Latest / Leading By Example: Executives Making An Impact
Building a $100M Brand with Empathy: Grace Lee Chen, Founder of Birdy Grey
What does it take to turn a simple idea into a $100 million brand? In the Season 2 premiere of Leading By Example, host Jessica Chen sits down with Grace Lee Chen, Founder and Chief Creative Officer of Birdy Grey, the direct-to-consumer company reshaping how people shop for weddings. Grace shares how she transformed a personal frustration as a six-time bridesmaid into a thriving business built on empathy, creativity, and deep customer connection. She opens up about scaling her brand, collaborating with her best friend and co-founder, and why stepping down as CEO to focus on creative…
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