Latest / Influencer Confidential / How to SELL Yourself as a Creator or Influencer #277

Transcript

How to SELL Yourself as a Creator or Influencer #277 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. I want to share something with you
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  Speaker 1: as a creator that you may be not fully ready
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  Speaker 1: to accept. But the sooner you do, the more freeing
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  Speaker 1: your space will be as a creator, and the more
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  Speaker 1: you will be able to advance in this career. Is
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  Speaker 1: to understand the importance of selling yourself, of sales, of
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  Speaker 1: psychology around sales. Influencers are these one people show that
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  Speaker 1: have to do everything from content to working with brands
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  Speaker 1: affiliates selling yourselves like you guys have to do so much.
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  Speaker 1: And I get that, but sales tends to be something
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  Speaker 1: that a lot of creators struggle with. And I'm sure
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  Speaker 1: you feel that way because you're like, well, I don't
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  Speaker 1: want to be pushy. I hate being sales e. It's giving,
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  Speaker 1: like you know, use car salesman energy. I've heard everything
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  Speaker 1: a lot of times. Maybe you feel like you're going
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  Speaker 1: to lose followers, if you're salesy or what is your
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  Speaker 1: audience going to think? Are they going to think you're
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  Speaker 1: selling out? You're a sellout. You're working with brands because
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  Speaker 1: for a really long time you've been giving so much
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  Speaker 1: value away for free. You make content for free for
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  Speaker 1: your person, for your humans, for your followers. So to
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  Speaker 1: go and then charge your community maybe or a brand
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  Speaker 1: just feels icky, and I get that, But I also
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  Speaker 1: want to explain to you something that as a business owner,
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  Speaker 1: following your own entrepreneurship journey, you're going to have to
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  Speaker 1: get comfortable with selling. And I think this is going
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  Speaker 1: to help you because we're going to talk about ways
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  Speaker 1: that you as a creator can sell yourself better and
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  Speaker 1: just learn sales strategies to really help you in your
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  Speaker 1: creator business. You know, selling isn't just hey, audience by this.
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  Speaker 1: When it comes to like selling as a creator, there's
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  Speaker 1: two types of things that we could talk about selling yourself,
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  Speaker 1: like going to brands and demanding to get paid and
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  Speaker 1: you know, speaking confidently to your partners or selling direct
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  Speaker 1: to your audience, right, that's something as well, or it's
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  Speaker 1: selling on behalf of the brands you work with to
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  Speaker 1: your audience like, hey, guys, buy this letter or buy
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  Speaker 1: this new thing. There's like a lot of hesitancy on
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  Speaker 1: both sides of this, right. I've had creators tell me, Oh,
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  Speaker 1: I'm happy to go to brands, but then I'm like, oh,
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  Speaker 1: I don't know how to make this content work for
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  Speaker 1: my audience, and then vice versa. I've had creators be like, no,
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  Speaker 1: I don't want to ever sell to my audience. You know,
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  Speaker 1: I don't want to sell to them directly. It feels funny.
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  Speaker 1: So that's what we need to work through to get
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  Speaker 1: you guys in a good space to sell. So for
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  Speaker 1: the first part of this episode, I want to talk
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  Speaker 1: about like selling yourself to your brand partners because that's
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  Speaker 1: really my specialtier. Aut Sidewalker Daily, I have a focus
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  Speaker 1: around monetization on the brand deal side, So I really
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  Speaker 1: want to like hone into that because that's really what
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  Speaker 1: I specialize in helping creators do. That's my niche is
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  Speaker 1: the monetization element with brand deals, and I think the
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  Speaker 1: first thing you have to do when you're selling yourself
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  Speaker 1: to a brand partner is position yourself as a solution,
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  Speaker 1: not just a creator, Right, So you are solving a
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  Speaker 1: problem for them. You know they're not just buying pretty content,
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  Speaker 1: They're buying an outcome that comes with said content. You know,
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  Speaker 1: So instead of saying like, I'd love to collaborate, you're saying,
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  Speaker 1: here's i'd love to help drive new visitors to your
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  Speaker 1: property or new people to your email sign up list.
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  Speaker 1: Like you're being very clear with that direction that you're
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  Speaker 1: offering and that solution that you're offering, So positioning yourself
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  Speaker 1: as a solution. Let's just say you want to pitch
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  Speaker 1: a hotel and they just launched a new kiddie pool,
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  Speaker 1: and the kidy pool has a slide, and they don't
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  Speaker 1: have marketing content around that. You're not just saying, hey,
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  Speaker 1: I want to work with you and create content. You're saying, hey,
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  Speaker 1: I noticed you know you just launched a new kiddi pool.
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  Speaker 1: I'd love to bring awareness to this amazing new investment
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  Speaker 1: you've made on property, either through content I can create
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  Speaker 1: for you guys thrown ads to, or telling my community
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  Speaker 1: about this launch. You see the difference, you know, You're
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  Speaker 1: not saying I want to do content. You're like, I'm
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  Speaker 1: the solution you launch this, and I want to help
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  Speaker 1: bring eyeballs or content to this launch that is how
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  Speaker 1: you do it as a creator. A reason creators struggle
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  Speaker 1: selling is because they just don't know their value. So
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  Speaker 1: what you need to do is figure out what is
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  Speaker 1: it that you're offering the brand and communicate that. Are
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  Speaker 1: you offering influence okay? Then be able to share clicks,
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  Speaker 1: conversions ROI from past campaigns. Are you offering content okay?
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  Speaker 1: Then be able to show them the content portfolio that
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  Speaker 1: you've put together. Because brands are either buying one of
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  Speaker 1: these two things, your influence, the content, or maybe a
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  Speaker 1: great combol of both. But being able to communicate this
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  Speaker 1: value is key in landing the partnership. When it comes
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  Speaker 1: to selling yourself and being in sales, your materials matter.
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  Speaker 1: I always tell the creators that your media kit is
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  Speaker 1: a sales tool. It truly is a sales tool. It
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  Speaker 1: is meant to make you money. It's not just like
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  Speaker 1: a pretty document that you make and send and hope
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  Speaker 1: that it works. It's the document that you send that
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  Speaker 1: then gets the brand on a call, that then gets
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  Speaker 1: the brand to ask for a proposal, that then gets
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  Speaker 1: you that ten thousand dollars brand deal. So these documents
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  Speaker 1: are important and they should look good. Branding is an
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  Speaker 1: important part of the confidence boost you may need as
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  Speaker 1: a creator. You need to feel good about your pitching materials.
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  Speaker 1: You need to them want to send them out. I
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  Speaker 1: strongly believe there is a positive correlation with the amount
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  Speaker 1: of pitches you send and how much you love your
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  Speaker 1: pitching materials. If you love your media kit, you're gonna
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  Speaker 1: want to send it to everyone. If you're embarrassed of it,
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  Speaker 1: you hate it, you don't like it, You're not sending it.
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  Speaker 1: You know what I'm trying to do here. The point
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  Speaker 1: I'm trying to make y'all is having confidence in your
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  Speaker 1: pitching materials that helps you sell. Now Here at Sidewalker Daily,
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  Speaker 1: we have a design studio. Your a media kit is
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  Speaker 1: a sales tool. So if you were using this and
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  Speaker 1: you know you're going to be able to go out there,
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  Speaker 1: your media kit is a sales tool and have a
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  Speaker 1: better shot of landing that higher partnership. It's an investment
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  Speaker 1: you may be wanting to make if you're interested in
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  Speaker 1: design studio, I'll include the link below. But like I said,
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  Speaker 1: this is a premium service because everything we do here
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  Speaker 1: at Sidewalker is custom built and custom made so that
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  Speaker 1: you guys have the best selling assets available in your arsenal.
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  Speaker 1: One of my favorite strategies to help you sell better
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  Speaker 1: as a creator is teaching you how to speak the
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  Speaker 1: brand's language. Instead of saying things like my content gets views,
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  Speaker 1: be more direct and say to them, here's how it
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  Speaker 1: can help you reach working moms in the US and
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  Speaker 1: help you during your launch. Speak to them in that way.
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  Speaker 1: Talk to them about you know, past conversions, show them
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  Speaker 1: case studies. Do not be afraid to sell more and more.
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  Speaker 1: I'm telling my UGC creators specifically, in their portfolios, create
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  Speaker 1: slides that say, you know content that converts. Use copy
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  Speaker 1: and writing that shows that you are here to drive
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  Speaker 1: sales for them, show them that you are a business.
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  Speaker 1: You know. Back in the day, portfolios used to be
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  Speaker 1: really artistic and just like only about the content, But
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  Speaker 1: now we're seeing more and more creators be strategic in
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  Speaker 1: their portfolios, having slides that show their past results for
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  Speaker 1: their clients or what they've been able to help achieve.
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  Speaker 1: Speak the brand's language they care about ROI okay, So
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  Speaker 1: if you're able to show that you can bring that
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  Speaker 1: to the table, you are one step closer to landing
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  Speaker 1: that partnership. And if you want to learn how to
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  Speaker 1: sell yourself better, how to kind of get that confidence,
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  Speaker 1: get those strategies in place, and you want to work
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  Speaker 1: with me and your business. Make sure su or you
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  Speaker 1: click below to book a call with someone on our
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  Speaker 1: team and they can share how I can support you
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  Speaker 1: in this part of your business, not only mindset, but
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  Speaker 1: strategies and execution. Because mindset will only take you so far.
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  Speaker 1: We got to get in the arena, We got to pitch,
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  Speaker 1: and we got to do the work, and I would
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  Speaker 1: love to help you on that journey. Social proof it
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  Speaker 1: is your friend. Use it everywhere. Testimonials from a past
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  Speaker 1: brand partner, included in your media kit, included on your stories,
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  Speaker 1: in your highlight reel, make you know a dedicated post
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  Speaker 1: on your page that shows your past partners and what
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  Speaker 1: they've said about you. Showing social proof is such a
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  Speaker 1: strong way to validate the value you bring to the
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  Speaker 1: table people trust and what other people have trusted. If
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  Speaker 1: a brand has vetted you, done the work to make
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  Speaker 1: sure you're a good partner, paid you and pays you again,
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  Speaker 1: this basically tells every other brand that you are a
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  Speaker 1: vetted player. So use these testimonials to your advantage to
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  Speaker 1: get you more work again. Go to any other business website.
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  Speaker 1: They have testimonials. Why why shouldn't you your a business?
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  Speaker 1: So start treating yourself like one. When you are selling
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  Speaker 1: to a brand, you want to sell ideas. You want
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  Speaker 1: to sell vision, not deliverables. Give them something to chew on,
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  Speaker 1: give them a content angle, and don't come to me
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  Speaker 1: with this mentality of like, oh well, what if they
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  Speaker 1: take my angle and steal it? So what, You're not
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  Speaker 1: a one idea pony. You'll come up with many ideas
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  Speaker 1: in the future of your career. This scarcity mindset of
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  Speaker 1: not wanting to share ideas because you're afraid people are
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  Speaker 1: going to steal it is holding you back. I can't
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  Speaker 1: tell you the number of pitches I have been on
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  Speaker 1: for business where my whole job is like, let me
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  Speaker 1: just go rock their socks off, sell them a vision,
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  Speaker 1: get them excited about their business. That's what you need
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  Speaker 1: to do as a creator to sell better. Excite the
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  Speaker 1: brand about their business, make them dream again. Do you
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  Speaker 1: know how many of them are just sitting in their office,
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  Speaker 1: like you know, corporate back to back, doing the same
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  Speaker 1: old thing, and then you come to the table and
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  Speaker 1: pump them up. Do you know how much that will
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  Speaker 1: work in your fever. These are sales strategies that, again,
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  Speaker 1: not enough creators are doing because they're locked into this
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  Speaker 1: well I don't want to give. Well, guess what you
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  Speaker 1: got to give to get? And sharing these ideas with
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  Speaker 1: a brand partner is what is going to help you
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  Speaker 1: bring them on, have them trust you, and work with
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  Speaker 1: them in a long term capacity. When we talk about
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  Speaker 1: being in sales and we talk about selling ourselves to
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  Speaker 1: our brand partner, you need to be where the brands are.
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  Speaker 1: I've said this in many videos. I will scream it
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  Speaker 1: to the top of the rooftops LinkedIn LinkedIn LinkedIn. That
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  Speaker 1: is where the brands hang out. You can go to
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  Speaker 1: three bars tonight. You can go to the bars where
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  Speaker 1: there are just people that are looking for fun. Or
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  Speaker 1: you can go to the bars where people are looking
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  Speaker 1: for relationships. And you're someone who wants to get married.
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  Speaker 1: Where are you gonna go LinkedIn? Is the people on
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  Speaker 1: the brand side? Why are you going to the other bar? Instagram, TikTok,
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  Speaker 1: just tutson around. You know, if you need to go
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  Speaker 1: there for content ideas, fine, If you need to go
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  Speaker 1: there for you know, creativity and inspo. I'm okay with it.
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  Speaker 1: You want to go talk to brands, go be seen
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  Speaker 1: where the brands are seeing you LinkedIn putting yourself out there.
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  Speaker 1: That is going to strongly help you in selling yourself,
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  Speaker 1: making connections, and being a better partner to work with. Now,
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  Speaker 1: one of the most important parts about sales, y'all as
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  Speaker 1: a creator is being likable and warm. I talk about
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  Speaker 1: this a lot with my inner circle. I love the
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  Speaker 1: analogy of warmth beats competence. You could be the smartest
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  Speaker 1: creed in the room, the most advanced drone artists or
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  Speaker 1: editor if you aren't cold. There's something that does not
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  Speaker 1: work in that. People want to do business with people
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  Speaker 1: they like, they trust, they feel a sense of reliatability
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  Speaker 1: with They feel like this you know, humanness. So work
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  Speaker 1: on your warmth factor. This is a soft skill in
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  Speaker 1: business that a lot of creators kind of forget. Yes,
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  Speaker 1: your work speaks for yourself, and the work has to
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  Speaker 1: be good, But on top of the work being good,
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  Speaker 1: you need to be approachable and warm. This is just
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  Speaker 1: sales one oh one. You got to kind of come
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  Speaker 1: in and really make people feel seen, make them feel heard.
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  Speaker 1: That's ultimately how you're gonna get their trusts. You want
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  Speaker 1: to make money as a creator, you want to sell
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  Speaker 1: yourself better. This is where so many creators drop the ball.
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  Speaker 1: So many creators drop the ball right here on the
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  Speaker 1: follow up. You don't want to be annoying, so you
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  Speaker 1: don't follow up. Well, guess what the person that follows up,
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  Speaker 1: they're the ones making the money. I cannot tell you
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  Speaker 1: the amount of creators I have personally spoken to that
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  Speaker 1: told me Nina after the third follow up they responded,
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  Speaker 1: Now I got that eight thousand dollars brand deal or
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  Speaker 1: that six thousand dollars brand deal. Do you know what
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  Speaker 1: it takes to send for follow ups? A lot of
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  Speaker 1: confidence because creators get scared the more you have to
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  Speaker 1: follow up, and the more you don't hear back. It's
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  Speaker 1: like nerve racking. But if you can push through that
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  Speaker 1: and follow up on your follow ups, you're gonna see
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  Speaker 1: the pot at the end of the rainbow. Now, learning
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  Speaker 1: these skills, y'all, when you learn how to sell yourself
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  Speaker 1: to a brand, it's gonna make selling to your audience
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  Speaker 1: way easier. Now, if you guys listened to the episode
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  Speaker 1: in its entirety and you want to actively pitch two brands,
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  Speaker 1: get in the arena, push yourself, knock on doors, get rejected,
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  Speaker 1: knock again, land the brand deal. I have a special
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  Speaker 1: five hundred dollars off code for you. It's only for
• 11:55
  Speaker 1: people who listen to the very very end. It's Nina
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  Speaker 1: five hundred. Using this code, you are going to get
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  Speaker 1: five hundred dollars off our signature. Pitching a Brand's master course.
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  Speaker 1: Take a look for yourself. This course has changed the
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  Speaker 1: lives of thousands of people across the world. It is
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  Speaker 1: priced in a way that with one brand deal you
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  Speaker 1: make your money back and I know I can help
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  Speaker 1: you get that. And if you guys have any questions
• 12:16
  Speaker 1: regarding the program, you can always email us at team
• 12:19
  Speaker 1: at Sidewalker Daily to learn more. I hope you enjoyed
• 12:23
  Speaker 1: today's episode. If you did, make sure to rate, review,
• 12:26
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 12:30
  Speaker 1: for more resources on all things influencer marketing and social media.
• 12:35
  Speaker 1: Until next time,