Latest / Pathmonk Presents Podcast
Decoding Consumer Behavior: Mixed-Method Research Insights | Montserrat Ruiz from Eye See Research
In this episode of Pathmonk Presents, we welcome Montserrat Ruiz from Eye See Research, a cutting-edge market research agency. Montserrat discusses how Eye See Research uses a unique mixed-method approach, combining conventional and behavioral methods like eye tracking and spatial coding. She explains how they test products and designs in simulated competitive environments to gain deeper insights into consumer behavior. Montserrat shares valuable information on their client acquisition strategies, the importance of their website in educating clients, and her role in ensuring client…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.