Latest / Massive Agent Podcast / MAP 003: How a drone can win you more real estate listings

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MAP 003: How a drone can win you more real estate listings · Massive Agent Podcast

• 0:27
  SPEAKER_00: What is up, everybody?
• 0:28
  SPEAKER_00: Welcome back to the Massive Agent Podcast.
• 0:32
  SPEAKER_00: That intro cracks me up.
• 0:33
  SPEAKER_00: It absolutely cracks me up every time.
• 0:36
  SPEAKER_00: It takes breast balls to sell real estate.
• 0:38
  SPEAKER_00: And Alec Baldwin's voice is just so awesome.
• 0:41
  SPEAKER_00: If you guys don't know that, that sound bite and two others in my intro are from Glengarry Glenross.
• 0:47
  SPEAKER_00: Super famous scene where he just the owner of a real estate brokerage comes in and just tears these old school agents apart because they suck at selling.
• 0:58
  SPEAKER_00: And it's a great scene.
• 0:59
  SPEAKER_00: Google Glengarry Glenross, coffee is for closers.
• 1:03
  SPEAKER_00: It's all the same scene.
• 1:04
  SPEAKER_00: I'm sure you've heard that.
• 1:05
  SPEAKER_00: Anyways, I appreciate you listening to the show.
• 1:08
  SPEAKER_00: My name is Dustin Brome.
• 1:10
  SPEAKER_00: I am a real estate agent in Salt Lake City, Utah with searchsaltlake.com.
• 1:15
  SPEAKER_00: And I am also the co-founder of the SnapPack Live Real Estate Group on Facebook.
• 1:20
  SPEAKER_00: Go check that out.
• 1:21
  SPEAKER_00: Plug SnapPack, S-N-A-P, P-A-C-K, into your Facebook search bar.
• 1:27
  SPEAKER_00: Find the group, not the page, the group, and join us if you're a real estate professional.
• 1:32
  SPEAKER_00: Lots of real estate marketing talk going down in there for sure.
• 1:36
  SPEAKER_00: All right, now on today's episode, episode number three of the Massive Agent Podcast, I have something cool for you.
• 1:41
  SPEAKER_00: And I don't think that you've heard this before.
• 1:44
  SPEAKER_00: I think you're hearing it for the first time on the Massive Agent Podcast because I figured this out on my own on Halloween.
• 1:50
  SPEAKER_00: This is cool.
• 1:51
  SPEAKER_00: I'm going to teach you how to use a drone to get more listings.
• 1:55
  SPEAKER_00: Not how to use a drone to market your current listings.
• 1:59
  SPEAKER_00: How to get how to use a drone to get more business, how to get more listings with a drone.
• 2:05
  SPEAKER_00: It's super cool.
• 2:06
  SPEAKER_00: Now, real quick, what the heck is the Massive Agent Podcast?
• 2:09
  SPEAKER_00: Well, this is all about this podcast is all about real estate marketing.
• 2:13
  SPEAKER_00: If you can't tell already, in episode number three, we're all about ideas, tools, tips, strategies for getting more leads and selling more homes.
• 2:23
  SPEAKER_00: Whether those are online leads that you paid for, maybe they're organic leads, which are the best kind, absolutely the best kind of leads.
• 2:31
  SPEAKER_00: But in this podcast, we give you specific things that you can go implement right now to start bringing in more business for you and to ultimately help you to sell more homes.
• 2:42
  SPEAKER_00: That is my goal with this podcast.
• 2:44
  SPEAKER_00: If you want to connect with me or with the Massive Agent community, go over to our Facebook page.
• 2:51
  SPEAKER_00: Our page is just called Massive Agent.
• 2:53
  SPEAKER_00: Throw Massive Agent into your search bar on Facebook and you'll find us.
• 2:58
  SPEAKER_00: And speaking of that Facebook, there's something pretty cool that I'm going to start doing on future episodes.
• 3:04
  SPEAKER_00: I'm going to end every show with, and I don't have a fancy, snazzy name for this, but I will.
• 3:11
  SPEAKER_00: I'm going to be taking questions from you.
• 3:14
  SPEAKER_00: Real estate marketing questions that you have.
• 3:16
  SPEAKER_00: I will pick one.
• 3:17
  SPEAKER_00: I will answer it on the show every week.
• 3:21
  SPEAKER_00: And we'll do that at the end of every episode.
• 3:24
  SPEAKER_00: So make sure you subscribe right now to the podcast.
• 3:28
  SPEAKER_00: Make sure that you stay tuned because you never know if your question is going to be answered on the Massive Agent Podcast.
• 3:35
  SPEAKER_00: I feel like that is one of the ways to be most helpful to you is to reach out and get questions directly from you and then answer them on the show.
• 3:45
  SPEAKER_00: So we're going to start doing that to end every show.
• 3:47
  SPEAKER_00: I hope you like that.
• 3:48
  SPEAKER_00: Alright, guys, we're going to talk about drones today.
• 3:50
  SPEAKER_00: Drones.
• 3:51
  SPEAKER_00: Here's something crazy.
• 3:53
  SPEAKER_00: You know, about a year or so ago, I thought drones, like I thought they were cool, but I never wanted one.
• 3:57
  SPEAKER_00: I thought they were way too expensive.
• 3:59
  SPEAKER_00: They just look like fancy toys.
• 4:01
  SPEAKER_00: I honestly didn't fully understand all the functionality that they have.
• 4:05
  SPEAKER_00: I had no idea that they can do all the stuff that they can do.
• 4:08
  SPEAKER_00: It's pretty wild.
• 4:10
  SPEAKER_00: But I I kind of saw it as, you know, dorky, kind of nerdy, and you know, wow, lots changed in a year.
• 4:17
  SPEAKER_00: Here's what's crazy.
• 4:18
  SPEAKER_00: As of March 2017, so almost almost a full year ago, there were 770,000 drone registrations in the US.
• 4:29
  SPEAKER_00: Now those are drone registrations.
• 4:30
  SPEAKER_00: How many of them were not registered?
• 4:32
  SPEAKER_00: Who knows?
• 4:34
  SPEAKER_00: They now this is really wild.
• 4:36
  SPEAKER_00: By 2020, they estimate that over seven million drones will be flying around the skies of the US.
• 4:42
  SPEAKER_00: That's a lot of drones.
• 4:43
  SPEAKER_00: I'm sure that includes the Amazon drones.
• 4:46
  SPEAKER_00: Watch out for those.
• 4:47
  SPEAKER_00: Do you want to get a package dropped in your head?
• 4:49
  SPEAKER_00: Or you don't want to fly your drone into an Amazon drone and cause someone's package to fall on someone else's head.
• 4:55
  SPEAKER_00: That's even worse.
• 4:56
  SPEAKER_00: God, that's going to start happening.
• 4:58
  SPEAKER_00: I guarantee that's going to happen at some point.
• 5:00
  SPEAKER_00: Maybe it already has.
• 5:01
  SPEAKER_00: Now, as a real estate agent, why would you need a drone?
• 5:06
  SPEAKER_00: And you know, maybe you don't.
• 5:08
  SPEAKER_00: I don't know.
• 5:08
  SPEAKER_00: And I thought that I didn't.
• 5:10
  SPEAKER_00: Usually a drone is used to take aerial photos and aerial video of your listings.
• 5:16
  SPEAKER_00: And that's a great way to use a drone.
• 5:18
  SPEAKER_00: Who doesn't like aerial video?
• 5:20
  SPEAKER_00: There's something about drone video that just catches people's attention when they see it.
• 5:24
  SPEAKER_00: It's almost like staring into a campfire.
• 5:26
  SPEAKER_00: You just kind of like get mesmerized and you just stare.
• 5:29
  SPEAKER_00: Because there's something about like, you know, when it's flying around, especially if it if it's in a place you recognize, you're like, oh, I know that.
• 5:36
  SPEAKER_00: Yeah, and then it's about we're about to see this.
• 5:38
  SPEAKER_00: We're about to see that street.
• 5:40
  SPEAKER_00: We're about to hit this landmark.
• 5:41
  SPEAKER_00: There's something about drone video that people just love.
• 5:44
  SPEAKER_00: So if you have one, or if you are planning on getting one, and that's all you're gonna do is just market your listings by doing some drone video and and photos, that's totally fine.
• 5:54
  SPEAKER_00: I'm gonna show you something so much cooler that you can do with your drone.
• 5:58
  SPEAKER_00: Now you can also, and and here's why I first got my drone, and I have the DJI Mavic Pro.
• 6:06
  SPEAKER_00: Alright, there's a lot of good drones out there, but um my you know, from all the research I did, DJI makes the best.
• 6:13
  SPEAKER_00: I got the Mavic Pro.
• 6:14
  SPEAKER_00: I actually got it at Costco, but there's an even better deal on Amazon.
• 6:18
  SPEAKER_00: Look for the show notes of this episode because I will have a link to the specific drone that I have.
• 6:25
  SPEAKER_00: Um you can get them on Amazon with you know m a few backup batteries and all these cool accessories.
• 6:30
  SPEAKER_00: The DJI Mavic Pro is the the one that I use.
• 6:34
  SPEAKER_00: It's about a thousand bucks, and it is fantastic.
• 6:36
  SPEAKER_00: Now I first got it because I wanted to make more neighborhood videos for my blog.
• 6:42
  SPEAKER_00: More neighborhood videos and city videos, just showing, you know, just drone video of certain neighborhoods, and I wanted to put it up on my website, searchsaltlake.com.
• 6:52
  SPEAKER_00: And that was the main reason I did it.
• 6:54
  SPEAKER_00: I was planning on actually hiring out doing the drone video and drone photography to a pro just because they can do it so much faster than I can.
• 7:02
  SPEAKER_00: Yeah, I could save a couple hundred bucks, but I might lose even more than that.
• 7:06
  SPEAKER_00: I get that argument of hiring it out versus doing it yourself.
• 7:09
  SPEAKER_00: What's the highest and best use of your time?
• 7:11
  SPEAKER_00: I get it.
• 7:12
  SPEAKER_00: I mean, my time is extremely valuable, but I enjoy flying the drone around.
• 7:17
  SPEAKER_00: You just have to you have to do what's best for yourself.
• 7:19
  SPEAKER_00: One more super cool feature that at least mine my drone has.
• 7:25
  SPEAKER_00: I don't know about others, but the DJI Mavic Pro that I have, you can do Facebook Live right from the drone.
• 7:32
  SPEAKER_00: It's so cool.
• 7:33
  SPEAKER_00: You could do Facebook Live to your business page, to your personal profile, to a group, or all of the above.
• 7:39
  SPEAKER_00: It's so cool.
• 7:40
  SPEAKER_00: So at our in October we had about 25 uh SnapPack uh real estate group members come to Park City, Utah for our annual REMM real estate marketing mastermind event.
• 7:53
  SPEAKER_00: And if you want to check that out, go to utawmastermind.com that has a bunch of information about it.
• 7:58
  SPEAKER_00: I'm not really here to plug that or talk about that.
• 8:01
  SPEAKER_00: But at that event, there were so many of us there, and we went up to the top deck of this townhouse that we rented out, and it had an awesome view of Park City, and you know, we could fit a whole bunch of people out on this on this deck.
• 8:12
  SPEAKER_00: I flew my drone up from the street, flew it up over the house, flew in on everybody, and I was live streaming it into the Snappack Real Estate group on Facebook.
• 8:23
  SPEAKER_00: I was live streaming it right into the Snappack Facebook group.
• 8:26
  SPEAKER_00: It was super cool.
• 8:27
  SPEAKER_00: I got a lot of engagement on that, a lot of views.
• 8:29
  SPEAKER_00: There's something about that drone video, and being able to go live, think of think of what you can do right there.
• 8:36
  SPEAKER_00: Before I and I haven't even gotten to my tip.
• 8:38
  SPEAKER_00: I haven't even gotten to the main topic of the show, how you can use a drone to get more listings.
• 8:45
  SPEAKER_00: Haven't even gotten there yet.
• 8:46
  SPEAKER_00: Just by being able to do Facebook Live from your drone, think of what you can do.
• 8:52
  SPEAKER_00: You can go on your personal profile, show the huge crowd that's going on at your open house.
• 8:57
  SPEAKER_00: You could do a, you know, hey, there's this event going on in town.
• 9:02
  SPEAKER_00: You fly around and, you know, do a live update of that event that's going on on your business page.
• 9:08
  SPEAKER_00: You could do that.
• 9:10
  SPEAKER_00: There's so many things you can do just by having the Facebook Live functionality.
• 9:13
  SPEAKER_00: I I'm sure that there's some other drones that have it.
• 9:16
  SPEAKER_00: I don't know.
• 9:17
  SPEAKER_00: This is the only drone I've ever owned.
• 9:19
  SPEAKER_00: Alright, you ready for it?
• 9:20
  SPEAKER_00: You ready for this tip?
• 9:21
  SPEAKER_00: You're ready to know how you can use a drone to get more listings.
• 9:25
  SPEAKER_00: I came across this by accident, not even intending to do this on Halloween.
• 9:31
  SPEAKER_00: I got a call from a guy, he found me on Google.
• 9:34
  SPEAKER_00: He says, Hey, I need to sell my house sometime in the next couple months.
• 9:38
  SPEAKER_00: It was a rental property.
• 9:40
  SPEAKER_00: I need to get uh I I'm gonna interview a few agents and I want you to be one of them.
• 9:44
  SPEAKER_00: I was like, okay, cool.
• 9:45
  SPEAKER_00: Um, you know, I'll cruise by the house and just, you know, take a look from the outside because it had tenants, it was a rental property, he didn't want to let them know it was being sold yet.
• 9:53
  SPEAKER_00: So I got the address and I was like, I'll try to cruise over later today.
• 9:56
  SPEAKER_00: Well, it just I just so happened it fit in my schedule, I grabbed my drone and I was planning on just going to get some video.
• 10:03
  SPEAKER_00: And I didn't even think much about it.
• 10:06
  SPEAKER_00: Uh so I cruised over to this house, I knew I couldn't go inside, I flew the you know, I sent the drone up in the sky, got some video, uh, did some cool shots, you know, backing away from the house, then rising up so you can see the mountains and see the neighborhood that that the house is in, and I and I just did, you know, maybe five minutes of video and took a couple still photos.
• 10:27
  SPEAKER_00: And when you have a DJI drone, it comes with the DJI Go app.
• 10:32
  SPEAKER_00: This app is so powerful.
• 10:34
  SPEAKER_00: This app makes this what I'm about to tell you possible.
• 10:38
  SPEAKER_00: So as I was putting the drone away, I was disconnecting it, putting the drone away, and I checked the app to make sure that the the video had been recorded and that it was there.
• 10:49
  SPEAKER_00: And I had totally forgotten that the DJI app does an auto edit of the video for you.
• 10:54
  SPEAKER_00: So all you have to do is a couple taps on your screen, and the app edits the video for you, chops it up into a few different pieces, does transitions, puts it to music, and just gives it to you.
• 11:06
  SPEAKER_00: And it just starts playing.
• 11:07
  SPEAKER_00: And I'm like, oh my god, I'm gonna edit this a little bit and I'm gonna send it to this guy.
• 11:12
  SPEAKER_00: I'm just gonna send him a drone video through text within an hour and a half of talking to him.
• 11:18
  SPEAKER_00: So I sat down, I you know, you're you're able to edit on your phone through the app.
• 11:23
  SPEAKER_00: You can change which clips of video are used in this auto edit video, but I messed around with that a little bit.
• 11:30
  SPEAKER_00: I I moved some clips around, and I was like, this is this is incredible.
• 11:35
  SPEAKER_00: I took that video, saved it to my camera role, I went over to, I believe it was the Video Rama app, and I put my search Salt Lake logo on top of it, and then I texted the video to this guy, and I was like, hey, I drove by the house, just thought you might want to see something that we do to market our homes.
• 11:54
  SPEAKER_00: He texts back, he was absolutely blown away, super impressed.
• 11:57
  SPEAKER_00: And then about an hour later, when I got back to my office, I created a single property website.
• 12:04
  SPEAKER_00: I had taken that video, uploaded it to YouTube, embedded that YouTube video in the single property website, and I sent him a link to that website.
• 12:12
  SPEAKER_00: And I was like, oh, you know, I just put this together for you too.
• 12:15
  SPEAKER_00: Let's uh let's schedule a time to sit down and we'll talk about getting your home listed.
• 12:21
  SPEAKER_00: Do you think I got that listing?
• 12:23
  SPEAKER_00: Yeah.
• 12:24
  SPEAKER_00: Do you think if you did something like that when you were called to go check out somebody's listing and you're not sure if you're even gonna get the job, if you were able to send them a drone video within a couple hours of talking on the phone, do you think that would wow them or not?
• 12:38
  SPEAKER_00: Hell yes.
• 12:40
  SPEAKER_00: It is so powerful.
• 12:42
  SPEAKER_00: I don't even think this guy interviewed any other agents.
• 12:44
  SPEAKER_00: I had the job as soon as I hit send on that video.
• 12:47
  SPEAKER_00: Then when I sent him the single property website, that blew him away even more.
• 12:52
  SPEAKER_00: Guys, the technology we have available to us is mind-boggling.
• 12:58
  SPEAKER_00: My drone was a thousand bucks, okay?
• 12:59
  SPEAKER_00: At first I was like, oh you know, it's a thousand dollars, it's kind of expensive.
• 13:02
  SPEAKER_00: Getting that one listing paid for it immediately.
• 13:06
  SPEAKER_00: You know, many times over.
• 13:08
  SPEAKER_00: And I've since gotten more listings from that, and I will continue to do that.
• 13:11
  SPEAKER_00: If you have a drone, I highly recommend you figure out how to do this.
• 13:15
  SPEAKER_00: If you don't have one yet, go get a DJI drone.
• 13:18
  SPEAKER_00: The one I have is the DJI Mavic Pro.
• 13:21
  SPEAKER_00: If you want to know exactly which drone it is and the accessories I that I recommend, go over to my Amazon Influencer store.
• 13:29
  SPEAKER_00: I actually just put a list of all the products that I use for my podcast and for video editing and for for other things.
• 13:35
  SPEAKER_00: But you can see exactly what it is.
• 13:38
  SPEAKER_00: Go through my store and it'll take you right to it.
• 13:41
  SPEAKER_00: Um, Amazon has some cool deals with extra batteries and whatnot.
• 13:45
  SPEAKER_00: But how freaking cool and how freaking powerful is that?
• 13:51
  SPEAKER_00: Yeah.
• 13:52
  SPEAKER_00: Alright, now you guys who have drones, I would love to hear what you've done, how you've used your drone to get more business.
• 13:59
  SPEAKER_00: What have you been doing with your drone to get more business?
• 14:02
  SPEAKER_00: Let's start a conversation over on the Massive Agent Facebook page.
• 14:06
  SPEAKER_00: I would love to hear what you're doing.
• 14:08
  SPEAKER_00: I will post a I'll post an example video.
• 14:12
  SPEAKER_00: I'll that video that I did for this guy, I will post it up there on the page so you can see what I'm talking about, and I'll reference episode three.
• 14:18
  SPEAKER_00: But it's super simple and it's not even it's not even super professionally done video.
• 14:23
  SPEAKER_00: Like I'm still learning how to get the lighting right and you know, focusing this and that.
• 14:28
  SPEAKER_00: It it was just like okay video, but it blew this guy away because nobody does that.
• 14:33
  SPEAKER_00: Nobody, nobody can come up with a drone video professionally done and a website all within three hours.
• 14:39
  SPEAKER_00: Like nobody does that.
• 14:40
  SPEAKER_00: So he knew if that was how I marketed the property that I don't even have the listing for, what would I do once it's actually my listing?
• 14:47
  SPEAKER_00: Let that sink in one more time.
• 14:49
  SPEAKER_00: Super powerful stuff.
• 14:50
  SPEAKER_00: I hope you guys enjoyed that tip.
• 14:52
  SPEAKER_00: I had a lot of fun figuring that out.
• 14:54
  SPEAKER_00: I have a lot of fun doing doing the drone stuff.
• 14:58
  SPEAKER_00: I really hope that you can implement that and it helps make a difference in your business.
• 15:02
  SPEAKER_00: Best of luck.
• 15:03
  SPEAKER_00: Let me know how it's going.
• 15:05
  SPEAKER_00: Join the community over on the Massive Agent Facebook page.
• 15:08
  SPEAKER_00: And if you would, it would mean so much to me.
• 15:11
  SPEAKER_00: If you've if you've received value from this podcast, the lifeblood of podcasts are the reviews.
• 15:17
  SPEAKER_00: If you would go to iTunes and leave a review for this show, I would be indebted to you forever.
• 15:22
  SPEAKER_00: I will love you forever.
• 15:24
  SPEAKER_00: Now, iTunes doesn't make it so easy, so real quick, if you're on your phone, you actually have to, even if you've subscribed, which you have, right?
• 15:32
  SPEAKER_00: You've already subscribed to the Massive Agent Podcast.
• 15:35
  SPEAKER_00: That would just be crazy if you had not yet subscribed.
• 15:38
  SPEAKER_00: You actually have to go through search.
• 15:40
  SPEAKER_00: You have to search Massive Agent Podcast.
• 15:42
  SPEAKER_00: Then in the search results, click on the podcast, scroll down past some of the episodes until it gets to the reviews summary.
• 15:49
  SPEAKER_00: You'll see that you know big 5.0 and stuff.
• 15:51
  SPEAKER_00: And right under that, there's a write a review link.
• 15:55
  SPEAKER_00: That's how you can do it on your phone.
• 15:56
  SPEAKER_00: It's pretty easy, you just have to know where to look.
• 15:58
  SPEAKER_00: If you left a review, that would be a huge help to myself and to this show and help us to a bigger audience.
• 16:05
  SPEAKER_00: And I would greatly, greatly appreciate it.
• 16:07
  SPEAKER_00: I hope you guys enjoyed this show.
• 16:09
  SPEAKER_00: I'll be back next week with another actionable real estate marketing tip that you can do right now to sell more homes and get more business.
• 16:17
  SPEAKER_00: You guys have an awesome day.
• 16:19
  SPEAKER_00: Go sell more houses.
• 16:20
  SPEAKER_00: Take care.