Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How to Tag Big Influencers Without Looking Desperate

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How to Tag Big Influencers Without Looking Desperate · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Today on the podcast, we're going to look at how to tag
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people properly to promote our social media posts.
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And of course, the reason why we're doing this is because by
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promoting social media posts the right way and getting more
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engagement, we put ourselves in a position where we might have
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more conversations that might lead to more opportunities for
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business relationships, sales and profit.
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So again today, how to tag people properly on social media
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so that you can get them to promote your social media posts.
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Now, if you're interested in these sorts of topics, you know
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how to get clients from social media, how to grow your sales,
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how to look for more customers, how to look for other ways of
0:46
getting revenue to expand your business, then this is the
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podcast for you. So be sure to subscribe on
0:53
Spotify, on YouTube, on Apple or any player of your choice.
0:59
And if you would love to connect with me, I am your host,
1:03
Tavishima Ayede. So you can call, send me a text
1:06
message or send me a WhatsApp message on 08064662140.
1:14
You can also find me on LinkedIn if you'd like to get the correct
1:18
spelling of my name, just check the profile of whatever podcast
1:22
player that you're listening to because I've noticed that
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recently lots of people have been finding me on LinkedIn,
1:28
which I find surprising because I've been giving out my phone
1:31
number a whole lot more. But anyway, you guys are
1:34
reaching out to me on LinkedIn and you know, I can't complain.
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Unfortunately, that's the only social media I have.
1:39
So don't bother looking for me on Instagram, on Facebook, on
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TikTok or on anything else. So today, how to tag people the
1:49
right way so that it can promote your social media posts.
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Now, why are we looking at this today?
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Well, obviously because as the growth of the podcast has been,
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the podcast has been growing sharp and my profile, they
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increase small, small, small. You know, I haven't arrived in
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quote yet, but I'm getting to that stage where people are
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beginning to tag me on a weekly basis on posts that they put up
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on social media. And you know, I understand the
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game and this is the game. You tag somebody else when the
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person has a bigger audience because you hope that without
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bigger audience, if the person engages with the comment you
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have created, if the person likes, if the person re shares,
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if the person carries any form of engagement, then this is
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going to get some amplified reach for your own posts.
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And yes, it is a good strategy. So I am under no illusion that
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for those of you who tagged me, I know exactly what's going on.
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I know the game. You're tagging me because I have
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a bigger audience. OK, well, you know, my audience
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is, let's say it's average right now because on LinkedIn I have,
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I think I have 3000 something followers.
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So that's the scope. You have 20-30, maybe 300
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followers. You tag a bunch of people who
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have 3000 followers. If those people like, if they re
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share, if they engage, if they comment, then your post is going
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to get amplified reach. You're going to see new
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audiences. And this is a good strategy.
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I repeat, it is a very good strategy and I endorse it as
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many of you who can you should be using this strategy.
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But remember, we're here to talk about how to do it the right way
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because it only works when it is done tastefully.
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Let me repeat tagging somebody else who has a bigger audience
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because you're trying to get amplified.
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Reach for when they like, when they reshare, when they comment,
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when they heart, when they support, when they upvote, when
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they do whatever. It's a good strategy, but it
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only works when it is done tastefully.
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And unfortunately, lots of you are doing it in poor taste.
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In fact, that's the reason why I'm making today's episode.
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You can say today's episode is a rant because so many people are
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doing it in poor taste. Now this is the problem.
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Some of you are running around tagging an influencer in quote.
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By the way, I am not calling myself an influencer because I'm
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not technically speaking. An influencer is probably
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so-called because influencers get people to take action.
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So excuse me, let me repeat again.
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So excuse me recovering from a cold because it's I'm a town
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over here. And then my kids also had a cold
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as well. And then the baby had a sore
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throat. And you know how it is now when
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one child brings it into the house, you know, everybody now
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has that issue. OK, so I was, I, so I was saying
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basically that when you tag an influencer, by the way, I'm not
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an influencer and influencer marketing is a good thing.
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But The thing is some of you get confused by the sizes of
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people's audience. So influencer marketing doesn't
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mean you reach out to somebody who has 3000 followers, 9000
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followers, 15,000 followers, 20,000 followers is not about
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the follower count because you have major influencers and you
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also have macro and, yeah, macro.
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And so you have macro and micro influencers.
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Yeah, so macro influencers, major influencers, big
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influencers, probably people like the Kardashians, and then
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micro influencers, maybe someone closer to my own end, maybe 3000
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followers, 1000 followers, that kind of thing.
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But the key distinction when you're looking at influencers is
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not the size of the audience, all right?
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An influencer is an influencer because they cause people to
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take action. Influencers are people who move
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markets. Influencers are are people who
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when they speak, people take action.
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So that's the reason why you can say Donald Trump is an
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influencer or that's the reason why you can't say Kim Kardashian
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is an influencer because they talk and people take action.
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It's in the title influence, the exact some sort of influence.
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So for those of you who are thinking of an influencer
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strategy, and maybe that's the reason why you're targeting me
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or reaching out to me, you're too soon.
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I'm not there yet. I'm not at a level yet where I
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speak and then people move. So I'm not at that level yet yet
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where I move product or I move masses or I move motions or I
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move people's opinions. So if you want to try and
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influence our marketing strategy, that is key.
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You pay attention not to the size of the audience, but to
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whether these people can move. Markets, can move opinions, can
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shape opinions can move, can shape the trajectory of
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campaigns, of agendas, of things like that.
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That is what you pay attention to.
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So if you find someone who only has 500 followers, but every
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single that person talks when they tweet, when they, you know,
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when they put out something, markets move, then that person
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is an influencer. But of course, in my career,
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influencer because the guys audience or the babes audience,
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it is small. So it's not the size of the
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audience, but whether they exercise any influence.
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So that's the reason why people pay Kim Kardashian the big box
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and the other people in the Kardashian family because if you
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get them to OK, like Taylor Swift for instance, there's I
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think this thing with her boyfriend where she had that
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game where her boyfriend proposed to her.
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They said that that dress that she wore that within minutes The
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thing is sold out now. That's what we call influenza.
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She didn't say by the dress, so nothing.
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She just wore the dress, that's all.
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Just by wearing that dress, that's all the things sold out
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now. That's all I mean when we say
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influenza. So as people you should be
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looking for. So those of you where they
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tagged me, you think I'm an influencer.
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Like you're wasting your time because I never reach, I'm not
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there yet. I don't talk and then people
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move. So when our time comes, you can
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consider me for your influencer strategy.
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But until then, So what was I? The problem is too many people
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are tagging influencers or tagging people with big
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audiences, but they're not doing it in a tasteful manner.
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And because they're not doing it in a tasteful manner, they are
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not getting any engagement. Not getting any engagement.
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Well, First off, it's a waste of your time and a waste of your
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effort. But apart from that, it hurts
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your posts reach. It actually is a bad thing When
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you are tagging people and the people don't engage and they
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don't do anything. It actually is hurting your
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reach on social media platforms. At least I've been able to
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confirm this dynamic when it comes to LinkedIn and I suspect
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is going to apply to other social media channels as well.
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I think I was able to confirm that from the is it the LinkedIn
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marketing show? I can't remember the name of the
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podcast. It's a LinkedIn something
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anyway, and that's where I first heard about that idea.
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Now, apart from that, when you're tagging people who are
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influencers, you're tagging people with bigger audiences and
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they are not taking action, they're not engaging.
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You come across as desperate, you come across as reaching, you
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come across as all I put it, you come across as obviously
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inferior status. And we have to try and do this
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in a nice way. Like we're trying to reach up so
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that our air bones, our senior brothers, our sugar bars, our,
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you know, Big Brothers and sisters in the trade so they can
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give us small uplift. Both are coming at this and
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then, you know, begin they look like beggar, you know, somehow.
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So we guys do this in a very tasteful manner.
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Now, when I say it's not done tasty, what do I mean?
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First of all, people just do this thing random.
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Like today I just received one random tag over my LinkedIn
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about to schedule my content. Next thing I saw you know so so
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so and so responded, liked in the comment that they tagged
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you. I opened the thing and I read
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the thing and throughout the whole post there was not one
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single mention of me, how I inspired the guy or how the guy
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was interacting with my ideas or everything had nothing to do
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with me. At the end, the guy just copied,
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just tagged a number of people just just tagged them like that
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random, no reason why. Now I engaged with the guy
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because you know, I wrote a comment and I said, oh, thank
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you very much for tagging me. I think this post is really
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insightful. But then I asked the guy because
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I'm also, how do I put it? I'm not going to be an idiot
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about it, but I'm also trying to pass across a message.
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So I asked the guy up on the post like, how come you tagged
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me in this? You know, you're not interacting
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with any of my ideas. I didn't inspire anything here,
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and you clearly didn't reference any interaction that you and I
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have had in the past. So how come you tagged me in
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this post? Now, it turns out that the
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reason why the guy made the post was because he was inspired by
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something that I said on the podcast.
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But, you know, if he had said that in the body of the post and
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that was the point at which he tagged me, then me, I would
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know. And other people who are reading
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the post would see that, oh, there's an organic reason why he
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tagged this guy. But you put up a post and you
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just tag people random. You just throw in like 8-9
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people just tag, tag, tag. You just at them comes across as
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random. It doesn't seem tastefully done.
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And for some people, you know, big boys and big girls in the
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space, there's some people who get offended by that.
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Actually, I guess seriously insulted.
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In fact, I can remember when, back in the day when Facebook
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was new, I remember this guy NATO.
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See a lot of you won't know NATO C because he's been out of the
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game for a very long time. But NATO C was this rapper back
12:32
in the day. I think he was with Storm, Storm
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record label. Storm record label used to be
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Obi Obi Ashika. Because I think right now Ashika
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is like he's like commissioner for culture or something like
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that in is he a Noogu state or something?
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Like he's a big boy now, show government kind of something.
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And then he also flows in Nigerians in Diaspora.
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Yeah. Nido, yeah, Nigerian in Diaspora
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organization, you know all of that.
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So, you know, big boy so. But back in the day, Obia Shika
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had this music label called Storm Records.
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I think tribesmen want Storm Records.
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Who again, Anyway, so this guy need to see what's there.
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So need to see how this song can you big deal, can you big deal.
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Shabby, shabby, We're on fire. We're on fire.
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Shabby, shabby, we're on fire. Can you big deal?
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Can you big deal. So any number as in some some
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correct songs like that. I know some of you who say like
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man, that thing is lame. But look, put it in context.
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You know, we were just coming out of military era or passenger
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became president. Niger had on the open up small,
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small, small. So, you know, for those of us
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who are youth, young youth by then, like we were experiencing
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a new vibrant free phase, you know, the world, the world was
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opening up. Like we're seeing new teens.
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We don't, we don't the CGSM, we don't the press computer, you
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know, things like that. So so you might hear the song
13:57
now say, man, that's lame. But back then that song was the
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issue was the correct song. Good vibes.
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So Facebook was new now and people used to tag NATO, see
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anyhow, so one day NATO see changed his name.
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It's of it to be NATO see he changed his name to NATO.
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Stop tagging me unnecessarily. See that was his name on
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Facebook so that the moment you want to tag him, I just do act
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and then type in NAETO you start you see there.
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Stop tagging me unnecessarily. Anyway, I don't know his
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Facebook handle now. But besides, I think he's gone
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into business now. He's no longer a musician.
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So I don't even know his social media handle.
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But the point I'm just trying to make is that some guys, the vex
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when you do that. So there's some people that you
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tag them, they look and they see that this this thing is random.
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And what they'll do is they'll now untag themselves.
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And that's where the problem will start.
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When they untag themselves, the LinkedIn algorithm, the
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Instagram algorithm, the whatever algorithm is beginning
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to take note. They will see that this person
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is creating this post in just the tag people anyhow, no rhyme,
15:08
no reason. And because of that, it will
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begin to hamper your reach because remember, these social
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media platforms, these algorithms are trying to put out
15:17
content, push content, give it more reach that seems valuable
15:21
to people so that people stay on the platform.
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So if it looks like your content is, you know, Kankama do kind of
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content, like rubbish kind of content, you know, they'll begin
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to tap you down, reduce your reach.
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So all these random tagging, no, they do arm because think about
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it. You write a post random tagging,
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you just tag 10 people because you know them be influencer,
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they get big following. So you tag 10 people and let's
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say within 24 hours nine of them moved themselves.
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What signal do you think that is sending to the LinkedIn
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algorithm or to the Instagram algorithm?
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Because backwards algorithm, not only could you remove yourself,
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you could even tell Instagram that this guy blocker may not
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tag me again. That is sending a very strong
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signal to the algorithm. See, our business is hard.
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We should not be doing things that make our job any harder.
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All these random tagging that you guys are doing, you know
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they pay, it doesn't. So #1 random tagging.
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That's why you don't do it tastefully #2 plenty tagging.
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That's why you're not doing it tastefully.
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You write 1 post, you tag 10 people.
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How? How did 10 people influence or
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inspire what it is they put in our post?
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If you want to tag somebody but you had a meaningful
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interaction. So let's say for instance, now
16:50
you want to tag who I go use. Now let's say you want to tag
16:53
Don Jazzy. Maybe.
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How I put it, you saw Don't Jazzy at the party, you guys had
17:00
a brief conversation and from that convo you are inspired, you
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know, go and put the post up there, you know.
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Mention it. At him there, you know.
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People say that this. Thing is organic, but then
17:14
because it's from a conversation that you had with him and him
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alone, you tag only him full stop.
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It doesn't look not tastefully done.
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And besides it. Increases the chances that even
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if he sees it. Maybe he might.
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Remember, maybe he might engage, but definitely you've done
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jazzy. You tag him in the post, he goes
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to check the post and he sees that you tagged 15 other people.
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Boner boy. You tag him.
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Who again? Davido.
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You tag him, you tag everybody. You think he's going to respond
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to that kind of thing? Now, he's not the mean guy, so
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he's not going to untrack himself, I think.
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But anyway, Sir, let's be doing this thing tastefully, so don't
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keep it random. And then I'll be tagging people.
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Plenty, plenty, plenty, plenty. Then remember, this is the game
18:08
plan when we tag people with bigger audiences, we're hoping
18:12
to get amplified reach. We're hoping that the person
18:14
will like that the person will re share that the person will
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engage in some way. So can you put some sort of call
18:21
to action there for the person? So in that kind of thing, if you
18:27
salute Don Jazzy, you shout him out and because he's a nice guy,
18:32
you say, Baba, I beg help your boy reshare this thing.
18:36
You know, some kind of call to action now because don't dress
18:40
is a nice guy. You know, he might laugh and
18:41
then reshare or he might laugh and then like that is what
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you're looking for, that he will reshare or that he will like or
18:49
that he will comment. That is what will amplify this
18:53
post and give it bigger reach because when he likes, when he
18:57
shares, when he comments, then the millions of people who
19:01
followed on Chanzy will also get to see your own post that he
19:05
interacted with. So remember, that's the game
19:08
plan. It's not just to tag somebody
19:11
for tagging sick. We're trying to tag this person
19:13
so that they would like, they will reshare, they will engage,
19:16
they will comment, they will do something.
19:20
So how about putting at least one question there?
19:25
So like for those of you who are who have been tagging me, you
19:30
know, it would be nice put a question there.
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How about you tag me and then you say, what are your
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perspectives about this? Or do you happen to agree with
19:41
this? Or how does this accord with
19:44
your business philosophy? Or how does this blend with this
19:48
particular philosophy you discussed on the podcast?
19:50
You know something, it's an invitation to do something
19:54
because if you have 5 followers of 500 followers and then you
19:58
tag me because I have 3000 and you're hoping for amplified
20:02
reach, the goal is to actually have me like the post, reshare
20:06
the post, or comment on the post so that my other 3000 followers
20:11
will get to see the post that I engage with.
20:16
Ask A. Question.
20:20
Ask a question in the post. Invite the person to do
20:24
something. Then.
20:29
Another way that people are tagging people in posts and it's
20:32
not tastefully done. OK, I already hinted at it.
20:35
That's why I say the person that you're tagging didn't contribute
20:39
to the post in any way or didn't inspire the post in any way.
20:45
So people can just see that men are just some random, random
20:48
tagging. And you can see that this is
20:51
where it starts getting tacky and seeming desperate.
20:54
So even your audiences who you are trying to impress, they'll
20:59
begin to see that man, this guy just they reach like this babe,
21:02
they reach anyhow like she's grasping at straws.
21:05
He's just grasping any which way shy.
21:08
He wants to attract anybody somebody.
21:13
The thing now starts to look tacky.
21:18
So let's let's try and be classy about this.
21:21
Let's try and be graceful about this.
21:28
So. What was I?
21:33
Anyway, back to what I said in the beginning, when you don't do
21:37
this thing tastefully, there will be no engagement and it
21:41
will not profit you. By the way, if you're thinking
21:44
of tagging someone. Why not try?
21:48
Tagging people who already have a history of liking, already
21:53
have a history of sharing, already have a history of
21:56
commenting. Because you attack people and
21:59
then they see it, they don't like it, they don't share it,
22:02
they don't retweet it, they don't leave a comment, they
22:05
don't do anything. Then remember it's going to hurt
22:11
the reach of the content that you put out.
22:17
So. It's a problem some of you don't
22:20
know, but actually it's a problem for you to tag several
22:23
influencers and then all of them ignore you.
22:27
You tag 10 people or 10 people ignore you.
22:30
OK, the. First time, no problem.
22:32
But you do that 10 times in a row.
22:35
The algorithm is watching. The algorithm never sleeps.
22:38
They will see that OK, over the last 10 posts you have tagged 10
22:42
people on average. So, so far, that's over 100
22:48
people. And so far.
22:50
Over 100 people that you've tagged have ignored you.
22:53
It's not a good sign. The algorithm is going to read
22:57
it that this is not valuable content.
22:59
And because of that, excuse me, it's going to Curb Your reach,
23:03
is going to hinder your reach. So.
23:10
The solution, which I've already started exploring some of them
23:19
is first of all type people who you think might reply.
23:23
Like I said, don't. Jazzy seems to be a nice guy,
23:26
but I won't call some names. You know that there's some other
23:29
musicians, music execs, if you're in the music field, that
23:33
some of them that you know that if you tag them they will sort
23:37
your life and then they'll block you.
23:39
Some people who. Say any form of engagement is
23:41
good engagement well. In a technical.
23:44
Sense, I guess it is, but I don't think any bit.
23:48
Basically what I'm just trying to say is that's some people
23:50
that seem to be nice guys. Tag those kind of people, tag
23:56
them like me. I know the level of the game and
24:00
you know, I appreciate helping folks out.
24:03
So me, I don't mind as long as the thing makes sense.
24:05
So you want to tag me? Your Instagram post?
24:07
Sorry, not Instagram. Your LinkedIn post, Yeah, go
24:10
ahead, tag, because I respond to everyone and I try to make sure
24:13
that everybody who comes across my way gets value.
24:19
But before you start arguing people, I would recommend that
24:21
you build relationships with people because some people ask
24:25
me, you've been sharing this guy's post a lot or you've been
24:27
sharing this girl's post a lot. You know, how come I say, oh
24:30
now, my guy? Or oh, she's.
24:33
Cool. This is where we interacted
24:35
from, blah blah blah blah blah. Because I have built
24:38
relationships with those people, or rather those people have
24:40
built relationships with me. And so because of that, whenever
24:44
I see something, their post, their event, the online session,
24:51
their course, their whatever, you know, I'll reshare, I'll
24:55
shout them out because you know, we don't they relate.
24:59
There's a relationship on ground.
25:01
So actually take time to build relationships with influencers
25:05
or people with big audiences. By the way, remember I said I am
25:09
not an influencer because influencers are people who
25:12
inspire action in others. So far, I do not inspire action
25:17
yet. I have not started moving
25:18
markets yet. I don't sell out anything yet.
25:23
So don't include me as part of your influencer strategy.
25:28
But yeah, you tagged me the thing makes sense.
25:30
I'll respond. I will comment.
25:31
I will reshare. Then.
25:34
Flattery goes a long way. I'm not saying you.
25:38
Guys should flatter me. Well, flattery goes a long way.
25:40
We're human beings. If somebody's minding their
25:42
business, they're having a rough day.
25:45
They see that you tag. Them in the post, they open it
25:47
and they say, ah, so, so so so is the best thing since sliced
25:49
bread. I saw the person on stage here
25:53
or I listened to the person's comment here or I saw the person
25:56
on the podcast there or I ran into the person live at so so
25:59
and so event. The person said this, the person
26:02
said this. These are the thing that changed
26:03
my life. You know, glowing comments like
26:05
that. Who doesn't like to see that
26:07
kind of thing? Now Niger, we do know of course
26:10
somebody will see that in her smile and then re share.
26:13
So the other people in the audience will see that.
26:16
Me too, you know I'd be benefactor that you know, like I
26:21
am enriching people's lives. Flattery goes a long way.
26:24
You don't have to use their sweet mouth.
26:29
Just talking honestly about simple things that the person
26:32
has inspired. This thing goes a long way.
26:36
But then look realistically as well because there's some people
26:39
honestly speaking, who are busy. Like this lady.
26:41
What's her name? I can't remember but the podcast
26:45
is called Afropolitan. There's a husband and wife
26:48
thing. I can't remember this Igbo girl.
26:51
She married one. You don't, my guy.
26:54
Then. Oh, by the way, I was, I was
26:56
happy to see that to know that their husband and wife, because
26:58
for a while I've been thinking about how I involve my wife on
27:01
this podcast because since she's into securities, you know,
27:06
there's lots of stuff about investing, you know, finance
27:09
matters, you know, stuff like that.
27:11
That would be nice for her to come and lend her own
27:15
perspective on, you know, because it helps, you know, I
27:17
only talk about sales because that's all I know.
27:20
But then there's some other things that are finance related
27:22
that will be good for other people to hear as well.
27:26
But then I was thinking about it, but she's my wife now will
27:29
be somehow husband and wife on the same podcast, like a good
27:33
day somehow. So when I saw the Afropolitan
27:35
podcast and I saw that two of them are husband and wife, I
27:37
said, OK, no problem. Now myself, my wife can show
27:42
from time to time. So any wife, he's not around at
27:46
the moment. So when she gets back, I'll
27:47
mention it to her, say, babe, what's up?
27:48
What are you thinking? I want us to do a few episodes
27:52
together. What do you think?
27:55
So where was I? So I was just trying to say that
27:58
some people are busy now. The Africa Afropolitan podcast
28:01
is, is huge, is big. I think the last episode that I
28:06
saw, the last two episodes, I saw one of them, they they
28:09
interviewed Woozy Tambayo, Abid Tambayo, what's his name?
28:13
And then they also interviewed the Yoruba actor David Oyelowa,
28:18
ABI David Oyelowa, Nigerian actor, well, of course, acted in
28:22
Hollywood movies and acted in British movies.
28:25
So, you know, those are the caliber of people that they
28:27
interview on that podcast. And you know that podcast and
28:29
the podcast, you get rich, you get serious rich.
28:32
So every single time they release a new episode and the
28:36
babies promoting it or the husband is promoting it, you
28:38
know, one post, they'll get like 1000 re shares, you know, like
28:44
2003 thousand comments, you know, that kind of thing.
28:47
Now somebody like that, she's busy.
28:51
And her husband. He's busy because man, it's not
28:53
easy. If 1000 people respond to go
28:55
through and say you respond to 1000 comments, like man, that'll
29:01
be hard. So just be real.
29:03
If you're targeting that kind of person, the chances that she
29:06
will see and like and engage and reshare, the chances are low.
29:10
Because. You know, that's a whole lot of
29:13
engagement. So.
29:20
Yeah, just know, in fact, when it comes to this strategy, I
29:26
know that people want to aim big.
29:28
But for me, I'll say aim small. Let me explain.
29:34
OK, Let's like now somebody like me, I have 3000 followers to try
29:38
this strategy. Now I would attack people.
29:40
We get like. Maybe. 300,000 followers because
29:45
I didn't aim big. Now somebody already, somebody
29:48
who has 300,000 followers, imagine the kind of engagement
29:52
they will get on their own post. So before they see my own tag
29:55
and then respond, you know, chances are low.
29:58
So The thing is aim small. So somebody like me, now we get
30:00
3000 followers and I want to try this tagging strategy and maybe
30:04
I will tag people. We get like, you know, maybe
30:09
4000 followers, 5000 followers, you understand, because that
30:12
kind of person, you know, is bigger than me, but the gap not
30:16
too, you understand, is not too big.
30:21
And then it's also the kind of thing that the person can see
30:24
and notice. And then?
30:27
Engage because the gap not too big.
30:32
So yeah, let me put it that way, aim smaller.
30:36
Let me put it that way, aim smaller.
30:39
So those of you who tried tagging Gary Vaynerchuk, you try
30:42
tagging who else? Kim Kardashian.
30:48
You try tagging, you know, whoever.
30:51
I. Just bring you down.
30:53
I'm sure there's some other influences, some other content
30:55
creators, there's some other people with bigger audiences who
30:57
are much more closer to your level and much more likely to
31:01
see and engage with the stuff that you're doing.
31:06
When you tag them in. Content.
31:10
So where else? What else?
31:14
I also said when you're tagging people, please tag with a
31:16
question. If you tag with a.
31:19
Question. The chances are that you prompt
31:21
a response from a couple of people.
31:25
Then. Another mistake that people
31:26
make. Please be re sharing influencer
31:30
content from time to time. That's one way that you get
31:32
noticed. So let's say you have 1000
31:35
followers and there's somebody who has 2003 thousand followers.
31:40
Every single time the person post something, you reshare.
31:45
By the time you don't do I'm like 20-30 times the person, you
31:49
know, like you're now the person's radar.
31:51
Don't see that. They'll cite you like OK, that
31:53
guy, that girl, every single time I do something, you know,
31:57
they they support the heart, the retreat, they reshare, they re
32:02
whatever. So that when the time comes and
32:04
you do your own, you now tag the person.
32:06
You know, some chances that person also will.
32:10
Well, I think they say, you know, karma and one good turn
32:12
deserves another. So you increase your chances of
32:18
getting positive responses over time anyway.
32:22
So these are some of the ways that we can cure that problem.
32:26
But the summary of what I'm trying to say basically is that
32:30
before you tag someone, try to have some sort of a relationship
32:33
before you tag the person, you now increase the chances that
32:38
the person is going to like the person is going to re share, the
32:42
person is going to support the person is going to retweet the
32:45
person is going to comment, the person is going to whatever.
32:49
Just try and build a relationship before you tag the
32:52
person. And seriously consider aiming
32:56
small when it comes to these things.
32:58
So if you have 5000 followers, you know, take it easy.
33:03
Don't want to be tagging people who have 500,000 followers, you
33:08
know the gap is much. You know you're like an.
33:11
Ant you're like a cockroach, you know, Now we're going to see
33:13
you. OK, sorry, that's harsh, but you
33:15
get the point. So you have 5000 followers?
33:19
Yeah, maybe be tagging those people who have 7008 thousand
33:22
9000. We're trying to put the.
33:27
Alts in our favor. Well, please.
33:30
Remember this when they sign off with this because lots of people
33:33
get it twisted. The purpose of doing all these
33:37
kinds of tactics on social media is we are trying to gain access
33:41
to new audiences. Because sometimes I look at this
33:45
thing, I'm like these people, just the person just doing it
33:47
for numbers sake. Because the post that they write
33:51
and the tagging that they do, like no correlation.
33:53
So it's just for numbers sake. That's the reason why, for
33:57
instance, you know, you will not see me tag Jon Jazzy because Don
34:01
Jazzy, you know, music industry, that sort of thing, you know me
34:04
sales, like what's the correlation?
34:06
There's no point in me playing this kind of moves and tagging
34:09
John Jazzy if me doing that will not expose me in a meaningful
34:14
way to his audiences. Because no.
34:17
Connect. No correlation.
34:20
So the goal is new audiences, meaningful audiences.
34:25
The hope is that some people will see them mad.
34:27
They would like you and they will follow you.
34:29
They will enter into your own domain.
34:32
So his new audiences is just not about numbers.
34:36
It's not just the. Numbers.
34:41
Then. Also remember that we're hoping
34:44
for new audiences, we're hoping for more engagement because
34:47
ultimately we're hoping that this will lead to more business,
34:50
more people sliding into our DM to say what's up.
34:53
How far are you available? How much do you deliver to
34:57
Ibado? Do you deliver to Sokoto?
34:58
Do you do it in green? Do you do it in black?
35:01
Do you do it in purple? Do you have 50 kilowatts?
35:04
Do you have 10 megawatts? We want people to start
35:07
engaging, having conversations with us because we hope we will
35:11
lead to more business. So the reason why I'm saying
35:14
this is please just remember it is not about the emotional
35:17
satisfaction of having large social media followings.
35:24
There's no point in amassing numbers and amassing following
35:27
for the sake of following. It is something I learned as a
35:32
wedding photographer. There are some people that I
35:34
used to look up to. One guy in particular, this guy
35:38
had mad following. I mean at my level at the time
35:41
was mad following. I had like. 2000 followers or
35:45
something? And of course I.
35:47
Hooked up with a guy and you know we started having
35:50
one-on-one conversation then the guy begin to ask me for business
35:53
advice because things are not smooth and I'm wondering how
35:57
come now on a social media level the guy is looking like a bigger
36:03
boss 2000 something followers blah blah blah blah blah.
36:07
You know, when they ask me on social media, small boy and
36:10
asking me for advice. So me we're no gear following my
36:14
business is doing better than you that you have following like
36:17
who we have who what does it profit you to have following of
36:22
2000 people on social media and then probably, you know, get
36:26
money, you know, get like the money is not moving.
36:29
What does that 2000 following profit you then meanwhile,
36:32
somebody that has 500 followers. That was me back in the day, at
36:37
least at a chop small, small fuel put in my car.
36:42
You know, schoolies, NEPA, at least I was.
36:46
I was keeping up. It's not about the.
36:49
Numbers, believe me, I've seen it.
36:53
It doesn't profit you to have 2000 followers meanwhile your
36:57
bank is empty anytime, any day. I'd rather take somebody who has
37:01
no social media following at all or small social media following,
37:05
but meanwhile business traction is on ground now to have large
37:09
social media following and their bank account. 0 So always
37:14
remember vanity. All these vanity metrics are
37:18
big, don't follow them. I'll be playing that game.
37:20
That's not the reason why we're hanging out on social media.
37:23
We hang out on social media because we're thinking of money
37:27
at the end of the day, money. So it's not the following for
37:31
following sake. So that's it and that's all for
37:34
today. Thanks for your time and
37:36
attention. Remember, if you would like to
37:38
connect with me, you can call send me a text message or a
37:42
WhatsApp message in case you have questions, comments,
37:44
queries, or collaborations. So you can call send me a text
37:48
message or WhatsApp message on 08064662140.
37:57
So thanks for listening. I'll catch you some other time.