Latest / Flow State Business / I'm different after the daily sales model. This is why

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I'm different after the daily sales model. This is why · Flow State Business

• 0:00
  Hello, my loves.
• 0:01
  I am currently recording this episode inside of a co-work space that I have come to in Brisbane, and if you've been following along on Instagram, I proudly announce that I am a brand partner for a co-work company called Hubb.
• 0:18
  They are only based in Australia, so I'm sorry you guys if you're listening overseas.
• 0:23
  But if you are in Australia, I am gonna be talking a lot about Hubb over the next couple of months.
• 0:28
  I'm gonna be hosting a lot of VIP days there.
• 0:31
  I'm gonna be co-working there myself, and like I mentioned, I am recording this podcast episode from one of the Hubb media rooms, and I'm so excited.
• 0:41
  So let's get into it.
• 0:42
  This episode is brought to you by Hubb Australia.
• 0:45
  Hubb has 17 locations.
• 0:47
  I'm gonna be going to Sydney, Canberra, Melbourne, Brisbane, Adelaide.
• 0:53
  So many different locations around the country, and they are one of the leading co-work spaces in Australia.
• 0:59
  I am deeply proud to partner with them.
• 1:01
  And if you've been seeing this whole journey evolve from me leaving corporate, moving into full-time entrepreneurship over the last eight years, you will know, hand on heart, I will say this, I've had my fair share of co-work spaces over the years.
• 1:16
  I've had them in all different countries, but I've always loved booking rooms out and day passes with Hubb because for one very specific reason.
• 1:25
  It literally feels like I'm sitting in a luxury hotel and in a lobby space except with the intention of it being very work-focused.
• 1:34
  You know I'm obsessed with hotel lobbies.
• 1:37
  This, to me, has just been such a beautiful marriage between co-work and hotel luxury spaces.
• 1:45
  When I was… Literally just minutes ago, I spoke with the manager of Hubb here in Brisbane, and it was amazing.
• 1:52
  She was so warm and so kind.
• 1:53
  She told me that she had come from a luxury airline and had worked at luxury airport lounges.
• 1:59
  So it, it all just makes so much sense.
• 2:02
  But I'm gonna spend the rest of the day here in the Brisbane office.
• 2:05
  I thought this would be a fantastic use of my time, plus testing out the facilities.
• 2:10
  So if you are a coach who wants to be around other business owners and out of your home office or you're looking for somewhere to host a meeting or a VIP day, the team at Hubb have given us all 20% off day passes with the code FOCUSDAY20, all one word.
• 2:26
  I'll leave it in the show notes below.
• 2:28
  And honestly, to me, this has just been a dream sponsor of mine.
• 2:33
  I am so grateful to just be sitting here in this reality right now, coffee in hand, and it's just really inspired the rest of this episode, just being in this gorgeous, very focused, productive space.
• 2:45
  So let's get into what I wanna speak about today.
• 2:49
  As I'm on the train, takes about an hour and a half to get here from the Gold Coast, you know, you've got a lot of thinking time.
• 2:55
  I work really well on trains as well.
• 2:57
  And I was mapping out what I wanted to discuss today with all of you, and the main thing that kept coming up was, you know, we've done a lot of topics around… I, I've loved case studying my clients lately and talking about some really good strategic things that you can do in your business and talking about, you know, how to get brand deals like Hub and, uh, how to really structure out your low ticket really, really well in that last episode.
• 3:22
  But I wanna sit down and I wanna talk to you about what I believe has really shifted in terms of my energy and my mindset, specifically over the past two years since moving into the daily sales model, and talking you through these aspects.
• 3:38
  I know that I'm gonna get a lot of aha moments myself, and I'm hoping that that transfers through to you and picking up some things that's like,"No, I do wanna claim that," or, "Yes, I realize I've come far myself." And even just in mapping out this episode, I'm like, oh my gosh, I've come such a long way, and the daily sales model has been hugely healing for a lot of my old wounds or a lot of my ego stuff or a lot of my mindset things.
• 4:05
  So I'm gonna share things, I'm gonna share it out loud.
• 4:08
  Maybe the way that it might come across might come across like, oh my gosh, she's really into herself.
• 4:14
  However you wanna think about it, it just to me, uh, I'm just gonna portray it from how it translates from inner thought and out through into the microphone, so please take it as you will.
• 4:27
  But I think there's just this inner glow and confidence that I now hold around the business, and a lot of it I have never really put into one episode before.
• 4:36
  So let's get started.
• 4:38
  There are six in total.
• 4:39
  I will try and make sure that this episode isn't way too long, but I really think all six, especially the fourth one, is going to just really hit home.
• 4:49
  The first one, I'm just gonna rip the Band-Aid off because this is probably the most air quotes arrogant one, uh, or, you know, like it might sound like I've got a really big head around it.
• 4:58
  But it's that I've really stopped comparing myself to anyone in the industry.
• 5:03
  I actually don't follow anyone in the coaching space or anyone that's in even the passive sales space anymore.
• 5:11
  I used to for inspiration, but now I've just unfollowed a whole bunch of people.
• 5:15
  The only coaches I follow are either coaching friends and/or coaching clients.
• 5:21
  So I don't follow any big names or any up-and-comers.
• 5:25
  So very often you'll speak to me about somebody, and I'll just have no idea who they are, and that's because I just don't compare myself to anyone in the industry anymore, nor do I draw inspiration from people with bigger audiences and things like that, or people who have done really big, you know, massive launches.
• 5:44
  And the conclusion I've really come to is really simple.
• 5:49
  I genuinely know that I am so good at what I do.
• 5:55
  And take that how you will.
• 5:56
  I'm aware that this sounds how it sounds.
• 5:59
  But because I have such an inner confidence, my mindset is feeling so locked in right now to the bigger mission- I've also really been able to claim that I'm excellent at my craft, that I have a level of mastery.
• 6:14
  And I know that because I've got eight years and almost$4.5 million in sales, and thousands of clients standing behind that statement.
• 6:22
  And this isn't just, oh, a passing thing for me.
• 6:25
  This is my life's work.
• 6:27
  And when I think about the body of work that I've created over these eight years, I'm so solid in it, and therefore I don't need to constantly be looking outside of me.
• 6:37
  But the reason why I'm putting this as the top of the number one on the list is because without this, I would be very ungrounded.
• 6:45
  You know, I'd always be searching for answers outside of me.
• 6:48
  I'd always be looking for inspiration from bigger creators.
• 6:52
  I'd always be looking at who's doing really big things and how do I mirror that.
• 6:56
  And I'm saying all of this because that is how I used to think from a mindset perspective, that I had to keep reaching for more, more, more and, and go for bigger and bigger things.
• 7:06
  But what I've realized is what's happened since kind of looking at myself as the expert and knowing so much about me and how I've gotten here, is that I don't need to strive for anybody else's goals anymore.
• 7:20
  And sometimes that can come across like, no, you're just being… You're pushing your limits.
• 7:24
  You know, you're seeing what's outside of the norm.
• 7:27
  And, you know, expanders and all those things were a big part of the conversation about year three to year five of my business.
• 7:33
  Now I realize I am an expander of myself, you know?
• 7:37
  So there is… Personally for me, I want to be very clear about something because I think people get this wrong.
• 7:43
  Comparison doesn't really stop, even if you're, you know, hit certain massive goals.
• 7:49
  I've worked with a lot of people, and I have got a lot of friends who there is no revenue number that switches it off.
• 7:56
  People who are making a hell of a lot more money than me, who are absolutely killing it from the, you know, outside looking in, they are getting eaten alive every day by comparison.
• 8:09
  And how this shows up and manifests is that they're refreshing someone else's Instagram and, like… Okay, I'll, I'll tell you this.
• 8:17
  This is… Honestly, I was blown away.
• 8:19
  So a friend of mine, she was showing me screenshots of a creator.
• 8:26
  whose Instagram has massively taken off in the last six months, and she's been screenshotting this creator's growth since January this year, and now it's August.
• 8:40
  And I'm like, "Babe, do you just sit there at night screenshotting…?" She goes, "Yes." And we were laughing about it, but she was in deep comparison, feeling sick about this person's growth, and spending so much time bloody finding this account every few weeks and screenshotting it.
• 8:58
  I don't know.
• 8:58
  Like, I, I said what I needed to say to her, but I just feel comparison stops when you make a decision about your own excellence first, and then you stop reopening the case that others are doing better than you.
• 9:09
  And that to me has been the coolest mindset shift, and definitely the most profound one in terms of just being back in my own sacral energy.
• 9:18
  And, you know, I'm n- I'm no longer putting myself back on trial every single week, if you know what I mean, back on performance review every single week.
• 9:26
  I just, I am who I am, and I'm grateful for who I am.
• 9:30
  The second one is, and this leads in really beautifully, is I have become a very gentle observer of my business results instead of a judge of them.
• 9:42
  I don't know where I first heard the word gentle observer, but I just freaking loved it.
• 9:48
  It just really resonated.
• 9:51
  A gentle observer.
• 9:54
  Not an aggressive one, not a judgy one, just, you know, seeing what's up.
• 9:59
  And this one, because it is so subtle, I never really kind of knew the moment where it changed my day-to-day life.
• 10:07
  I mean, I look at my sales numbers most days.
• 10:10
  I look at revenue, and I can see what's coming into the business.
• 10:14
  I know what's going out of the business.
• 10:16
  But the way I now look at them is completely different to how I used to look at them.
• 10:21
  I used to open Stripe and have a feeling about it, like a really, really big feeling.
• 10:26
  On a good day, it meant that I was a good girl.
• 10:29
  On a quiet day, it meant that something was wrong.
• 10:33
  The algorithm was wrong.
• 10:34
  I was wrong.
• 10:35
  My messaging was wrong.
• 10:37
  Something was wrong.
• 10:39
  Or, you know, I would think about things in terms of, like, almost like hunting for a reason, like a detective, and then I'd change something.
• 10:48
  I'd tweak the price.
• 10:49
  I'd rewrite the emails.
• 10:50
  I'd panic post.
• 10:51
  I… And, and it all stemmed from the fact that I would be looking at, let's say, my Stripe account that day.
• 10:57
  And I know that I hold myself to a really high standard.
• 10:59
  I expect money to come into the business every single day.
• 11:02
  I know for a lot of my clients, when I say that, they are gobsmacked because they don't expect money to come in every single day.
• 11:10
  And I'm like, "But why not?" Like, what?
• 11:12
  Why?
• 11:13
  You're a business.
• 11:13
  You should have money coming in every day, even if it's 10 bucks every day, even if it's 100 bucks every day.
• 11:18
  And I think that comes back to this mindset and this belief of like, if you're a business owner and you're open for business, why wouldn't money come in every single day?
• 11:26
  And that's just been a really interesting shift from- You know, like, oh, it's gotta be this big thing, and a well-planned out launch, and a webinar, and a free thing before anybody's willing to buy.
• 11:39
  So I don't do that anymore.
• 11:41
  Now I just know it's, it's going to happen.
• 11:44
  And I wanna tell you where this connection comes from around gentle observership, because it's easy to kind of hear and go, "Yeah, but what does that actually mean?" I really feel like I learned this because I study a lot of tennis players.
• 12:02
  I am a massive tennis nerd, and what I mean by that is I don't just watch the matches, I actually watch how they carry themselves pre-game, what they do on court.
• 12:12
  I watch their body language in between points.
• 12:15
  I look at how they speak to their box.
• 12:17
  I listen to every post-match interview that they've got to say.
• 12:22
  I listen to what the commentators are saying about what they're doing in the locker rooms, and what they're like with their team, and what they're doing mentally to upgrade themselves.
• 12:31
  And I'll go and find interviews, and I'll try and find, you know, the books that they're reading and things like that.
• 12:37
  And the thing I study more than anything is how they reset, because in tennis, every single point is a fresh start.
• 12:44
  And I remember I was listening to one of my coaches the other day, my tennis coach, and he was saying, "Every point is the beginning point again." You know, you're not carrying over the score, even if it's one point, not even a game.
• 12:57
  So you can lose the point, and you can lose the whole game, and the next point is completely neutral again.
• 13:03
  So I love that.
• 13:04
  Like, the best players in the world get about 15 seconds to feel something about what just happened, like a shitty shot that they just made, and then they just let it go entirely and walk back to the line, and they start again.
• 13:16
  Now, this has done so much for how I handle daily sales.
• 13:21
  There might be something I put out there day on day, and I mention something, and it doesn't get much results.
• 13:27
  Maybe none.
• 13:28
  And, you know, I'll rely on my email list to make sales that day.
• 13:32
  And then other days I might send something out on emails and I'll say, "Okay, guys, if you're interested, hit reply and I'll send you through, you know, the Google Doc." That will support that.
• 13:43
  And sometimes no one replies on emails, but they reply somewhere else.
• 13:47
  But I'm not judging the fact that my emails are shit or that Instagram's crap today.
• 13:52
  It's just observing generally what's going on, but more so observing how I'm holding myself, how I'm choosing to, you know, really be the upholder of my own values, and who I'm choosing to be as an individual, but also as a leader.
• 14:08
  So that's just something that I really wanna encourage you to do.
• 14:11
  I want you to find an industry outside of coaching, and that's gonna be really important because sometimes it can just get too close to, to the game.
• 14:19
  I want you to draw strength and inspiration from outside of coaching.
• 14:23
  And i- it still could be coaching.
• 14:25
  Like, I mean, I'm still following coaches who are tennis coaches.
• 14:28
  But look at some of your favorite athletes, m- musicians.
• 14:31
  You know, um, I loved watching that Taylor Swift documentary where she talked about how she wound down every night from back-to-back gigs, basically, on her big tour, and what she did and, you know, like journaling, speaking to her loved ones, having a long bath.
• 14:47
  And I'm like, "Oh, yes, okay, cool." Like, she's human after all.
• 14:50
  So it's like you're listening to how musicians wind down.
• 14:53
  Um, chefs, surgeons, I don't know.
• 14:54
  Whoever It ends up being for you.
• 14:58
  I want you to draw inspiration from that and, you know, think about it in terms of how that influences your life, and watch the results and see, okay, like, these are the things that I would really wanna work on myself.
• 15:09
  So I love that.
• 15:10
  For tennis, for me, it's the bounce back, for sure.
• 15:13
  The third one is how I rewired my brain when it comes to money.
• 15:19
  So this one and the next one, the fourth point, I know you're, you're gonna really love because it's… The fourth point's kind of fun.
• 15:29
  This is, like, the, the preamble to the next point.
• 15:31
  So this one is the mechanism behind everything else, and, and it's the thing that I think people find most interesting.
• 15:39
  And then the next point, I'll talk about how it actually plays out in my life.
• 15:42
  But as a fun fact, I am in hypnosis every single day.
• 15:46
  I self-hypnotize.
• 15:48
  I've been doing that for a very long time.
• 15:50
  It started when I did this nine-week course with Joe Dispenza back in 2017, and that set me on a path that I have never come off, which means I've been self-hypnotizing almost daily for close to 10 years now.
• 16:02
  Honestly, that's wild saying that out loud.
• 16:05
  But apart from that, practices around money in particular, I do a lot of micro money meditations and call-ins throughout the whole day.
• 16:12
  Sometimes it's two or three times a day, and they're very short, three minutes, five minutes.
• 16:17
  And most of them happen right before I'm doing anything, like launching or, you know, posting something on Instagram.
• 16:25
  Or, you know, I'll do a micro meditation just before my mastermind calls, and tho- those money ones in particular are not just ones for me, but it's for the collective, you know, bringing daily sales as an energy to everybody in the mastermind.
• 16:37
  So that's always a vibe.
• 16:38
  And sometimes I'm in the car during school pickup and… or sitting in, like, literally at the beach, and I love that.
• 16:46
  I have put my headphones on and the sun's setting and, you know, I'll do these, like, five-minute mini meditations just thanking the universe for the money that's come in and all that is to come.
• 16:57
  And because of that, my mind is so heavily tuned into the energy of abundance, of wealth, of overflow, of financial goodness.
• 17:06
  And that's not a woo statement.
• 17:08
  That is a neural pathway statement.
• 17:11
  Like, I have deliberately built the roads in my brain that lead in that direction daily, and I use them daily.
• 17:19
  I live them daily, which is why they are now my ultimate default zone.
• 17:25
  This is home base for me, guys.
• 17:28
  And the practical evidence of it, which I'll talk about in the next point more specifically on the material plane stuff, but in the mind stuff, which is how we speak to ourselves, the practicality of it is I have no language in my vocabulary that speaks poverty or to lack.
• 17:47
  I don't talk about- Scarcity of money.
• 17:50
  Michael and I never sit at the dining table and talk about how terrible the economy is or how expensive the bills are getting or how stressful it'll be in five years for the young ones coming up.
• 18:05
  Like, to me, that conversation is just fucking shit, and it doesn't bring any justice to anyone.
• 18:12
  And I just… I don't know.
• 18:13
  You might think differently, but it just doesn't happen in our house.
• 18:16
  It's not banned.
• 18:18
  It's not, like, a rule that we've made up.
• 18:21
  There's just simply no existence of it.
• 18:23
  So, you know, I just wanna be really honest because I'm not pretending to be some enlightened being who never wobbles.
• 18:31
  Things do go south sometimes.
• 18:33
  I hate that, when you just get this random bill out of nowhere.
• 18:37
  But, you know, I think it just… You know, I think you still have to find a way, not so much about turning a blind eye to it, 'cause how do you if you get a shitty bill or a launch goes really bad or something?
• 18:51
  But the difference is the turnaround time and the vocabulary that you use.
• 18:55
  You know, I used to spend three weeks in a dip in terms of mindset, and now it's about 20 minutes, and that's… And I can fix that in one meditation.
• 19:05
  So that's the mindset, I think, muscle that you may hear a lot of people talk about, where you're able to just, you know, get back to it very fast, get back to that neutral zone, and just go out and literally, like my tennis analogy before, go back and play the point.
• 19:20
  You know, not, not ever having a negative thought isn't healthy either, but it's about how we reduce the timing around steeping in that shit that, you know, is… has been a massive change in the last couple of years for me.
• 19:33
  So fourth point.
• 19:35
  I've been selling the fourth point.
• 19:36
  To me, this one is just… I think it just makes a lot of sense when I think about this, and this is- On the money side of things and the mindset side of things, I personally have stopped chasing the dopamine hit to buy more shit to make me happy.
• 19:54
  And this may or may not resonate, but I'm just gonna say it, right?
• 19:57
  Like, this is my favorite one because it's the one that has been the biggest material shift from the last two years.
• 20:05
  I personally now… I'm gonna talk about what I do now.
• 20:08
  So I don't look for serotonin or the dopamine hits from buying stuff from the profit we make in the business.
• 20:16
  So let's talk about what it used to look like, and maybe some of you remember this.
• 20:20
  You know, I went through a season where if I was super profitable and I made a ton of money, 50K, 70K, 100K months, 100K weeks, profitability meant I got to buy business class flights and travel, pull the kids out of school, go to Italy for three months.
• 20:37
  It meant buying lots of properties.
• 20:39
  I mean, I still love that, to be honest.
• 20:41
  But buying expensive cars.
• 20:43
  Like, my very first 100K month, I bought a 70K BMW X4, which I loved, and it was amazing.
• 20:51
  And then we sold that, and then the next 100K month, like maybe two, three years later, traded that into getting a GLC Mercedes, and I still have that.
• 21:00
  Love that car.
• 21:01
  But I would buy bags, Louis Vuitton, Gucci.
• 21:04
  My Gucci one got stolen, out of my storage unit.
• 21:08
  Do you remember that story?
• 21:09
  Yep, they took the Gucci bag.
• 21:10
  Anyway, lots of high-end stuff, YSL, all the things.
• 21:13
  Beautiful dinners at Michelin star restaurants.
• 21:16
  I know some of you foodies out there love this one.
• 21:19
  But you know, I would pay, like, 800 bucks on a dinner, like, just because I wanted to go to the hottest restaurants and go to beautiful shows, and center court tickets for tennis, experiences, upgrades for penthouses in hotels, business class flights, the whole thing.
• 21:36
  Okay?
• 21:36
  So that I know some of you are like… couldn't, cannot relate, but I know for some of you who've been in the coaching industry for some time, there was this phase around 2019, I think, 2018, 2019, where it was just like, if you are a coach and you do not stand by private jet, then you're not successful.
• 21:55
  Okay, maybe that's a little extravagant, but I do have some coaches in mind that, you know, did that.
• 22:00
  Anyway, but Nowadays, I live a really, really humble lifestyle, and I say that knowing that I have first world privileges.
• 22:09
  Okay, I just have to acknowledge that.
• 22:11
  I do still own a Mercedes.
• 22:12
  I live by the beach.
• 22:14
  But, you know, it's just humbled out a lot.
• 22:16
  Like, I just don't need that anymore.
• 22:18
  It's just, it's lovely that we've got it, but I don't love… I don't go shopping anymore.
• 22:24
  Quite honestly, I did a bit of a wardrobe, um, what's it called?
• 22:28
  Like, you know, when you just wanna clear out some stuff.
• 22:30
  Ah, why can't I think of that?
• 22:31
  Anyway, you know, like, take stuff to the op shop.
• 22:35
  But I did a stocktake the other day, and I just realized that I own one pair of jeans.
• 22:42
  I'm just like, "Okay, one pair of jeans." I own two really nice blazers.
• 22:49
  I have a shoe collection of, um, three winter type shoes, like boot style And three summer type shoes, sandals and mules and stuff.
• 23:01
  And all those shoes are three years or older.
• 23:04
  I haven't bought a new pair of shoes in three years.
• 23:07
  I'm not one for jewelry.
• 23:08
  I buy, like, drugstore makeup.
• 23:12
  Skincare, same.
• 23:14
  So I don't know, I just feel like things have really shifted mindset-wise for me personally around that, where I've just figured out those purchases were, I don't know, it almost just felt like badges of some kind, like Girl Guide badges that I was sticking on as patches, and it's like no one gave a shit.
• 23:32
  And years later I'm like, "I don't really give a shit." You know?
• 23:35
  It's just more, like, I just stopped needing it, and it stopped becoming a personal scoreboard of mine.
• 23:43
  And most of what we earn now goes straight into long-term savings and into wealth building and back into the business.
• 23:49
  So I just think, like, truly, it's been very healing, kind of full circle, where it, it's been less materialistic gains, but more spiritual connection, joy, happiness type of gains.
• 24:04
  And I realize that because I journal.
• 24:06
  Like, I journal every single day, and when I journal, I speak to my future self.
• 24:10
  Now, if I go back to previous journals, I could literally see sentences where I'm like, "I am manifesting my Louis Vuitton bag." Which I lo- I love for her.
• 24:19
  You know, like, she got to have that experience.
• 24:21
  But I don't write those things anymore.
• 24:23
  I write how I want to be.
• 24:26
  I write about embodiment.
• 24:28
  I write about legacy.
• 24:30
  I write about who I'm choosing to show up as every single day, and I'm just grateful for that because there's a calm that comes alongside with this energy also, and it just … Yeah, I just think it means, like, for me, I've maybe matured.
• 24:47
  I guess you could kind of say that.
• 24:49
  And there's just something very chill about it now.
• 24:53
  So I don't know if that whole thing made sense, but if any of you needed to hear that, I think the main takeaway out of point four was really around, like, the inner joy and the peacefulness comes from within, not from material things.
• 25:07
  Number five is a quick one, is that I've really started to trust my own authority instead of my own urgency.
• 25:17
  So let me talk about this as, as quickly as I can.
• 25:21
  This is one that I think people are gonna have the biggest reaction to.
• 25:24
  So I am an emotional manifesting generator in human design, and for years I've run my business in a way that completely was different to that design.
• 25:34
  Two things have changed.
• 25:35
  The first one is I stopped making decisions at the top and at the bottom of an emotional wave.
• 25:41
  As an emotional authority, I don't actually have access to clarity in the moment.
• 25:46
  I really don't.
• 25:47
  I make shitty decisions and, and if you ever kind of observe when I'm just, like, scattered, it's because I'm in one of the, my waves.
• 25:55
  My truth arrives over time, and it doesn't settle, you know, just like… It doesn't really happen on demand, like get clarity straight away.
• 26:04
  So now, when something big lands in my inbox or my Voxer or whatever, I actually have a different mindset around it now, where I can sit through a full emotional wave before I answer anything.
• 26:18
  And that's not easy as an MG,'cause we immediately wanna respond, but I more so look at where am I at in my emotional connection to said topic.
• 26:27
  Now, nothing important ever gets decided whilst I'm excited, and nothing important ever gets decided whilst I'm flat.
• 26:35
  So that's been really, really interesting to see how that has played out.
• 26:39
  Whilst that's more on the human design side, it's very mindset driven.
• 26:43
  Because the second thing is I stopped trying to generate everything from scratch.
• 26:47
  And, you know, I… This is something that from a very coaching standpoint, point of view, I would always be like, "I don't like my last course. I'm gonna create a whole new course." But the whole new course was the exact same topic as my last course.
• 27:01
  So it would kind of create this, like, ongoing roundabout effect where it was never good enough, and because I always thought new, new, new was the way I had to go in keeping things fresh, and instead it ended up burning me out, and it confused the hell out of my audience.
• 27:15
  So, you know, I wanna give you another example of what this looks like in practice, because it's, I think, it's a decision that maybe quite a few people in my world thought was a little strange.
• 27:28
  And that was that I had built and scaled- An international team.
• 27:33
  And I had an office in Austin, Texas, and I had people working from there, and I had… You know, we went over there, we set it all up.
• 27:42
  I loved it, then COVID happened.
• 27:44
  Anyway, but maybe it was meant to happen.
• 27:47
  But I also thought that that's what you're supposed to want.
• 27:49
  You're supposed to want a bigger team and more headcount and more evidence of a real company.
• 27:54
  And then I dismantled that big office.
• 27:57
  Like, I dismantled the Austin office, mainly because WeWork had gone through their, you know, their, their kind of big, like, bankruptcy.
• 28:05
  So, and they had closed down some of their offices and things.
• 28:08
  So we still have an office, a very small office, in Dallas, Texas.
• 28:14
  But we don't have a big team there anymore.
• 28:17
  I talked about how I've taken my team right back down to basically me, Michael, and Deb.
• 28:22
  And all that was very deliberate, and we brought all that back to a three-person operation.
• 28:27
  That decision to bring everything back into a smaller team has probably been the biggest reason why my nervous system sits at such a neutral now And it's also just helped my mindset clean up in a huge way.
• 28:42
  Not to say I'm against big teams, but personally for me, oh my gosh, like I don't need to ride the wave of an emotional high and expand and expand and expand and then realize like, ah, I need to bust this bubble.
• 28:55
  I just stopped confusing growth with getting bigger, and instead my mindset now is growth is feeling peacefulness and joy, you know?
• 29:07
  So yeah, and a big part of that is the last point that I wanna make, is that I stopped accepting that difficult times in business, particularly difficult clients that I was working with, is just part of business.
• 29:22
  And I think a lot of that you bring over from the corporate land.
• 29:25
  If you've been in corporate before, it's like customer's always right.
• 29:28
  You- there's good customers, there's shitty ones, but it's up to you and how you handle them.
• 29:33
  Until I just decided from a mindset point of view, I don't wanna handle difficult customers anymore.
• 29:39
  Like, I just, I don't.
• 29:41
  I would rather have great customers and peaceful clients, and have the best clients in the world for me, because my best clients may not be your best clients, and I don't expect anything tumultuous to happen in my business.
• 29:58
  I just don't buy into that mindset and belief that dramas need to exist for you to grow.
• 30:03
  So for years I just assumed that difficult clients were just part of the deal.
• 30:07
  Everybody says it.
• 30:08
  You do enough business and eventually you'll get that nightmare client, the boundary pusher, the one who needs hand-holding and managing, the narcissist one.
• 30:16
  You know, I don't get those anymore.
• 30:18
  I definitely have had each of those that I've just mentioned, and I've thought, "Oh, you know, that's just something that comes alongside with being a coach." You, you're in the people industry after all.
• 30:29
  But part of it is that I hold a lot of energy, and I've come to accept that as an actual seer of a lot of energy, I can see people's energy even on a Zoom call.
• 30:39
  I can tell straight away whether, like, my energy's gonna work with yours.
• 30:44
  It's a gift, and I'm not gonna not acknowledge that anymore,'cause in the past I'd be like,"Shh," to that part of me.
• 30:51
  "No, no, no.
• 30:52
  We're a business owner.
• 30:54
  We can help everyone.
• 30:55
  Don't be silly." In the meantime, my energy would be like red freaking light to this one, but I ignored it, and it would end in a lot of tears and sadness and all the things.
• 31:08
  So I had a really beautiful comment from a mastermind client this week, and she said something to me that I haven't really stopped thinking about.
• 31:16
  She said, "Ruby, I don't know how you hold so much energy, but you do it so beautifully." And I do.
• 31:22
  Like, thank you so much.
• 31:24
  Uh, shout out to Debbie Edwards.
• 31:26
  But I do hold a lot of people's energy, and more than that, I just, I love it.
• 31:32
  Like, I love people.
• 31:34
  I love being in a place where people share a lot of stuff with me, and that's a real massive, massive privilege.
• 31:43
  But I also get to choose whose stuff I wanna hold.
• 31:47
  And that mindset shift has been extremely empowering, and it's why my business feels really clean, and why I am a really good gatekeeper of not just my energy, but also, like, if you guys are coming into a mastermind, you wanna know that the coach who's bringing people in isn't gonna bring an absolute, you know, asshole into the group.
• 32:08
  So you can always trust that.
• 32:10
  But, you know, I think it goes way beyond just, you know, "Oh, I wanna grow my mastermind." You've gotta have someone at the helm who can make discerning calls for the overarching energy of the group.
• 32:25
  And now because my mindset's so clear on, like, I just wanna work with fantastic people who are drama-free, that it doesn't let anything else like that through the nets, and I'm really grateful for that.
• 32:38
  You know, like… Anyway, I mentioned at the start, I was just writing these points out on the train just going,"Yeah, I'm so stoked." Like, I'm really, really happy.
• 32:47
  So anyway, this is all of the things that I've noticed that shows up every single day for me.
• 32:53
  It's so hard to do these episodes because they're so instinctual.
• 32:56
  They're things that are so subtle.
• 32:58
  They're so day to day.
• 32:59
  But it's important to sit back and look at these moments and, and just reflect it back to the world, you know?
• 33:05
  And I think for you, if you're inspired by this or you've listened all the way through, I want you to do the same.
• 33:11
  I want you to think about, what are some things that's really changed for you in the last… I picked two years ago,'cause that's when the daily sales model came in for me.
• 33:18
  But even in the last six months or 12 months, what have you really noticed about how you've altered, you've evolved, how you've changed, what you're saying yes to, what you're saying no to?
• 33:29
  And I just think that there's such living proof around us every day around personal growth stuff.
• 33:34
  M- it goes a really long way when you're acknowledging that, because it also gives your brain more evidence that things are working out for you, and I just think that's just such a wonderful thing.
• 33:45
  But if you're listening to this when it goes live, I also wanted to let you know that I'm opening the doors to my mastermind right now.
• 33:54
  I run a mastermind called the Daily Sales Mastermind.
• 33:57
  I absolutely love it.
• 33:58
  It's honestly one of the best spaces that I've ever, ever, ever opened.
• 34:03
  And people inside of the group, I mean, there's some now that are making hundreds of sales and… if not, like 20, 30 sales every single week.
• 34:12
  People are launching feeling so calm and connected to their offers and their products.
• 34:18
  It's a happy space.
• 34:19
  We talk about our wins and our sales, and we also talk about the things that we're trying to iron out.
• 34:23
  We're talking about brand deals and amazing opportunities coming our way.
• 34:28
  We're talking about product suite clarity.
• 34:30
  It's just, it's just the best.
• 34:31
  But I'm basically going to take on 15 people in this next round, and it's epic because the number is relatively small.
• 34:40
  I, I only just want to invite 15 in for this next, probably, now that I think about it, between now and the end of the year.
• 34:46
  So there you go.
• 34:47
  Um, you're gonna get a lot more one-to-one support in this round with me, and the reason for that is because I've pretty much almost filled out the entire mastermind modules, that I don't need to spend as much time creating modules anymore, and therefore it gives me more energetic space to do one-to-ones with the incoming people.
• 35:07
  So I'm pumped for this, and I'm also only running this special offer for this round only.
• 35:14
  And I do this every so often for my listeners and for my close social media followers, so don't go to the regular DSM sales page if you've been there before.
• 35:23
  You're not gonna see this offer.
• 35:25
  You have to message me either on Instagram or send me an email to ruby@rubyly.co and just tell me that you're interested in the mastermind.
• 35:33
  Actually, can you just comment doc, D-O-C?
• 35:36
  Because I'm gonna send you a document with the mastermind brief and the offer itself.
• 35:42
  If you have asked me for this document before and you haven't gone through to the mastermind, ask for it again because, like I said, the deal is insanely good.
• 35:52
  So please don't go to the sales page for this one.
• 35:54
  I need to say that very clearly, 'cause if you go there, you're not gonna see what I'm talking about here.
• 35:58
  You're just gonna get the generic offer.
• 36:00
  You guys listening literally up to this point are not people who deserve a generic offer.
• 36:04
  Just saying.
• 36:05
  Anyway, I want to leave you with the thing that I keep coming back to.
• 36:09
  I know what makes me very happy now.
• 36:12
  I know what makes my mindset very healthy now.
• 36:16
  I know what makes my energy sparkle and glow.
• 36:19
  And it's not just about, you know, like setting up huge boundaries and saying no to everything.
• 36:26
  To me, it's about what it means to live life in a very gentle, clear, possibility-driven way, rather than pushing yourself to the brim, feeling so stressed out every single day, so scared around money stuff, afraid that you're not good enough, constantly looking and craning your neck over the fence and not ever looking within.
• 36:51
  And I want you to see that there is another way through it.
• 36:56
  The Mastermind is a fantastic place for you to start, and you will feel so supported by everybody on the inside, especially me.
• 37:05
  So big hugs.
• 37:06
  I hope to see more of you in the Mastermind.
• 37:08
  Message me doc.
• 37:09
  And also, once again, thank you to Hub for sponsoring this episode.
• 37:13
  I have loved recording here.
• 37:15
  I feel like I've been in such flow.
• 37:17
  Maybe you felt the difference too.
• 37:19
  Maybe I'll see you at a Hub, and I'll definitely see you in the next episode.
• 37:23
  Okay.
• 37:23
  Bye, my loves.
• 37:24
  I'll catch you there