Latest / Women in The Coaching Arena / 122 | The Truth About Building a Coaching Business That Lasts

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122 | The Truth About Building a Coaching Business That Lasts · Women in The Coaching Arena

• 0:00
  I
• 0:00
  built
• 0:01
  a
• 0:01
  six
• 0:01
  figure
• 0:02
  business,
• 0:02
  working
• 0:02
  school
• 0:03
  hours,
• 0:03
  term
• 0:03
  time
• 0:04
  only.
• 0:05
  No
• 0:05
  hype.
• 0:06
  No
• 0:06
  fake
• 0:07
  deadlines,
• 0:07
  no
• 0:07
  ads.
• 0:09
  Just
• 0:09
  consistency,
• 0:10
  clarity,
• 0:11
  and
• 0:11
  a
• 0:11
  lot
• 0:12
  of
• 0:12
  quiet
• 0:12
  courage
• 0:13
  and
• 0:13
  commitment
• 0:14
  behind
• 0:14
  the
• 0:14
  scenes.
• 0:15
  And
• 0:16
  here's
• 0:16
  the
• 0:16
  truth
• 0:16
  that
• 0:16
  nobody
• 0:17
  tells
• 0:17
  you.
• 0:18
  Success
• 0:18
  in
• 0:19
  coaching
• 0:19
  isn't
• 0:20
  about
• 0:20
  flashy
• 0:21
  content
• 0:21
  or
• 0:22
  feeling
• 0:22
  like
• 0:22
  you
• 0:23
  know
• 0:23
  exactly
• 0:24
  what
• 0:24
  you
• 0:24
  are
• 0:24
  doing.
• 0:25
  It's
• 0:25
  about
• 0:26
  doing
• 0:26
  the
• 0:26
  work
• 0:27
  that
• 0:27
  no
• 0:27
  one
• 0:27
  sees
• 0:28
  and
• 0:28
  doing
• 0:29
  it
• 0:29
  again
• 0:29
  tomorrow.
• 0:31
  Welcome
• 0:31
  back
• 0:31
  to
• 0:31
  Women
• 0:32
  in
• 0:32
  the
• 0:32
  Coaching
• 0:32
  Arena.
• 0:33
  I
• 0:33
  am
• 0:33
  Jo
• 0:33
  Lott
• 0:34
  a
• 0:34
  business
• 0:34
  coach
• 0:34
  and
• 0:35
  mentor
• 0:35
  to
• 0:36
  qualified
• 0:36
  coaches
• 0:37
  who
• 0:37
  want
• 0:37
  to
• 0:37
  grow
• 0:37
  a
• 0:38
  sustainable
• 0:38
  business
• 0:39
  with
• 0:39
  honesty,
• 0:39
  not
• 0:40
  hype.
• 0:41
  I
• 0:42
  am
• 0:42
  here
• 0:42
  to
• 0:43
  pull
• 0:43
  back
• 0:43
  the
• 0:43
  curtain
• 0:44
  and
• 0:44
  share
• 0:45
  what
• 0:45
  really
• 0:45
  works,
• 0:46
  so
• 0:46
  you
• 0:46
  can
• 0:46
  build
• 0:47
  a
• 0:47
  coaching
• 0:47
  business
• 0:47
  that
• 0:48
  fits
• 0:48
  your
• 0:48
  life
• 0:48
  and
• 0:49
  values.
• 0:50
  So
• 0:51
  let's
• 0:51
  start
• 0:51
  here.
• 0:52
  The
• 0:52
  part
• 0:53
  that
• 0:53
  you
• 0:53
  don't
• 0:53
  see,
• 0:54
  which
• 0:54
  is
• 0:55
  the
• 0:55
  early
• 0:55
  posts
• 0:56
  that
• 0:56
  get
• 0:56
  no
• 0:57
  likes
• 0:57
  and
• 0:58
  I'm
• 0:58
  desperate
• 0:58
  to
• 0:59
  delete.
• 1:00
  The
• 1:00
  webinars
• 1:01
  or
• 1:01
  workshops
• 1:03
  that
• 1:03
  you
• 1:03
  have
• 1:03
  prepped
• 1:04
  for,
• 1:04
  and
• 1:04
  only
• 1:05
  three
• 1:05
  people
• 1:05
  have
• 1:06
  turned
• 1:06
  up.
• 1:07
  The
• 1:08
  times
• 1:08
  that
• 1:08
  you
• 1:09
  kept
• 1:09
  showing
• 1:09
  up
• 1:10
  when
• 1:10
  it
• 1:10
  felt
• 1:10
  like
• 1:10
  no
• 1:11
  one
• 1:11
  was
• 1:11
  watching.
• 1:12
  That
• 1:12
  is
• 1:13
  not
• 1:13
  failure.
• 1:14
  That
• 1:14
  is
• 1:14
  the
• 1:14
  work,
• 1:15
  and
• 1:15
  it's
• 1:16
  exactly
• 1:16
  what
• 1:17
  builds
• 1:17
  a
• 1:17
  business
• 1:18
  that
• 1:18
  lasts.
• 1:19
  It's
• 1:19
  so
• 1:20
  easy
• 1:20
  for
• 1:21
  my
• 1:21
  clients
• 1:22
  to
• 1:22
  perhaps
• 1:22
  hold
• 1:23
  a
• 1:23
  webinar
• 1:24
  and
• 1:24
  feel
• 1:24
  like
• 1:25
  it
• 1:25
  was
• 1:25
  a
• 1:25
  failure
• 1:26
  because
• 1:27
  only
• 1:28
  six
• 1:28
  people
• 1:28
  showed
• 1:29
  up.
• 1:29
  My
• 1:30
  first
• 1:30
  webinar,
• 1:31
  I
• 1:31
  had
• 1:31
  two
• 1:32
  people
• 1:32
  show
• 1:32
  up.
• 1:33
  So
• 1:33
  ever
• 1:34
  since
• 1:34
  that
• 1:34
  day,
• 1:35
  I've
• 1:35
  always
• 1:35
  paid
• 1:36
  for
• 1:36
  a
• 1:36
  virtual
• 1:37
  assistant
• 1:37
  to
• 1:38
  come
• 1:38
  to
• 1:39
  the
• 1:39
  workshop
• 1:39
  with
• 1:40
  me
• 1:40
  to
• 1:40
  at
• 1:40
  least
• 1:41
  engage
• 1:42
  and
• 1:42
  attend.
• 1:43
  Even
• 1:43
  though
• 1:43
  now
• 1:44
  I
• 1:44
  have
• 1:45
  150
• 1:46
  plus
• 1:46
  live
• 1:46
  show
• 1:47
  up
• 1:47
  at
• 1:47
  that
• 1:48
  webinar.
• 1:49
  I
• 1:49
  still
• 1:49
  have
• 1:49
  that
• 1:49
  fear
• 1:50
  from
• 1:50
  that
• 1:50
  first
• 1:51
  time.
• 1:52
  But
• 1:52
  imagine
• 1:52
  if
• 1:52
  I
• 1:52
  had
• 1:53
  never
• 1:53
  got
• 1:53
  the
• 1:53
  courage
• 1:55
  and
• 1:55
  threw
• 1:55
  my
• 1:55
  toys
• 1:56
  out
• 1:56
  of
• 1:56
  the
• 1:56
  pram
• 1:57
  and
• 1:57
  said
• 1:58
  forget
• 1:58
  it,
• 1:58
  it
• 1:59
  doesn't
• 1:59
  work,
• 2:00
  which
• 2:00
  is
• 2:00
  the
• 2:00
  sort
• 2:00
  of
• 2:00
  thing
• 2:01
  I
• 2:01
  hear
• 2:01
  from
• 2:01
  people
• 2:01
  all
• 2:02
  of
• 2:02
  the
• 2:02
  time
• 2:03
  and
• 2:03
  it
• 2:04
  just
• 2:04
  doesn't
• 2:04
  work
• 2:05
  the
• 2:05
  first
• 2:05
  time.
• 2:06
  Like
• 2:06
  my
• 2:06
  first
• 2:07
  one,
• 2:07
  I
• 2:07
  had
• 2:07
  two
• 2:07
  show
• 2:08
  ups.
• 2:08
  My
• 2:09
  second
• 2:09
  one
• 2:09
  I
• 2:09
  might
• 2:10
  have
• 2:10
  had
• 2:11
  six
• 2:12
  to
• 2:12
  12
• 2:12
  show
• 2:13
  up.
• 2:13
  My
• 2:14
  third
• 2:14
  one,
• 2:14
  I
• 2:14
  had
• 2:15
  50
• 2:15
  show
• 2:16
  up
• 2:16
  and
• 2:17
  now
• 2:17
  years
• 2:18
  on
• 2:18
  I'm
• 2:18
  gaining
• 2:19
  150
• 2:20
  plus
• 2:21
  live
• 2:21
  show
• 2:21
  up
• 2:21
  on
• 2:22
  my
• 2:22
  webinars,
• 2:23
  but
• 2:23
  it's
• 2:23
  taken
• 2:23
  a
• 2:24
  really
• 2:24
  long
• 2:24
  time
• 2:24
  to
• 2:25
  get
• 2:25
  there.
• 2:26
  So
• 2:26
  what
• 2:26
  I
• 2:26
  wanna
• 2:27
  start
• 2:27
  sharing
• 2:27
  more
• 2:28
  is
• 2:28
  that
• 2:29
  business
• 2:29
  is
• 2:30
  a
• 2:30
  long
• 2:30
  game.
• 2:31
  Have
• 2:31
  you
• 2:31
  ever
• 2:32
  watched
• 2:32
  Dragons
• 2:32
  Den?
• 2:33
  If
• 2:33
  so,
• 2:34
  you
• 2:34
  will
• 2:34
  know
• 2:35
  that
• 2:35
  they
• 2:35
  go
• 2:35
  through
• 2:36
  their
• 2:36
  first
• 2:36
  three
• 2:37
  years
• 2:37
  going.
• 2:38
  Year
• 2:38
  one,
• 2:39
  200,000
• 2:40
  loss.
• 2:41
  Year
• 2:41
  two,
• 2:42
  150,000
• 2:43
  loss.
• 2:44
  Year
• 2:44
  three
• 2:45
  50,000
• 2:45
  loss.
• 2:46
  Year
• 2:46
  four
• 2:47
  profit,
• 2:47
  10,000.
• 2:48
  And
• 2:48
  the
• 2:48
  dragons
• 2:49
  are
• 2:49
  nodding
• 2:49
  like,
• 2:50
  oh,
• 2:50
  great.
• 2:51
  It's
• 2:51
  starting
• 2:51
  to
• 2:51
  work
• 2:52
  now.
• 2:52
  No
• 2:53
  one's
• 2:53
  thinking
• 2:53
  This
• 2:54
  is
• 2:54
  shameful.
• 2:54
  This
• 2:55
  is
• 2:55
  embarrassing.
• 2:57
  And
• 2:57
  because
• 2:57
  that's
• 2:58
  what
• 2:58
  it
• 2:58
  really
• 2:58
  takes
• 2:59
  to
• 2:59
  build
• 2:59
  a
• 2:59
  business.
• 3:00
  And
• 3:00
  we
• 3:01
  are
• 3:01
  so
• 3:01
  lucky
• 3:02
  that
• 3:02
  our
• 3:02
  businesses
• 3:03
  are
• 3:03
  not
• 3:03
  product-based
• 3:04
  businesses
• 3:05
  where
• 3:05
  you
• 3:06
  do
• 3:06
  lose
• 3:06
  a
• 3:07
  lot
• 3:07
  of
• 3:07
  money
• 3:07
  in
• 3:08
  those
• 3:08
  early
• 3:08
  days.
• 3:09
  We
• 3:09
  are
• 3:09
  lucky
• 3:10
  that
• 3:10
  generally
• 3:10
  we
• 3:10
  don't
• 3:11
  really
• 3:12
  lose
• 3:12
  any
• 3:12
  money.
• 3:13
  You
• 3:13
  can
• 3:14
  start
• 3:14
  an
• 3:14
  online
• 3:14
  business
• 3:15
  with
• 3:15
  next
• 3:16
  to
• 3:16
  Nothing
• 3:17
  investment.
• 3:18
  So
• 3:19
  we
• 3:19
  are
• 3:19
  so
• 3:20
  lucky,
• 3:20
  and
• 3:21
  the
• 3:21
  reality
• 3:21
  is
• 3:22
  that
• 3:22
  it
• 3:22
  takes
• 3:22
  longer
• 3:23
  than
• 3:23
  we
• 3:23
  think.
• 3:24
  And
• 3:24
  it's
• 3:24
  not
• 3:25
  because
• 3:25
  you
• 3:25
  are
• 3:25
  doing
• 3:26
  it
• 3:26
  wrong,
• 3:26
  it's
• 3:26
  because
• 3:27
  you
• 3:27
  are
• 3:27
  building
• 3:27
  a
• 3:28
  real
• 3:28
  business
• 3:29
  here.
• 3:30
  If
• 3:30
  you
• 3:30
  were
• 3:30
  a
• 3:31
  local
• 3:31
  shop,
• 3:32
  as
• 3:32
  I've
• 3:32
  mentioned
• 3:32
  on
• 3:33
  this
• 3:33
  podcast
• 3:33
  before,
• 3:34
  a
• 3:34
  local
• 3:34
  shop
• 3:35
  has
• 3:35
  opened
• 3:35
  about
• 3:36
  five
• 3:36
  houses
• 3:36
  down
• 3:37
  from
• 3:37
  me,
• 3:38
  and
• 3:38
  I
• 3:38
  am
• 3:38
  so
• 3:39
  desperate
• 3:40
  for
• 3:40
  them
• 3:40
  to
• 3:40
  succeed
• 3:41
  that
• 3:41
  I
• 3:41
  shop
• 3:41
  there
• 3:42
  all
• 3:42
  of
• 3:42
  the
• 3:42
  time.
• 3:43
  I
• 3:43
  want
• 3:43
  to
• 3:43
  support
• 3:44
  my
• 3:44
  local
• 3:45
  community
• 3:45
  business.
• 3:46
  I
• 3:46
  know
• 3:47
  they
• 3:47
  have
• 3:47
  spent
• 3:48
  hundreds
• 3:48
  of
• 3:48
  thousands
• 3:50
  on
• 3:50
  that
• 3:50
  property
• 3:51
  building
• 3:51
  it
• 3:51
  up.
• 3:51
  It
• 3:52
  was
• 3:52
  shut
• 3:52
  for
• 3:52
  18
• 3:53
  months
• 3:54
  while
• 3:54
  they
• 3:54
  paid
• 3:55
  builders
• 3:55
  to
• 3:55
  get
• 3:55
  it
• 3:55
  all
• 3:56
  ready
• 3:56
  and
• 3:57
  they
• 3:57
  have
• 3:57
  had
• 3:58
  to
• 3:58
  buy
• 3:58
  all
• 3:58
  of
• 3:58
  this
• 3:59
  stock.
• 3:59
  So
• 4:00
  if
• 4:00
  they
• 4:00
  are
• 4:01
  making
• 4:01
  the
• 4:01
  extra
• 4:02
  effort
• 4:02
  to
• 4:02
  get
• 4:03
  fresh
• 4:03
  baguettes
• 4:04
  in,
• 4:04
  to
• 4:04
  get
• 4:05
  fresh
• 4:06
  sausage
• 4:06
  rolls
• 4:07
  in,
• 4:07
  then
• 4:07
  I
• 4:08
  will
• 4:08
  be
• 4:08
  shopping
• 4:08
  there
• 4:09
  and
• 4:09
  supporting
• 4:09
  them
• 4:10
  so
• 4:10
  they
• 4:10
  can
• 4:10
  continue
• 4:11
  to
• 4:11
  provide
• 4:12
  that
• 4:12
  amazing
• 4:13
  service
• 4:13
  to
• 4:13
  our
• 4:13
  community.
• 4:15
  So
• 4:15
  just
• 4:16
  remember
• 4:17
  that
• 4:17
  you
• 4:17
  don't
• 4:17
  have
• 4:17
  to
• 4:18
  knock
• 4:18
  on
• 4:18
  doors
• 4:19
  anymore.
• 4:19
  We
• 4:20
  have
• 4:20
  it
• 4:20
  so
• 4:20
  easy
• 4:21
  and
• 4:21
  you
• 4:21
  can
• 4:22
  make
• 4:22
  this
• 4:22
  work
• 4:23
  with
• 4:23
  actual
• 4:24
  hard
• 4:25
  work.
• 4:25
  And
• 4:25
  listening
• 4:26
  back
• 4:26
  to
• 4:27
  Melissa's
• 4:27
  case
• 4:28
  study
• 4:28
  episode
• 4:29
  I
• 4:29
  shared
• 4:29
  a
• 4:29
  few
• 4:29
  weeks
• 4:30
  ago.
• 4:30
  I
• 4:31
  love
• 4:31
  when
• 4:31
  she
• 4:31
  said.
• 4:32
  You've
• 4:32
  just
• 4:33
  got
• 4:33
  to
• 4:33
  put
• 4:34
  your
• 4:34
  back
• 4:34
  into
• 4:35
  it,
• 4:35
  and
• 4:35
  that's
• 4:35
  exactly
• 4:36
  what
• 4:36
  you
• 4:36
  have
• 4:36
  got
• 4:37
  to
• 4:37
  do.
• 4:37
  It
• 4:38
  isn't
• 4:38
  easy,
• 4:39
  but
• 4:39
  it
• 4:40
  is
• 4:40
  much
• 4:40
  easier
• 4:41
  when
• 4:41
  you
• 4:41
  are
• 4:41
  surrounded
• 4:42
  by
• 4:42
  people
• 4:43
  who
• 4:43
  will
• 4:43
  give
• 4:43
  you
• 4:43
  the
• 4:43
  support
• 4:44
  to
• 4:44
  do
• 4:44
  that.
• 4:45
  The
• 4:45
  inspiration
• 4:46
  to
• 4:46
  do
• 4:46
  that,
• 4:47
  the
• 4:47
  feedback
• 4:48
  to
• 4:48
  do
• 4:48
  that,
• 4:49
  and
• 4:49
  you
• 4:50
  will
• 4:50
  gain
• 4:50
  so
• 4:51
  much
• 4:51
  courage
• 4:51
  from
• 4:52
  actually
• 4:52
  taking
• 4:53
  those
• 4:53
  steps.
• 4:55
  Okay,
• 4:55
  now
• 4:55
  let's
• 4:56
  talk
• 4:56
  about
• 4:56
  the
• 4:56
  elephant
• 4:57
  in
• 4:57
  the
• 4:57
  room.
• 4:57
  So
• 4:58
  most
• 4:58
  of
• 4:58
  the
• 4:58
  big
• 4:59
  money
• 4:59
  you
• 4:59
  see
• 4:59
  in
• 5:00
  coaching
• 5:00
  is
• 5:01
  coaches
• 5:02
  selling
• 5:02
  business
• 5:03
  coaching
• 5:03
  to
• 5:04
  other
• 5:04
  coaches,
• 5:05
  and
• 5:06
  I
• 5:06
  don't
• 5:06
  mean
• 5:06
  coaches
• 5:07
  like
• 5:07
  you
• 5:08
  probably
• 5:08
  are
• 5:08
  leadership
• 5:09
  coaches,
• 5:09
  career
• 5:10
  coaches.
• 5:11
  It's
• 5:11
  generally
• 5:12
  all
• 5:12
  of
• 5:12
  these
• 5:13
  seven
• 5:13
  figure
• 5:14
  business
• 5:14
  owners
• 5:15
  selling
• 5:15
  to
• 5:16
  other
• 5:16
  business
• 5:17
  coaches
• 5:17
  who
• 5:17
  are
• 5:18
  going
• 5:19
  to
• 5:19
  just
• 5:19
  do
• 5:20
  and
• 5:20
  clone
• 5:21
  exactly
• 5:22
  what
• 5:22
  that
• 5:22
  business
• 5:22
  coach
• 5:23
  is
• 5:23
  telling
• 5:23
  them
• 5:24
  and
• 5:24
  gain
• 5:25
  those
• 5:25
  same
• 5:26
  clients
• 5:26
  into
• 5:26
  their
• 5:27
  practice.
• 5:28
  But
• 5:29
  if
• 5:29
  you
• 5:29
  are
• 5:30
  a
• 5:30
  leadership
• 5:30
  coach,
• 5:31
  career
• 5:31
  coach,
• 5:32
  wellbeing
• 5:32
  coach
• 5:33
  of
• 5:33
  some
• 5:33
  sort.
• 5:34
  The
• 5:34
  sort
• 5:35
  of
• 5:35
  methods
• 5:35
  they
• 5:35
  are
• 5:36
  teaching
• 5:36
  might
• 5:37
  not
• 5:37
  suit
• 5:38
  who
• 5:38
  you
• 5:38
  are
• 5:39
  trying
• 5:39
  to
• 5:39
  attract
• 5:40
  into
• 5:40
  your
• 5:41
  business.
• 5:42
  You
• 5:42
  have
• 5:42
  to
• 5:42
  meet
• 5:43
  them
• 5:43
  in
• 5:43
  their
• 5:43
  world.
• 5:44
  You
• 5:44
  need
• 5:44
  to
• 5:45
  create
• 5:45
  messaging
• 5:46
  that
• 5:46
  makes
• 5:47
  them
• 5:47
  stop
• 5:47
  scrolling,
• 5:48
  but
• 5:48
  not
• 5:48
  because
• 5:48
  it's
• 5:49
  loud.
• 5:50
  With
• 5:50
  my
• 5:50
  clients,
• 5:51
  that
• 5:51
  is
• 5:51
  exactly
• 5:52
  what
• 5:52
  we
• 5:52
  work
• 5:52
  on.
• 5:52
  Building
• 5:53
  a
• 5:53
  business
• 5:53
  that
• 5:54
  reflects
• 5:54
  who
• 5:54
  they
• 5:55
  are
• 5:55
  and
• 5:56
  giving
• 5:56
  them
• 5:56
  the
• 5:56
  clarity
• 5:57
  to
• 5:57
  speak
• 5:57
  to
• 5:57
  people
• 5:58
  who
• 5:58
  need
• 5:58
  the
• 5:59
  most
• 5:59
  and
• 6:00
  not
• 6:00
  in
• 6:00
  a
• 6:00
  hyped
• 6:01
  up
• 6:01
  way
• 6:02
  that
• 6:02
  uses
• 6:02
  shameful
• 6:03
  marketing
• 6:04
  of
• 6:04
  like
• 6:05
  you
• 6:05
  are
• 6:05
  missing
• 6:05
  a
• 6:05
  trick,
• 6:06
  et
• 6:06
  cetera,
• 6:06
  et
• 6:07
  cetera.
• 6:08
  Just
• 6:08
  helpful,
• 6:10
  amazing
• 6:11
  ways
• 6:11
  of
• 6:11
  helping
• 6:12
  people
• 6:12
  feel
• 6:12
  seen,
• 6:13
  understood,
• 6:15
  helping
• 6:15
  them
• 6:15
  create
• 6:16
  insights,
• 6:16
  take
• 6:17
  steps
• 6:17
  forward,
• 6:18
  all
• 6:19
  with
• 6:19
  value-based
• 6:20
  marketing
• 6:21
  that
• 6:21
  really
• 6:21
  does
• 6:22
  change
• 6:22
  lives
• 6:23
  in
• 6:23
  just
• 6:24
  your
• 6:24
  marketing.
• 6:25
  I
• 6:25
  know
• 6:25
  through
• 6:26
  this
• 6:26
  podcast,
• 6:26
  I
• 6:27
  have
• 6:27
  changed
• 6:27
  many
• 6:28
  people's
• 6:28
  businesses
• 6:29
  and
• 6:29
  lives
• 6:29
  because
• 6:30
  I
• 6:30
  receive
• 6:30
  messages
• 6:31
  all
• 6:31
  of
• 6:31
  the
• 6:32
  time
• 6:32
  telling
• 6:32
  me
• 6:32
  that.
• 6:33
  So
• 6:33
  that
• 6:33
  is
• 6:34
  the
• 6:34
  type
• 6:34
  of
• 6:34
  marketing
• 6:35
  I
• 6:35
  want
• 6:35
  to
• 6:35
  do.
• 6:36
  Marketing
• 6:37
  that
• 6:37
  is
• 6:37
  actually
• 6:38
  a
• 6:38
  part
• 6:38
  of
• 6:38
  my
• 6:38
  business
• 6:39
  that
• 6:39
  actually
• 6:40
  creates
• 6:40
  value
• 6:41
  and
• 6:41
  that
• 6:42
  doesn't
• 6:42
  leave
• 6:42
  people
• 6:43
  in
• 6:43
  real
• 6:43
  scarcity.
• 6:45
  I
• 6:45
  listened
• 6:45
  to
• 6:45
  a
• 6:45
  podcast
• 6:46
  a
• 6:46
  couple
• 6:47
  of
• 6:47
  weeks
• 6:47
  ago,
• 6:48
  and
• 6:48
  I
• 6:48
  must
• 6:49
  admit
• 6:49
  to
• 6:50
  feeling
• 6:51
  in
• 6:51
  real
• 6:52
  scarcity
• 6:52
  mindset
• 6:53
  ever
• 6:53
  since.
• 6:54
  It
• 6:54
  was
• 6:55
  very
• 6:55
  hyped
• 6:56
  up
• 6:56
  saying
• 6:57
  the
• 6:57
  world
• 6:58
  is
• 6:58
  changing.
• 6:58
  You
• 6:59
  are
• 6:59
  no
• 6:59
  longer
• 6:59
  gonna
• 7:00
  be
• 7:00
  able
• 7:00
  to
• 7:00
  sell
• 7:00
  to
• 7:01
  individuals.
• 7:02
  It
• 7:02
  was
• 7:02
  like,
• 7:03
  really
• 7:04
  black
• 7:04
  or
• 7:04
  white
• 7:05
  thinking
• 7:06
  of
• 7:06
  no
• 7:06
  one's
• 7:07
  buying,
• 7:07
  no
• 7:08
  one's
• 7:08
  ever
• 7:08
  gonna
• 7:08
  buy.
• 7:09
  No
• 7:09
  one's
• 7:09
  got
• 7:09
  money.
• 7:10
  It
• 7:10
  was
• 7:11
  not
• 7:11
  true
• 7:12
  because
• 7:12
  I
• 7:13
  know
• 7:13
  that
• 7:13
  through
• 7:14
  my
• 7:14
  own
• 7:14
  work,
• 7:15
  through
• 7:15
  my
• 7:15
  own
• 7:15
  client's
• 7:16
  business,
• 7:16
  it's
• 7:17
  not
• 7:17
  true
• 7:17
  that
• 7:17
  no
• 7:18
  one
• 7:18
  is
• 7:18
  buying.
• 7:19
  There
• 7:20
  are
• 7:20
  plenty
• 7:20
  of
• 7:20
  people
• 7:21
  buying.
• 7:22
  Why
• 7:23
  otherwise
• 7:24
  would
• 7:24
  my
• 7:24
  leadership
• 7:24
  coach
• 7:25
  client
• 7:25
  have
• 7:26
  30
• 7:26
  K
• 7:27
  months
• 7:27
  for
• 7:27
  example.
• 7:28
  Why
• 7:28
  would
• 7:29
  I,
• 7:29
  sign
• 7:29
  consistent
• 7:30
  clients
• 7:30
  each
• 7:30
  month?
• 7:31
  Why
• 7:32
  would
• 7:32
  so
• 7:32
  many
• 7:32
  of
• 7:33
  my
• 7:33
  wonderful
• 7:33
  new
• 7:33
  business
• 7:34
  owner
• 7:34
  case
• 7:34
  studies
• 7:35
  that
• 7:35
  you
• 7:35
  can
• 7:35
  hear
• 7:35
  on
• 7:35
  this
• 7:36
  podcast
• 7:37
  sign
• 7:37
  clients
• 7:38
  in
• 7:38
  their
• 7:38
  first
• 7:38
  year
• 7:39
  of
• 7:39
  business
• 7:40
  if
• 7:40
  no
• 7:41
  one
• 7:41
  was
• 7:41
  buying.
• 7:42
  So
• 7:42
  I
• 7:43
  don't
• 7:43
  like
• 7:43
  that
• 7:43
  type
• 7:44
  of
• 7:44
  marketing
• 7:44
  that
• 7:45
  puts
• 7:45
  a
• 7:46
  stop
• 7:47
  on
• 7:47
  your
• 7:47
  dreams
• 7:48
  because
• 7:49
  yes,
• 7:50
  it's
• 7:50
  hard.
• 7:51
  Yes,
• 7:51
  it
• 7:52
  takes
• 7:52
  commitment.
• 7:53
  It
• 7:53
  takes
• 7:54
  you
• 7:54
  as
• 7:54
  a
• 7:54
  person
• 7:55
  committing
• 7:55
  to
• 7:56
  marketing
• 7:57
  your
• 7:57
  business,
• 7:57
  committing
• 7:58
  to
• 7:59
  mastering
• 7:59
  the
• 8:00
  skill
• 8:00
  of
• 8:01
  keeping
• 8:01
  up
• 8:02
  to
• 8:02
  date
• 8:02
  with
• 8:02
  the
• 8:02
  world
• 8:03
  and
• 8:03
  all
• 8:03
  of
• 8:04
  the
• 8:04
  things
• 8:04
  we
• 8:04
  are
• 8:04
  doing.
• 8:05
  And
• 8:06
  yes,
• 8:06
  that's
• 8:06
  hard,
• 8:07
  but
• 8:07
  guess
• 8:08
  what?
• 8:08
  I
• 8:08
  do
• 8:09
  it
• 8:09
  even
• 8:10
  though
• 8:10
  I
• 8:10
  don't
• 8:10
  feel
• 8:11
  like
• 8:11
  I'm
• 8:11
  the
• 8:11
  smartest
• 8:12
  person
• 8:12
  in
• 8:13
  the
• 8:13
  room,
• 8:13
  the
• 8:14
  most
• 8:14
  disciplined
• 8:15
  person
• 8:15
  in
• 8:15
  the
• 8:15
  room.
• 8:16
  I've
• 8:16
  been
• 8:16
  wanting
• 8:17
  to
• 8:17
  get
• 8:17
  fit
• 8:17
  for
• 8:18
  so
• 8:18
  long,
• 8:19
  and
• 8:19
  all
• 8:19
  I
• 8:20
  need
• 8:20
  to
• 8:20
  do
• 8:20
  is
• 8:20
  commit
• 8:21
  to
• 8:21
  getting
• 8:21
  my
• 8:22
  kettlebell
• 8:22
  out
• 8:23
  for
• 8:23
  10
• 8:23
  minutes
• 8:24
  a
• 8:24
  day
• 8:24
  and
• 8:25
  I
• 8:25
  cannot
• 8:26
  do
• 8:26
  it.
• 8:27
  So
• 8:27
  all
• 8:28
  I'm
• 8:28
  saying
• 8:28
  is.
• 8:29
  If
• 8:29
  I
• 8:29
  can
• 8:30
  do
• 8:30
  this
• 8:31
  without
• 8:31
  having
• 8:32
  the
• 8:33
  head
• 8:33
  space,
• 8:34
  the
• 8:34
  time,
• 8:35
  the
• 8:35
  freedom,
• 8:36
  like
• 8:36
  I've
• 8:36
  got
• 8:37
  kids
• 8:37
  that
• 8:37
  I
• 8:37
  run
• 8:37
  around
• 8:38
  to
• 8:38
  every
• 8:38
  single
• 8:39
  club
• 8:39
  under
• 8:39
  the
• 8:40
  sun.
• 8:40
  I
• 8:40
  do
• 8:41
  every
• 8:41
  drop
• 8:41
  off,
• 8:41
  I
• 8:42
  do
• 8:42
  every
• 8:42
  pickup.
• 8:43
  I've
• 8:43
  got
• 8:43
  a
• 8:43
  lot
• 8:44
  of
• 8:44
  clients
• 8:45
  and
• 8:45
  I
• 8:45
  still
• 8:46
  manage
• 8:46
  to
• 8:46
  keep
• 8:47
  up
• 8:47
  to
• 8:47
  date
• 8:48
  and
• 8:48
  try
• 8:49
  my
• 8:49
  best
• 8:49
  in
• 8:49
  running
• 8:50
  a
• 8:50
  business.
• 8:51
  Then
• 8:51
  all
• 8:51
  I
• 8:51
  know
• 8:52
  is
• 8:52
  that
• 8:52
  you
• 8:52
  can
• 8:53
  too.
• 8:53
  A
• 8:53
  story
• 8:54
  I
• 8:54
  don't
• 8:54
  share
• 8:54
  often
• 8:55
  because
• 8:55
  I
• 8:56
  cry
• 8:56
  every
• 8:56
  time
• 8:57
  I
• 8:57
  share
• 8:57
  the
• 8:57
  story.
• 8:58
  And
• 8:58
  my
• 8:58
  clients
• 8:59
  will
• 8:59
  know
• 8:59
  that
• 8:59
  because
• 9:00
  I
• 9:00
  do
• 9:00
  share
• 9:01
  as
• 9:01
  part
• 9:02
  of
• 9:02
  a
• 9:02
  Getting
• 9:02
  to
• 9:02
  Know
• 9:02
  You
• 9:03
  exercise
• 9:03
  in
• 9:03
  my
• 9:03
  Business
• 9:04
  of
• 9:04
  coaching
• 9:04
  program.
• 9:05
  That,
• 9:06
  the
• 9:06
  reason
• 9:06
  I
• 9:06
  have
• 9:07
  such
• 9:07
  strong
• 9:08
  willpower
• 9:10
  and
• 9:10
  belief
• 9:11
  that
• 9:11
  you
• 9:11
  and
• 9:12
  I
• 9:12
  can
• 9:12
  build
• 9:13
  businesses.
• 9:14
  It
• 9:15
  is
• 9:15
  because
• 9:15
  my
• 9:15
  parents
• 9:16
  built
• 9:16
  their
• 9:17
  business
• 9:17
  from
• 9:18
  Absolute
• 9:19
  Zero.
• 9:20
  Came
• 9:20
  to
• 9:21
  London
• 9:21
  with
• 9:22
  no
• 9:22
  qualifications,
• 9:23
  no
• 9:24
  money.
• 9:25
  They
• 9:25
  were
• 9:26
  from
• 9:26
  Ireland.
• 9:27
  So
• 9:27
  in
• 9:27
  those
• 9:27
  days
• 9:28
  they
• 9:28
  had
• 9:28
  signs
• 9:29
  on
• 9:29
  the
• 9:29
  windows
• 9:30
  saying,
• 9:30
  no
• 9:31
  blacks,
• 9:31
  no
• 9:32
  Irish.
• 9:33
  So
• 9:33
  they
• 9:34
  weren't
• 9:34
  even
• 9:35
  welcome.
• 9:36
  And
• 9:36
  yet
• 9:37
  they
• 9:37
  built
• 9:37
  a
• 9:37
  business
• 9:39
  and
• 9:39
  they
• 9:39
  showed
• 9:39
  up
• 9:40
  to
• 9:40
  it
• 9:41
  every
• 9:41
  single
• 9:41
  day
• 9:43
  for
• 9:44
  30
• 9:44
  plus
• 9:45
  years.
• 9:46
  Even
• 9:46
  though
• 9:47
  I
• 9:47
  have
• 9:47
  no
• 9:47
  idea
• 9:48
  how
• 9:48
  they
• 9:49
  manage,
• 9:49
  because
• 9:49
  we
• 9:49
  lived
• 9:50
  in
• 9:50
  pubs
• 9:50
  in
• 9:51
  southwest
• 9:52
  London
• 9:53
  and
• 9:53
  there
• 9:54
  was
• 9:54
  hardly
• 9:55
  ever
• 9:55
  anyone
• 9:55
  in,
• 9:56
  and
• 9:56
  I
• 9:56
  used
• 9:56
  to
• 9:56
  think,
• 9:57
  my
• 9:57
  gosh,
• 9:57
  they're
• 9:57
  having
• 9:58
  to
• 9:58
  pay
• 9:58
  someone
• 10:00
  to
• 10:00
  be
• 10:00
  behind
• 10:00
  the
• 10:01
  bar,
• 10:01
  like
• 10:01
  while
• 10:02
  we
• 10:02
  have
• 10:02
  our
• 10:02
  dinner
• 10:03
  and
• 10:03
  stuff.
• 10:04
  And
• 10:05
  you
• 10:05
  know,
• 10:05
  there'd
• 10:05
  be
• 10:06
  a
• 10:06
  two
• 10:06
  or
• 10:06
  three
• 10:07
  guys
• 10:08
  sitting
• 10:08
  in
• 10:08
  the
• 10:08
  bar.
• 10:09
  And
• 10:10
  pretty
• 10:10
  much
• 10:11
  every
• 10:11
  single
• 10:12
  weeknight
• 10:12
  was
• 10:13
  like
• 10:13
  that.
• 10:14
  So
• 10:15
  it
• 10:15
  was
• 10:16
  all
• 10:16
  banking
• 10:16
  on
• 10:17
  having
• 10:17
  a
• 10:17
  great
• 10:17
  Saturday
• 10:18
  night,
• 10:19
  which
• 10:19
  fortunately
• 10:20
  they
• 10:20
  did
• 10:20
  have
• 10:20
  most
• 10:21
  of
• 10:21
  the
• 10:21
  time.
• 10:22
  But
• 10:22
  the
• 10:22
  amount
• 10:23
  of
• 10:23
  times
• 10:23
  I
• 10:23
  used
• 10:24
  to
• 10:24
  say
• 10:24
  to
• 10:24
  my
• 10:24
  dad,
• 10:25
  shall
• 10:26
  I
• 10:26
  go
• 10:26
  out
• 10:27
  leafleting?
• 10:27
  There's
• 10:28
  loads
• 10:28
  of
• 10:28
  lovely
• 10:28
  houses
• 10:29
  around
• 10:29
  here.
• 10:30
  Maybe
• 10:30
  they
• 10:30
  just
• 10:30
  need
• 10:31
  to
• 10:31
  know
• 10:31
  we
• 10:31
  exist.
• 10:32
  I'm
• 10:32
  so
• 10:33
  grateful
• 10:34
  that
• 10:35
  he
• 10:35
  retired
• 10:36
  as
• 10:36
  things
• 10:37
  were
• 10:37
  becoming
• 10:38
  so,
• 10:38
  so
• 10:38
  hard
• 10:39
  for
• 10:40
  publicans
• 10:41
  to
• 10:41
  get
• 10:41
  by.
• 10:43
  So
• 10:43
  if
• 10:43
  you
• 10:43
  are
• 10:44
  thinking
• 10:44
  it's
• 10:45
  hard
• 10:46
  to
• 10:47
  build
• 10:47
  a
• 10:47
  coaching
• 10:47
  business,
• 10:48
  just
• 10:48
  know
• 10:48
  that
• 10:49
  it's
• 10:49
  hard
• 10:49
  to
• 10:49
  build
• 10:50
  any
• 10:50
  business,
• 10:51
  but
• 10:52
  it's
• 10:52
  possible.
• 10:53
  And
• 10:53
  if
• 10:54
  they
• 10:54
  can
• 10:54
  do
• 10:54
  it
• 10:54
  with
• 10:55
  no
• 10:55
  qualifications,
• 10:56
  no
• 10:57
  money,
• 10:58
  no
• 10:58
  family
• 10:58
  nearby,
• 11:00
  then
• 11:00
  you
• 11:00
  can
• 11:00
  do
• 11:01
  it
• 11:01
  too.
• 11:02
  So
• 11:02
  let's
• 11:03
  redefine
• 11:04
  success
• 11:04
  right
• 11:05
  now.
• 11:05
  So
• 11:06
  for
• 11:06
  me,
• 11:07
  success
• 11:07
  is
• 11:08
  really
• 11:08
  freedom
• 11:08
  of
• 11:09
  my
• 11:09
  calendar.
• 11:10
  It
• 11:11
  is
• 11:11
  always
• 11:11
  being
• 11:11
  able
• 11:12
  to
• 11:12
  do
• 11:12
  the
• 11:13
  school
• 11:13
  pickup
• 11:13
  without
• 11:14
  panic.
• 11:15
  It's
• 11:15
  voice
• 11:15
  noting
• 11:16
  my
• 11:16
  clients
• 11:17
  from
• 11:17
  my
• 11:17
  favorite
• 11:17
  health
• 11:18
  club,
• 11:18
  so
• 11:18
  I
• 11:19
  actually
• 11:19
  get
• 11:19
  to
• 11:20
  have
• 11:20
  one
• 11:20
  or
• 11:20
  two
• 11:21
  days
• 11:21
  where
• 11:21
  I
• 11:21
  exercise
• 11:22
  each
• 11:23
  week
• 11:23
  and
• 11:23
  work
• 11:24
  from
• 11:24
  a
• 11:24
  beautiful
• 11:24
  location.
• 11:26
  It's
• 11:26
  not
• 11:26
  living
• 11:27
  by
• 11:27
  someone
• 11:28
  else's
• 11:28
  idea
• 11:29
  of
• 11:29
  ambition,
• 11:30
  but
• 11:30
  it
• 11:30
  took
• 11:31
  time
• 11:31
  to
• 11:31
  get
• 11:32
  here.
• 11:33
  I
• 11:33
  had
• 11:33
  to
• 11:33
  walk
• 11:34
  away
• 11:34
  from
• 11:35
  my
• 11:35
  career
• 11:35
  and
• 11:35
  executive
• 11:36
  coaching
• 11:36
  business
• 11:37
  that
• 11:37
  I'd
• 11:37
  worked
• 11:37
  so
• 11:38
  hard
• 11:38
  to
• 11:38
  build.
• 11:39
  It
• 11:40
  was
• 11:40
  a
• 11:40
  really
• 11:40
  hard
• 11:41
  decision
• 11:42
  at
• 11:42
  the
• 11:42
  time
• 11:43
  when
• 11:44
  I
• 11:44
  started
• 11:44
  my
• 11:44
  business
• 11:45
  of
• 11:45
  coaching
• 11:45
  program
• 11:46
  on
• 11:46
  the
• 11:46
  side
• 11:47
  of
• 11:47
  my
• 11:47
  career
• 11:47
  and
• 11:47
  executive
• 11:48
  coaching
• 11:48
  business,
• 11:51
  and
• 11:52
  I
• 11:52
  was
• 11:52
  making
• 11:53
  the
• 11:53
  same
• 11:54
  mistake
• 11:54
  that
• 11:55
  I
• 11:55
  see
• 11:55
  so
• 11:55
  many
• 11:55
  of
• 11:55
  my
• 11:56
  clients
• 11:56
  make
• 11:57
  by
• 11:57
  trying
• 11:57
  not
• 11:58
  to
• 11:58
  make
• 11:58
  a
• 11:59
  decision
• 11:59
  on
• 12:00
  whether
• 12:00
  I
• 12:01
  retain
• 12:02
  my
• 12:02
  career
• 12:02
  coaching
• 12:02
  business,
• 12:03
  which
• 12:03
  was
• 12:03
  doing
• 12:04
  well
• 12:04
  at
• 12:04
  the
• 12:04
  time,
• 12:05
  or
• 12:06
  whether
• 12:06
  I
• 12:06
  fully
• 12:06
  step
• 12:06
  into
• 12:07
  promoting
• 12:07
  my
• 12:08
  business
• 12:08
  of
• 12:08
  coaching
• 12:08
  program,
• 12:09
  change
• 12:10
  my
• 12:10
  website
• 12:11
  to
• 12:11
  very
• 12:11
  clear
• 12:12
  entrepreneurship
• 12:14
  and
• 12:14
  go
• 12:14
  all
• 12:15
  in
• 12:15
  on
• 12:15
  what
• 12:15
  I
• 12:15
  was
• 12:16
  super
• 12:16
  passionate
• 12:17
  about,
• 12:17
  which
• 12:18
  is
• 12:18
  people
• 12:18
  building
• 12:19
  their
• 12:19
  own
• 12:19
  business.
• 12:20
  And
• 12:20
  I
• 12:21
  don't
• 12:21
  say
• 12:21
  that
• 12:21
  easily.
• 12:22
  I
• 12:22
  do
• 12:22
  think
• 12:23
  it's
• 12:23
  actually
• 12:24
  easier
• 12:24
  to
• 12:24
  work
• 12:25
  for
• 12:25
  other
• 12:25
  people.
• 12:26
  I
• 12:26
  now
• 12:26
  look
• 12:26
  back
• 12:27
  on
• 12:27
  my
• 12:27
  whole
• 12:27
  career
• 12:28
  when
• 12:28
  my
• 12:28
  family
• 12:29
  was
• 12:29
  so
• 12:29
  desperate
• 12:30
  for
• 12:30
  me
• 12:30
  to
• 12:31
  always
• 12:31
  have
• 12:31
  a
• 12:31
  really
• 12:32
  stable
• 12:32
  job
• 12:33
  that
• 12:33
  I
• 12:33
  stayed
• 12:34
  in
• 12:35
  pretty
• 12:35
  much
• 12:36
  two
• 12:36
  employers
• 12:37
  for
• 12:37
  my
• 12:37
  entire
• 12:38
  20
• 12:39
  years
• 12:39
  of
• 12:40
  work
• 12:41
  because
• 12:41
  my
• 12:42
  dad
• 12:42
  was
• 12:42
  so
• 12:42
  obsessed
• 12:43
  by
• 12:43
  me
• 12:44
  gaining
• 12:44
  holiday
• 12:45
  time,
• 12:45
  pension
• 12:47
  and
• 12:47
  when
• 12:47
  I
• 12:47
  started
• 12:48
  my
• 12:48
  first
• 12:48
  job,
• 12:49
  he
• 12:49
  said,
• 12:49
  you've
• 12:49
  got
• 12:49
  a
• 12:49
  job
• 12:50
  for
• 12:50
  life
• 12:50
  there.
• 12:51
  And
• 12:51
  I
• 12:51
  took
• 12:52
  it
• 12:52
  literally.
• 12:53
  I
• 12:53
  genuinely
• 12:54
  intended
• 12:54
  to
• 12:54
  stay
• 12:55
  there
• 12:55
  till
• 12:55
  I
• 12:55
  was
• 12:56
  60
• 12:56
  or
• 12:57
  god
• 12:57
  knows
• 12:57
  what
• 12:57
  age
• 12:58
  it
• 12:58
  is
• 12:58
  now
• 12:58
  and
• 12:59
  retire
• 12:59
  because,
• 13:00
  I,
• 13:00
  as
• 13:01
  my
• 13:01
  husband
• 13:01
  now
• 13:01
  tells
• 13:02
  me,
• 13:02
  was
• 13:02
  on
• 13:03
  a
• 13:03
  gravy
• 13:03
  train
• 13:04
  with
• 13:04
  biscuit
• 13:04
  wheels.
• 13:05
  I've
• 13:05
  never
• 13:05
  heard
• 13:05
  of
• 13:05
  the
• 13:05
  saying
• 13:06
  before,
• 13:07
  but
• 13:07
  in
• 13:07
  other
• 13:07
  words,
• 13:08
  I
• 13:08
  had
• 13:08
  it
• 13:08
  easy.
• 13:09
  But
• 13:09
  easy
• 13:10
  is
• 13:10
  not
• 13:10
  always
• 13:11
  the
• 13:11
  best
• 13:12
  because
• 13:12
  easy
• 13:13
  can
• 13:13
  feel
• 13:13
  exhausting.
• 13:14
  Being
• 13:14
  bored,
• 13:15
  being
• 13:16
  unfulfilled,
• 13:17
  not
• 13:17
  realizing
• 13:18
  your
• 13:18
  potential
• 13:19
  is
• 13:20
  exhausting.
• 13:21
  It's
• 13:21
  a
• 13:21
  bit
• 13:22
  like
• 13:22
  when
• 13:23
  you
• 13:23
  sit
• 13:23
  around
• 13:24
  all
• 13:24
  day
• 13:24
  at
• 13:24
  home,
• 13:25
  you
• 13:25
  just
• 13:25
  feel
• 13:25
  more
• 13:26
  tired
• 13:26
  than
• 13:27
  when
• 13:27
  you
• 13:27
  go
• 13:27
  out
• 13:27
  for
• 13:27
  the
• 13:27
  day.
• 13:28
  And
• 13:28
  yes,
• 13:29
  you
• 13:29
  are
• 13:29
  kind
• 13:29
  of
• 13:29
  exhausted,
• 13:30
  but
• 13:30
  you
• 13:30
  are
• 13:30
  also
• 13:31
  exhilarated.
• 13:33
  So
• 13:33
  leaving
• 13:34
  felt
• 13:34
  like
• 13:34
  a
• 13:35
  huge
• 13:35
  risk,
• 13:35
  but
• 13:36
  it
• 13:36
  gave
• 13:36
  me
• 13:37
  space.
• 13:37
  It
• 13:37
  gave
• 13:38
  me
• 13:39
  the
• 13:39
  push
• 13:40
  to
• 13:40
  have
• 13:40
  to
• 13:41
  show
• 13:41
  up,
• 13:42
  to
• 13:42
  get
• 13:42
  to
• 13:43
  know
• 13:43
  myself,
• 13:44
  to
• 13:44
  have
• 13:44
  to
• 13:44
  figure
• 13:44
  out
• 13:45
  how
• 13:45
  I
• 13:45
  could
• 13:45
  help
• 13:45
  others.
• 13:46
  To
• 13:46
  be
• 13:47
  able
• 13:47
  to
• 13:47
  focus,
• 13:48
  to
• 13:48
  be
• 13:48
  able
• 13:48
  to
• 13:48
  commit
• 13:49
  and
• 13:49
  a
• 13:49
  way
• 13:50
  of
• 13:50
  working
• 13:50
  that
• 13:51
  felt
• 13:51
  aligned
• 13:51
  with
• 13:52
  my
• 13:52
  values,
• 13:52
  which
• 13:53
  my
• 13:53
  employment
• 13:54
  definitely
• 13:55
  wasn't.
• 13:56
  So
• 13:57
  if
• 13:57
  you
• 13:57
  are
• 13:57
  in
• 13:57
  the
• 13:58
  messy
• 13:58
  middle,
• 13:58
  I
• 13:59
  want
• 13:59
  you
• 13:59
  to
• 13:59
  know
• 14:00
  that
• 14:00
  you
• 14:00
  don't
• 14:00
  have
• 14:00
  to
• 14:00
  be
• 14:01
  perfect
• 14:01
  to
• 14:02
  be
• 14:02
  trusted.
• 14:03
  You
• 14:03
  don't
• 14:04
  need
• 14:04
  10
• 14:05
  K
• 14:05
  followers
• 14:06
  to
• 14:06
  find
• 14:06
  paying
• 14:06
  clients.
• 14:08
  You
• 14:08
  don't
• 14:09
  need
• 14:09
  to
• 14:09
  push
• 14:10
  all
• 14:10
  of
• 14:10
  the
• 14:10
  time,
• 14:11
  but
• 14:12
  you
• 14:12
  do
• 14:12
  need
• 14:13
  to
• 14:13
  keep
• 14:13
  showing
• 14:14
  up
• 14:14
  and
• 14:15
  commit
• 14:15
  to
• 14:16
  yourself
• 14:17
  and
• 14:17
  your
• 14:17
  business.
• 14:18
  I
• 14:18
  call
• 14:19
  it
• 14:19
  with
• 14:19
  my
• 14:19
  clients,
• 14:20
  their
• 14:20
  constant
• 14:21
  marketing
• 14:22
  protocol,
• 14:23
  which
• 14:23
  sounds
• 14:24
  pretty
• 14:24
  exhausting
• 14:25
  with
• 14:25
  the
• 14:25
  word
• 14:25
  constant,
• 14:26
  but
• 14:26
  what
• 14:26
  I
• 14:27
  mean
• 14:27
  by
• 14:27
  that
• 14:28
  is
• 14:28
  I
• 14:28
  want
• 14:29
  my
• 14:29
  clients
• 14:30
  to
• 14:30
  create
• 14:30
  a
• 14:31
  business
• 14:31
  where
• 14:31
  they
• 14:32
  say
• 14:32
  it's
• 14:33
  just
• 14:33
  what
• 14:33
  I
• 14:33
  do.
• 14:34
  It
• 14:34
  no
• 14:35
  longer
• 14:35
  drains
• 14:36
  them
• 14:36
  of
• 14:36
  energy
• 14:37
  thinking
• 14:37
  about
• 14:38
  posting
• 14:38
  on
• 14:38
  LinkedIn.
• 14:39
  It's
• 14:39
  just
• 14:40
  something
• 14:40
  that
• 14:40
  they
• 14:41
  do.
• 14:41
  So
• 14:41
  that's
• 14:42
  what
• 14:42
  I
• 14:42
  mean
• 14:42
  when
• 14:42
  I
• 14:42
  talk
• 14:43
  about
• 14:43
  your
• 14:43
  constant
• 14:43
  marketing
• 14:44
  protocol.
• 14:45
  What
• 14:45
  are
• 14:45
  you
• 14:46
  committing
• 14:46
  to
• 14:46
  do
• 14:47
  constantly?
• 14:48
  For
• 14:48
  me,
• 14:49
  that
• 14:49
  is
• 14:49
  showing
• 14:50
  up
• 14:50
  on
• 14:50
  this
• 14:50
  podcast
• 14:51
  once
• 14:51
  a
• 14:51
  week.
• 14:52
  It's
• 14:52
  showing
• 14:53
  up
• 14:53
  on
• 14:53
  LinkedIn
• 14:54
  every
• 14:54
  weekday,
• 14:55
  Monday
• 14:55
  to
• 14:55
  Friday.
• 14:57
  It
• 14:57
  is
• 14:57
  emailing
• 14:58
  my
• 14:58
  list
• 14:59
  once
• 14:59
  a
• 14:59
  week
• 15:00
  every
• 15:00
  Thursday,
• 15:01
  and
• 15:01
  it's
• 15:01
  holding
• 15:02
  a
• 15:02
  few
• 15:03
  online
• 15:04
  workshops
• 15:04
  or
• 15:05
  in-person
• 15:05
  workshops
• 15:06
  each
• 15:06
  year
• 15:07
  so
• 15:07
  people
• 15:08
  get
• 15:08
  that
• 15:08
  opportunity
• 15:09
  to
• 15:09
  take
• 15:10
  a
• 15:10
  no
• 15:10
  risk
• 15:11
  step
• 15:11
  towards
• 15:11
  me
• 15:12
  and
• 15:12
  figure
• 15:12
  out
• 15:13
  if
• 15:13
  they
• 15:13
  do
• 15:14
  want
• 15:14
  to
• 15:14
  work
• 15:14
  closer
• 15:15
  together
• 15:15
  in
• 15:15
  my
• 15:15
  program.
• 15:17
  So
• 15:17
  thank
• 15:17
  you
• 15:18
  for
• 15:18
  listening
• 15:18
  to
• 15:18
  today's
• 15:19
  episode.
• 15:19
  If
• 15:20
  this
• 15:20
  landed
• 15:20
  with
• 15:20
  you,
• 15:21
  do
• 15:21
  send
• 15:21
  me
• 15:21
  a
• 15:21
  message
• 15:22
  on
• 15:22
  LinkedIn
• 15:23
  as
• 15:23
  Joanna
• 15:24
  Lott
• 15:24
  or
• 15:24
  Instagram
• 15:25
  as
• 15:26
  @joannalottcoaching,
• 15:27
  or
• 15:28
  please
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  hit
• 15:28
  the
• 15:28
  share
• 15:29
  button
• 15:29
  and
• 15:30
  share
• 15:30
  this
• 15:30
  with
• 15:31
  someone
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  building
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  their
• 15:32
  coaching
• 15:32
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  the
• 15:33
  honest
• 15:33
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• 15:35
  If
• 15:35
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• 15:35
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• 15:35
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• 15:35
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• 15:36
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• 15:37
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• 15:37
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• 15:37
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• 15:38
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• 15:38
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• 15:39
  and
• 15:39
  rate
• 15:39
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• 15:39
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• 15:40
  the
• 15:40
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• 15:41
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• 15:41
  it
• 15:41
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• 15:42
  up
• 15:42
  in
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  your
• 15:42
  app
• 15:43
  next
• 15:43
  time
• 15:43
  I
• 15:43
  release
• 15:44
  an
• 15:44
  episode
• 15:45
  and
• 15:46
  like
• 15:46
  I
• 15:46
  say
• 15:46
  at
• 15:46
  the
• 15:47
  end
• 15:47
  of
• 15:47
  every
• 15:47
  episode,
• 15:48
  trust
• 15:48
  yourself
• 15:49
  believe
• 15:49
  in
• 15:49
  yourself,
• 15:50
  and
• 15:50
  be
• 15:50
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• 15:50
  wise
• 15:51
  gardener
• 15:51
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• 15:51
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  the
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