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How Specialization Can Win Credit Unions Members

Credit unions can’t be everything to their members, so honing in on the products they specialize in and working with partners for the remaining products makes sense.

That is exactly what our guest today, Kayla Selhorst SVP Chief Operating Officer at CME Federal Credit Union, has accomplished — streamlining the lending operations at CME to approve more loans, with less staff. They did this by not only making their operation more efficient, but by putting the members' needs first.

Join us as Jeff and Kayla discuss:

Branches taking on more of a consultative role and what the new physical layout…

The skinny

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