Latest / Revenue Rascals | Sales Strategies for Business Growth
Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond
In this episode, Michelle Terpstra challenges one of the most ingrained assumptions in B2B organizations: that sales enablement belongs only to sales. Michelle reframes sales enablement as a company-wide advantagee—something that unites operations around a single strategy, rather than something that divides them. As buying journeys grow more complex and customer expectations rise, she makes the case that enablement must become the connective tissue of the entire revenue organization.
Drawing on industry research and her own real-world experience, Michelle explores how cross-functional…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.