Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Measuring and Maximizing SEO’s ROI -- Julia Nesterets // JetOctopus
Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. To secure budget and resources for SEO, we must move beyond the vague "it depends" stance. By incorporating sales numbers into our KPIs, emphasizing the business value of SEO, and showcasing its direct impact on the bottom line, we can more effectively secure buy-in from leadership and support teams for our initiatives. Today, Julia discusses measuring and maximizing SEO’s ROI. Show Notes
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