Britain Is Booking Britain

STR Unpacked · Jul 17, 2026 · 1m · transcript

Britain is booking Britain. 🇬🇧📈

The staycation numbers this summer are hard to ignore:

☀️ 61% of Brits say they're MORE likely to holiday at home this year — 25+ million going domestic

🌊 Booking.com search surges: Morecambe +106%, Carnforth +86%, Exmouth +76%

💷 Average holiday budget: £1,526 — and a third plan to spend MORE than usual

🤖 Vrbo said this week it's using AI on booking data to localise summer campaigns

Notice where the growth is: not London. Not the capitals. The coast and the countryside.

For operators, that's the opportunity — secondary markets with thinner competition, cheaper…