Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
The Perfume and Body Oil Business: Overcoming Customer Acquisition Challenges
I recently recorded a podcast episode that was intended to be a conversation with Divine, a dedicated entrepreneur selling perfumes and body oils in a bustling university town in Nigeria. Unfortunately, our schedules didn't align, and the conversation didn't happen. However, the insights I prepared for Divine are too valuable to keep to myself, so I’m sharing them here. Divine's primary challenge revolves around customer acquisition. He's tried various strategies, including posters, flyers, and WhatsApp broadcasts, but hasn't seen the results he hoped for. He also struggles with defining his…
The skinny
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