Episode 139: The 2024 Trend Tracker: Learn what your peers are focusing on this year

B2B Marketing Podcast · Mar 12, 2024 · 28m

Guess what? Our 2024 Trend Tracker is now live - we asked both client-side and agency-side marketers to share their thoughts on various B2B trends making headlines in the industry. In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Shane Redding, Strategy and Evolution Expert, Propolis to dive into some of the exclusive insights from our 2024 Trend Tracker. They chat through everything from how growth marketing nabbed the top spot this year to why sales enablement (which was #1 last year) isn't as much of a focus to marketing…