Latest / The Duct Tape Marketing Podcast
Your Google Business Profile Is the Secret to Local SEO
John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google's shift toward AI-driven search and zero-click results means your profile has become your new "mini website." John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era.
00:00 Introduction
00:32 Rethinking Publishing on Rented Land
02:06 Google Business Profile is Prime Real Estate
06:30 E-E-A-T, Structured Data, and Staying Active
11:56 What…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.