Latest / Imperfect Marketing / Episode 125: Brief- Making an Entrance: How to Record Your Podcast Intro

Transcript

Episode 125: Brief- Making an Entrance: How to Record Your Podcast Intro · Imperfect Marketing

• 0:28
  Speaker 1: Hello and welcome back to another Imperfect Marketing Brief.
• 0:31
  Speaker 1: This week's episode is part of your go-to guide for navigating the exciting world of podcasting.
• 0:38
  Speaker 1: We're diving into a topic today that's crucial to setting the right tone for your podcast, and that's recording your intro.
• 0:45
  Speaker 1: Your podcast intro is the very thing your listeners will hear first.
• 0:50
  Speaker 1: Right, it's their chance to hook them, to make them excited about what's to come and to set the tone for your show.
• 0:56
  Speaker 1: So how do you create a podcast intro that does all of this?
• 1:00
  Speaker 1: Well, let's unpack it.
• 1:02
  Speaker 1: First, you need to decide on your intro's content.
• 1:05
  Speaker 1: This usually includes your podcast name, your name and a brief overview of your podcast's topic, and a little hook to keep them engaged.
• 1:14
  Speaker 1: Keep it short, snappy and clear.
• 1:16
  Speaker 1: Remember, you're setting the stage for your episode, not giving away the whole plot.
• 1:22
  Speaker 1: Once you've got your script, it's time to record.
• 1:24
  Speaker 1: Here you have two main options okay, you can do it yourself or outsource to a professional.
• 1:31
  Speaker 1: If you're confident in your voice and delivery, recording your own intro can add a personal touch and authenticity.
• 1:37
  Speaker 1: On the other hand, hiring a professional voiceover artist can ensure a polished, high-quality intro.
• 1:43
  Speaker 1: I hired somebody first, and then I didn't like it as much, so I ended up using my own voice.
• 1:49
  Speaker 1: Now, if you don't like your voice, that's okay.
• 1:52
  Speaker 1: Lock it up in deal, because people are going to be listening to you and your voice on your podcast on a regular basis.
• 2:00
  Speaker 1: You are probably more judgmental about your voice than anybody else, right?
• 2:05
  Speaker 1: So think about who you want it to have as your voice.
• 2:10
  Speaker 1: Then I want you to think about background music, right?
• 2:14
  Speaker 1: Music can elevate your podcast intro, making it more engaging and professional.
• 2:20
  Speaker 1: So there are three main choices for your music okay, so you can buy a track or hire someone to create original music, or use free music.
• 2:31
  Speaker 1: Free music, of course, is a budget-friendly option and there's plenty of royalty-free tracks available online, but you have to make sure that you check those licensing terms and avoid any copyright issues.
• 2:44
  Speaker 1: Making a track gives you wider range of options and offer higher quality music.
• 2:49
  Speaker 1: There's sites like Premium Beat and Audio Jungle I think I used Audio Jungle for mine, but they offer a vast library of tracks to choose from, and sometimes we're going to get stuck in that paradox of choice because there's so much to choose from.
• 3:06
  Speaker 1: But again, like everything else, this can change and evolve.
• 3:11
  Speaker 1: Okay, your podcast name can't really change.
• 3:13
  Speaker 1: I mean, you probably could, but it's not something that you want to change, but your artwork, your music, your intro that can all change.
• 3:23
  Speaker 1: So again, don't get caught up in the details.
• 3:25
  Speaker 1: Progress is better than perfection.
• 3:27
  Speaker 1: Now, if you hire someone to create original music for your podcast, it's the most personalized option and can sometimes be the most expensive.
• 3:36
  Speaker 1: But websites like Fiverr and Upwork can connect you with freelance musicians who can create a unique soundtrack for your show, which really does save you on some of that copyright issues that you wouldn't run into.
• 3:51
  Speaker 1: Whether you choose to do it for yourself or outsource, i want you to remember your podcast intro is a vital, vital, vital part of your listener's experience, set the mood for your show and give listeners a taste of what's to come and what to expect.
• 4:05
  Speaker 1: So, as I wrap up today's Imperfect Marketing Brief, i want you to remember this Your podcast intro is your show's first impression.
• 4:17
  Speaker 1: Make it count, whether you're doing it yourself or hiring a pro.
• 4:21
  Speaker 1: Strive for an intro that's engaging, clear and representative of your show's unique flavor.
• 4:26
  Speaker 1: Thank you so much for tuning in to another Imperfect Marketing Brief.
• 4:29
  Speaker 1: I'm happy to simplify your podcasting journey one episode at a time in this series.
• 4:36
  Speaker 1: Until next time, happy podcasting and have a great rest of your day.