Latest / The Real Estate Agent Playbook / The Wolfpack Way: AI vs. Agents—Who Wins? with Adam Gillespie
Transcript
- 0:00what's up everybody
- 0:01welcome to another edition of the Wolf Pack way
- 0:05we have Adam Gillespie
- 0:06he has been on the channel before
- 0:08but this is the first time he's been on this
- 0:10Wolf Pack way with all this fancy graphics around um
- 0:14but while you're here obviously
- 0:15we'll simultaneously put this over on the podcast um
- 0:18make sure that you're liking commenting
- 0:20sharing this with an agent that might need it
- 0:23Adam is an absolute beast when it comes to CRS
- 0:27it was lofty as his kind of forte
- 0:29but he has experience in all of them
- 0:30but more importantly AI and this is something that
- 0:33he teaches me about every single day
- 0:36and so instead of me talking about AI
- 0:39kind of trying to uh haha
- 0:41you know put together what he's he's done
- 0:43I'm gonna just bring the man himself to you um
- 0:47we'll put all of his contact information below
- 0:50he is a partner of mine so
- 0:51if you join him at any point in time in the Wolf Pack
- 0:55you get access to all of my stuff and so on
- 0:58including his so we're gonna roll
- 1:00but thanks so much for tuning in like comment
- 1:03subscribe
- 1:04share it out but let's get right into this and Adam
- 1:08you know the
- 1:09major thing that you have said to change my kind of
- 1:13trajectory and idea on AI
- 1:16was what you said on stage at the Atlas
- 1:18Alliance summit about
- 1:20you know AI replacing agents
- 1:21so let's just start there
- 1:22now what's what's kind of the
- 1:24the quote that now everybody seems to say
- 1:26but the first person I heard say it was you haha yeah
- 1:30yeah no
- 1:30it's that you know AI
- 1:32is not necessarily gonna replace your job right
- 1:34now as an agent just because the way the market is so
- 1:37um are not the way the market is sorry
- 1:39but the way that
- 1:40the human element and the subjectiveness of our
- 1:42of our industry but what I tell people is like
- 1:45AI is not gonna replace you as an agent
- 1:47but an agent using AI will right
- 1:50and that's just because there's so much
- 1:52compounded time savings and the like
- 1:55equalization is what I call it like
- 1:57it's like the great equalizer right
- 1:59like now we can market with the best of them
- 2:01we can write the best copy
- 2:02we can create the best presentations
- 2:04we can just utilize this technology
- 2:06such a way that just levels up our professionalism
- 2:09and our ability to get you know
- 2:11the message out properly to people
- 2:13and that with the compound and time savings
- 2:15equals some pretty massive success man
- 2:17so get on right
- 2:20and it's crazy because I've heard that said
- 2:23on podcast by
- 2:24people that have millions and millions of downloads
- 2:27all across the board but truly
- 2:30the first time I heard it was when you set it on stage
- 2:33so I don't know if they took it
- 2:35I don't know if that was simulcast across the world
- 2:37but I'm giving you credit
- 2:38I don't care in the in the quotes and stuff like that
- 2:41it's dash Adam Gillespie the AI guy
- 2:43so I don't think I coined it
- 2:46I probably heard it somewhere else
- 2:48no way no way
- 2:49yeah I mean
- 2:50I will agree that everybody starting to say it now
- 2:52and I honestly wondered a little bit myself
- 2:55I'm like was there that many people at that event
- 2:59well that's awesome
- 2:59and so let's kind of unpack that though
- 3:02because you say that and people are like AI right
- 3:06well let's
- 3:08let's kind of first say that AI is not chat GBT only
- 3:12no right
- 3:13and and can we say GPT
- 3:16like I don't know why but people cannot get that right
- 3:19like it's a brand let's start respecting the brand
- 3:21G P t not G t P not G B t
- 3:25G P t anyways
- 3:27just just throwing that out there
- 3:29but let's let's unpack that a little bit
- 3:31because I was listening to my
- 3:33let podcast the other day
- 3:34and they were talking about
- 3:36the chip that they're releasing
- 3:37and an AI and they really broke it down
- 3:41they were like look
- 3:42like in the person to person interactions
- 3:46AI is a long way away we're a long way from robot world
- 3:51you know doing all the things operating independently
- 3:54all of that
- 3:56but
- 3:57talk about your compounding time savings a little bit
- 4:00as we kind of get into this
- 4:02yeah so basically
- 4:03you know think of it like
- 4:04compounded interest in the stock market right
- 4:06the more you invest and the more that that uh
- 4:09you know that
- 4:09that you keep getting those gains
- 4:11that that interest compounds over time
- 4:13with the volume of your money right
- 4:14so same thing here with a compounded time savings
- 4:18is that we're taking
- 4:19all of these little things that you do inside your job
- 4:21multiple times a week or even multiple times a day
- 4:25and we're simplifying that process
- 4:27or even fully automating that process by the use of AI
- 4:31then as you start to do this and you figure out
- 4:33oh well
- 4:33it'll work on this and it'll work on that
- 4:36you know like hey
- 4:37I can now write a blog and literally three minutes
- 4:40have it posted on all my socials
- 4:42when something like that would have taken us a
- 4:44very long time it took even longer to do that
- 4:46when I would take the blog from keepy
- 4:48current matters and post it on my thing
- 4:50you know what I mean like
- 4:51and now we can create these customized
- 4:53you know one of a kind pieces of work
- 4:56um and like I said
- 4:58you do it on that and then next thing you know
- 5:00you've got your AI
- 5:01clone that's responding to your emails
- 5:02and all of this other stuff
- 5:04then you no longer have to sit there and put that
- 5:06brain power into thinking how you wanna respond
- 5:09you can just treat it more like an assistant and say
- 5:11you know oh yeah
- 5:12yeah agree to that
- 5:13tell them Thursday at 7 works
- 5:14you know blah
- 5:15and then that can you can leave the AI
- 5:16to the task of typing it and sending it
- 5:19and it just like I said
- 5:21the more stuff that you start adding on to it
- 5:23the more things you don't have to do every day
- 5:25and now you can do what's important
- 5:27which is get that time back
- 5:28and spend it with your family
- 5:29or go out and find more clients
- 5:32right and be be more present
- 5:34right with with your clients absolutely
- 5:36I know that as agents
- 5:38we think we have a lot of superpowers
- 5:40and were the only ones that can do a lot of things
- 5:43but at at this stage of the game
- 5:45so many people are exactly kind of where you went there
- 5:49right is oh
- 5:50it can do my blog it can help me with my content
- 5:53it can help me with this so it's very task oriented
- 5:56but as they were talking him
- 5:57as you alluded to the agentic AI stuff
- 5:59that is a lot closer than the robot takeover peace
- 6:03tell us a little bit how that would actually look
- 6:06because I think there's an entire generation
- 6:11not age specific
- 6:12but a generation of real estate agents are like
- 6:14social media is this you know
- 6:16either you crush it or you don't
- 6:18and so the content creation piece
- 6:20the blog piece
- 6:21maybe they're not they don't have a website
- 6:23they send their clients to Zillow
- 6:24unfortunately don't do that
- 6:26but tell us a little bit about that agent take piece
- 6:29because no matter what agent they were dealing
- 6:33real estate agent they were dealing with
- 6:35there's a piece of it that has to answer emails
- 6:38has to do contract at minds has to do these things
- 6:41so tell us how that's gonna kind of change the game and
- 6:44and really save us some time yeah
- 6:46I mean so basically
- 6:48we've just taken the next step
- 6:51towards artificial general intelligence
- 6:53and this is why we're starting to hear
- 6:54all of these things about agentic workflows
- 6:57agentic AI or even AI agents right
- 7:00so if we go all the way back to the beginning
- 7:03the very first level of of
- 7:05so we have five levels that we have to achieve
- 7:08until we can by definition
- 7:11be artificial general intelligence
- 7:12where we have sentient robots that can think and feel
- 7:15and learn and don't need humans to continue to grow
- 7:18right um
- 7:19so the first stage was chatbots right
- 7:22and that's what we saw in like
- 7:25you know 2,015 and even earlier than that
- 7:27where we had all of the all of a sudden
- 7:29chatbot showed up on everybody's website right
- 7:31that was that first level okay
- 7:33and then we hit reasoners right
- 7:36and now this is what we just recently saw
- 7:38so obviously generative technology
- 7:41generative intelligence technology got better
- 7:43and better and better from like 2,015 up
- 7:45we saw chat GPT4 come out in 2022 um
- 7:50or early 2023
- 7:51and we started seeing these major steps forward right
- 7:54but eventually we hit this
- 7:56this this block where it's like
- 7:57okay this is fully trained now
- 7:59we needed something with more of like
- 8:01a human chain of thought process
- 8:02or reasoning capability alright
- 8:04so that's where we go to stage two
- 8:07which is reasoners
- 8:08and we saw that kind of hit mid last year
- 8:10and it's really really popular now
- 8:12we see it with the 0 1 model
- 8:14we see it with the 0 3 model
- 8:16we even have you know
- 8:17reasoning capabilities inside of Google
- 8:19Gemini and stuff like that
- 8:20but now all of a sudden
- 8:22everybody starts hearing agents right
- 8:24so what are agents well
- 8:26first and foremost
- 8:27it's gonna be the third step towards AGI
- 8:29but agentic workflow is basically the AI
- 8:32now having the capability to perform functions on
- 8:35your computer
- 8:35that would typically have needed human involvement uh
- 8:39by you know
- 8:39navigating a mouse clicking
- 8:41signing into a website navigating through that website
- 8:44etc right
- 8:45so let me just break it down
- 8:47super simple for those of you that are like
- 8:49I'm super lost right now um
- 8:52if I sent Chat GPT to a website
- 8:55it can
- 8:56see what's on the actual web address that I sent it
- 9:00but it can't navigate through the different
- 9:02menus of the website and pull out all of that
- 9:04information right
- 9:05we would have to manually go and do that
- 9:07by clicking to the next screen
- 9:09and seeing what data pulls up on that
- 9:12agents or agentic AI
- 9:15it can do this for us
- 9:16we just have to train it the first time right
- 9:19so we see this now and open AI's operators
- 9:21which you can only access if you have that pro
- 9:23subscription at 200 bucks a month
- 9:26but we can tell the operator to perform these functions
- 9:28so now it's automated even further
- 9:30to the point to where you know
- 9:32we could potentially monitor contract software
- 9:35and see when the contracts fully executed
- 9:38and then take that information from that contract
- 9:40like the dates and deadlines and feed that into chat
- 9:43GPT and say oh here's all the dates and deadlines
- 9:46create me email correspondences
- 9:48that's gonna go with each one of those deadlines
- 9:50to make sure that our clients aware um
- 9:52and even RTCs or our vendors
- 9:54or whoever might be involved in the process
- 9:56we can have all that automatically created
- 9:58set to us for approval when we approve it
- 10:01then it can go ahead and
- 10:02finish off the rest of the task by adding that and uh
- 10:05inside of our C R
- 10:06m and then emailing it to the specific client
- 10:08so it starts to take our hands on requirement off right
- 10:13so if I could have somebody do that then you know
- 10:16I don't have to do that myself when I get home
- 10:18from a showing or I can I can spend that time
- 10:21you know like you said
- 10:22being more present for our clients right
- 10:25and that's the biggest piece like
- 10:27that I see is kind of these assistant roles
- 10:30and those kind of things like
- 10:32that's where I think
- 10:33the big time job replacement is gonna come yeah
- 10:35first like the agent
- 10:37the educated agent the educated
- 10:39you know whatever coder
- 10:41all the things we don't yeah yeah
- 10:43let's dive into that for a second too
- 10:45because I think there's a lot of fear in the market
- 10:47and dude the reality is
- 10:48is that jobs are going to be affected by this
- 10:52I don't wanna tell people like hey
- 10:54you know nothing's ever gonna happen to real estate
- 10:56it's gonna be an augmented situation
- 10:58where it's us and the AI
- 11:00which I believe is gonna be the case for a while
- 11:03but there is gonna come a day when
- 11:05you know these jobs are being affected
- 11:06we already see it in the tech industry
- 11:08we see mid level
- 11:09coders and meta are no longer being hired
- 11:11because they've got agent
- 11:12or they've got AI to be able to do that for them
- 11:14so we can see that
- 11:16there probably will be roles that are affected
- 11:18but just like when the market shifts
- 11:22and it affects our career right
- 11:24we already
- 11:25we've experienced this with so many different things
- 11:27including Covid to discount brokerages
- 11:29to now NAR changes we have to consistently pivot
- 11:34so my advice to those out there
- 11:35like if you're a VA
- 11:36or if you're a transaction coordinator
- 11:38or if you're a accountant
- 11:41like
- 11:42just know that if you learn how to utilize this stuff
- 11:45at a much quicker rate than everybody else
- 11:46then you can be the one that facilitates it
- 11:49and still keeps your position
- 11:51because they're still going to need to be operators
- 11:53for the time being um
- 11:55but for me to say like hey
- 11:56it's not gonna take your job
- 11:58like that's you know full disclosure
- 12:00it very well could replace us one of these days
- 12:02but like
- 12:03you were probably hearing on the Ed Mylet podcast
- 12:05like if you guys follow the tech industry
- 12:07and you see like where robotics is
- 12:08and that's what's really gonna need to be
- 12:10as robotics and standardization of pricing
- 12:13and this is why I think this is my
- 12:15my full belief of why
- 12:17humans will need to be in real estate
- 12:18for a very long time is that
- 12:20it costs a different amount
- 12:22in Massachusetts to replace the kitchen
- 12:24than it does in California to replace the kitchen
- 12:27and we don't know what type of upgrades
- 12:28they're gonna be using
- 12:29and what type of finishes they're gonna be using
- 12:31and that all carries a different value
- 12:33and this is where the human subjectiveness comes in
- 12:36and until that can be mastered by AI
- 12:38like we're needed desperately into this
- 12:41and there's also the you know
- 12:43psychological aspect of the transaction where we're
- 12:45you know dealing with our clients
- 12:47and being there for our clients in more ways than just
- 12:50hey
- 12:50do this and don't do this like we're there as you know
- 12:53counselors man
- 12:54we're there as as a as a major resource so um
- 12:58I think that there's still a lot of
- 13:00security in the real estate industry for now
- 13:02but some other industries
- 13:03that's definitely chipping at the heels
- 13:06and you just need to pivot
- 13:07learn the technology
- 13:08so you can be the operator or the mechanic of it right
- 13:11and I mean think about as a transaction coordinator
- 13:14if you're using AI
- 13:15the amount of transactions that you can do
- 13:20in addition to what you're already doing
- 13:22yep and you're still gonna have agents that
- 13:25I don't care what age you are
- 13:27I know some of the smartest tech people I know
- 13:29are older than me uh huh
- 13:31and there's also people that absolutely hate tech
- 13:34that are younger than me
- 13:36so I don't care what age you are as real estate agents
- 13:39there's always gonna be that piece of
- 13:41I just need you to handle this
- 13:43I don't want to learn how to train my you know
- 13:47agentic AI to be my transaction coordinator
- 13:51so I'm gonna continue paying you this amount
- 13:54every single transaction that goes up as we
- 13:56you know all the things go up
- 13:59and so that's that's kind of where where that's at
- 14:01and there's a
- 14:02there's realizing it and making your job easier
- 14:04hundred percent
- 14:05there's a potential for capitalization on that now
- 14:07if I was a TC
- 14:09I would be learning agent to Ki very quickly
- 14:11I'd be you know inside Agent
- 14:12Prompt University and inside APEX Elite AI
- 14:14because
- 14:15I'd be trying to figure out how I can utilize this
- 14:18because if I can do more volume and less time
- 14:21as a transaction coordinator
- 14:22then I'm gonna capitalize majorly on this
- 14:25and there's gonna be two types of people right
- 14:27there's gonna be the agents and the TCs
- 14:29and the people that are like
- 14:30oh AI is gonna take our job someday
- 14:32so I hate AI and I don't want anything to do with AI
- 14:35and we kind of
- 14:36saw this at the last event that we went to
- 14:38as I'm pushing AI at people
- 14:40and a lot of people were showing their shoulders like
- 14:42I'm really not interested in it and it's like
- 14:43you know
- 14:44there were farmers that weren't interested in tractors
- 14:47too you know
- 14:47and there were people who wanted to use a typewriter
- 14:50instead of a computer
- 14:51and we all know how that ended up right
- 14:54like and
- 14:55and I don't wanna be super blunt about it like that
- 14:57but it's at the end of the day
- 14:58it's like if you choose to learn it and right now
- 15:01while it's all augmented you can capitalize that
- 15:04and you can
- 15:0410 x your income with half the amount of effort
- 15:07because you took a little bit of time to learn this
- 15:09very easy to understand and learn technology
- 15:12now you can potentially build your entire retirement
- 15:14so in the day that it does come
- 15:15where AI actually takes our job
- 15:18you've got a nice little nest egg that
- 15:19you were able to build in 10 times less time
- 15:22because
- 15:22you had compounded time savings by the use of AI right
- 15:27not to mention get a whole
- 15:28another entire career in years
- 15:31out of consulting people on how to use it
- 15:33heck yeah you're looking at it right here dude
- 15:36I think we're a long way from
- 15:38robotics taking over our job as real estate agents
- 15:42for a costly amount
- 15:45cost effective amount at least
- 15:47and I hope I'm not selling houses that long
- 15:50so let's let's kind of transition a little bit in this
- 15:53kind of the top tools because
- 15:55you know
- 15:56what I see is there's all these new AI tools right
- 16:01but then like when you ask me like what's the back end
- 16:04it's always tragedy BT or Gemini or
- 16:07you know
- 16:07something else like there's three major things
- 16:10but and all these tools are incorporated
- 16:12so there's a so many like
- 16:15products and subscriptions and memberships coming out
- 16:18um that agents can use right
- 16:21from Brownie Box to all the others
- 16:23what are your we're gonna go with the top five um
- 16:27things and and I don't want you to kind of
- 16:29I want you to give a quick summary
- 16:30I don't want this to last a long time
- 16:32if he says something that you want to know more about
- 16:37all of his contact information
- 16:38I'll ask him at the end where
- 16:39where you can connect with him
- 16:41but it's all posted below
- 16:43but let's just give you know
- 16:45kind of a rapid fire five
- 16:47top 5
- 16:48tools that real estate agents should be looking into
- 16:50knowing about and getting familiar with
- 16:53to kind of start saving some of their time
- 16:55and going from there yeah
- 16:57yeah absolutely
- 16:58so first for images and presentations uh
- 17:02it's gonna be gamma app gamma dot app
- 17:05this is hands down app of the Year 2025
- 17:08I'm just gonna call it now right here in February 28th
- 17:10like this is the best
- 17:11app that will ever come into your business
- 17:13so check out gamma app uh
- 17:15and like I said that's for images and image generation
- 17:17and presentations it comes to strategy
- 17:20I really really was impressed with the Deep Seek model
- 17:23now
- 17:23I know there's a lot of China talk around that model
- 17:25so I would recommend perplexity as the No. 2 app
- 17:28because perplexity is actually
- 17:30been able to implement lots of different reasoning
- 17:32and large language models inside of its platform
- 17:35and you can use those safely
- 17:37knowing that your data stays here
- 17:39within the United States of America
- 17:40and doesn't go overseas
- 17:42so if you need strategy project management
- 17:45then check out the reasoning models
- 17:47inside of perplexity um
- 17:49chat GPT for projects and research
- 17:50they just dropped
- 17:51deep research available for plus users
- 17:54you're very limited on how you can do
- 17:56but this is this is like
- 17:57calming the entire web on any given subject
- 18:00so when it comes to market updates and stuff like that
- 18:02where we're looking at hard data
- 18:04we can get it much better
- 18:05more accurately
- 18:06through deep research with the apps like Chat GPT
- 18:09um and then for video generation is gonna be Halu
- 18:12that's H a I L U O this is an app that can take images
- 18:18that are still images
- 18:19and then you can turn them into motion with video um
- 18:22and this is great when it comes to making your listing
- 18:24photos come to life so you can put like
- 18:26you know little uh little uh um
- 18:28not property tour so much
- 18:30but be roll for advertising that right
- 18:33where you can kind of zoom in on the house
- 18:34or take a drone view out
- 18:36so there's so many really cool things
- 18:38and then when it comes to content creation
- 18:40one of my favorite apps right now for shorts
- 18:43cause you guys know editing sucks
- 18:45uh it's hard to do unless you're an editor
- 18:47you can pay for one so check out captions
- 18:50this is for all of your shorts needs
- 18:52it can automatically use AI
- 18:53to help edit your short videos
- 18:55so that's my top 5 man all right
- 18:58well that's that's cool
- 18:59and I think that it's super important to kind of
- 19:02you know for people that are doing short form
- 19:03they grab onto that for people that are
- 19:05you know really researching the market
- 19:07they grab on a LGBT
- 19:08like you mentioned and all the things yep um
- 19:11and so as we go and I'm gonna just kind of say this
- 19:17just like when we're hiring VAs
- 19:18just like when we're hiring assistants
- 19:21just like when we're hiring TCs
- 19:23the key to your success as an agent is take that
- 19:29train them and once you have that time back
- 19:33you have to put it
- 19:34and remember what you were trying to free up right
- 19:39so put your time back into income producing activities
- 19:42places that you know
- 19:44you know a VA can't be or a TC can't can't be
- 19:48take your knowledge and
- 19:49and fuse that back into your business and
- 19:52you know for some of us that are workaholics
- 19:54and fuse that in your family and those kind of things
- 19:57but I think a lot of times we we hire these assistants
- 20:00um or AI's or whatever it is
- 20:04and then we don't necessarily capture that time back
- 20:09so that's super important
- 20:11and something that is Ultra amazing about our group
- 20:14because we have you know
- 20:15myself talking about these lead generation things
- 20:18I can say hey talk to Adam
- 20:19he's gonna help you figure it all out
- 20:21and then once you have all that
- 20:23and you have the assistant or the AI Rock and rolling
- 20:26then you have my sponsor Louie
- 20:28you know
- 20:29knocking on your door talking about time management
- 20:31making sure you're maximizing um
- 20:33those workflow hours so yep
- 20:35Adam as far as AI
- 20:37clearly an absolutely amazing wealth of knowledge um
- 20:42anything else you wanna kind of add in before we
- 20:44we wrap up here yeah
- 20:46I mean just get on the train guys
- 20:48like don't be afraid of this stuff
- 20:50it's common whether you like it or not right
- 20:52so it's it's kind of like the elephant in the room
- 20:54or the gorilla in the room
- 20:56as they would say
- 20:56like if you feed the gorilla long enough
- 20:59you can spare yourself from getting eaten by it
- 21:01and that's basically where we're at dude
- 21:04so instead of being afraid of it
- 21:06jump on learn how to use it
- 21:07so that way
- 21:08you can become useful
- 21:09when this stuff really does start to take over uh
- 21:12but we've got some time guys
- 21:13so just you know
- 21:14if you got any questions um
- 21:16I can help put your mind at ease
- 21:18I can help train you on this stuff
- 21:19so you know
- 21:20don't hesitate to reach out
- 21:21like Jeremy said my contact info is all below um
- 21:24I'm more than happy to jam out
- 21:26but I we take a practical
- 21:28non theoretical approach to this
- 21:30and you'll find out that you can 10 x your business
- 21:32very quickly absolutely
- 21:34this dude's got free communities
- 21:36he's got his YouTube channel
- 21:37he's got it all we'll link it
- 21:39below Adam
- 21:40thanks so much for your time
- 21:41yeah for those of you watching
- 21:43reach out to Adam like comment
- 21:45subscribe
- 21:46if somebody is talking about AI in your office
- 21:49or needs you know
- 21:50a little bit of inspiration and maybe clarity on AI
- 21:53this is an absolutely amazing
- 21:56piece of content that we just created
- 21:57so thanks so much Adam
- 21:59take care man
- 22:00absolutely all right
- 22:01we'll see you next time thanks