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Cloud-Based Brokerage Silos: Are You a Real Estate Entrepreneur or Employee? · The Real Estate Agent Playbook

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if you are looking at jumping on
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the cloud base brokerage model
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as your brokerage you are not alone
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there are so many amazing things that have come from
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the cloud base brokerage model boom
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most of the models have Rev share equity ownership
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competitive splits and wonderful options
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and value
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ads that come along with joining the brokerage
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but this
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one thing has absolutely become to the forefront
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some are offering a Silo model
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where you have mutually excused
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exclusive value
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depending on who you join at the specific brokerage
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in addition to all of those things
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and some look at it and say
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we want everyone to have access to all of
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the same things so today
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we're gonna talk about brokerage model silos
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and discuss are they a good thing or bad thing
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and what they mean for you and your career
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because at the end of the day
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you are the business owner
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and that's exactly where we wanna go with this one
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so let's dive in
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what's up guys Jeremy Kane
1:04
Real Estate Agent Playbook
1:05
excited to dive into this one
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because silos are a word that is being tossed around
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when you're looking at
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all of the different cloud based brokerage options
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because
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you've decided that the brick and mortar option isn't
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for you so if you like what you hear
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I certainly talk about the cloud based brokerages
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our group Eddie XP
1:23
the Wolfpack
1:24
as well as all things real estate agent related
1:27
as far as growing your business organically
1:30
through your sphere of influence
1:31
and through your industry partners
1:33
which absolutely transform my business
1:36
and unlike what other people say
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is absolutely scalable
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that's what I talk about here on this channel
1:41
so if you're interested in that
1:42
please like
1:43
comment and subscribe and definitely stay in touch
1:46
would love to hear from you um
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have your engagement and discuss
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exactly what you are looking for
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in your real estate career
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cause ultimately my goal is to help you win
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every single day at the game of real estate
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okay so let's start by defining Silo
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when you think of Silo you immediately think of
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the eastern plains of Colorado
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so we all know what a Silo is on the farm
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you store grain you store certain things
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you keep things separate
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in the cloud base brokerage model
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this is very similar it is
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accessed to exclusive resources or tools or support
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available to only members of a specific group
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or specific downline within the crowd
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cloud base brokerage model
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and this is
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something that has been brought to the forefront
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because some of these brokerage models are absolutely
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like okay yeah
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silos are okay and some are like nope
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if you offer something for free to somebody who joins
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you you need to offer it to the entire brokerage
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and you know otherwise you know
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you can still you know
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have people pay for your courses and pay for your
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you know value but if it's being offered
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you must give it to everybody within the brokerage
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or have them have easy access
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so that's anti Silo so
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those are the kind of two differences
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when you talk about it but why do they exist
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well when this cloud based brokerage model started
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and they got rid of all of the middle man right
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revenue share versus profit share the XP um
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they decided to pull um
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out the recruiters and all the things that helped grow
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the traditional brick and mortar franchise brokerages
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so at EXP there's just two two pieces right
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so within that when EXP came on the scene and started
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you know disrupting the industry
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as the first cloud based brokerage model um
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they definitely step back said okay
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well people are gonna grow this
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people are gonna have different skill sets right
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when I was coming to this brokerage uh
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I interviewed with Ricky Carruth
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he was an absolute stud when it comes to
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you know cold calling and scripts and all of that
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or Mike Charard right
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Mike Charard obviously is more social media base
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more modern marketing stuff
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both absolutely great leaders
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absolutely great options
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but depending on who I joined under
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I would have access to Ricky or Mike
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and so as you can see those silos are kind of creative
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I chose Mike because it went more to my business
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taking nothing away from Ricky
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he does a great job with you
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know people that are into to his definition of business
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which is absolutely okay
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and that's the beauty of real estate
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and what I talk about so often on this channel
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everything works it just depends on how you do it
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so the silos did kind of form within that piece
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because you have these entrepreneurial leaders
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coming in and saying okay
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I'm gonna grow my business based on you know
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this is what value I can bring
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because this is how I built my business
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as a real estate agent
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so then you can see as that happens
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the silos kind of form out
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and then you have these groups right
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these groups of pride these groups of you know
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exclusivity and this is absolutely the key right
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so as we get into the benefits of the silos um
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you start to see that
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people wanna be a part of something exclusive
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people say okay
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well I'm gonna join you know XYZ brokerage
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but you know if I have this option
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I can get this right
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we have all access to EXP the amazing tools
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resources everything that's offered there
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but then there's a cherry on top
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and I can choose my lane
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and regardless of which lane I choose
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it's gonna help me define how I build my business
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and where my business grows
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and and that you know goes from there
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so early on in the cloud based brokerage model
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everyone is selling the brokerage model right
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because it's in latest and greatest
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they change
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this thing that wasn't working at this brokerage
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and all the things but as the company grows
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and becomes a formidable brokerage
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there is also opportunity to
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to join some specialty that maybe you're interested in
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that's very important at any brokerage
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to align with a group of people that you want to right
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people want to be exclusively inclined to
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you know have certain access
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because that's how they build their business right
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if you just have a bunch of different options
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and there's so many resources that you can't even
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you know
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start to get through them all while selling houses
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then that's you know
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an issue so with this
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you have the exclusive resource
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which makes people feel good
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we have access to this this is awesome
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I get it for free all the things right
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and then you have the empowerment of entrepreneurship
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right
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because you as an entrepreneur can sit down be like
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okay this is my superpower
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this is what I'm good at
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and this is how I can help agents not just in my city
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right not just in my competition
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but everywhere across the globe
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and I can build these networking relationships
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and refer relationships
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and I can help people in my own city as well right
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in the end we're all in this together right
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as a real estate agent
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I don't care if you're my next door neighbor
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I want you to win
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and that's because I've seen what this business is done
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and you know
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the abundance mindset of closings happen every day
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shout out to Ricky on that one right
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that we have this opportunity to build this business
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but if I'm sitting at home and I'm like
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okay I really wanna grow this
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I really wanna have a revenue share organization
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I really wanna develop an exit strategy
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but if I build something I have to give it to everybody
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therefore
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there's no reason to join me over the next guy
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just because they like my personality right
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if I have a resource to give them that I can build
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I can take my time and energy and build it
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because I know it can be a resource
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well then I don't have to sell it
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if people get it for free when they join under me right
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so it allows me to build my business
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build my long term income based on
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you know revenue share first
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you know trying to sell
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and sales funnels and all of those things
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and so the empowerment to be an entrepreneur
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exist solely in the Silo model
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because yeah okay
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certainly if you're a DXP and I'm offering my course
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you can purchase it right
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that helps me that pushes me along
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or if you're in my group I can absolutely
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you know
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offer it to you and coach you along in that aspect
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which is what I do this is why I'm here right
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I didn't want to join uh
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a brokerage where I was a team leader
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managing broker because
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I didn't like doing
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all the other things that come along with it
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I enjoy coaching
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and helping people build a business organically
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so I'm able to provide a resource that teaches
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agents to do that and I'm still able to
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earn income based on revenue share
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because truly
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I believe if someone goes through my course
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it's available that you get for free when you join me
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they're going to be a better agent
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they're gonna sell houses right
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so that's that's the number one reason
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that it's more entrepreneurial right
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I'm in control versus sitting here saying okay
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I have a lot to give but if I build this
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I have to give it to the other 90,000 agents
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day one at my brokerage
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that doesn't sound very profitable to me
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because that takes 90,000 people
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that I'm connected with out of
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out of
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the ability for me to earn income off of that piece
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or I could say okay
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I'll sell it to people right
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I'll sell it to you if you join my brokerage
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that that doesn't work in my opinion right
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because then you join my brokerage
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you join my downline and I still sell it to you
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that means I'm making more money off of you then
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you know
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ultimately it might be worth so at the end of the day
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the Silo model
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gives you an opportunity to give back
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and help those that make the sacrifice to
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you know
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leave their managing broker leave whatever you know
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as you know I left my dad as a managing broker
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so there's not too many people that can
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can argue that they love their managing broker
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and that's why they're staying
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but at the end of the day
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there is so much value right
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and then what happens
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when you have that community and you have that support
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right as you grow
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as everyone's kind of plugging into this
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because this is the lane or the Silo they chose
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then that community builds
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and then people start supporting each other
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and then all the sudden we have a community right
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we have a true community of agents as we go
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and so the Silo model is exactly opposite of what
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you know
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some of these other brokerages are talking about with
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you know hey
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we're we're one company we're one Silo you know
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there's no silos here everybody's the same well
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if everyone's the same
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then everyone makes the same amount of money
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has the same opportunity and ultimately
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that leads to an employee mindset in my opinion
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so as we expand on that
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you have uniformity and fairness right
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as an entrepreneur you want to be unique
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you wanna build something you have an idea
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your ideas are proprietary
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and you can take them and run with it
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but if it's uniform and fair
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you know I tell my kids all the time
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fair isn't equal right
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if I hear my 6 year old tell me something isn't fair
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one more time today probably gonna lose my mind
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but the truth is that life isn't fair
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and in this you know
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entrepreneurial world or this business world
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commission based world that we live in as agents
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it's not fair right
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the only thing fair is if you
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direct your time
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and your energy towards a certain thing
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and you make the right choices and you
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you know do the right things that produce income
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then that's the only fair right
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your time invested
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creating income is how you create fairness
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it's not everybody has access to everything
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you know here's
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here's your hand out here's this hand out
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that's absolutely not the case
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there's a sacrifice that agents make
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when they decide to join a cloud based brokerage
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and join a specific organization right
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that's their sacrifice
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so if they wanna do that because they align with the
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the ideals and the you know
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community that we build within our silos
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then great but if it's everyone's fair
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everything's fair everything's uniform
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ultimately
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that leads to an absolute disaster of mediocrity
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in my opinion so that's
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that's exactly the difference between the Silo model
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and the one brokerage one resource model
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and then as we go it becomes
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you know infiltrated with a ton of different things
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and you don't know
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and you have to go through this course
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you have to go through that one sheet
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you have to do all this and it becomes so
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bog down and water down
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that agents do not find that specialization
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track that they are on and with that said
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you know the
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some of the all of these cloud based brokerages have
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different tiers right
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so in the end if you have 4
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5 7 tiers of agents above you
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that are all offering something different
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it allows for a diverse option and offering
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which is absolutely key when building these silos out
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right because each Silo you can you know
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for somebody that joins me okay
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you wanna talk about real shit investing well
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great you're gonna line with Connor
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this is when his live call is exclusive
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for the Wolfback and this is when his
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you know
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where his course is and all that you can do with that
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oh you
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you'd rather do social media and scale through YouTube
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or Instagram or TikTok or
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you know Facebook whatever that is well
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that's that's Mike right Mike Shards one of the
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you know
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No. 1 social media coaches for real estate agents
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there is so boom
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you're gonna plug in the his stuff oh
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okay great
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you're you got that you found Mike on social media
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you feel like you're pretty good
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well then Bam Louis Galt
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absolutely stud with time management systems
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processes and productivity
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so once you build the business through social media
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you have that option oh
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you actually wanna sell houses and you know
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have set plans based on building a foundation
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and develop certainly
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generation pillars
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that will absolutely let you crush your business well
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that's what my course offers right
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and so as you can see the differentiation
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allows for people to kind of pick and choose
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but that's where the diversity comes from
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it doesn't come from all of us
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throwing all the same thing
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because at EXP alone you could have
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10 different YouTube courses
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that all say the same thing
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all were built from one social media course
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pretty much and
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you know then what
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then you follow this one you follow that one
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it's overwhelmed and it actually pushes down the
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you know
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specialization opportunity because there is so much
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right it's analysis by paralysis
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so I believe that truly
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if everything's available to you
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and everyone's fair and equal
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it definitely reduces the entrepreneurship
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you know spirit within our industry so um
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and like I said
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it's not for everyone some people want it to be
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you know everything equal have access to everything
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some people want all the all the information
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very
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few people go through every single course that even we
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offer here so I can imagine in a you know
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vast field of overwhelm
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that there's probably not a ton of
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people that are going through all of the things
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and actually determining what their specialization
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field should be
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so when we really pull back the curtain
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we look at this what's the difference right
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let's go back to brick and mortar
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the truth is
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that brick and mortar are even silos within their self
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right there
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certain brokerages that you think of
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when you think of luxury there
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certain brokerages that you think of
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when you think of first time homebuyers
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there certain brokerages that you think of when
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you know
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you're talking about discount brokerages or whatever
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and so the brokerage model is siloed in itself right
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so it's just the whole brokerage is a Silo
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so certainly a boutique brokerage
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can absolutely specialize in historic homes in Denver
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because there's 20 agents that can roll
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there's 20 agents worth of inventory there
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that you can pull that market share into that brokerage
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and fit that model okay
15:39
when we're talking about nationwide
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or global operations there's a whole different ballgame
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right and so truthfully
15:47
within the cloud based brokerage model
15:49
these silos operate as individual specialization
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brokerages right
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with EXP taking the you know
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all the brokerage side out of it and all of the
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all of the overhead
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and all of the things that come with being a broker
16:04
right but you have these silos that operate
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so it's really
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just an extension of what we have seen historically
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within silos right
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not to say brick and mortar
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and the business model and all the things are the same
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but there's brokerages
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if I said to you their name right now
16:22
you would
16:23
have a generalization of what their silos
16:26
specifically is and so
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I don't want it to feel like it's completely foreign
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that this is what's going on
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it's just the true mass number of
16:36
you know
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agents that are going to these cloud based brokerages
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because they're you know global
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they're nationwide right
16:43
so it takes a whole lot for a brick and mortar
16:46
and a ton of money to be in all 50 states
16:49
cause you have to have a brick and mortar location
16:51
you have to have office staff
16:52
you have to have all this overhead that stacks up
16:55
where the cloud base model kind of eliminated that
16:57
but these silos are absolutely pieces of the puzzle
17:02
which in all actuality are what a a normal brokerage is
17:07
you just don't have to join a different brokerage
17:10
in order to have access to certain things
17:13
when you join the right organization
17:15
so ultimately the
17:17
entrepreneurial freedom that comes from these
17:19
Silo based models
17:20
allows for agents to feel a part of something
17:23
feel a part of a community
17:25
and have that culture that's absolutely undeniable
17:28
that everyone is searching for within life right
17:32
and so having entrepreneurial freedom
17:34
certainly
17:34
if you wanna go build a course and build a downline
17:36
go do it if you just wanna sell houses
17:39
and learn from
17:39
people that have done it in a certain way
17:41
then you're able to do that right
17:43
that's
17:43
that's about who you join when you join one of these
17:46
you know
17:46
leaders at one of these cloud based brokerage companies
17:50
however if you have no silos
17:52
then it's kind of like okay well
17:54
I'm just gonna join this company
17:55
and it doesn't really matter
17:56
cause I'm gonna get access to everybody
17:58
but think about that
18:00
when you're looking at building an organization
18:02
you're building some passive income
18:04
because that's what a lot of these cloud based models
18:06
are you know
18:07
they all include that revenue sharepiece
18:08
or profit sharepiece and as that happens
18:13
then they you know
18:15
are like okay
18:16
well why would someone join me right
18:18
so the lack of silos and the lack of exclusivity
18:21
actually limits your ability
18:24
to create an exit strategy
18:25
that is revenue share based on the EXP model
18:28
that so many have come along and duplicated as they go
18:32
and so when you're thinking about joining
18:34
one of these brokerages please reach out
18:36
there's a link below to
18:37
reach out and talk to me about this
18:39
I'm sure that people will have different opinions on
18:42
on it um
18:43
just like the political race
18:44
just like the presidential race um
18:47
I just wanted to bring to you the fact that
18:50
you know I feel like there's so many people saying
18:51
the Silo model is terrible for real state
18:54
terrible for you as an agent
18:56
and the truth is
18:56
it's absolutely the opposite of that right
18:59
if everyone's in one thing
19:00
everyone's fair in uniform and equal
19:02
we're not we're not making a ton of
19:04
of headway when it comes to okay
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I wanna trade my time for this system that I can create
19:11
that will you know
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benefit my family and my exit strategy down the road
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so I hope that helps kind of separate that
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and kind of brings to light what the Silo uh
19:21
word and definition that you're talking about is
19:23
if you wanna chat about this
19:25
please book a call with me
19:26
the opportunity to join
19:28
the record breaking group of the
19:29
at the XP the Wolfpack is 100% on the table
19:33
and we do offer a quite diverse
19:36
offering of extra value ads
19:38
in addition to the great brokerage model
19:39
that we already are apart
19:41
so please like comment subscribe
19:42
we'll see you next time bye bye