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TRP 341: Expanding Trust in Your Niche with Scott Love
Most professionals believe you have to know someone, like them, and trust them before you do business. Scott Love says only one of those is non-negotiable — and it's trust.
In this solo cast, Scott Love — legal recruiter, host of The Rainmaking Podcast, and co-author of Rainmaker Confidential — breaks down what trust actually is, how to build it at scale, and why reframing your business as a "trust-earning business" changes everything about how you develop clients.
What you'll learn:
Why "know, like, and trust" is misleading — and the only attribute that's truly non-negotiable
How trust can…
The skinny
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