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Why Busy Real Estate Agents Are Still Losing in 2026 · The Real Estate Agent Playbook

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  busy isn't profitable activity isn't progress
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  and most agents are on this hamster wheel of success
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  where maybe we're have our eyes on an agent
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  who we think is absolutely crushing it
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  but the truth is in my conversations behind the scenes
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  even some of those agents are struggling
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  it's not the end of the world
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  not every agent is struggling however
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  2026 is a year that you can either gain market share
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  or continue to let it slip through your fingers
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  no matter what you did in 2024
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  no matter what you did in 2025
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  2026 is your year let's talk about all of the things
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  and I am launching a new video series
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  that I will bring agents into
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  that have had success
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  what they're doing in 2026 to succeed
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  but also give you my viewpoint
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  from thousands of conversations
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  that I have on the day to day
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  with real estate agents while you're here
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  please like comment subscribe
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  uh we're just going to give a high level
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  overview today of what's to come
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  and then we'll see you on the next video
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  the truth is agents aren't failing from lack of effort
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  everybody is trying
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  there's so much information out there
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  we have to sift through what is real
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  what is fake what is
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  you know may get legs and be real and what
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  you know we should ignore
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  and there's just all this overwhelm
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  so even us from you know
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  a professional perspective
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  and all of the boots on the ground
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  and the social medias
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  and things that we have access to
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  the the arrows are pointing in all different ways
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  and so first and foremost
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  we have to understand that
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  we have to settle that noise in order to be successful
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  and settling that noise and taking it to our clients
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  is exactly where we need to start right
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  but as we kind of settle down from that
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  and understand that the market's going to be
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  be the markets and we can control what we can control
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  which is ourselves
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  that's what this series is going to be about
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  and we're going to start with four basic
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  pillars that we're looking into to get dialed down
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  so that we have the best 2026 ever
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  but for now let's talk about just taking a deep breath
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  understand it's all gonna be okay
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  and this is a massive opportunity for you
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  to surround yourself with the right people
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  take action
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  and absolutely crush this year and many years to come
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  so
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  the first thing that I see when I'm talking to agents
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  new agents
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  experienced agents who are talking about joining our uh
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  coaching program at Carbon Collective or joining our
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  you know
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  overall organization the Wolf Pack is who are you right
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  who are we as real estate agents
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  because the big brands and the big boxes
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  often times push you to hide behind their brands
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  and lead you to believe that you cannot sell real
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  estate without their brand well
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  that couldn't be further from the truth
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  and so a defined lane and who you are in your business
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  whether you can have the fancy logos
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  whether you can use your colors
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  that's not what I'm talking about here
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  I'm saying
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  you need to build your business as it's a brand
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  so that your clients know exactly
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  who they are working with
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  and how and I'm not saying
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  you know go independent or drop you know
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  your branding guidelines
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  we have state rules and all of the things
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  we all hang our license with a brokerage
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  whether we own it or not right
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  and we have to follow those guidelines but who are you
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  who's your what's your story
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  who are you looking to impact within your business
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  as a real estate professional
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  this is this is the thing and if you are
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  you know tied down to a luxury brand or tied down to
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  you know an investor brand or whatever
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  that's a problem or maybe it's not
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  maybe that is part of your brand
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  but you need to take that investor brand
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  and make it your brand and how are you messaging
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  and how are you bringing that to the clients
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  we're gonna talk about that a ton
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  the next thing is we need to have primary lead pillars
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  with all of these coaches
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  and all of the access to AI and all of the things
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  we certainly need to focus in on our lead pillars
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  if you've been up
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  watching this YouTube channel for any amount of time
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  you fully understand that
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  I'm a huge proponent of picking four lead pillars
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  in different segments and dialing in
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  we're gonna talk about this
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  and we're
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  gonna talk about being able to find your lead pillars
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  I was on a call today with an agent who said
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  you know I um about you know
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  she said killed myself
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  but about getting on the social media right
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  she about exhausted herself
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  it was so much work and it was so exhausting
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  because she decided she had to be on social media
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  because someone else was the truth is
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  everything in this business works
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  and we should not be stretching ourselves
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  to exhaustion or
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  you know
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  doing things that are outside of our comfort zone
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  you know so to speak as far from a
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  you know
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  hierarchy position like social media or whatever
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  if you hate social media
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  and you're doing social media just to get business
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  you're never going to get business from social media
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  right so
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  we need to find the right lead pillars
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  that match with our personality
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  and the truth is
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  everything works with consistency and great effort
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  not saying that you know
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  sitting on your couch can be a lead pillar
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  but this is what we are going to dive into
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  is really dialing down where we should be
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  why we should be there and so on
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  then we need to go back to our
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  you know 100% effort to get listings
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  yes the market shifted a little bit
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  and listings became more stressful
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  and buyers became you know
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  a little bit more
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  privy to the market and all the things
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  but the truth is is that we still need listings
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  listings are the lifeblood
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  listings are where we can bring a ton of value
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  uh they give us a little bit more time back um
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  they're a little bit more consistent
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  and we can
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  continue to leverage those listings in order to grow
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  both sides of our business
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  both listing buying and of course investing
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  so that's a huge piece
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  as we need to take control of those listings
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  uh through
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  you know marketing strategies and things like that
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  I have delayed marketing
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  strategies that have been really uh
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  successful for a lot of agents
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  um that I've shared it with as far as that goes
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  if you're interested in that comment
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  listing coach below
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  and I'll make sure I get you the GPT
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  that goes along with the things that I speak about
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  on stage currently about that
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  and then we need a long term plan
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  what's this look like where is our business going
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  because if we don't have a target
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  we don't know
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  if we're just trying to sell the next house
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  and we're on to the next house
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  and on to the next house
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  the truth is that eventually we will have burnout
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  and that's a huge piece
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  of everything that's going on in our industry
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  so we're gonna talk about long term planning
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  we're gonna talk about income versus ownership
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  we're gonna talk about legacy
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  we're gonna talk about where that goes
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  because if you have a plan and you have
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  you know
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  the goals out there that you're trying to reach
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  it makes getting through some of the tough times
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  a little bit easier
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  so we're going to talk about all of that
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  so for the next few weeks and maybe a couple months
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  we're going to use these four pieces as
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  our guiding light
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  we're going to bring agents on that are in my group
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  that I work with the Wolf Pack or Carbon Collective
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  uh the agents that I come across in the industry
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  we're gonna bring them on
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  and we're gonna give a little bit
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  from their perspective based on these things right
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  again defining who you are uh lead pillars
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  getting those down in getting back to those listings
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  and how we can actually get those listings moved
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  and then you know
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  the long term planning as far as where we're going
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  and we will dive into all of these
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  and we'll bring agents on
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  and we'll
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  you know provide my two cents as you know I love to do
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  and the truth is there's no pressure
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  there's no pitching
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  we are just going to give you that straight value
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  so comment 2026 if you're in
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  we can bring you into our ecosystem
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  and I can't wait for you to have the most
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  successful year yet
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  and that's what my goal of my content is moving forward
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  right here right now
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  so hit that subscribe button
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  make sure you hit that notification bell
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  because this is just the beginning
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  of where we're going if you're interested
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  or you like some of the things I said
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  and you want some more personal one on one coaching
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  you can certainly um
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  book a call with me to join my group at EXP
• 8:16
  Realty in Carbon Collective
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  and get all of my coaching
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  and all of my colleagues coaching for absolutely free
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  uh that is an absolute game changer for some
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  so if you're on the fence
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  you're thinking you need a jump start
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  you think your proximity needs a little bit of you know
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  help please reach out
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  comment uh
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  below or actually just go to the link below re agent
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  wolfpack dot com uh
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  linked below and schedule a time
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  and we can chat about what that would look like
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  to absolutely take your business to the next level
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  we'll see you there