Latest / Revenue Rascals | Sales Strategies for Business Growth
“Nice to Have” Doesn’t Sell | How to Build an Offer People Actually Need
Michelle is taking the guest seat again, this time looking back on her interview with Jeff Cluff from the Four Fs Podcast.
Michelle and Jeff go all the way back to her childhood in Orange County and trace the experiences that eventually shaped her approach to sales, marketing, and revenue growth. Along the way, Michelle explains why sales and marketing have to work as one team, what a fractional CRO actually does, and why a “nice to have” offer isn’t enough to sell in a crowded market.
They also get into outdated BDR screening calls, AI in sales, affiliate marketing, negotiation, mentorship…
The skinny
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