Episode 85: Spring Cleaning Your Email List
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Spring has sprung and the weather is improving here in Michigan where I am recording this episode, which means it's time for spring cleaning!
I know, I know, this podcast is called Imperfect Marketing but hey, spring cleaning is great for a variety of things—including your email list.
So, let’s talk about list hygiene.
Would you rather have an email list of 3,000 people OR a list of a few hundred SUPER engaged subscribers?
Don't get me wrong, a large list does sound amazing, but it all boils down to engagement. All systems keep getting smarter and many will dock your…
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