Up 13.6 percent!

STR Unpacked · May 29, 2026 · 1m · transcript

+13.6%.

That's UK short-term rental demand for this summer, versus last.

Italy: +11.6% France: +8.7% Across Europe's top 20 markets: 6.4 million additional guest nights already booked for June to August.

Seventeen out of twenty markets are pacing ahead of last summer.

This is after the EU regulation went live. After Spain's national registry got struck down. After Barcelona's 2029 phase-out. After Amsterdam, after Florence, after Paris.

Now here's the bit nobody's reporting.

Spain, the most aggressively regulated market in Europe, is up 1.9%. The slowest of any major market.

Germany has gone…