Latest / Selling on Giants: The eCommerce Marketplace Podcast / Amazon Hijackings, Twitch Sponsorships, and WFS Upgrades

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Amazon Hijackings, Twitch Sponsorships, and WFS Upgrades · Selling on Giants: The eCommerce Marketplace Podcast

• 0:00
  SPEAKER_00: Amazon hijackings, Twitch sponsorships, and WFS upgrades.
• 0:04
  SPEAKER_00: June 2nd seller news rundown.
• 0:06
  SPEAKER_00: Welcome back to Selling on Giants, e-commerce news and updates.
• 0:10
  SPEAKER_00: I'm Mr.
• 0:10
  SPEAKER_00: Will, co-founder of Bellovics, and every week I break down what's happening across Amazon, Walmart, and Shopify so you don't have to scroll through forums or decode vague press releases.
• 0:23
  SPEAKER_00: This week, brand hijackings that won't die, Walmart decides to act like a grown-up 3PL, and Twitch is now your newest ad channel.
• 0:31
  SPEAKER_00: Let's get into it.
• 0:32
  SPEAKER_00: First up, Amazon support queues are full and sellers are losing control of their listings faster than Amazon can auto-reply.
• 0:40
  SPEAKER_00: Sellers are still fighting listing hijackings and brand name swaps.
• 0:44
  SPEAKER_00: The hijackers are still hijacking, and Amazon's still politely reviewing the case in five to seven business days.
• 0:51
  SPEAKER_00: Seller forums are lighting up again.
• 0:53
  SPEAKER_00: This time with frustrated posts from brands whose listings were hijacked or renamed months ago.
• 0:59
  SPEAKER_00: Some never recovered.
• 1:01
  SPEAKER_00: Worse, the more you escalate, the more likely you are to get flagged for policy violations.
• 1:07
  SPEAKER_00: In response, Amazon says the process has improved, which is a bit like saying you move the deck chairs to the other side of the Titanic.
• 1:15
  SPEAKER_00: Here's what they want you to do.
• 1:16
  SPEAKER_00: Use the report abuse tool.
• 1:18
  SPEAKER_00: Select product detail page was changed to represent a different product.
• 1:22
  SPEAKER_00: Then, if denied, start a thread in the manage your brand form with your complaint ID.
• 1:28
  SPEAKER_00: Translation, you now get to chase support tickets and start your own mini LinkedIn thread inside the forums.
• 1:34
  SPEAKER_00: If you're not in brand registry yet, that needs to change.
• 1:37
  SPEAKER_00: Amazon's brand defense tools are still reactive, and without registry, you're swinging a plastic sword in a knife fight.
• 1:44
  SPEAKER_00: Meanwhile, Walmart's not dealing with hijackers, it's quietly stacking wins in fulfillment.
• 1:49
  SPEAKER_00: Walmart adds nine new features to WFS, and they actually matter.
• 1:54
  SPEAKER_00: WFS dropped a nine item punch list of upgrades, and surprisingly, all nine make sense.
• 2:00
  SPEAKER_00: Walmart now handles prep, labeling, polybagging, your 3PL just lost a client, more capacity, better shipping options, real-time tracking, and actual human support.
• 2:10
  SPEAKER_00: And onboarding doesn't feel like assembling IKEA furniture blindfolded anymore.
• 2:14
  SPEAKER_00: WFS is quietly becoming FBA without the fee roulette and five-month storage limits.
• 2:20
  SPEAKER_00: And if you're trying to diversify, this just moved from maybe next year to maybe next quarter.
• 2:25
  SPEAKER_00: But fulfillment isn't the only thing evolving.
• 2:28
  SPEAKER_00: Amazon's turning streamers into sales reps.
• 2:31
  SPEAKER_00: Amazon Ads launches Twitch Creator sponsorships.
• 2:34
  SPEAKER_00: Twitch Creator sponsorships are now live through Amazon Ads.
• 2:38
  SPEAKER_00: That means you can sponsor a streamer inside the Amazon Ads console without sliding into their DMs or hoping their agent checks email.
• 2:47
  SPEAKER_00: It's influencer marketing, but with attribution.
• 2:50
  SPEAKER_00: And unlike traditional display, this shows up mid-stream, mid-conversation, where buying intent actually lives.
• 2:58
  SPEAKER_00: If you're already running DSP or sponsored brands, this is your mid-funnel dream team.
• 3:02
  SPEAKER_00: Gen Z, captive audience, attribution, baked in.
• 3:06
  SPEAKER_00: Pick a Twitch creator in your niche.
• 3:08
  SPEAKER_00: Pair the sponsorship with DSP retargeting.
• 3:10
  SPEAKER_00: You'll look smarter than 90% of your competitors still boosting Instagram reels.
• 3:15
  SPEAKER_00: Now before we talk about surprise fees and shipping fines, quick sidebar, because if this all feels like a lot to track, that's literally our day job.
• 3:24
  SPEAKER_00: At Bellavics, we've helped brands sell over$500 million on Amazon.
• 3:30
  SPEAKER_00: We're a verified ad partner, and we specialize in hands-on growth strategies that turn complex marketplace challenges into clear plans of action.
• 3:40
  SPEAKER_00: Whether it's scaling ads, cleaning up your catalog, or prepping for a retail pitch, this is what we do all day.
• 3:47
  SPEAKER_00: Head to Bellivix.com if you want a team that actually knows what the inside of Seller Central looks like.
• 3:53
  SPEAKER_00: Alright, let's talk shipping fees, auto-measured boxes, and the policy update sellers are already groaning about.
• 3:59
  SPEAKER_00: Amazon adjusting FBA inbound fees for measurement discrepancies.
• 4:04
  SPEAKER_00: Starting June 3rd, Amazon's new motto is measure twice, charge once, based on their math, not yours.
• 4:10
  SPEAKER_00: If your box dimensions or weights are even slightly off, Amazon will now auto-correct and retroactively charge you the correct fees.
• 4:18
  SPEAKER_00: No appeals, no warnings, just a helpful surprise bill.
• 4:22
  SPEAKER_00: Sellers are already flagging Amazon's own measurements as inaccurate.
• 4:27
  SPEAKER_00: But until Bezos builds a robot that holds a tape measure straight, it's your word versus theirs and they own the calculator.
• 4:36
  SPEAKER_00: Document your shipments like you're building an alibi, photos, weights, the works.
• 4:40
  SPEAKER_00: Use a prep center with digital verification if you're scaling multi-box or LTL.
• 4:45
  SPEAKER_00: And check your FBA shipping fee reports early, often, religiously.
• 4:50
  SPEAKER_00: From surprise fees to surprise lawsuits.
• 4:52
  SPEAKER_00: Let's talk about the influencer who was sued for being too beige.
• 4:56
  SPEAKER_00: Influencer lawsuit over beige clean girl, aesthetic dismissed.
• 5:00
  SPEAKER_00: An Amazon influencer was sued for copying the beige clean girl aesthetic.
• 5:05
  SPEAKER_00: Yes, that's a real phrase.
• 5:07
  SPEAKER_00: But the judge tossed it, saying you can't copyright an aesthetic, color scheme, or general vibe.
• 5:12
  SPEAKER_00: You're free to use popular trends as long as you're not duplicating logos, photography, or branded content.
• 5:19
  SPEAKER_00: So go ahead, embrace the beige, just don't steal the Lightroom preset.
• 5:23
  SPEAKER_00: While that case was dismissed, Amazon's AI team was busy turning your product listings into bedtime stories.
• 5:29
  SPEAKER_00: Amazon pilots AI-generated audio product summaries.
• 5:32
  SPEAKER_00: Amazon's testing AI-powered audio summaries that turn your bullets and titles into spoken blurbs.
• 5:39
  SPEAKER_00: Shoppers can ask for product details via Alexa or on mobile.
• 5:44
  SPEAKER_00: And the bot reads your listing out loud.
• 5:47
  SPEAKER_00: Sounds useful until your keyword-stuffed listing becomes a robot tongue twister.
• 5:51
  SPEAKER_00: Voice optimized content is no longer a theory.
• 5:54
  SPEAKER_00: It's here.
• 5:55
  SPEAKER_00: Clean up your bullets, write like a human.
• 5:57
  SPEAKER_00: Bonus points if your copy sounds good when spoken aloud.
• 6:00
  SPEAKER_00: And since we're talking Alexa, she's now doubling as your news anchor too.
• 6:05
  SPEAKER_00: Amazon's Alexa Now summarizes news with generative AI.
• 6:08
  SPEAKER_00: Alexa can now summarize the day's top headlines using generative AI.
• 6:12
  SPEAKER_00: Users say, What's the news?
• 6:15
  SPEAKER_00: Alexa pulls from the New York Times, Reuters, and the Washington Post.
• 6:19
  SPEAKER_00: Voice isn't going away.
• 6:21
  SPEAKER_00: In fact, it's moving from cute gimmick to how people browse, search, and discover.
• 6:25
  SPEAKER_00: If product discovery shifts to voice, your listings need to answer clearly, quickly, and conversationally.
• 6:32
  SPEAKER_00: You're not writing poetry, you're writing for the world's most impatient listener.
• 6:36
  SPEAKER_00: But what happens when your content doesn't just explain your product, it sells it?
• 6:41
  SPEAKER_00: Let's talk about where e-commerce is really headed.
• 6:44
  SPEAKER_00: The future of e-commerce, immersive, social, and creator-led.
• 6:48
  SPEAKER_00: Karina Kogan says we're heading toward immersive brand experiences, creator co-founders, and TikTok style shopping that doesn't feel like shopping.
• 6:57
  SPEAKER_00: Shoppable live streams, virtual storefronts, product demos that feel like entertainment.
• 7:02
  SPEAKER_00: If your product content doesn't make someone stop scrolling, it doesn't matter.
• 7:07
  SPEAKER_00: Static images won't cut it.
• 7:09
  SPEAKER_00: Brands that treat content like a conversion lever, not a checkbox, will win.
• 7:15
  SPEAKER_00: And with everyone glued to their phones, the numbers are in, it's not just your screen time that's up.
• 7:20
  SPEAKER_00: Americans may spend 7% of their lives on social media.
• 7:24
  SPEAKER_00: The average American could now spend 5.5 years of their life on social media.
• 7:29
  SPEAKER_00: Gen Z, closer to 8.
• 7:31
  SPEAKER_00: That's not time wasted, it's time deciding what to buy.
• 7:34
  SPEAKER_00: If your brand isn't showing up on social with video, in feed, and creator collabs, you're invisible to the next generation of buyers.
• 7:43
  SPEAKER_00: And discoverability is the new shelf space.
• 7:46
  SPEAKER_00: Meanwhile, the courts are still playing ping-pong with your landed costs.
• 7:50
  SPEAKER_00: Let's talk tariffs.
• 7:52
  SPEAKER_00: Court ruling on Trump-era tariffs sends mixed signals.
• 7:55
  SPEAKER_00: A federal court struck down the tariffs, only to have them temporarily reinstated during appeal.
• 8:01
  SPEAKER_00: So they're gone, but also still here.
• 8:04
  SPEAKER_00: Classic.
• 8:05
  SPEAKER_00: This means more uncertainty.
• 8:07
  SPEAKER_00: Lock in supplier pricing where you can, have backup sourcing options, and maybe don't plan your Q4 POs on vibes alone.
• 8:15
  SPEAKER_00: And finally, while we're untangling regulations, Alibaba's busy fulfilling 40 million orders a day.
• 8:23
  SPEAKER_00: Let's end on that.
• 8:24
  SPEAKER_00: Alibaba's Instant Commerce model hits 40m plus daily orders.
• 8:28
  SPEAKER_00: Alibaba's new Instant Commerce model thinks sub-two-hour delivery at scale is expanding beyond groceries into beauty, fashion, and electronics.
• 8:39
  SPEAKER_00: This isn't a side project, it's the blueprint.
• 8:41
  SPEAKER_00: And if you're not thinking about local inventory, mobile first discovery, and delivery within hours, you're already behind.
• 8:48
  SPEAKER_00: That's your selling on Giants news and updates for the week.
• 8:51
  SPEAKER_00: We covered hijackings, Twitch sponsorships, FBA fee changes, voice powered commerce, beige aesthetics, and why Alibaba might lap us all.
• 8:59
  SPEAKER_00: If this saved you hours of forum scrolls and internal Slack debates, do us a solid, leave a review wherever you're tuning in.
• 9:07
  SPEAKER_00: It helps us keep the lights on and gets us better guests for interviews down the road.
• 9:11
  SPEAKER_00: I'm Mr.
• 9:11
  SPEAKER_00: Will from Belavic.
• 9:12
  SPEAKER_00: See you next week.