Latest / Omni Talk Retail / Instacart VP of Commercial Partnerships Ryan Hamburger on Affordability, Expansion & Agentic AI
Transcript
- 0:00Bonjour,
- 0:01and
- 0:01hello,
- 0:02everyone.
- 0:02This
- 0:02is
- 0:03Amitak
- 0:03Retail
- 0:04coming
- 0:04to
- 0:04you
- 0:04live
- 0:05from
- 0:05the
- 0:05Vuzion
- 0:05Group
- 0:06booth
- 0:06here
- 0:07at
- 0:07NRF's
- 0:08big
- 0:08show
- 0:08in
- 0:09Europe.
- 0:09I'm
- 0:09Anne
- 0:10Mazinga.
- 0:10And
- 0:10I'm
- 0:10Chris
- 0:11Walton.
- 0:11And
- 0:11we
- 0:12are
- 0:12pleased
- 0:12to
- 0:12introduce
- 0:13the
- 0:13gentleman
- 0:13standing
- 0:14between
- 0:14us,
- 0:14Ryan
- 0:15Hamburger,
- 0:16Instacart's
- 0:16VP
- 0:17of
- 0:17Commercial
- 0:18Partnerships.
- 0:18Ryan,
- 0:19welcome
- 0:19to
- 0:19omnitalk.
- 0:20Thank
- 0:20you
- 0:20both
- 0:20for
- 0:20having
- 0:21me.
- 0:21Yeah,
- 0:21we're
- 0:21excited.
- 0:22Yeah,
- 0:22I
- 0:22was
- 0:22joking
- 0:23with
- 0:23Ryan
- 0:23before
- 0:23he
- 0:23wins
- 0:24a
- 0:24name
- 0:24game.
- 0:24So
- 0:24let's
- 0:25get
- 0:25to
- 0:25know
- 0:25you
- 0:25a
- 0:25little
- 0:25bit.
- 0:26So
- 0:26tell
- 0:26us
- 0:26about
- 0:26your
- 0:26background,
- 0:27your
- 0:27career,
- 0:28and
- 0:28also,
- 0:28also
- 0:28your
- 0:29role.
- 0:29What
- 0:29does
- 0:29that
- 0:29actually
- 0:29mean?
- 0:30What
- 0:30does
- 0:30your
- 0:30title
- 0:30mean?
- 0:31Well,
- 0:31one,
- 0:31thank
- 0:32you
- 0:32both
- 0:32for
- 0:32having
- 0:32me.
- 0:32And
- 0:32yeah,
- 0:33with
- 0:33the
- 0:33last
- 0:33name
- 0:33Hamburger,
- 0:34it's
- 0:34kind
- 0:34of
- 0:35maybe
- 0:36fitting
- 0:36that
- 0:36I'm
- 0:36in
- 0:36grocery.
- 0:37Yeah.
- 0:38But
- 0:38in
- 0:38my
- 0:38role
- 0:39as
- 0:39VP
- 0:39of
- 0:40Commercial
- 0:40Partnerships
- 0:40here
- 0:40at
- 0:41Instacart,
- 0:41think
- 0:42of
- 0:42it
- 0:42as
- 0:42overseeing
- 0:42all
- 0:43of
- 0:43our
- 0:43partnerships,
- 0:44both
- 0:44retail
- 0:44and
- 0:44non
- 0:45retail,
- 0:45within
- 0:45our
- 0:46ecosystem.
- 0:46So
- 0:47I've
- 0:47been
- 0:47with
- 0:47the
- 0:48company
- 0:48now
- 0:48just
- 0:48over
- 0:4910
- 0:49years,
- 0:50manage
- 0:50all
- 0:50of
- 0:50our
- 0:51retail
- 0:51partnerships
- 0:51in
- 0:52North
- 0:52America,
- 0:53but
- 0:53also
- 0:53responsible
- 0:54for
- 0:54our
- 0:54sales
- 0:55team
- 0:55that's
- 0:55out
- 0:55there
- 0:55looking
- 0:56to
- 0:56assign
- 0:56new
- 0:56retailers
- 0:57as
- 0:57well
- 0:57as
- 0:57all
- 0:57of
- 0:58the
- 0:58great
- 0:58partners
- 0:59that
- 0:59make
- 0:59our
- 0:59ecosystem
- 1:00work.
- 1:00All
- 1:00right,
- 1:00well,
- 1:01let's
- 1:02start
- 1:02off
- 1:02a
- 1:02little
- 1:03high
- 1:03level,
- 1:03Ryan.
- 1:04What
- 1:04trends
- 1:05are
- 1:05you
- 1:05seeing
- 1:06in
- 1:07consumer
- 1:07behavior
- 1:08that
- 1:08are
- 1:08kind
- 1:08of
- 1:08driving
- 1:09the
- 1:09direction
- 1:09for
- 1:10your
- 1:10retail
- 1:10partnerships
- 1:11right
- 1:11now?
- 1:11Yeah,
- 1:12I
- 1:12love
- 1:12the
- 1:12question.
- 1:12I
- 1:13mean,
- 1:13I
- 1:13think
- 1:13there's
- 1:13a
- 1:14couple
- 1:14of
- 1:14things
- 1:14that
- 1:14come
- 1:14to
- 1:15mind.
- 1:15You'll
- 1:15hear
- 1:15us
- 1:16use
- 1:16the
- 1:16word
- 1:16affordability
- 1:17quite
- 1:17a
- 1:17bit.
- 1:17Right.
- 1:18Pricing
- 1:18is
- 1:19top
- 1:19of
- 1:19mind
- 1:19for
- 1:19folks.
- 1:20And
- 1:20as
- 1:20you
- 1:20think
- 1:21about,
- 1:21you
- 1:21know,
- 1:22yeah,
- 1:22grocery
- 1:22delivery,
- 1:23it's
- 1:23usually
- 1:23viewed
- 1:23as
- 1:24a
- 1:24premium
- 1:24service.
- 1:25And
- 1:25so
- 1:25our
- 1:25view
- 1:26is
- 1:26how
- 1:26do
- 1:27we
- 1:27play
- 1:27that
- 1:27role
- 1:27in
- 1:28the
- 1:28ecosystem
- 1:28so
- 1:29we
- 1:29can
- 1:29bring
- 1:30what
- 1:30you
- 1:30want,
- 1:30how
- 1:31you
- 1:31want
- 1:31it,
- 1:31in
- 1:31a
- 1:31way
- 1:32that's
- 1:32affordable
- 1:32to
- 1:32the
- 1:33consumer.
- 1:34That
- 1:34kind
- 1:34of
- 1:35comes
- 1:35to
- 1:35life
- 1:36in
- 1:36a
- 1:36few
- 1:36ways.
- 1:36One,
- 1:37working
- 1:37closely
- 1:37with
- 1:38our
- 1:38retail
- 1:38partners
- 1:39to
- 1:39make
- 1:39sure
- 1:39we
- 1:40have
- 1:40the
- 1:40right
- 1:40level
- 1:40of
- 1:41pricing
- 1:41and
- 1:41loyalty
- 1:42integrations
- 1:42and
- 1:43things
- 1:43of
- 1:43that
- 1:43nature
- 1:44that
- 1:44allow
- 1:44consumers
- 1:45to
- 1:45go
- 1:45find
- 1:46the
- 1:46value
- 1:46they're
- 1:46looking
- 1:46for.
- 1:47But
- 1:47also
- 1:47how
- 1:48do
- 1:48we,
- 1:48as
- 1:48a
- 1:48platform,
- 1:48make
- 1:49it
- 1:49affordable
- 1:49for
- 1:49our
- 1:50customers?
- 1:50Right.
- 1:50And
- 1:51you
- 1:51might
- 1:51want
- 1:51something
- 1:51in
- 1:51an
- 1:52hour,
- 1:52you
- 1:52might
- 1:52want
- 1:52something
- 1:53tomorrow.
- 1:53And
- 1:53how
- 1:54do
- 1:54we
- 1:54use
- 1:54our
- 1:54fulfillment
- 1:55magic,
- 1:55if
- 1:55you
- 1:55will,
- 1:56to
- 1:56say
- 1:56if
- 1:56you
- 1:57want
- 1:57something
- 1:57later
- 1:58or
- 1:58if
- 1:58you
- 1:58want
- 1:58it
- 1:58at
- 1:58a
- 1:59different
- 1:59time,
- 1:59we
- 2:00can
- 2:00actually
- 2:00offer
- 2:00you
- 2:01a
- 2:01lower
- 2:01delivery
- 2:01price,
- 2:02for
- 2:02example,
- 2:02or
- 2:03bulk
- 2:03it
- 2:03together
- 2:04with
- 2:04other
- 2:04deliveries
- 2:05that
- 2:05you
- 2:05might
- 2:05want.
- 2:06So
- 2:06we're
- 2:06always
- 2:06trying
- 2:07to
- 2:07innovate
- 2:07in
- 2:07the
- 2:07space
- 2:08to
- 2:08understand
- 2:08how
- 2:09do
- 2:09we
- 2:09bring
- 2:09value
- 2:09to
- 2:10life
- 2:10for
- 2:10our
- 2:10customer?
- 2:11Because
- 2:11it
- 2:11doesn't
- 2:12always
- 2:12have
- 2:12to
- 2:12mean
- 2:12lowest
- 2:13price.
- 2:13Right.
- 2:14You
- 2:14seem
- 2:14to
- 2:14be
- 2:14getting
- 2:14good
- 2:14value
- 2:15for
- 2:15what
- 2:15you're
- 2:15paying
- 2:15for.
- 2:16Well,
- 2:16Ryan,
- 2:16maybe
- 2:17a
- 2:17little
- 2:17bit
- 2:17deeper
- 2:17there
- 2:18too.
- 2:18And
- 2:18how
- 2:18does
- 2:19that,
- 2:19how
- 2:19does
- 2:19that
- 2:20transpire
- 2:20then?
- 2:20How
- 2:21are
- 2:21you
- 2:21messaging
- 2:21that
- 2:22to
- 2:23like
- 2:23the
- 2:24retail
- 2:24partners
- 2:24that
- 2:24you're
- 2:25working
- 2:25with
- 2:25to
- 2:25determine
- 2:25kind
- 2:26of
- 2:26how
- 2:26you,
- 2:26how
- 2:26you
- 2:27set
- 2:27up
- 2:27that
- 2:27sliding
- 2:27scale?
- 2:28How
- 2:28are
- 2:28you
- 2:28messaging
- 2:29that
- 2:29to
- 2:29customers
- 2:30and
- 2:30to
- 2:30potential
- 2:31customers?
- 2:32Yeah,
- 2:32it's
- 2:33great.
- 2:33So
- 2:33I
- 2:33think
- 2:33it
- 2:34starts
- 2:34with
- 2:34insights.
- 2:34Right.
- 2:35So
- 2:35talking
- 2:35to
- 2:35our
- 2:35retailers
- 2:36and
- 2:36really
- 2:36sharing
- 2:37the
- 2:37data
- 2:37that
- 2:37we're
- 2:38seeing.
- 2:38Retailers
- 2:39who
- 2:39are
- 2:39priced
- 2:40at
- 2:40same
- 2:40as
- 2:40in
- 2:40store
- 2:41pricing
- 2:41on
- 2:41our
- 2:41platform
- 2:42are
- 2:42growing
- 2:4210%
- 2:43faster
- 2:44than
- 2:44retailers.
- 2:44You
- 2:45mark
- 2:45up
- 2:45as
- 2:45a,
- 2:45as
- 2:45a
- 2:46starting
- 2:46point.
- 2:46Right.
- 2:46And
- 2:47so
- 2:47really
- 2:47helping
- 2:48them
- 2:48understand
- 2:48why
- 2:49affordability
- 2:49and
- 2:49why
- 2:50value
- 2:50is
- 2:50so
- 2:50important,
- 2:51I
- 2:51think
- 2:52then
- 2:52it
- 2:52also,
- 2:52how
- 2:52do
- 2:52you
- 2:52bring
- 2:53that
- 2:53to
- 2:53life
- 2:53in
- 2:53the
- 2:53actual
- 2:54product
- 2:54experience?
- 2:54Right.
- 2:55When
- 2:55you
- 2:55land
- 2:55on
- 2:55Instacart,
- 2:56you
- 2:56need
- 2:56to
- 2:57understand
- 2:57not
- 2:57just
- 2:57what
- 2:57retailers
- 2:58are
- 2:58you
- 2:58looking
- 2:59for,
- 2:59but
- 2:59where
- 3:00can
- 3:00you
- 3:00find
- 3:00the
- 3:00value
- 3:00that
- 3:01you're
- 3:01searching
- 3:01for
- 3:01that
- 3:01could
- 3:02be
- 3:02circulars
- 3:03brought
- 3:03to
- 3:03life.
- 3:04It
- 3:04could
- 3:04be
- 3:05even
- 3:05just
- 3:05small
- 3:05things
- 3:06like
- 3:06badging
- 3:06in
- 3:06the
- 3:07experience
- 3:07to
- 3:07help
- 3:08the
- 3:08consumer
- 3:08understand
- 3:09the
- 3:09value
- 3:09they're
- 3:09getting
- 3:10so
- 3:10they
- 3:10understand
- 3:10what
- 3:11their
- 3:11options
- 3:11are.
- 3:11Right?
- 3:12Yeah.
- 3:12And
- 3:13I
- 3:13saw
- 3:13your
- 3:13CEO
- 3:13Chris
- 3:14Rogers
- 3:14talking
- 3:14about
- 3:14the
- 3:15price
- 3:15transparency
- 3:15and
- 3:16the
- 3:16alignment
- 3:16between
- 3:17you
- 3:17and
- 3:17the
- 3:17retailers
- 3:17this
- 3:18week.
- 3:19So
- 3:20I
- 3:20double
- 3:20click
- 3:20into
- 3:20what
- 3:21you
- 3:21just
- 3:21said
- 3:21then.
- 3:21Are
- 3:22there
- 3:22new
- 3:22partnership
- 3:23business
- 3:24models
- 3:24that
- 3:24you're
- 3:24thinking
- 3:25about
- 3:25or
- 3:26how
- 3:26are
- 3:26you
- 3:27thinking
- 3:27about
- 3:27this
- 3:27all
- 3:27evolving?
- 3:28Yeah.
- 3:29Well,
- 3:29the
- 3:29beauty
- 3:29is
- 3:29in
- 3:29North
- 3:30America,
- 3:30we
- 3:30essentially
- 3:31work
- 3:31with
- 3:31almost
- 3:32every
- 3:32major
- 3:32and
- 3:33mid
- 3:33market
- 3:33retailer
- 3:34at
- 3:34this
- 3:34point.
- 3:34So
- 3:35if
- 3:35you
- 3:35think
- 3:35about
- 3:35it
- 3:35through
- 3:35the
- 3:35North
- 3:36American
- 3:36lens,
- 3:36it's
- 3:37how
- 3:37do
- 3:37we
- 3:37continue
- 3:37to
- 3:37build
- 3:38out
- 3:38our
- 3:38capability
- 3:39set
- 3:39with
- 3:39the
- 3:39retailers
- 3:40that
- 3:40we
- 3:40work
- 3:40with?
- 3:41You'll
- 3:41hear
- 3:42us
- 3:42use
- 3:42like
- 3:42enterprise
- 3:43retailer
- 3:43enablement
- 3:44quite
- 3:44a
- 3:44bit.
- 3:45So
- 3:45think
- 3:45of
- 3:45that
- 3:45as
- 3:45like
- 3:45our
- 3:46Storefront
- 3:46Pro
- 3:47technology
- 3:47where
- 3:47we
- 3:48power
- 3:48the
- 3:48entire
- 3:49front
- 3:49end
- 3:49all
- 3:50the
- 3:50way
- 3:50through
- 3:50to
- 3:50fulfillment
- 3:51Sprouts
- 3:51is
- 3:52a
- 3:52great
- 3:52example
- 3:52of
- 3:52that.
- 3:52Right.
- 3:53They
- 3:53use
- 3:53our
- 3:53technology
- 3:54to
- 3:54power
- 3:54their
- 3:54entire
- 3:55E
- 3:55Commerce.
- 3:55Okay,
- 3:56but
- 3:56then,
- 3:56you
- 3:56know,
- 3:57we
- 3:57are
- 3:57in
- 3:57Paris,
- 3:57so
- 3:57I
- 3:58think
- 3:58it's
- 3:58worth
- 3:58noting
- 3:59we
- 3:59are
- 3:59here
- 3:59for
- 3:59a
- 4:00reason
- 4:00and
- 4:00I
- 4:00think
- 4:00we
- 4:01remain
- 4:01equally
- 4:01excited
- 4:02about
- 4:02our
- 4:02international
- 4:03expansion
- 4:03efforts.
- 4:04So
- 4:04we
- 4:04are
- 4:04actively
- 4:05talking
- 4:05with
- 4:06retailers
- 4:06of
- 4:07all
- 4:07sizes
- 4:07across
- 4:07the
- 4:08European
- 4:08landscape.
- 4:09We've
- 4:09had
- 4:09caper
- 4:10live
- 4:10in
- 4:10Europe
- 4:10now
- 4:11for
- 4:11just
- 4:11over
- 4:11a
- 4:11year
- 4:12with
- 4:12Aldi.
- 4:13We
- 4:13just
- 4:13announced
- 4:13our
- 4:13Morrisons
- 4:14pilot.
- 4:14So
- 4:14we're
- 4:14super
- 4:15excited
- 4:15about
- 4:15that,
- 4:16yeah.
- 4:16So,
- 4:17yeah,
- 4:17we
- 4:17think
- 4:17we
- 4:18see
- 4:18Europe
- 4:18as
- 4:18almost
- 4:18the
- 4:19next
- 4:19frontier
- 4:19for
- 4:19our
- 4:19expansion.
- 4:20So
- 4:20you're
- 4:20not
- 4:20here
- 4:20for
- 4:20the
- 4:21escargot?
- 4:22Well,
- 4:22maybe.
- 4:22Maybe
- 4:23tonight
- 4:23a
- 4:23little
- 4:23bit.
- 4:23Okay.
- 4:24All
- 4:24right.
- 4:24Well,
- 4:26Ryan,
- 4:26how,
- 4:27as
- 4:27you
- 4:27are
- 4:27coming
- 4:28into
- 4:28the
- 4:28European
- 4:29market
- 4:29and
- 4:29even
- 4:30as
- 4:30you're
- 4:30starting
- 4:30to
- 4:30talk
- 4:31to
- 4:31the
- 4:31few
- 4:32remaining
- 4:32retailers
- 4:33you're
- 4:33not
- 4:33already
- 4:33working
- 4:33with
- 4:34in
- 4:34the
- 4:34US
- 4:35how
- 4:36do
- 4:36you
- 4:36kind
- 4:36of
- 4:36say
- 4:37that
- 4:37Instacart
- 4:37differentiates
- 4:38itself
- 4:39in
- 4:39the
- 4:39market
- 4:39from
- 4:39some
- 4:39of
- 4:40the
- 4:40other
- 4:40competitors
- 4:40that
- 4:41are
- 4:41also
- 4:41being
- 4:42offered
- 4:42to
- 4:42those
- 4:42retailers?
- 4:43Yeah,
- 4:43I
- 4:43think
- 4:44it's
- 4:44a
- 4:44fewfold.
- 4:45I
- 4:45mean,
- 4:45one,
- 4:46as
- 4:46I
- 4:46mentioned,
- 4:47I've
- 4:47been
- 4:47here
- 4:4710
- 4:47years.
- 4:47We
- 4:47play
- 4:48the
- 4:48long
- 4:48game.
- 4:48So
- 4:49it's
- 4:49not
- 4:49about
- 4:49buying
- 4:50everything
- 4:50from
- 4:50us
- 4:50today.
- 4:51It's
- 4:51about
- 4:51how
- 4:51can
- 4:51we
- 4:51work
- 4:52with
- 4:52you
- 4:52and
- 4:52over
- 4:52the
- 4:53years
- 4:53continue
- 4:53to
- 4:54be
- 4:54your
- 4:54enablement
- 4:55partner
- 4:55along
- 4:55your
- 4:56E
- 4:56commerce
- 4:56journey.
- 4:57And
- 4:57I
- 4:57think
- 4:58that
- 4:59kind
- 4:59of
- 5:00makes
- 5:00it
- 5:00real,
- 5:01whether
- 5:01it's
- 5:01marketplace,
- 5:02whether
- 5:02it's
- 5:02storefront
- 5:02pro
- 5:03caper
- 5:03carts.
- 5:04We
- 5:04have
- 5:04pricing
- 5:05technology
- 5:06and
- 5:06it's
- 5:06not
- 5:07an
- 5:07all
- 5:07fits
- 5:07one,
- 5:08it's
- 5:08how
- 5:08do
- 5:08we
- 5:08modularize
- 5:09it?
- 5:10I
- 5:10think
- 5:10the
- 5:10other
- 5:10piece
- 5:10is
- 5:11we're
- 5:11not
- 5:11a
- 5:11retailer.
- 5:11We
- 5:12never
- 5:12want
- 5:12to
- 5:12be
- 5:12a
- 5:12retailer.
- 5:13We
- 5:13don't
- 5:13own
- 5:13inventory.
- 5:14That
- 5:14is
- 5:14what
- 5:14our
- 5:15retailers
- 5:15do
- 5:15best.
- 5:16We
- 5:16want
- 5:16to
- 5:17be
- 5:17the
- 5:17enablement
- 5:17for
- 5:18them
- 5:18so
- 5:18that
- 5:18when
- 5:19they're
- 5:19trying
- 5:19to
- 5:19reach
- 5:19their
- 5:20consumer,
- 5:20our
- 5:21tools
- 5:21enable
- 5:21that
- 5:21in
- 5:22a
- 5:22more
- 5:22effective
- 5:22way.
- 5:23Got
- 5:23it.
- 5:24So
- 5:24how
- 5:25do
- 5:25you,
- 5:25with
- 5:25all
- 5:25those
- 5:26different
- 5:26things
- 5:26that
- 5:26you
- 5:26do
- 5:27at
- 5:27Instacart,
- 5:28how
- 5:29do
- 5:29you
- 5:29measure
- 5:29the
- 5:29success
- 5:30of
- 5:30the
- 5:30partnership
- 5:31across
- 5:31each
- 5:31of
- 5:32the
- 5:32platforms?
- 5:32You
- 5:32measure
- 5:32the
- 5:33success
- 5:33the
- 5:34same
- 5:34way
- 5:34across
- 5:34all
- 5:34those
- 5:35things
- 5:35you
- 5:35just
- 5:35mentioned,
- 5:35or
- 5:35is
- 5:36it
- 5:36to
- 5:36get
- 5:36different
- 5:36or
- 5:37varied?
- 5:37How
- 5:37do
- 5:37you
- 5:37think
- 5:38about
- 5:38that?
- 5:38Yeah,
- 5:38it's.
- 5:39I
- 5:39wish
- 5:39there
- 5:39was
- 5:40an
- 5:40easy
- 5:40answer.
- 5:40I
- 5:40would
- 5:40say
- 5:40it's
- 5:41probably
- 5:41a
- 5:41bit
- 5:41different.
- 5:42And
- 5:42again,
- 5:43it
- 5:43comes
- 5:43down
- 5:43to
- 5:44first,
- 5:44how
- 5:45do
- 5:45we
- 5:45set
- 5:45the
- 5:45right
- 5:46strategy
- 5:46with
- 5:46our
- 5:46retailers?
- 5:47Right.
- 5:47What
- 5:47are
- 5:47they
- 5:47trying
- 5:47to
- 5:48achieve?
- 5:48It
- 5:48could
- 5:48be
- 5:49engagement,
- 5:50it
- 5:50could
- 5:50be
- 5:50just
- 5:50penetration
- 5:51of
- 5:51their
- 5:51e
- 5:51commerce
- 5:52market,
- 5:52it
- 5:52could
- 5:52be
- 5:53growing
- 5:53loyalty.
- 5:54And
- 5:55so
- 5:55I
- 5:55think
- 5:55we
- 5:55first
- 5:55have
- 5:56to
- 5:56anchor
- 5:56in
- 5:56what
- 5:56are
- 5:57the
- 5:57right
- 5:57North
- 5:57Star
- 5:58metrics
- 5:58for
- 5:58each
- 5:59partnership.
- 6:00Stating
- 6:00the
- 6:00obvious,
- 6:01sales
- 6:01is
- 6:01king.
- 6:01Right.
- 6:02Everyone
- 6:02wants
- 6:02to
- 6:02drive
- 6:03sales.
- 6:03And
- 6:03so
- 6:04that's
- 6:04a
- 6:04key
- 6:04piece
- 6:04of
- 6:04what
- 6:05we
- 6:05do.
- 6:05But
- 6:06it's
- 6:06not
- 6:06just
- 6:06about
- 6:06a
- 6:07dollar
- 6:07in,
- 6:07a
- 6:07dollar
- 6:07out.
- 6:07It's
- 6:08okay,
- 6:08let's
- 6:08look
- 6:09at
- 6:09things
- 6:09like
- 6:09net
- 6:09promoter
- 6:10score.
- 6:10How
- 6:10does
- 6:11our
- 6:11net
- 6:11promoter
- 6:11score
- 6:12compare
- 6:12with
- 6:12other
- 6:13things
- 6:13that
- 6:13they're
- 6:13doing?
- 6:14And
- 6:14so,
- 6:14you
- 6:14know,
- 6:15mid-60s
- 6:15for
- 6:15us
- 6:16is,
- 6:16is
- 6:17where
- 6:17we
- 6:17typically
- 6:17land,
- 6:18which
- 6:18is,
- 6:18you
- 6:18know,
- 6:18as
- 6:18you
- 6:19probably
- 6:19know,
- 6:19for
- 6:19retail,
- 6:19quite
- 6:20strong.
- 6:20Kapir
- 6:21is
- 6:21north
- 6:21of
- 6:2170
- 6:22from
- 6:22an
- 6:22NPS
- 6:22standpoint.
- 6:23So
- 6:23there's
- 6:24always
- 6:24the
- 6:24sales
- 6:24metrics,
- 6:25but
- 6:25you
- 6:25have
- 6:25to
- 6:25look
- 6:25at
- 6:26customer
- 6:26engagement.
- 6:27Are
- 6:27they
- 6:27enjoying
- 6:28the
- 6:28experience?
- 6:28Is
- 6:28it
- 6:28actually
- 6:29resonating
- 6:29with
- 6:29them?
- 6:30Because
- 6:30that's
- 6:30what's
- 6:30going
- 6:30to
- 6:30be
- 6:30sticky
- 6:31for
- 6:31them
- 6:31long
- 6:31term.
- 6:32Ryan,
- 6:32is
- 6:32there
- 6:32any.
- 6:32Is
- 6:32there
- 6:32any
- 6:33particular
- 6:33metric
- 6:33that
- 6:34bubbles
- 6:34to
- 6:34the
- 6:34top
- 6:35overall
- 6:35for
- 6:35the
- 6:35industry
- 6:36that
- 6:36you're
- 6:36working
- 6:36with?
- 6:36Like,
- 6:37you
- 6:37know,
- 6:37what
- 6:37I
- 6:37always.
- 6:38What
- 6:38and
- 6:38I
- 6:38always
- 6:38hear
- 6:39is,
- 6:39you
- 6:39know,
- 6:39Instacart's
- 6:40a
- 6:40great
- 6:40customer
- 6:40acquisition
- 6:41tool
- 6:41to
- 6:41get
- 6:41you
- 6:42new
- 6:42customers
- 6:42that
- 6:42you
- 6:42probably
- 6:43otherwise
- 6:43wouldn't
- 6:43have
- 6:44shopping
- 6:44at
- 6:45your
- 6:45store.
- 6:45Are
- 6:46there
- 6:46metrics
- 6:46that
- 6:46bubble
- 6:47to
- 6:47the
- 6:47top
- 6:47consistently?
- 6:48Yeah,
- 6:48I
- 6:48would
- 6:48say
- 6:49twofold.
- 6:49So
- 6:49on
- 6:49the,
- 6:49on
- 6:50the
- 6:50marketplace
- 6:50side,
- 6:51I
- 6:51think
- 6:51what
- 6:51you're
- 6:51getting
- 6:51at
- 6:51is
- 6:52incrementality,
- 6:53as
- 6:53we
- 6:53call
- 6:53it,
- 6:53and
- 6:54that,
- 6:54that
- 6:54has
- 6:54to
- 6:55be
- 6:55a
- 6:55key
- 6:55factor.
- 6:56We're.
- 6:56We're
- 6:56north
- 6:56of
- 6:5770,
- 6:5775%
- 6:58incremental
- 6:58for
- 6:58our
- 6:59retailers.
- 6:59When
- 6:59you're
- 6:59coming
- 7:00is
- 7:00that
- 7:00much?
- 7:00Yeah,
- 7:00when
- 7:01you're
- 7:01coming
- 7:01through
- 7:01the
- 7:01marketplace.
- 7:02Now,
- 7:02that's
- 7:02key
- 7:02because,
- 7:03of
- 7:03course,
- 7:04this
- 7:04isn't
- 7:04a
- 7:04share
- 7:05shift
- 7:05game.
- 7:05We
- 7:05have
- 7:06to
- 7:06be
- 7:06growing
- 7:06the
- 7:06pie
- 7:07with
- 7:07our
- 7:07retailers,
- 7:08and
- 7:08that's
- 7:08what
- 7:08we
- 7:08view
- 7:08the
- 7:09marketplace's
- 7:09role
- 7:10as.
- 7:10How
- 7:10do
- 7:10we
- 7:11grow
- 7:11that
- 7:11pie
- 7:11for
- 7:12the
- 7:12customer?
- 7:12How
- 7:12do
- 7:12we
- 7:12grow
- 7:13share
- 7:13of
- 7:13wallet?
- 7:14When
- 7:14you
- 7:14look
- 7:14at
- 7:15the
- 7:15owned
- 7:15and
- 7:15operated
- 7:16side
- 7:16of
- 7:16it,
- 7:16when
- 7:17storefront
- 7:17pro
- 7:18other
- 7:18technologies,
- 7:19it's
- 7:19a
- 7:19little
- 7:19bit
- 7:19more
- 7:20of
- 7:20engagement
- 7:21and
- 7:21penetration
- 7:21because
- 7:22we
- 7:22know
- 7:23omnichannel
- 7:24shoppers
- 7:24are
- 7:25much
- 7:25stickier
- 7:25to
- 7:26their
- 7:26retailer.
- 7:26Right.
- 7:26And
- 7:27so
- 7:27it's
- 7:27not
- 7:27about
- 7:28changing
- 7:29your
- 7:29behavior
- 7:29from
- 7:30in
- 7:30store
- 7:30to
- 7:30digital.
- 7:30It's
- 7:31how
- 7:31do
- 7:31we
- 7:31create
- 7:31the
- 7:32right
- 7:32ecosystem
- 7:33so
- 7:33that
- 7:33if
- 7:33you
- 7:33want
- 7:33to
- 7:33shop
- 7:33a
- 7:34retailer,
- 7:35you
- 7:35can
- 7:35shop
- 7:35them
- 7:35however
- 7:35you
- 7:36want.
- 7:36You're
- 7:36not
- 7:36making
- 7:36a
- 7:37choice
- 7:37of
- 7:37which.
- 7:38Exactly.
- 7:39Okay,
- 7:39well,
- 7:39Ryan,
- 7:40let's
- 7:40close
- 7:40out.
- 7:41I'm.
- 7:42I'm
- 7:42curious,
- 7:42especially
- 7:43with
- 7:43all
- 7:43your
- 7:44experience
- 7:44at
- 7:45Instacart,
- 7:45working
- 7:46with
- 7:46such
- 7:46a
- 7:47large
- 7:47plethora
- 7:48of
- 7:48retailers,
- 7:49where
- 7:49do
- 7:49you
- 7:50see
- 7:50the
- 7:50retail
- 7:51landscape
- 7:51evolving
- 7:52within
- 7:52the
- 7:52grocery
- 7:53space
- 7:53kind
- 7:53of
- 7:53in
- 7:53the
- 7:54next
- 7:54three
- 7:54to
- 7:54five
- 7:54years?
- 7:55What
- 7:55are,
- 7:55what
- 7:55are
- 7:55things
- 7:56that
- 7:56you're
- 7:56putting
- 7:56bets
- 7:57on?
- 7:57We've
- 7:57made
- 7:57it
- 7:57at
- 7:58least
- 7:5810
- 7:58minutes
- 7:58without
- 7:58mentioning
- 7:59AI,
- 7:59so
- 7:59I
- 8:00feel
- 8:00like
- 8:00we.
- 8:00Oh,
- 8:00wow.
- 8:00Yeah,
- 8:01we
- 8:01did,
- 8:01didn't
- 8:01we?
- 8:02That's
- 8:02crazy.
- 8:03You
- 8:03know,
- 8:03it's
- 8:04funny.
- 8:04It's
- 8:04obviously
- 8:04the
- 8:04buzzword
- 8:05these
- 8:05days.
- 8:05We've
- 8:05been
- 8:06leveraging
- 8:06AI
- 8:07and
- 8:07machine
- 8:07learning
- 8:08for
- 8:08years
- 8:08at
- 8:08this
- 8:08point.
- 8:09But
- 8:09I
- 8:09do
- 8:09think
- 8:10that's
- 8:10one
- 8:10of
- 8:10the
- 8:10big
- 8:10game
- 8:11changers
- 8:11coming.
- 8:11Right.
- 8:12You
- 8:12think
- 8:12about
- 8:12an
- 8:12agentic
- 8:13world
- 8:13where
- 8:14you
- 8:14now
- 8:14have
- 8:14voice
- 8:15and
- 8:15other
- 8:15things
- 8:15that
- 8:16could
- 8:16be
- 8:16doing
- 8:16things
- 8:16on
- 8:17your
- 8:17behalf.
- 8:18How
- 8:18do
- 8:18we,
- 8:18as
- 8:18instacart,
- 8:19make
- 8:19sure
- 8:19we
- 8:19stay
- 8:19ahead
- 8:20of
- 8:20that?
- 8:20And
- 8:20so
- 8:20we're
- 8:21going
- 8:21to
- 8:21really
- 8:21be
- 8:21doubling
- 8:22down
- 8:22there,
- 8:22both
- 8:22internally
- 8:23with
- 8:23the
- 8:23things
- 8:23we're
- 8:24building,
- 8:24but
- 8:24also
- 8:25looking
- 8:25to
- 8:25partners
- 8:26of
- 8:26ours
- 8:26to
- 8:26make
- 8:26sure
- 8:27it's
- 8:27not
- 8:27just
- 8:27a
- 8:28race
- 8:28on
- 8:28price,
- 8:29it's
- 8:29a
- 8:29race
- 8:29on
- 8:29personalization,
- 8:30convenience,
- 8:31and
- 8:31making
- 8:31sure
- 8:32you
- 8:32can
- 8:32still
- 8:32get
- 8:32what
- 8:33you
- 8:33want
- 8:33when
- 8:33you
- 8:33want
- 8:33it.
- 8:34Yeah,
- 8:34that's.
- 8:35Yeah,
- 8:35go
- 8:36ahead,
- 8:36Ed.
- 8:36I
- 8:36was
- 8:36just
- 8:36going
- 8:36to
- 8:37say
- 8:37it's
- 8:37consistent
- 8:38with
- 8:38what
- 8:38we're
- 8:38hearing
- 8:38and
- 8:38I
- 8:39think
- 8:39it's
- 8:39important
- 8:39for
- 8:40our
- 8:40audience.
- 8:40It's.
- 8:41While
- 8:41it
- 8:41may
- 8:41seem
- 8:42far
- 8:42off,
- 8:42like
- 8:43agents
- 8:43shopping
- 8:43for
- 8:44you,
- 8:44it's
- 8:44coming.
- 8:45The
- 8:46smartest
- 8:46in
- 8:47the
- 8:47retail
- 8:47industry
- 8:47are
- 8:48preparing
- 8:48for
- 8:48agents
- 8:49to
- 8:49be
- 8:49shopping
- 8:49for
- 8:49you.
- 8:50So
- 8:50something,
- 8:51something
- 8:51tells
- 8:51me
- 8:51that
- 8:52that's
- 8:52not
- 8:52going
- 8:52to
- 8:52be
- 8:52too
- 8:53far
- 8:53off
- 8:53in
- 8:53our.
- 8:54I
- 8:54do
- 8:54think
- 8:54you're
- 8:54spot
- 8:55on.
- 8:55And
- 8:55there's,
- 8:55it
- 8:56does
- 8:56feel
- 8:56a
- 8:56little
- 8:56bit
- 8:56of
- 8:56like,
- 8:57hurry
- 8:57up
- 8:57and
- 8:57wait
- 8:57right
- 8:57now.
- 8:58There's
- 8:58been
- 8:58a
- 8:58lot
- 8:59of
- 8:59talk
- 8:59about
- 8:59it
- 9:00the
- 9:00last
- 9:00nine
- 9:00months.
- 9:00You
- 9:00know,
- 9:00we,
- 9:01we
- 9:01were
- 9:01one
- 9:01of
- 9:01the
- 9:02first
- 9:02to
- 9:02launch
- 9:02the
- 9:02operator
- 9:03model
- 9:03with
- 9:03OpenAI.
- 9:04And
- 9:04so
- 9:04it's
- 9:04a
- 9:04space
- 9:05we've
- 9:05been
- 9:05leaning
- 9:05into.
- 9:06But
- 9:06I
- 9:06do
- 9:06think
- 9:06you
- 9:07have
- 9:07to
- 9:07be
- 9:07thinking
- 9:07about
- 9:07it
- 9:08today
- 9:08because
- 9:08it's
- 9:09going
- 9:09to
- 9:09come
- 9:09fast
- 9:10and
- 9:10if
- 9:10you're
- 9:10not
- 9:10ready,
- 9:10you
- 9:11can
- 9:11quickly
- 9:11get
- 9:11past
- 9:12that.
- 9:12Right.
- 9:12Interesting.
- 9:13That's
- 9:13an
- 9:13interesting
- 9:13nugget
- 9:14job.
- 9:14I
- 9:14had
- 9:14not
- 9:14thought
- 9:14about
- 9:15you
- 9:15and
- 9:15Agentic
- 9:16AI
- 9:16to
- 9:16the
- 9:16degree
- 9:17that
- 9:17you're
- 9:17making
- 9:17me
- 9:17think
- 9:18about
- 9:18it
- 9:18right
- 9:18now,
- 9:18which
- 9:18we'll
- 9:19probably
- 9:19talk
- 9:19about
- 9:19on
- 9:19this
- 9:19week's
- 9:20podcast
- 9:20or
- 9:20very
- 9:20soon
- 9:21thereafter.
- 9:21So.
- 9:22Well,
- 9:22Ryan,
- 9:22thanks
- 9:22for
- 9:22joining
- 9:23us.
- 9:23Thank
- 9:23you
- 9:23for
- 9:23having
- 9:23me.
- 9:23This
- 9:24is
- 9:24really
- 9:24great,
- 9:24really
- 9:24a
- 9:24pleasure.
- 9:25It
- 9:25was
- 9:25really
- 9:25great
- 9:25meeting
- 9:25you.
- 9:26Thanks
- 9:26to
- 9:26Fusion
- 9:26Group
- 9:26for
- 9:27supporting
- 9:27our
- 9:27content.
- 9:28All
- 9:28NRF
- 9:29Paris
- 9:30long
- 9:30and
- 9:30until
- 9:31next
- 9:31time.
- 9:31Anne,
- 9:32be
- 9:32careful
- 9:32out
- 9:32there.