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Rethinking Go-to-Market with AI — Jonathan Kvarfordt (Salesforce) #012
Jonathan Kvarfordt, Sr. Director, Product Marketing, has seen companies hand out AI licenses and call it transformation. The tools arrive, but the buying process stays much the same. Customers still wait for answers, and teams still work around disconnected systems. For Jonathan, the opportunity starts with rethinking how the work gets done.
Real AI adoption depends on leaders giving people room to experiment and connecting the data they need. Drawing on his work at Momentum and his former role at 1mind, Jonathan explains how AI can answer buyers’ questions earlier and free people for work…
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