Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 70: Agentic AI in Media Planning: From Brief to Activation in Hours
In this episode of the AdTech Heroes podcast, recorded live at Amazon Unboxed, Jon Wallett welcomes Jason O'Toole, EVP, Head of Commerce and Retail Media at Dentsu.
They discuss how agentic AI, including the newly launched Amazon Ads Agent, is transforming the way agencies plan and activate campaigns, from keeping humans in the loop to custom audiences, identity, and conversational AI shopping.
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The skinny
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