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Putting Physicians in the Driver's Seat: Culture, Scale, and Physician Leadership
In this episode of Voices of Otolaryngology, Jonathan D. Cooper, MD, and Richard J. Vivero, MD, join host Rahul K. Shah, MD, MBA, to discuss how they grew South Florida ENT Associates into Elevate ENT, a physician-led organization built to help otolaryngologists stay independent, collaborative, and in control as the specialty consolidates. Drs. Cooper and Vivero trace Elevate ENT's evolution from its early days as a group practice to a data-driven, physician-led network. They explore how insurance rate cuts and the need for greater negotiating power sparked the group's formation and how legal…
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