Latest / Ecommerce Podcast w/ Will de Bruin
68. Your Biggest Advantage Is No One Knows Who You Are
Your Biggest Advantage Is No One Knows Who You Are
When you’re building an ecommerce brand, it can feel frustrating that no one knows who you are.
But here’s the truth — that’s actually your biggest advantage.
In this podcast, I break down why being the “underdog” in the market gives you the freedom to:
✅ Tell your story and make people care
✅ Create curiosity (everyone wants to know who you are)
✅ Market with boldness and authenticity, without being compared to the big players
The problem isn’t that no one knows your brand — the problem is when…
The skinny
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