lot of watch-outs there.
• 14:17
  So, um, I don't know that your audience wants to talk about that now, but we'll, we'll be putting out some guidance soon that, that'll be transparent and visible to all. You can look for the guidance out there.
• 14:28
  There's, you know, top 10 lists of, of things you have to worry about from an AI perspective, so that you don't... You know, I mean, there's so many issues.
• 14:35
  There's copyright issues, there's privacy issues, there's cyber issues, there's overall ethical and fairness issues.
• 14:42
  Um, so there's a lot of watch-outs, and my advice and counsel on that side of, of, of the world is, let's make sure we follow the steps to do things the right way.
• 14:53
  Um, I'm, I'm not and have never been in the military, but I'm a, a, a big fan of people who serve, and they say, "Slow is smooth and smooth is fast," and I love that. Mm-hmm.
• 15:02
  You know, you slow down a little bit, you make sure it's right, and then you can, you can go fast. Beth, can I ask you this? I, I'm fascinated by the cyclical nature of things. You, you've- Mm...
• 15:14
  mentioned the web bubble, the, the first web bubble. Yep. And, and I'm listening to what you're talking about, and I can't help but think there's probably some parallels in that, call it, 35-year course- [laughs]...
• 15:27
  that you were probably deploying s- Like, the things we didn't know we didn't know at the time, but also I'm curious to get your vantage point on the mindsets. I, I mean- Mm...
• 15:36
  I'm, I feel fortunate enough that I lived through the burst of one bubble going into the next and innovating through that.
• 15:45
  And, and so with this whole AI conversation, admittedly, there's a, there's a side of me that's like, you, you see the people, the defensive people, "No, the- we can't. This is too..." Yeah. Yeah. You know?
• 15:55
  And then you see the, maybe the zealots or the, the hype machine.
• 16:00
  And everything I'm hearing you say is very, um, rooted and poised and clear, and I can't help but think it's 'cause you've lived this before, and here we are again- Yeah... living through something very similar.
• 16:12
  What, w- what was similar back then that you're seeing now? Where do you encourage people's mindsets to be that you learned then that we should be really thinking about now? So it, it's a great cr- question.
• 16:25
  It also, um, kind of explains why Generation X has a little bit of an advantage here because we have lived through all these cycles before with different technologies. Mm.
• 16:36
  We lived in a world where we didn't have any of it in the ol- in the olden days, and we get to tell our kids now and show them how, you know, a regular rotary phone works, and sitting on a bus singing songs versus, uh, versus sitting on a bus and looking at their phones.
• 16:52
  So we've seen it all before. Um, email, I remember when people were afraid to use email. Yes. I remember when my uncle- Yep...
• 17:03
  who was a lawyer, um, a TV lawyer in New York, sold his law firm, uh, three years early because he said, "I'm not gonna be available to my clients all the time." [laughs] "What is this email?"
• 17:16
  What a gig- [laughs] What a gig he had back then. "They email me at 11 o'clock at night and expect me to answer them by the morning." And he's like, "I'm out." So email- Wow... was something people were afraid of.
• 17:29
  Um, when, uh, when the internet came out and, you know, the same lawyers that I worked for said, "We don't understand what they're talking about.
• 17:36
  We've never been to the internet," and there was a, you know, there was a whole group of people that had already leveraged and figured out how to...
• 17:43
  You know, and, and this parallels the origin story really of Ford Direct, because Ford Direct itself was started by forward-thinking dealers and forward-thinking auto execs, who, in 1999, came together and saw the power of the internet because the dealers saw that if you were in one place in Florida, people from all over Florida were going to that dealership because they were on the, the internet.
• 18:07
  So they saw the power of the internet back in 1999. But there was a lot of fear and worry and concern.
• 18:15
  It took people time, and then once people saw the power, then it exploded, and everybody got excited and everybody said, "I need a website and I need this and I need that," and then the same thing happened again with mobile apps.
• 18:27
  Do you remember when mobile apps first came out? Yes. And everybodyEverybody needed a mobile app. Mm-hmm. If you were inside a company, everyone, the, the HR team wanted a, a mobile app- [laughs]...
• 18:39
  and this one wanted a mobile app.
• 18:40
  Outside your dry cleaner's like, "I need a mobile app," and everybody was offering them for free, because at the same time, big data started, uh, becoming the, the, the moniker of the time. I think it was...
• 18:53
  You'd have to fact check this, but I think it was 2009 when... I th- and I think it was the Apple CEO who said, "Data's the new oil." You'll remember that. Hmm. I remember that quote. I don't remember- Yeah...
• 19:05
  who said it. Yeah. But yes. Data's the new oil. I don't know, I'm not remembering exactly who said it. Um, but- Doesn't it think it was the- I bet that-... I think it was the CEO of IBM.
• 19:14
  It was a, a f- a female, or Intel, and she was on stage, and she said, "Data's the new natural resource." Okay. Okay. Yes. So, and it got converted to data's... Whatever it was- Well, it's the same thing to me...
• 19:28
  big data. Big data. Yes. Big data, big data. Yes. Yeah. And apps were a mechanism to get all that data. And of course, at the time, I sat, you know, with a lot of people.
• 19:37
  I'm like, "So, what are you gonna do with the data?" And they're like, "I don't know, but we need it. We need it. It's really valuable." And some did know, I'm just, I'm trying to- [laughs]... be a little facetious.
• 19:47
  But what are we gonna do? We're gonna personalize things. We're gonna target people better. We're gonna get them more information. And that was the beginning, you know, of the big data era.
• 19:58
  So, you know, I have a, um, a funny list of technology translations. Um, because the cloud. How about the cloud? Big companies were completely against using the cloud. The cloud- Yep...
• 20:14
  in a regular- Must have data storage on servers. I remember- Right. On-prem... those servers. And I remember- Everything... those server closets. Yeah. Yeah. And I remember what happened when they broke. Yep.
• 20:21
  Server closets. Wasn't pretty. On-prem.
• 20:24
  Then you need, you know, and, and, you know, half the people wanna go to the cloud, and the other half are like, "You're never going to the cloud," and you're, you're, you're trying to figure it out.
• 20:32
  Remember, remember when tech, when, when IT staff had to come in and update every machine, like individually? Oh my goodness. Remember that? [laughs] Unbelievable. [laughs] The world we live in now.
• 20:42
  Remember, remember, yes. I rem- You, you said the number and I c- you know, sometimes I'm like, "I can't believe I have a sweatshirt that's 35 years old." [laughs] But yeah. Okay. I'm there. I do. I have that.
• 20:54
  You're safe. Yeah. [laughs] And I remember the sound of a daisy wheel printer. I remember the sound of a modem. You know, the- Yeah... dial-up modem. Oh, yeah. I remember that sound. It's the sound of my childhood.
• 21:07
  It's the sound of my life. And I, you know, there are some great movies that, you know, encompass all of that. And every single technology trend, just to get us back a little bit on track, has followed a similar course.
• 21:19
  Mm. Where there's hesitancy, there's fear, there's skeptics. And we're talking about it now with autonomous vehicles. You know, even when I was- That's right...
• 21:27
  where, back in the OEM world, you know, there were people saying, "We're not doing au- No, we're never gonna be a full, never gonna be autonomous." Yeah. Never say never.
• 21:36
  And now we have Waymos, you know, and, and it's, it's happening. It's gonna happen on a spectrum.
• 21:40
  So that's what, that's how I feel about AI, and why I'm not, um, doing anything other than having a great time, saying there are so many amazing capabilities out there.
• 21:50
  Let's leverage those capabilities for really good reasons. You know, for our purposes in the shop, to find the best vendors that are utilizing AI to help dealers solve actual problems.
• 22:02
  This is not something where, you know, you just add a.ai at the end of your company and it's gonna solve the world's problems. No.
• 22:08
  We are far too advanced and mature and have seen all the trends before to know it's what is the actual problems. And you guys, I listen to your podcasts and everything that you do, and
• 22:19
  you're in the same place, which is, what problems are you solving and how are you solving them? That's really where it all comes together. I, Beth, it- Real quick. I'm, I, I, I, I did the search.
• 22:29
  Uh, it was a- Clive something... very humble... Clive Humby, British mathematician and op- entrepreneur, and he was just a chief data officer.
• 22:41
  Uh, he worked at, uh, companies like Tesco and things like that, and he said, "Data is the new oil." And he probably just got ripped off by everybody else here. So I'm sure many people have said it before.
• 22:49
  He got ripped off by everyone. I like the better one was the Apple CEO. So I like Michael Scotty better.
• 22:52
  I, I wanna just give a, like, as we close out here, give us a little bit of insight what you're seeing, uh, since you've launched the shop, and the way that, that n- new techcomer, uh, tech incoming or, or tech that has been there has been able to integrate with the Ford and Lincoln dealers that are in the shop and, and kinda discovering products on their own.
• 23:11
  What have, what are some of the key things that you've seen that are, that are exciting you about the future of that type of collaboration?
• 23:18
  So everything is exciting me ab- about where we are right now, because I am, at heart, a true technology geek.
• 23:25
  So what we're able to do now to help dealers across the Ford and Lincoln eco- ecosystem, as well as with the shop and expanding into Ford and Lincoln and their dealer groups over time, um, is helping them to find the right tools for them.
• 23:41
  So inside Ford Direct, we have an incredible new platform that has just come out that's just for Ford and Lincoln dealers that integrates data from Ford, from the dealers, and from Ford Direct that creates a, um, proprietary platform that eliminates fragmentation and does some incredible things for our dealer.
• 23:58
  For the shop, we're, we're all about trusted curation, and that's why I'm so excited to be at the Pitch Tank. I am literally just doing what we do every single day with the Pitch Tank.
• 24:09
  We curate the best, uh, uh, best vendors that are out there with promise, with trust, with actual data.
• 24:18
  Hearing about their stories, hearing about how they're helping dealers, and hearing from dealers about what they're seeing out there in the market, um, that's helping them succeed. My goodness.
• 24:29
  Beth, I feel like we could ha- do, like, a miniseries and just- [laughs]... go back to the beginning.
• 24:34
  I would love to hear more about this walk-up, becauseI never thought about it from the legal purview and how that actually, that experience gives you such a depth of knowledge in watching patterns and how things emer- emerge over the time.
• 24:47
  I'm gonna be so excited to be with you, um, you know, in person. And thank you as always for, uh, joining us and being a part of what we're doing here at Auto Collapse.
• 24:56
  Well, thank you for everything you're doing for dealers. We're very passionate about it and can't wait to see you all next week. Can't wait. [upbeat music] Okay. Honestly, the fact that someone
• 25:12
  that is primarily practicing law at some level is a legal counsel, was, is thinking about, like, the technology integration with how people using it, writing about Pokemon Go back when security was still not as hot a topic as it is today- Mm...
• 25:28
  with all of the security breaches, things that have come out.
• 25:31
  And now coming around and being like, "Hey, look, we're gonna put things in front of our dealers that we've validated, that we can successfully give, give credence to, and we're also providing education around, like, how to make sure that you're set up for the future."
• 25:45
  I think that it's just, it's not something that you would typically see, but it's actually all too important right now in an age where security risk is getting deeper and deeper the more people are leveraging AI to develop code.
• 26:00
  Yeah. You know what stood out to me is this is what happens... So, so we talked a little bit about agents, right? Hers is- Mm-hmm... John Connor, right? Like- It's so funny.
• 26:08
  But you know what's so funny to me is, like, I've been thinking about this a lot la- lately. The greatest gift we have as human beings is our agency, the ability to choose, to be- Ooh... an agent for ourselves. Mm-hmm.
• 26:20
  Agents, if we are agents for ourselves, that comes inherent with a responsibility to, to expand, right? And here she is. Most people, what do they do in their careers?
• 26:31
  They're like, "Well, I'm an attorney, so I'm just gonna stay looking at attorney stuff." Stay in my lane, right. Yeah. "I'm a salesperson. I'm a whatever." She's like, "Okay, and I'm gonna get into tech.
• 26:41
  I'm gonna get into marketing. I'm gonna, you know, look to the horizon on all of these things. And in so doing, my possibilities expand, my reality expands, but also I see the, the overlap of all of these disciplines."
• 26:54
  And, and to me, like, I was, I was just enamored by her, um, because of you get to see in one presence what a bundled up, dialed in, poised position looks like, and it's something worth aspiring to.
• 27:12
  Yeah, I agree with that. You know, I think in this era where we can run at breakneck pace, developing technology, trying new things, I think the word perspective is one of the most important words.
• 27:24
  And when Beth kind of overlays this perspective that a lot of people don't think about because she's got a specific perspective, I think it's gonna be more important than ever that we get people like her into the conversation from a lot of different perspectives so that we don't run too far ahead of where we should.
• 27:41
  Because it's so tempting, because we feel like we can build it and do it now, but there's a lot of things we're missing without those perspectives. Thank you so much for being here with us.
• 27:50
  And, uh, I don't know if it's appreciating or tolerating our perspectives, but whatever the reason you're here, [laughs] on behalf of Michael Cirillo, Kyle Mountsier, and myself, thank you for joining us on Auto Collapse.
• 28:03
  [upbeat music] Welcome to Auto Collapse. Welcome to Auto Collapse. [laughs] Why are we recording? Are we rolling yet? Not yet.