Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Broke But Booming: Conquering Sales with Zero Budget

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Broke But Booming: Conquering Sales with Zero Budget · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the show. Before we begin, the usual
0:04
apologies because it's a wonderful rainy day here in
0:07
Abuja. Some of that noise might spill
0:09
into the recording. And then the kids are also home
0:12
because, you know, it's that time of the year again, it's
0:14
midterms. And so they're here, they're
0:16
home and they're faffing about. OK.
0:20
So today, if I remember correctly, what I promised you
0:24
guys yesterday was that we're going to look at popular
0:27
perspectives that you can find online on how to tackle the
0:31
problem of selling while you are broke.
0:35
So essentially we're continuing from where we started yesterday
0:39
on trying to conquer sales when you have a proper strategy or a
0:44
shoestring strategy or whatever it is that you want to call it.
0:48
Now, there are a couple of things that when I did a search
0:51
over on the Internet, a couple of things that I found that were
0:55
kind of implicit in the things that I said.
0:58
And I wish I had stressed. No, not, not stressed.
1:03
Yeah, stressed things. I wish I had stressed a bit
1:06
more. So let's just get into it now.
1:09
One of the things that I found was that you should know your
1:11
ideal customer. And that makes a lot of sense
1:13
because if you've been listening to the podcast for the last
1:16
month or two, you know that I've been talking about demographics
1:20
and psychographics. That is trying to know the your
1:25
potential customers, knowing their age, location, occupation,
1:31
then psycho psychographics. Those are things that they are
1:34
interested in. And if you have an acute
1:38
knowledge of these sorts of things, then that determines
1:41
where and how you go about searching for those customers.
1:45
So actually it should be the first thing that you do if you
1:48
are on a really tight budget. So you have loads of time, but
1:51
you don't have much a lot of money.
1:53
You have to try and figure out who your ideal customers are.
1:57
You need to know who they are, where they hang out, what
1:59
they're interested in, and then that way you can determine the
2:01
best way to reach them. So in my example yesterday where
2:05
I spoke about the artist individual who came by my son's
2:12
school to promote to sell his, his clay products.
2:16
So it's kind of implied in the example that I gave yesterday
2:19
that someone like that knows who the ideal customer is.
2:23
And he has a good sense of the demographics and psychographics,
2:26
which is the reason why he's targeting schools in the 1st
2:28
place and parents of children who have parents who have young
2:35
kids. So the person knows the
2:36
demographics and psychographics. So yes, that was kind of assumed
2:40
within the example that I gave yesterday, but it's something
2:42
that I should have teased out explicitly as part of the whole
2:45
process. So that you guys, if you're
2:47
trying to work out a shoestring sales strategy, if you don't
2:55
have a lot of money, this is the thought process that you go
2:58
through as well. So First off, you have to know
3:00
your ideal customer. Then some of the stuff I found
3:03
on the Internet was also about the power of leveraging content.
3:07
And yes, I mentioned that yesterday because content
3:09
marketing is cost effective way to get leads and to nurture
3:13
leads. But remember what I pointed out
3:15
yesterday that yes, it might be cost effective, but only if
3:19
you're thinking in terms of naira and Kabul or dollars.
3:23
But if you're thinking in term of in terms of the man hours or
3:29
the woman hours, the hours and minutes that are going to be
3:32
devoted to it, you say that you you still might be spending a
3:36
considerable lot. For instance, look at the
3:39
podcast that I make. Luckily for me with my own
3:42
approach, all I do is I whip up my phone and then I, I hit
3:46
record and then I make the episode.
3:48
I don't do retakes, I don't do edits, and then I just post.
3:52
So if I make a 30 minute recording, then that's 30
3:54
minutes that has been devoted to content.
3:57
Now, unfortunately, most of the other podcasters out there, OK,
4:01
well, maybe fortunately for you guys, because they pay more
4:03
attention to production value. So they make sure that they,
4:07
they're in a quiet environment. They make sure that they use
4:10
proper microphones, the recording to the computer, they
4:13
have to do editing. And so a lot of time and
4:17
attention is devoted to pre production and post production.
4:21
So for the average podcaster out there, the average Nigerian
4:24
podcaster or any podcaster in any part of the world, you'll
4:27
find that for them to make a 30 minute episode, maybe they have
4:29
to record an hour's worth of content or maybe an an hour and
4:33
a half worth of content. Edit remove all the arms and the
4:37
ARS, remove the spiking sounds, do noise, noise correction,
4:43
noise reduction, whatever all those processes are.
4:47
So you find, might not be surprising to find out that for
4:51
the average podcaster to release 30 minutes worth of content,
4:54
don't be surprised if they're actually putting in 3-4 or four
4:57
hours worth of work. So sometimes that's the level of
5:01
work that has to go into producing content marketing.
5:03
So yes, content marketing, putting out things on social
5:07
media on the Internet is free in quote, but don't discount the
5:12
amount of time that goes into these sort of things.
5:17
So we should be creating informative blog posts, videos,
5:21
what else? Podcast, if that's your thing.
5:23
If you're an audio person like me, then podcasting is the way
5:25
to go. Or OK, I hear that now on
5:30
Tiktok, there's going to be audio content.
5:32
But to be honest, I haven't hung out on Tiktok in I think it's
5:37
definitely more than a year. So I'm not sure what's going on
5:40
in that part of the world or that part of the Internet, but I
5:43
hear that audio is coming there soon.
5:45
So if you're an audio person like me, then those are things
5:47
that you can consider. Then e-mail marketing, yes,
5:53
that's something that I forgot to mention yesterday.
5:55
E-mail marketing can be used as a powerful sales tool if you are
5:59
broke, but you will have to invest the time to build an
6:02
e-mail list. And the typical way that that is
6:04
done online these days is you put out some valuable resource,
6:09
maybe like an e-book or you conduct a webinar.
6:12
So back to the example of the fellow who is trying to sell
6:15
clay products. OK, so let's say he does a
6:19
webinar or he or she does a webinar, they promote it on
6:23
Instagram or whatever. Then you click the link, you go
6:26
to the webinar and it's for parents who have children
6:30
between the ages of let's say three and five.
6:33
And maybe the seminar is about how to use extracurricular
6:38
activities to keep children engaged during the holidays.
6:41
Yes, since the holidays are here.
6:44
So you can do that kind of webinar.
6:46
And then, of course, to register for the events, you will have
6:49
to, you know, mom and dad will have to put their e-mail
6:51
addresses. And you know, this is a way
6:53
where the fellow, the chap or the girl who is promoting
6:57
selling the clay products would now start getting e-mail
7:00
addresses for their e-mail list. So the addresses of mummy and
7:05
dad that the fellow is getting right now is going to be a nice
7:10
treasure trove that he can send messages to time and time again.
7:13
Every time there are new products, new offers, new
7:17
programs, things like that. So that's the idea behind e-mail
7:20
marketing. So give a valuable resource, use
7:23
that to capture e-mail and then hopefully that people, those
7:26
people are going to be a captive and loyal audience that you can
7:30
keep marketing to time and time again.
7:34
Although for someone who is in this kind of space, you know,
7:37
you're selling clay products or educational things for kids,
7:40
you'll have to bear in mind that your target audience, the people
7:44
on your e-mail list are going to age out over time.
7:48
So for someone like me, what I'm, since what I'm doing is I'm
7:51
consulting services, sales consulting services, it will be
7:56
expected that once I have someone on my e-mail list, I
7:58
don't have an e-mail list now, but when I do, will be expected
8:01
that people are going to remain with me for a considerable
8:03
length of time, so long as they are business owners or until
8:07
they reach the profit range where my services will no longer
8:11
be useful. Because right now, my current
8:13
focus is the SM ES. So I have lots of interesting
8:17
things to say, but I doubt I might be able to help Dangote
8:21
move the needle on his business any further because my focus is
8:26
SM ES for now. That's my focus, that's my
8:29
knowledge base, that's my skill set.
8:31
So people are going to e-mail me for a while.
8:33
But back to the person who is selling clay products or
8:35
educational, educational stuff for kids.
8:41
If you get, if your ideal target market is parents who have
8:44
children between the ages of three and five, you know, of
8:46
course the kids are not going to remain three and five forever.
8:50
So if you get someone who has a three-year old now, then in
8:55
another three years ideally possibly that that parent is now
9:01
aging out of your ideal customer base.
9:04
So for someone who's trying to use e-mail marketing in this, in
9:08
those sorts of businesses, you know that you have to refresh.
9:12
Is that the word and you get the picture.
9:15
I'm not sure what the word is, but you'll have to be bringing
9:17
people a whole. You have to do a lot of work to
9:20
keep people coming into your e-mail list because lots of
9:23
people are going to be flowing out.
9:25
So that's a problem that I am not going to have because for
9:29
me, it'll only happen when people's profits increases and
9:33
they go beyond the SME thing or maybe they give up and they
9:36
decide to Joppa and they move to Canada or America and they're
9:41
now 95 US. So they don't need the services
9:44
of folks like me anymore. But for people in that, in that
9:50
space, you're selling clear products or selling education
9:53
products, it's going to be like clockwork.
9:54
You know, every year children will reach a certain age and
9:58
parents no longer interested in certain kinds of things, they
10:01
interest move on to other things then something else.
10:05
I've also found online webinars and online events.
10:07
Yeah, I forgot about that. So if you're broke, webinars and
10:10
online events, the philosophy is the same as e-mail marketing.
10:14
You're hosting a free webinar, online workshop, you know, stuff
10:17
like that. You're trying to demonstrate
10:19
your expertise. You get to showcase your
10:21
product, show the value and I guess and you'll allow you to
10:26
connect with customers in real time.
10:29
Now, even though it's webinars and online events, my advice,
10:33
the philosophy is the same. So you might as well apply that
10:36
to Instagram Live. So think of Instagram Live as a
10:39
webinar or as well. So think of Instagram Live,
10:43
think of LinkedIn audio, think of LinkedIn live events.
10:47
There's also Twitter Spaces. I'm not sure what it's called
10:50
now that Twitter is X, so I don't know if you say X Spaces,
10:54
then people also use Telegram and WhatsApp trainings for
10:57
similar purposes. But the philosophy, like I said,
11:00
it's the same. Don't think in terms of the
11:02
platform, think in terms of the utility that you are trying to
11:08
deliver. So go online wherever the
11:12
platform, host the webinar, some online thing, showcase your
11:17
expertise, the value that your product or service provides.
11:21
Now back to the Tiktok thing. I also heard some gist that for
11:24
Tiktok, for people who are who have an audience of a certain
11:27
size, you are going to be able to be doing Tiktok lives.
11:31
So for those of you on Tiktok who have garnered an audience,
11:34
that's something that you have to look forward to.
11:37
Well, like I said, social media, Tiktok, not necessarily my
11:40
thing, but I'm just putting it out there.
11:42
So if you're interested and you already have a bunch of
11:44
followers, I want to see how maybe if you've been doing
11:47
Instagram Live and you've been doing, it's been good for, for
11:52
the success in your business and you wanted to see if you can do
11:54
the same thing on Tiktok. So do your research.
11:57
Some of those tools are going to be coming soon to social media
12:01
near you. Then something I also forgot to
12:05
say yesterday, which was referrals.
12:07
That's also something you do when you're trying to boost your
12:10
business while you're broke. Although some ideas around
12:14
incentivizing existing customers, getting people to
12:18
recommend your products or services, basically by offering
12:21
discounts and referral bonuses. If you've been listening to the
12:24
show for a while, you know that I'm not a discount person.
12:29
I say use discounts, but only when you have an overall
12:33
strategy of using it to move inventory.
12:37
But that's a podcast episode for another day.
12:40
Or if you're listening to any of the episodes that we have here,
12:42
over 855 episodes so far, use the search function and anything
12:50
that has discount in the title or free in the title.
12:53
You, you will get to be exposed to more of my ideas around this
12:56
whole things and why we should avoid this whole thing of
12:59
discount and free and blah, blah, blah.
13:02
But in principle, we should be getting referrals.
13:07
So if people are happy with our product or service, we should be
13:10
having our conversation. So you know that whole thing of
13:13
oh, hello, ma'am, thank you very much.
13:16
I'm glad you showed off at our last clay moulding session.
13:21
I hope you and your husband had fun.
13:23
I hope the kids had fun. Have they been using the
13:26
product? Hope there are no problems.
13:30
The different colours, the whatever.
13:32
Is it drying well? Is it baking well?
13:34
You know, you have that whole conversation because you want to
13:36
be sure that mom and dad are really happy and that the kids
13:39
enjoy themselves. And then you cap off the
13:40
conversation by saying, you know, do you know, do you have
13:44
other friends, children of a similar age, you know, who might
13:46
like these kinds of fun activities?
13:48
And then the lady says, Oh yes, yes, actually, so fine, OK, hope
13:52
you don't mind. Can I have their phone number so
13:53
I can be in touch, blah, blah, blah.
13:55
That is the whole spirit of what we're talking about here.
13:59
We should get referrals going. I'm not saying that discounts
14:04
and free whatever, whatever are bad.
14:07
I'm just saying we have to be deliberate about it.
14:10
But then again, that's the topic for another episode.
14:12
Then there's some stuff there around free trials and demos.
14:15
And sometimes these are the reasons why I don't like people
14:19
relying too much about advice from the Internet because you
14:22
just give all these things that are low hanging food that seem
14:24
to make sense, but at the end of the days, sometimes end up
14:28
damaging your prospects for business.
14:30
Because a whole bunch of people that you're going to try and
14:32
invite because of free this free, this bonus, this blah,
14:35
blah, blah, blah, blah are people who are just looking for
14:37
a deal. And the problem with all these
14:39
deal hoppers are they are not your ideal customer.
14:41
The person comes in, the person gets what they want for free.
14:44
And you know, it's like, it's like a one night stand.
14:47
You know, they get what they want and then they're off.
14:50
And even if they're going to refer you, they're not going to
14:52
refer you to quality clients. It's going to be people like
14:54
them who are also trying to, well, what's that word?
14:59
Is it fleece? You know, as they're just trying
15:00
to you, you get what I'm trying to say.
15:05
They're just trying to come take their own pound of flesh, you
15:08
know, and then leave. But we should be looking for
15:10
quality clients, people who find what we do valuable, not just
15:15
back to the, the clay thing. We're not looking for someone
15:18
who's just looking for cheap clay to just throw out the
15:20
children. We're looking for someone who
15:22
sees value in what it is that you do, who sees how maybe the
15:26
tactile experience is good for children's creativity or maybe
15:30
for family bonding, you know, things like that.
15:32
So that they will invest in these sorts of activities and
15:35
then you can make some good money on the back end.
15:38
Not just somebody who's all passing through.
15:39
Because the person is looking for cheap clay.
15:42
Maybe the person has been looking for clay everywhere.
15:44
They see the clay is maybe 5K your own clay IS3K5.
15:48
And so that's all they're after. They're just here for the free
15:51
clay and you know, and then they just leave.
15:55
So yes, free trials and demos if you're trying to get people in.
15:59
But remember, there has been an overall strategy about what
16:01
you're going to do once the people are in.
16:03
Matter of fact, let me just spill into that a little bit.
16:07
Now, the whole thing about my philosophy about discounting is
16:09
this. Retailers use discounting
16:14
because it is a perfect part of their strategy to offload
16:19
inventory at higher prices. Let me give an example.
16:22
Back when I was in the UK, me and my wife, what's it called?
16:27
Marks and Spencer's. Yeah, I think was Marks and
16:29
Spencer's. Is it?
16:31
I think was Marks and Spencer's. Anyway, so they were doing some
16:34
discounts and also they had this underwear, the Brazilian,
16:37
Brazilian underwear. And at the time I told my wife
16:40
that look, this Brazilian stuff, like it looks nice.
16:43
You look real good on you. Like, you know, you have a nice
16:45
behind. If you wear this sort of thing,
16:47
you know it, you'll be nice. And she didn't quite agree, but
16:51
went anyway because after all, there was a sale those they're
16:56
doing this a sale, you know, all these, there are things that
16:58
they do, you know, 10% off this percent off, you know, whatever.
17:01
And my wife, she believes in retail therapy, as she calls it,
17:04
like if you're having a bad day, just enter the shop, you know,
17:07
look around, try one or two things even if you don't buy as
17:10
it just makes her happy. Unfortunately, my mom is the
17:12
same way and my sister-in-law is also the same way.
17:15
So whenever three of them were in the same town, there will be
17:19
an absolute terror and, you know, because they will say, oh,
17:22
sales on this, sales on that. And then we'll leave the house
17:24
at 8:00. And before you know it, 12 in
17:27
the afternoon, one in the afternoon, we're still in shops.
17:29
And they're thinking about how, oh, shops are closed at 4:00.
17:32
If we leave here on time, we can go to the shop, we can go to
17:34
that shop. I mean, my back is just aching
17:36
because I'm carrying bags and I'm just walking up and down.
17:39
And how many kinds of shoes and bags can you look at before you
17:43
get tired? Anyway, that's just Misha.
17:45
Anyway, where was I? So, yeah, so discounts.
17:51
And then we went there. My wife had a look at the
17:53
Brazilians and then she tried them and she liked them.
17:55
She was like, oh, cool. Now my plan was that we're going
17:58
to buy a couple of Brazilians because I saw one that was like,
18:02
what's this color is this color that is like red?
18:06
It's almost like red. It's like it's in between red
18:09
and purple. I don't know what it's called.
18:10
So there was that one. Then there was like a greenish,
18:13
like greenish emerald one and I had like four or five that I
18:18
wanted us to buy shop. And then when we went in there
18:21
and we took it and we got to the counter and we're about to pay.
18:26
The lady said, oh, fantastic, you took advantage of the
18:29
discounts and blah, blah, blah. But do you know that they are
18:32
matching bras in the same colours and something,
18:35
something, something. And at that point my wife's eyes
18:37
was like really matching bras. And I'm like, yes, would you
18:40
like me to show you? In my mind I'm thinking, oh
18:43
drats, I'm the one who has caused my my own downfall here
18:47
because I came and I wanted us to buy Brazilian underwear, only
18:51
wanted us to buy four. This lady has now spoken about
18:54
how there's matching bra and the marching bra is upstairs.
18:57
So they pull us out of the queue because my wife wants to see the
19:00
matching bras and they walk us all the way up to the store.
19:03
And then lo and behold, it was just an ocean of bras and my
19:07
wife was having fun. She was looking at this bra and
19:11
then that bra and then balconette and then this type
19:13
and then that type. But of course the bras are not
19:16
on discount as I was selected a few, a few of them.
19:20
And then next thing ladies also talking about matching this
19:23
matching that. And we came in there because I
19:27
wanted us to buy 4-4 maybe 5 Brazilian underwear.
19:34
That was what I wanted. We left there with 4 Brazilian
19:39
underwear, 4-5 with marching bra of the same colour with pop
19:46
socks I think was like 2. Is it pop socks?
19:48
You know those like sheer netting things was like 2.
19:52
We also carried earrings and what again, you know, I can't
19:56
remember, excuse me, but bought a whole bunch of stuff.
20:00
And that is the idea that retailers use when they say 50%
20:05
off and blah blah blah blah blah.
20:07
So average. Niger people like us, we see
20:09
that it's a tactics that works in the UK and so we just assume
20:13
that if we do that here, then you know, we're getting people
20:16
to come in and to see us and to know us.
20:18
But no, that's not how it works. The reason why they say 50% off
20:22
on Brazilians is because they know that if you come and buy
20:25
Brazilian, except if the man came in alone know how know how
20:29
you get the Madam to also pick bra as well and why she's
20:34
looking at bra. You can say, Madam, that this
20:36
bag, this bag is also cool. This earring is also nice.
20:40
This pop sock is also nice. This scarf is also nice.
20:43
This this is also nice. That that is also nice.
20:46
So you put 50% on Brazilian underwear and then everything
20:49
else in the store, you now mark it up small, maybe 2% or 3%.
20:53
And you see how at the end of the day, they say 50% discount,
20:59
but at the end of the day, they end up being profitable.
21:01
It's because you put 50% discount on one item to lure
21:04
them in and then you upsell and cross sell on other items that
21:08
the price has been marked up small and then at the end of the
21:11
day, you end up profitable. So this is the kind of thing
21:15
that I'm talking about when I say let us be careful when we're
21:17
doing free this, free that 50% off, blah, blah, blah.
21:22
If it is part of an overall plan like Marks and Spencer's and
21:25
these other big retailers, you know, if it's part of that kind
21:29
of plan, you know, like even in Nigeria now Grand Square in
21:33
Lagos and in Abuja, they do these kind of moves.
21:35
They will say end of year sales, blah, blah, blah, 10% off on the
21:41
Indomy or whatever. And you're thinking, oh, okay,
21:43
Indomy is currently 10,000 per carton, but if I buy it from
21:46
Grand Square, it's going to be 8K per carton, no problem.
21:49
You go in because Indomy is discounted.
21:51
But then on the Maggie, on the milk or on the bread or on the
21:56
everything, they raise the price small, you know, 1%, maybe 2%.
22:00
That's how the whole thing works.
22:02
So if you must be trying all these free, free, this free,
22:05
this discount, that discount that you know, all these ideas
22:08
you're seeing on the Internet, that's how it works.
22:10
And that's what I mean by if you must do this, make sure that
22:13
there is it's part of an overall strategy so you can come out
22:19
clean on top. One, by the way, when these
22:21
people do these sorts of things, especially in the UK, in
22:23
Nigeria, the other side are doing it yet it Marks and
22:25
Spencer's when they're doing this, as people are leaving,
22:29
they'll collect your e-mail address.
22:30
They'll collect wifey's e-mail address so that the next time
22:34
they have new stock of Brazilians or bras or pop socks
22:40
or bags or whatever it is that Madam bought, the next time a
22:44
new one, a new set comes in, they will send the e-mail to
22:47
say, oh, coming in summer edition, spring edition, that
22:51
edition, blah, blah, blah, blah, blah.
22:53
And then now there's something new that Madam has to look
22:55
forward to. And for husbands like me who
22:58
don't like to shop, it means that there's more stress ahead
23:02
because you're going to be walking up and down from 1 shop
23:06
to the other. But then again, that's the
23:08
benefit of living in Nigeria now because there's no retail
23:11
therapy in Nigeria because we don't have those sort of
23:13
outlets. I mean like we have them, but
23:15
the culture is different. It's not like you can just go to
23:18
what's it called Mango. I think Mango is in, in Lagos,
23:22
like Ikeja City Mall and some other, some of those places.
23:25
Now you can go there and then just be looking around for free
23:28
and trying for free because you know, Nigerian sales attendance
23:31
now they'll be looking at you like a big stock.
23:33
Come stop trying all these things.
23:35
If you're buying something, buy. If you don't want to buy, just
23:37
go. You know that kind of attitude.
23:39
Anyway, let's see 20 minutes. So let me just wrap up to a
23:42
close. So these are some of the ideas I
23:44
will find out online. These are all the things that
23:46
you can do when you are trying to come up with the sales and
23:52
strategy and you are broke so you have more time than money.
23:57
Let's see. OK, yes, one more thing, make
24:01
sure that you're analysing and you're tracking.
24:04
I did this. Did it work?
24:05
How well did it work? How many customers?
24:07
The customers that came, were they good quality or bad
24:10
quality? How much did they spend?
24:11
Did they spend plenty money or were they just time wasters?
24:14
Track and analyse because you need to know what's working and
24:18
as a general rule in sales, if something works, we do it more.
24:22
If something is not working, we do less of it or we try and
24:26
optimize what is the reason why we need to track and analyse if
24:28
it's working, Do it again. I did it this week, it worked.
24:32
Next week I will do double. And hopefully if you don't do
24:36
double, you should get double the results.
24:38
So that's the whole idea behind it.
24:40
So like I've been saying this episode and the episode that
24:44
came before, in summary, if you don't have money, no Allah, no
24:48
problem, no money, then your focus should be on building
24:51
relationships. It should be on providing value
24:53
and using all these free or low cost tools that are available.
24:57
But then if you have plenty of money, then please by all means
25:00
promote and advertise a way and focus on getting as many
25:04
meaningful impressions as possible.
25:07
When we say impressions, we just mean eyeballs.
25:09
So try and get as many eyeballs as possible on the Instagram
25:11
handle, on the website, on the everything as in pay and
25:14
promote. But make sure you work on your
25:18
conversion skills. Conversion basically is the art
25:21
of talking to people to get them to take the next step.
25:23
So back to the example of Brazilian underwear, where the
25:27
counter, the lady who, unfortunately for me, the lady
25:31
that we met at the counter was a pro.
25:33
So getting us out of the queue and getting us to go upstairs
25:39
again to the brass section, that is conversion.
25:41
Yeah. With someone, you want them to
25:43
take a next step. Being able to handle that
25:45
conversation so that they take that next step.
25:47
That is conversion skills. So for those of you who are
25:49
promoting and advertising, work on your conversion skills.
25:52
Because I get the impression that people who promote stuff or
25:57
advertise stuff on Google and things like that, they expect
26:00
that the advertisement is going to do all the work.
26:02
And yes, the advertise, the advertisement might get people
26:05
to buy, but there are some people who look at the advert,
26:07
advertisement, walk into your store and then walk out and not
26:10
buy anything or go to your website and not buy anything.
26:13
So the website should be set up right.
26:16
For those of you who believe in using bots on your website or
26:21
the chat functions, you need to make sure there's somebody who
26:25
knows their stuff or that the bots are well optimized so that
26:28
they can work on conversion, getting people to take the next
26:32
step. If the advertisement is for
26:34
people to come into the store, you need to make sure that the
26:36
people who are at the store are properly trained.
26:39
Like that sales lady that was at the till when we're about to pay
26:45
for the Brazilians. So yeah, the people have to be
26:48
good at conversions, getting, you know, building rapport,
26:52
establishing a relationship and then trying to get people to
26:55
take the next step. So that's it pretty much.
26:58
I think I've, I've flogged that question because we've devoted
27:01
more than an hour in two episodes.
27:04
So go forth and sell whichever way that you can.
27:09
If you have time, go forth and sell with as much time and
27:12
effort as you can. If you have money, go forth and
27:14
sell with as much money as you can because your business, your
27:18
product, your service, for those of you who are in the NGO space,
27:21
your cause or your agenda is not going to sell itself.
27:24
So you have to sell it eventually because there's
27:29
nothing that sells itself. So that's all for today.
27:33
Thank you very much, guys. Connect with me on WhatsApp.
27:35
The phone number is 080, 64662140.
27:40
The country code is +234. For those of you who are not
27:44
Nigerian or for those of you who jackpot maybe a decade ago and
27:47
you've forgotten the country code, then connect with me on
27:50
WhatsApp, sorry on LinkedIn. My name is Tabishima Ayede, I'm
27:53
the host of the show and you can confirm the spelling of my name
27:55
and e-mail address from the link.
27:57
We're currently listening to this episode.
27:59
Thank you very much for your time and attention.
28:00
I'll catch you guys at the next episode.