Latest / The Influence Gap with Bernadette McClelland
04: Park Howell: Story-Driven Influence
What if you discovered that the real reason your sales team is missing targets isn't lack of effort or weak tactics—but your stories are sabotaging your results?
In this episode, Bernadette McClelland welcomes the Emmy Award-winning branding expert and storytelling authority, Park Howell, to blow the lid off how most leaders unintentionally widen their "influence gap" by relying on logic and features instead of emotion and narrative.
Park Howell unpacks his core story framework—the ABT (And, But, Therefore)—and shows how it can transform sales conversations, emails, pitches, and brand…
The skinny
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