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The Evolution of Snapchat: How a Millennial Teen Messaging App Became a Haven for Cancelled Creators

Thank you so much to Jose Cuervo for sponsoring this episode. Buy Jose Cuervo here: https://www.danmurphys.com.au/list/jose-cuervo

This week's episode is the story of Snapchat— how Millennials' favourite messaging app proved that it could compete in the creator economy and find relevance once again with the new youngest generation online. But not without its sacrifices.

Timestamps:

00:32 Intro

4:39 The contentious origins of Snapchat

6:54 The rise of Snapchat

8:20 The innovation of Snapchat— vision, features and Spectacles

12:54 Snapchat & its copycats

15:58 Snapchat controversies

19:18…

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