What the Internet Boom Taught Beth Hill About the AI Hype Cycle
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She's spent decades watching technology trends rise, crash, and reshape industries and she says the AI era feels familiar, dangerous, and full of opportunity all at once.
Beth Hill, General Counsel & COO/Founder, The Shop at Ford Direct has one of the most unexpected résumés in automotive tech. She started in hospitality, planned to become a Wall Street attorney, became an “internet lawyer” during the dot-com boom, wrote about Pokémon Go security risks before most people cared, and now helps shape how Ford and Lincoln dealers evaluate emerging technology. Somewhere along the…
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