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How Holland & Barrett Is Using AI to Reinvent Wellness Retail | RTS 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everybody.
• 0:00
  Welcome
• 0:01
  back.
• 0:02
  This
• 0:02
  is
• 0:02
  Chris
• 0:03
  Walton.
• 0:03
  I
• 0:03
  am
• 0:03
  Omnitalk
• 0:04
  Retail
• 0:04
  and
• 0:04
  we
• 0:04
  are
• 0:05
  coming
• 0:05
  to
• 0:05
  you
• 0:05
  live
• 0:05
  from
• 0:05
  the
• 0:06
  Retail
• 0:06
  Technology
• 0:07
  show
• 0:07
  in
• 0:07
  London
• 0:08
  from
• 0:08
  the
• 0:08
  Vuzion
• 0:09
  podcast
• 0:09
  studio.
• 0:10
  Now
• 0:10
  joining
• 0:11
  me
• 0:11
  is
• 0:11
  Katja
• 0:12
  Denike,
• 0:13
  the
• 0:13
  Chief
• 0:13
  Product
• 0:13
  Officer
• 0:14
  at
• 0:14
  Holland
• 0:15
  and
• 0:15
  Barrett.
• 0:15
  Katya,
• 0:16
  welcome
• 0:16
  to
• 0:16
  omnitalk.
• 0:17
  Hello
• 0:18
  and
• 0:18
  thank
• 0:18
  you.
• 0:18
  Delighted
• 0:19
  to
• 0:19
  be
• 0:19
  here.
• 0:19
  Yeah,
• 0:20
  it's
• 0:20
  great
• 0:20
  to
• 0:20
  have
• 0:20
  you.
• 0:20
  Now,
• 0:21
  we've
• 0:21
  had
• 0:21
  folks
• 0:22
  from
• 0:22
  Haul
• 0:22
  and
• 0:22
  Barrett
• 0:23
  on
• 0:23
  our
• 0:23
  show
• 0:23
  before,
• 0:24
  but
• 0:25
  never
• 0:25
  had
• 0:26
  you
• 0:26
  before.
• 0:26
  So
• 0:27
  tell
• 0:27
  us
• 0:27
  about,
• 0:28
  tell
• 0:28
  us
• 0:28
  about
• 0:28
  yourself
• 0:29
  and
• 0:29
  tell
• 0:29
  us
• 0:29
  about
• 0:29
  your
• 0:29
  role
• 0:29
  as
• 0:30
  Chief
• 0:30
  Product
• 0:30
  officer.
• 0:31
  Sure.
• 0:32
  So
• 0:32
  as
• 0:32
  you
• 0:33
  said,
• 0:33
  Chief
• 0:33
  Product
• 0:33
  officer,
• 0:34
  been
• 0:34
  doing
• 0:34
  this
• 0:35
  job
• 0:35
  for
• 0:35
  the
• 0:35
  last
• 0:36
  five
• 0:36
  years.
• 0:37
  Wow,
• 0:38
  that's
• 0:38
  a
• 0:38
  long
• 0:38
  time
• 0:38
  for
• 0:38
  a
• 0:39
  Chief
• 0:39
  Product
• 0:39
  Officer.
• 0:39
  Yes.
• 0:39
  One
• 0:40
  thing
• 0:40
  you
• 0:40
  need
• 0:40
  to
• 0:40
  know
• 0:40
  about
• 0:40
  Holland
• 0:41
  Barrett
• 0:41
  is
• 0:41
  the
• 0:42
  time
• 0:42
  that
• 0:42
  just
• 0:43
  flies
• 0:43
  like
• 0:43
  this
• 0:44
  because
• 0:44
  many,
• 0:45
  many
• 0:45
  things
• 0:45
  are
• 0:45
  happening.
• 0:46
  It's
• 0:46
  anything
• 0:47
  but
• 0:47
  a
• 0:47
  boring
• 0:47
  place
• 0:48
  to
• 0:48
  be.
• 0:48
  Yeah.
• 0:49
  And
• 0:49
  remind
• 0:50
  our
• 0:50
  audience
• 0:50
  too,
• 0:50
  what
• 0:51
  is
• 0:51
  it
• 0:51
  that
• 0:51
  Holland
• 0:51
  and
• 0:51
  Barrett
• 0:52
  does
• 0:52
  and
• 0:52
  sells?
• 0:52
  Yeah.
• 0:53
  So
• 0:53
  probably
• 0:53
  if
• 0:54
  you're
• 0:54
  in
• 0:54
  the
• 0:54
  uk,
• 0:55
  you
• 0:55
  would
• 0:55
  know
• 0:56
  that.
• 0:56
  But
• 0:56
  for
• 0:56
  the
• 0:56
  more
• 0:57
  international
• 0:57
  officer,
• 0:58
  for
• 0:58
  more
• 0:59
  international
• 0:59
  audience,
• 1:00
  we
• 1:00
  are
• 1:01
  health
• 1:01
  and
• 1:01
  wellness
• 1:02
  brand.
• 1:02
  We
• 1:02
  have
• 1:03
  more
• 1:03
  than
• 1:03
  thousands
• 1:04
  of
• 1:04
  stores
• 1:05
  over
• 1:05
  UK
• 1:05
  and
• 1:05
  Benelux
• 1:06
  mostly,
• 1:06
  but
• 1:07
  also
• 1:07
  in
• 1:07
  other
• 1:07
  locations.
• 1:08
  We
• 1:08
  have
• 1:09
  our
• 1:09
  digital
• 1:09
  business
• 1:09
  which
• 1:10
  grows
• 1:10
  stronger
• 1:10
  and
• 1:11
  stronger
• 1:11
  every
• 1:11
  year.
• 1:12
  And
• 1:12
  we
• 1:13
  sell
• 1:13
  health
• 1:13
  and
• 1:13
  wellness
• 1:14
  products,
• 1:14
  but
• 1:14
  also
• 1:15
  do
• 1:15
  advice
• 1:16
  and
• 1:16
  services.
• 1:16
  We
• 1:16
  recently
• 1:17
  launched
• 1:17
  back
• 1:18
  your
• 1:18
  body
• 1:18
  campaign.
• 1:19
  You
• 1:19
  might
• 1:19
  seen
• 1:19
  it
• 1:20
  on
• 1:20
  tv.
• 1:20
  If
• 1:21
  you
• 1:21
  haven't,
• 1:21
  I
• 1:21
  hope
• 1:21
  you
• 1:21
  will
• 1:22
  enjoy
• 1:22
  it.
• 1:22
  But
• 1:22
  back
• 1:23
  your
• 1:23
  body
• 1:23
  is
• 1:24
  all
• 1:24
  we
• 1:24
  are
• 1:24
  about
• 1:25
  and
• 1:25
  I
• 1:25
  personally
• 1:26
  relate
• 1:26
  to
• 1:26
  this
• 1:27
  strongly.
• 1:27
  So
• 1:28
  what
• 1:28
  did
• 1:28
  you
• 1:28
  do
• 1:28
  in
• 1:28
  the
• 1:28
  five
• 1:29
  years
• 1:29
  before
• 1:29
  Holland
• 1:29
  and
• 1:30
  Barrett?
• 1:30
  Yeah,
• 1:30
  so
• 1:31
  anything
• 1:31
  and
• 1:31
  everything,
• 1:32
  to
• 1:32
  be
• 1:32
  honest.
• 1:32
  I've
• 1:32
  been
• 1:33
  in
• 1:33
  product
• 1:33
  for
• 1:33
  the
• 1:33
  last
• 1:34
  15
• 1:34
  years,
• 1:35
  so
• 1:35
  to
• 1:35
  speak.
• 1:36
  I've
• 1:36
  been
• 1:36
  connected
• 1:37
  most
• 1:37
  of
• 1:38
  this
• 1:38
  time.
• 1:38
  Prior
• 1:38
  to
• 1:39
  running
• 1:40
  product
• 1:40
  teams
• 1:40
  with
• 1:41
  AI
• 1:41
  and
• 1:41
  machine
• 1:42
  learning.
• 1:42
  Most
• 1:42
  of
• 1:42
  my
• 1:43
  early
• 1:43
  product
• 1:43
  roles
• 1:44
  were
• 1:44
  at
• 1:44
  this
• 1:44
  space
• 1:45
  because
• 1:46
  I
• 1:47
  have
• 1:47
  a
• 1:47
  math
• 1:47
  degree.
• 1:47
  And
• 1:48
  when
• 1:48
  I
• 1:48
  decided
• 1:48
  to
• 1:48
  become
• 1:49
  a
• 1:49
  product
• 1:49
  person,
• 1:49
  so
• 1:50
  it
• 1:50
  was
• 1:50
  just
• 1:50
  a
• 1:50
  natural
• 1:51
  intersection
• 1:52
  of
• 1:52
  things
• 1:52
  to
• 1:52
  do,
• 1:53
  implementing
• 1:54
  machine
• 1:55
  learning
• 1:55
  everywhere.
• 1:55
  I
• 1:56
  worked
• 1:57
  straight
• 1:58
  prior
• 1:58
  to
• 1:58
  Holland
• 1:59
  and
• 1:59
  Barrett.
• 1:59
  I've
• 1:59
  been
• 2:00
  in
• 2:00
  health
• 2:00
  tech
• 2:00
  startup
• 2:01
  which
• 2:02
  had
• 2:02
  a
• 2:02
  mission
• 2:03
  to
• 2:03
  help
• 2:03
  people
• 2:03
  to
• 2:03
  live
• 2:04
  over
• 2:04
  100
• 2:05
  years
• 2:05
  old.
• 2:05
  A
• 2:06
  very,
• 2:06
  very
• 2:06
  big
• 2:06
  and
• 2:07
  bold
• 2:07
  one.
• 2:08
  And
• 2:08
  prior
• 2:08
  to
• 2:08
  that
• 2:09
  I
• 2:09
  worked
• 2:09
  for
• 2:09
  large
• 2:10
  tech
• 2:10
  companies
• 2:11
  in
• 2:11
  E
• 2:11
  commerce
• 2:12
  sector
• 2:12
  mostly.
• 2:13
  Okay,
• 2:13
  got
• 2:13
  it,
• 2:14
  got
• 2:14
  it.
• 2:14
  Yeah.
• 2:14
  Well,
• 2:14
  that
• 2:14
  sounds
• 2:15
  very
• 2:15
  germane
• 2:15
  to
• 2:15
  what
• 2:16
  your
• 2:16
  current
• 2:16
  role
• 2:16
  is
• 2:16
  too,
• 2:17
  that
• 2:17
  last
• 2:17
  job.
• 2:18
  All
• 2:18
  right,
• 2:18
  so
• 2:18
  one
• 2:18
  of
• 2:18
  your
• 2:19
  claims
• 2:19
  to
• 2:19
  fame,
• 2:19
  I
• 2:19
  was
• 2:19
  doing
• 2:20
  the
• 2:20
  research.
• 2:20
  Oh,
• 2:20
  and
• 2:20
  by
• 2:20
  the
• 2:20
  way,
• 2:21
  I
• 2:21
  love
• 2:21
  the
• 2:21
  mathematics
• 2:22
  degree.
• 2:22
  Yeah,
• 2:23
  I
• 2:23
  was
• 2:23
  doing
• 2:24
  the
• 2:24
  research.
• 2:24
  I
• 2:24
  love
• 2:24
  when
• 2:24
  mathematics
• 2:25
  degrees
• 2:25
  come
• 2:25
  to
• 2:26
  retail.
• 2:26
  But
• 2:26
  I
• 2:26
  was
• 2:27
  doing
• 2:27
  the
• 2:27
  research
• 2:27
  and
• 2:27
  one
• 2:28
  of
• 2:28
  the
• 2:28
  claims
• 2:28
  of
• 2:28
  fame
• 2:28
  is
• 2:29
  that
• 2:29
  you
• 2:29
  decided
• 2:29
  to
• 2:29
  take
• 2:30
  your
• 2:30
  mobile
• 2:31
  app
• 2:31
  in
• 2:31
  house
• 2:32
  and
• 2:32
  you
• 2:33
  took
• 2:33
  it
• 2:33
  from
• 2:33
  being
• 2:34
  what,
• 2:34
  you
• 2:34
  know,
• 2:34
  some
• 2:35
  might
• 2:35
  call
• 2:35
  a
• 2:35
  struggling
• 2:35
  third
• 2:36
  party
• 2:36
  product.
• 2:36
  Third
• 2:37
  party
• 2:37
  product,
• 2:38
  excuse
• 2:38
  me.
• 2:38
  And
• 2:38
  I
• 2:39
  think
• 2:39
  the
• 2:39
  revenue
• 2:40
  when
• 2:40
  I
• 2:40
  was
• 2:40
  doing
• 2:40
  the
• 2:40
  research
• 2:40
  said
• 2:41
  it
• 2:41
  was
• 2:41
  like
• 2:41
  the
• 2:41
  less
• 2:41
  than
• 2:41
  5%
• 2:42
  of
• 2:42
  your
• 2:42
  digital
• 2:42
  revenue.
• 2:43
  The
• 2:43
  ratings
• 2:44
  weren't
• 2:44
  great
• 2:44
  on
• 2:44
  it
• 2:45
  and
• 2:45
  you
• 2:45
  wanted
• 2:45
  to
• 2:45
  take
• 2:46
  it
• 2:46
  over
• 2:46
  and
• 2:46
  you've
• 2:46
  grown
• 2:46
  it
• 2:47
  now
• 2:47
  to
• 2:47
  represent
• 2:48
  30%
• 2:49
  share
• 2:49
  of
• 2:49
  the
• 2:50
  business.
• 2:50
  So
• 2:51
  what
• 2:51
  didn't
• 2:52
  work
• 2:52
  with
• 2:52
  the
• 2:52
  outsourced
• 2:53
  model
• 2:53
  that
• 2:54
  convinced
• 2:54
  you
• 2:54
  that
• 2:54
  that
• 2:54
  was
• 2:55
  the
• 2:55
  right
• 2:55
  move
• 2:55
  to
• 2:55
  make
• 2:56
  and
• 2:56
  how
• 2:56
  have
• 2:56
  you
• 2:56
  found
• 2:57
  success
• 2:57
  with
• 2:57
  it?
• 2:58
  Great
• 2:58
  research,
• 2:58
  first
• 2:59
  of
• 2:59
  all.
• 2:59
  Thank
• 2:59
  you.
• 3:00
  Another
• 3:00
  thing
• 3:01
  that
• 3:01
  is
• 3:01
  very
• 3:01
  important
• 3:01
  to
• 3:02
  say
• 3:02
  is
• 3:03
  that's
• 3:03
  not
• 3:03
  only
• 3:04
  me.
• 3:04
  Yes.
• 3:05
  That's
• 3:05
  a
• 3:05
  talented
• 3:06
  and
• 3:06
  passionate
• 3:06
  team
• 3:07
  of
• 3:07
  people
• 3:07
  because
• 3:08
  if
• 3:08
  you
• 3:09
  don't
• 3:09
  have
• 3:09
  it,
• 3:09
  don't
• 3:10
  do
• 3:10
  in
• 3:10
  house.
• 3:11
  That's
• 3:12
  what
• 3:12
  you
• 3:12
  need.
• 3:13
  Yes,
• 3:13
  that
• 3:14
  actually
• 3:14
  is,
• 3:14
  that
• 3:15
  is
• 3:15
  an
• 3:15
  awesome
• 3:15
  lesson.
• 3:16
  Yeah,
• 3:16
  yeah,
• 3:17
  yeah.
• 3:17
  So
• 3:17
  you
• 3:17
  need
• 3:17
  to
• 3:17
  validate,
• 3:18
  validate
• 3:19
  this
• 3:19
  first.
• 3:19
  But
• 3:20
  I
• 3:20
  think
• 3:20
  if
• 3:21
  you
• 3:21
  distill
• 3:21
  it,
• 3:21
  it's
• 3:21
  of
• 3:21
  course
• 3:22
  about
• 3:22
  thousand
• 3:22
  things,
• 3:23
  right.
• 3:23
  And
• 3:23
  it
• 3:23
  also
• 3:23
  depends
• 3:24
  about
• 3:24
  the
• 3:25
  specific
• 3:25
  third
• 3:26
  party
• 3:26
  you
• 3:26
  have
• 3:26
  because
• 3:27
  some
• 3:27
  of
• 3:27
  them
• 3:27
  are
• 3:27
  great,
• 3:27
  some
• 3:27
  of
• 3:28
  them
• 3:28
  are
• 3:28
  terrible.
• 3:28
  You
• 3:28
  have
• 3:29
  kind
• 3:29
  of
• 3:29
  all
• 3:29
  the
• 3:29
  range.
• 3:30
  I
• 3:30
  think
• 3:30
  if
• 3:30
  you
• 3:30
  distill
• 3:31
  it
• 3:31
  down,
• 3:31
  it's
• 3:32
  mostly
• 3:32
  about
• 3:32
  speed,
• 3:33
  so.
• 3:33
  And
• 3:33
  speed
• 3:34
  on
• 3:34
  different
• 3:34
  levels.
• 3:35
  Right.
• 3:35
  So
• 3:35
  in
• 3:36
  our
• 3:36
  case,
• 3:36
  what
• 3:36
  we
• 3:37
  were
• 3:37
  able
• 3:37
  to
• 3:37
  do
• 3:37
  by
• 3:37
  introducing
• 3:38
  a
• 3:38
  better
• 3:38
  tech
• 3:39
  is
• 3:39
  just
• 3:39
  the,
• 3:40
  the
• 3:40
  app
• 3:40
  works
• 3:40
  faster
• 3:41
  first
• 3:41
  of
• 3:41
  all,
• 3:42
  so
• 3:42
  you
• 3:43
  just
• 3:43
  get
• 3:43
  like
• 3:43
  all
• 3:44
  those
• 3:44
  basic
• 3:44
  tasks
• 3:45
  faster.
• 3:45
  But
• 3:46
  also
• 3:46
  talking
• 3:47
  about
• 3:47
  speed
• 3:47
  in
• 3:47
  the
• 3:47
  other,
• 3:48
  let's
• 3:49
  say
• 3:49
  end
• 3:50
  of
• 3:50
  it,
• 3:50
  it's
• 3:51
  about
• 3:51
  the
• 3:52
  speed
• 3:52
  of
• 3:53
  your
• 3:53
  delivery
• 3:54
  of
• 3:54
  features
• 3:55
  that
• 3:55
  have
• 3:55
  a
• 3:56
  customer
• 3:56
  value
• 3:56
  because
• 3:57
  it
• 3:57
  changes,
• 3:57
  right?
• 3:58
  Industry
• 3:58
  changes
• 3:58
  very
• 3:59
  fast.
• 3:59
  And
• 3:59
  one
• 4:00
  year
• 4:00
  your
• 4:00
  customers
• 4:01
  might
• 4:01
  need
• 4:01
  a
• 4:01
  very,
• 4:02
  very
• 4:02
  fast
• 4:02
  onboarding
• 4:03
  and
• 4:03
  checkout.
• 4:03
  And
• 4:04
  every
• 4:04
  year
• 4:04
  now
• 4:05
  like
• 4:05
  you
• 4:05
  need
• 4:06
  probably
• 4:06
  AI
• 4:07
  based
• 4:07
  tools
• 4:07
  in
• 4:07
  your
• 4:07
  app
• 4:08
  so
• 4:08
  you
• 4:08
  can
• 4:08
  talk
• 4:09
  to
• 4:09
  the
• 4:09
  advisor
• 4:09
  and
• 4:10
  receive
• 4:10
  it.
• 4:10
  And
• 4:11
  by
• 4:11
  having
• 4:11
  an
• 4:11
  in
• 4:12
  house
• 4:12
  team,
• 4:12
  you
• 4:13
  kind
• 4:13
  of
• 4:13
  in
• 4:13
  the
• 4:14
  majority
• 4:14
  of
• 4:14
  cases
• 4:14
  you're
• 4:15
  able
• 4:15
  to
• 4:15
  deliver
• 4:16
  it
• 4:16
  faster,
• 4:17
  faster,
• 4:17
  faster
• 4:17
  because
• 4:18
  you
• 4:18
  bypass
• 4:18
  lots
• 4:19
  of
• 4:19
  stages
• 4:19
  of
• 4:20
  giving
• 4:20
  it
• 4:20
  back
• 4:20
  to
• 4:20
  the
• 4:21
  vendor
• 4:21
  or
• 4:22
  unpredictability
• 4:22
  for
• 4:23
  what
• 4:23
  matters
• 4:23
  as
• 4:24
  well.
• 4:24
  I
• 4:24
  also
• 4:25
  ultimately
• 4:25
  believe
• 4:26
  that
• 4:28
  it's
• 4:29
  like
• 4:29
  opposite
• 4:29
  of
• 4:29
  death
• 4:30
  by
• 4:30
  thousand
• 4:30
  cuts
• 4:31
  when
• 4:31
  you
• 4:31
  have
• 4:31
  a
• 4:31
  thousand
• 4:32
  small
• 4:32
  moments
• 4:33
  where
• 4:33
  someone
• 4:33
  who
• 4:34
  is
• 4:34
  building
• 4:34
  your
• 4:34
  product,
• 4:35
  they
• 4:35
  immersed
• 4:36
  in
• 4:36
  your
• 4:37
  business.
• 4:37
  And
• 4:37
  if
• 4:38
  that's
• 4:38
  a
• 4:38
  product
• 4:38
  you
• 4:39
  want
• 4:39
  to
• 4:39
  be
• 4:40
  one
• 4:40
  of
• 4:40
  the
• 4:40
  core
• 4:40
  strategic
• 4:41
  advantage
• 4:41
  of
• 4:42
  your
• 4:42
  business,
• 4:42
  which
• 4:42
  in
• 4:42
  our
• 4:43
  case
• 4:43
  app
• 4:43
  most
• 4:44
  certainly
• 4:44
  is,
• 4:45
  you
• 4:45
  need
• 4:45
  someone
• 4:46
  who
• 4:47
  is
• 4:47
  doing
• 4:47
  it,
• 4:47
  who
• 4:47
  is
• 4:47
  responsible
• 4:48
  for
• 4:48
  it
• 4:48
  to
• 4:48
  be
• 4:49
  fully
• 4:49
  immersed.
• 4:50
  Got
• 4:50
  it.
• 4:50
  In
• 4:50
  the
• 4:51
  process.
• 4:51
  Got
• 4:51
  it.
• 4:51
  So
• 4:52
  I'm
• 4:52
  curious
• 4:52
  then,
• 4:52
  so
• 4:53
  I
• 4:54
  guess
• 4:54
  based
• 4:54
  on
• 4:54
  that
• 4:55
  answer,
• 4:55
  like
• 4:55
  if
• 4:55
  you
• 4:55
  want
• 4:56
  to
• 4:56
  be
• 4:56
  a
• 4:56
  successful
• 4:56
  retailer
• 4:57
  in
• 4:57
  the
• 4:57
  modern
• 4:58
  age
• 4:58
  of
• 4:58
  omnichannel
• 4:59
  retailing,
• 4:59
  I
• 4:59
  guess,
• 5:00
  would
• 5:00
  you
• 5:00
  advise
• 5:01
  that
• 5:01
  everyone
• 5:01
  take
• 5:01
  that
• 5:02
  approach?
• 5:03
  Yes.
• 5:03
  For
• 5:04
  the
• 5:04
  products
• 5:04
  you
• 5:04
  want
• 5:05
  to.
• 5:05
  For
• 5:05
  the
• 5:06
  products
• 5:06
  that
• 5:07
  are
• 5:07
  your
• 5:08
  competitive
• 5:08
  advantage.
• 5:09
  Right,
• 5:09
  right.
• 5:10
  You
• 5:10
  don't
• 5:10
  have
• 5:10
  to
• 5:10
  build
• 5:11
  everything.
• 5:11
  But
• 5:11
  if
• 5:12
  you
• 5:12
  want
• 5:12
  it
• 5:12
  to
• 5:12
  be
• 5:12
  your
• 5:13
  unique
• 5:13
  competitive
• 5:14
  advantage,
• 5:14
  I
• 5:15
  would
• 5:15
  probably
• 5:16
  advise
• 5:16
  to
• 5:17
  keep
• 5:17
  it
• 5:17
  close
• 5:17
  to
• 5:17
  heart.
• 5:17
  Got
• 5:18
  it.
• 5:18
  So
• 5:18
  if
• 5:18
  a
• 5:18
  mobile
• 5:18
  app
• 5:19
  is
• 5:19
  key.
• 5:19
  To
• 5:19
  your
• 5:19
  business,
• 5:20
  then
• 5:20
  yes,
• 5:21
  yes,
• 5:21
  absolutely.
• 5:21
  And
• 5:22
  for
• 5:22
  us
• 5:22
  it
• 5:22
  was
• 5:22
  key
• 5:22
  for
• 5:23
  many
• 5:23
  reasons.
• 5:23
  Because
• 5:24
  you
• 5:24
  kind
• 5:24
  of
• 5:24
  always
• 5:25
  with
• 5:25
  your
• 5:25
  mobile
• 5:25
  phone.
• 5:26
  Right.
• 5:26
  And
• 5:26
  because
• 5:26
  we
• 5:26
  don't
• 5:27
  want
• 5:27
  to
• 5:27
  be
• 5:28
  just
• 5:28
  someone
• 5:28
  who
• 5:28
  sells
• 5:29
  products.
• 5:29
  We
• 5:30
  want
• 5:30
  to
• 5:30
  be
• 5:30
  your
• 5:30
  health
• 5:31
  and
• 5:31
  wellness
• 5:31
  ally
• 5:32
  in
• 5:32
  a
• 5:32
  broader
• 5:32
  sense.
• 5:33
  It
• 5:33
  opens
• 5:33
  us
• 5:33
  lots
• 5:34
  of
• 5:34
  opportunity
• 5:34
  to
• 5:35
  help
• 5:35
  our
• 5:35
  customers
• 5:36
  in
• 5:36
  the
• 5:36
  better,
• 5:36
  more
• 5:37
  profound
• 5:37
  ways.
• 5:38
  Yeah.
• 5:38
  And
• 5:38
  for
• 5:38
  a
• 5:38
  retailer,
• 5:39
  there's
• 5:39
  very
• 5:40
  few
• 5:40
  retailers
• 5:40
  where
• 5:40
  the
• 5:40
  app
• 5:40
  doesn't
• 5:41
  play
• 5:41
  that
• 5:41
  role
• 5:41
  too.
• 5:42
  For
• 5:42
  most
• 5:42
  of
• 5:42
  them,
• 5:42
  probably.
• 5:43
  All
• 5:43
  right.
• 5:44
  The
• 5:44
  other
• 5:44
  thing
• 5:44
  I
• 5:44
  love
• 5:45
  about
• 5:46
  when
• 5:46
  I
• 5:46
  was
• 5:46
  doing
• 5:46
  my
• 5:47
  research
• 5:47
  on
• 5:47
  you
• 5:47
  is
• 5:48
  I
• 5:48
  love
• 5:48
  whenever
• 5:49
  I
• 5:49
  get
• 5:49
  to
• 5:49
  talk
• 5:49
  to
• 5:50
  a
• 5:50
  chief
• 5:51
  product
• 5:51
  officer
• 5:52
  whose
• 5:52
  purview
• 5:53
  or
• 5:53
  their
• 5:53
  job
• 5:53
  is
• 5:54
  it
• 5:54
  goes
• 5:54
  beyond
• 5:54
  just
• 5:55
  the
• 5:55
  core
• 5:55
  customer
• 5:56
  facing
• 5:56
  applications
• 5:57
  like
• 5:57
  you
• 5:57
  actually
• 5:58
  are
• 5:58
  in
• 5:58
  charge
• 5:58
  of
• 5:59
  logistics,
• 6:00
  pricing,
• 6:01
  pricing,
• 6:01
  data
• 6:02
  management,
• 6:02
  all
• 6:02
  the
• 6:02
  things
• 6:03
  that
• 6:03
  go
• 6:03
  on
• 6:03
  behind
• 6:03
  the
• 6:03
  scenes
• 6:04
  in
• 6:04
  terms
• 6:04
  of
• 6:04
  the
• 6:04
  products
• 6:05
  that
• 6:05
  make
• 6:05
  the
• 6:05
  organization
• 6:06
  run
• 6:07
  too.
• 6:08
  Would
• 6:08
  you
• 6:08
  argue
• 6:08
  that
• 6:09
  every
• 6:09
  retailer
• 6:09
  should
• 6:10
  be
• 6:10
  organized
• 6:10
  that
• 6:10
  way
• 6:11
  as
• 6:11
  well?
• 6:12
  You
• 6:12
  can
• 6:12
  see
• 6:12
  where
• 6:13
  it's
• 6:13
  kind
• 6:13
  of
• 6:13
  a
• 6:13
  leading
• 6:14
  question
• 6:14
  because
• 6:14
  I
• 6:15
  kind
• 6:15
  of
• 6:15
  think
• 6:15
  that
• 6:15
  that
• 6:16
  may
• 6:16
  be
• 6:16
  the
• 6:16
  best
• 6:16
  answer.
• 6:17
  But
• 6:17
  I'm
• 6:17
  curious
• 6:17
  what
• 6:17
  you
• 6:17
  think.
• 6:18
  Yeah,
• 6:18
  so
• 6:19
  I
• 6:19
  think
• 6:19
  organization
• 6:20
  wise
• 6:20
  and
• 6:20
  you
• 6:20
  have
• 6:21
  been.
• 6:21
  We've
• 6:21
  made
• 6:21
  a
• 6:22
  lot
• 6:22
  of
• 6:22
  strategic
• 6:22
  choices.
• 6:23
  Our
• 6:23
  tech
• 6:23
  organized
• 6:24
  like
• 6:24
  we
• 6:24
  have
• 6:25
  customer
• 6:25
  experiences,
• 6:26
  we
• 6:26
  have
• 6:27
  colleagues
• 6:27
  experiences
• 6:28
  and
• 6:28
  we
• 6:28
  have
• 6:28
  partners
• 6:29
  experiences.
• 6:30
  And
• 6:30
  then
• 6:30
  you
• 6:30
  can
• 6:31
  cut
• 6:31
  it
• 6:31
  and
• 6:31
  slice
• 6:32
  it
• 6:33
  in
• 6:33
  any
• 6:33
  way
• 6:33
  that
• 6:33
  is
• 6:34
  relevant
• 6:34
  to
• 6:34
  you.
• 6:34
  For
• 6:35
  us
• 6:36
  it's
• 6:37
  been
• 6:37
  quite
• 6:37
  dynamic
• 6:38
  in
• 6:38
  a
• 6:38
  way
• 6:38
  that
• 6:39
  when
• 6:39
  we
• 6:40
  felt
• 6:40
  that
• 6:40
  there
• 6:41
  is
• 6:41
  an
• 6:41
  important
• 6:42
  thing,
• 6:42
  like
• 6:43
  more
• 6:43
  important
• 6:43
  prominent
• 6:44
  thing
• 6:44
  this
• 6:44
  year,
• 6:44
  we
• 6:45
  would
• 6:45
  put
• 6:45
  more
• 6:45
  research
• 6:46
  and
• 6:46
  more
• 6:46
  focus
• 6:47
  on
• 6:47
  that
• 6:47
  one.
• 6:48
  So
• 6:48
  I
• 6:48
  wouldn't
• 6:48
  say,
• 6:49
  you
• 6:49
  know,
• 6:50
  there
• 6:50
  is
• 6:50
  no
• 6:50
  yes
• 6:50
  or
• 6:51
  no
• 6:51
  answer
• 6:51
  to
• 6:51
  that
• 6:51
  one.
• 6:52
  So
• 6:52
  I'll
• 6:52
  give
• 6:52
  you
• 6:52
  the
• 6:52
  worst
• 6:52
  politician
• 6:53
  answer.
• 6:54
  No.
• 6:54
  Yes
• 6:54
  or
• 6:54
  no.
• 6:54
  Not
• 6:55
  black
• 6:55
  and
• 6:55
  white,
• 6:55
  but
• 6:56
  I
• 6:56
  think
• 6:56
  in
• 6:56
  terms
• 6:56
  of
• 6:57
  owning
• 6:58
  the
• 6:58
  development
• 6:58
  of
• 6:59
  those
• 6:59
  products.
• 7:00
  I'll
• 7:01
  go
• 7:01
  back
• 7:01
  to
• 7:01
  my
• 7:02
  point
• 7:02
  of
• 7:02
  your
• 7:02
  strategic
• 7:03
  advantages
• 7:04
  at
• 7:04
  Holland
• 7:05
  Barrett.
• 7:05
  We
• 7:05
  probably
• 7:06
  even
• 7:07
  overplayed
• 7:07
  it
• 7:08
  as
• 7:08
  I
• 7:08
  mean
• 7:08
  we
• 7:09
  had
• 7:09
  at
• 7:10
  the
• 7:10
  beginning
• 7:10
  of
• 7:10
  our
• 7:11
  journey
• 7:11
  of
• 7:11
  the
• 7:11
  digital
• 7:11
  transformation,
• 7:12
  we
• 7:13
  probably
• 7:13
  had
• 7:14
  a
• 7:14
  bit
• 7:14
  of
• 7:14
  a
• 7:15
  bias
• 7:15
  to
• 7:15
  building
• 7:15
  more
• 7:16
  things.
• 7:17
  And
• 7:17
  also.
• 7:18
  Yes,
• 7:18
  yeah,
• 7:18
  and
• 7:20
  also
• 7:20
  we
• 7:21
  did
• 7:22
  see
• 7:22
  because
• 7:22
  so
• 7:23
  much
• 7:23
  of
• 7:23
  like
• 7:24
  you
• 7:24
  might
• 7:24
  seen
• 7:24
  that
• 7:25
  talk
• 7:25
  of
• 7:25
  Anthony
• 7:25
  earlier
• 7:26
  on
• 7:26
  the
• 7:26
  stage,
• 7:27
  but
• 7:27
  so
• 7:27
  much
• 7:27
  of
• 7:27
  our
• 7:28
  tech
• 7:28
  was
• 7:29
  those
• 7:29
  years
• 7:29
  ago
• 7:29
  just
• 7:30
  pen
• 7:30
  and
• 7:30
  paper
• 7:31
  or
• 7:31
  Excel
• 7:31
  spreadsheets.
• 7:32
  So
• 7:33
  you
• 7:33
  couldn't
• 7:33
  partner
• 7:34
  very
• 7:34
  well
• 7:34
  with
• 7:34
  someone
• 7:35
  like
• 7:35
  you
• 7:35
  couldn't
• 7:35
  just
• 7:35
  bring
• 7:36
  a
• 7:36
  third
• 7:36
  party
• 7:37
  from
• 7:37
  let's
• 7:37
  say
• 7:37
  for
• 7:38
  pricing
• 7:38
  solution
• 7:38
  and
• 7:39
  then
• 7:39
  what
• 7:39
  they
• 7:40
  will
• 7:40
  need
• 7:40
  to
• 7:40
  partner
• 7:40
  with
• 7:41
  Panay
• 7:41
  Pamper
• 7:42
  on
• 7:42
  the
• 7:42
  other
• 7:42
  side.
• 7:42
  Right.
• 7:43
  So
• 7:43
  what
• 7:43
  we
• 7:43
  had
• 7:44
  to
• 7:44
  do
• 7:44
  is
• 7:44
  gradually
• 7:45
  build
• 7:45
  all
• 7:46
  the
• 7:46
  layers
• 7:46
  from
• 7:46
  system
• 7:46
  from
• 7:47
  scratch.
• 7:47
  That's
• 7:48
  like
• 7:48
  one
• 7:48
  of
• 7:48
  the
• 7:48
  reasons
• 7:48
  for
• 7:49
  our
• 7:49
  decisions.
• 7:50
  But
• 7:50
  overall,
• 7:51
  for
• 7:51
  all
• 7:51
  the
• 7:51
  retailers
• 7:52
  out
• 7:52
  there,
• 7:53
  my
• 7:53
  advice
• 7:53
  would
• 7:53
  be
• 7:54
  just
• 7:55
  constantly
• 7:55
  apply
• 7:55
  critical
• 7:56
  thinking.
• 7:57
  Yes.
• 7:57
  Especially
• 7:58
  currently
• 7:58
  with
• 7:58
  the
• 7:59
  AI
• 7:59
  world.
• 7:59
  Sorry,
• 7:59
  that
• 8:00
  was
• 8:00
  a
• 8:00
  bit
• 8:00
  obvious,
• 8:00
  wasn't
• 8:00
  it?
• 8:01
  Yeah.
• 8:02
  Best
• 8:02
  ones
• 8:03
  from
• 8:03
  me.
• 8:03
  Eat
• 8:03
  your
• 8:03
  five
• 8:04
  vegetables
• 8:04
  per
• 8:04
  day,
• 8:05
  apply
• 8:05
  your
• 8:05
  critical
• 8:06
  thinking.
• 8:06
  And
• 8:07
  no,
• 8:07
  that
• 8:07
  isn't
• 8:07
  the
• 8:07
  reason
• 8:08
  it's
• 8:08
  actually
• 8:08
  important
• 8:09
  right
• 8:09
  now
• 8:10
  because
• 8:10
  of
• 8:10
  how
• 8:11
  much
• 8:11
  noise
• 8:11
  we
• 8:11
  get
• 8:12
  with
• 8:12
  the
• 8:12
  AI
• 8:13
  and
• 8:13
  also
• 8:14
  because
• 8:15
  probably
• 8:15
  what
• 8:15
  I'm
• 8:15
  telling
• 8:16
  you
• 8:16
  now
• 8:17
  will
• 8:17
  be
• 8:17
  different
• 8:18
  in
• 8:18
  six
• 8:18
  months
• 8:19
  because
• 8:19
  how
• 8:19
  fast
• 8:20
  industry
• 8:20
  is
• 8:20
  changing.
• 8:21
  So
• 8:21
  I
• 8:21
  feel
• 8:22
  that's
• 8:22
  quite
• 8:22
  important.
• 8:22
  Always
• 8:23
  going
• 8:23
  back
• 8:23
  to
• 8:24
  the
• 8:24
  first
• 8:24
  principles.
• 8:24
  Got
• 8:25
  it,
• 8:25
  Got
• 8:25
  it.
• 8:25
  So.
• 8:25
  So.
• 8:26
  Got
• 8:26
  it.
• 8:26
  So,
• 8:26
  so
• 8:26
  what
• 8:26
  I'm
• 8:26
  hearing
• 8:27
  you
• 8:27
  say,
• 8:27
  so
• 8:27
  if
• 8:27
  I
• 8:27
  play
• 8:27
  that
• 8:28
  back
• 8:28
  to
• 8:28
  you
• 8:28
  because
• 8:28
  I
• 8:28
  want
• 8:28
  to
• 8:28
  make
• 8:28
  sure
• 8:28
  I
• 8:29
  capture
• 8:29
  this
• 8:29
  for
• 8:30
  both
• 8:30
  myself
• 8:30
  and
• 8:31
  for
• 8:31
  the
• 8:31
  audience.
• 8:31
  So
• 8:31
  like
• 8:32
  you're
• 8:32
  saying
• 8:32
  like,
• 8:33
  you
• 8:33
  know,
• 8:33
  you're
• 8:33
  gonna
• 8:33
  develop
• 8:34
  yourself.
• 8:34
  What
• 8:34
  is
• 8:34
  your
• 8:34
  core
• 8:35
  strategic
• 8:35
  advantage?
• 8:36
  And
• 8:36
  I
• 8:36
  think
• 8:36
  I've
• 8:36
  heard
• 8:36
  that
• 8:36
  in
• 8:36
  a
• 8:36
  lot
• 8:37
  of
• 8:37
  interviews
• 8:37
  that
• 8:37
  I've
• 8:38
  done
• 8:38
  over
• 8:38
  the
• 8:38
  years.
• 8:39
  But
• 8:39
  then
• 8:39
  in
• 8:39
  terms
• 8:39
  of
• 8:40
  like
• 8:40
  the
• 8:40
  organizational
• 8:41
  management
• 8:41
  or
• 8:42
  structure
• 8:42
  of
• 8:42
  who
• 8:42
  oversees
• 8:43
  what
• 8:44
  gets
• 8:44
  done
• 8:44
  by
• 8:45
  whom,
• 8:46
  do
• 8:46
  you.
• 8:46
  Does
• 8:47
  that
• 8:47
  also
• 8:47
  depend
• 8:47
  on
• 8:48
  the
• 8:48
  retailer
• 8:48
  or
• 8:49
  do
• 8:49
  you
• 8:49
  think
• 8:49
  like
• 8:49
  it
• 8:50
  is
• 8:50
  good
• 8:50
  to
• 8:50
  shepherd
• 8:51
  that
• 8:51
  from
• 8:51
  one
• 8:52
  point
• 8:52
  of
• 8:53
  point
• 8:53
  of
• 8:53
  view,
• 8:53
  from
• 8:54
  the
• 8:54
  leader
• 8:54
  in
• 8:54
  charge.
• 8:57
  That's
• 8:57
  such
• 8:57
  a
• 8:58
  good
• 8:58
  question.
• 8:58
  I
• 8:59
  think
• 8:59
  where
• 8:59
  is
• 9:00
  it
• 9:00
  depends
• 9:01
  on
• 9:01
  your
• 9:01
  stage
• 9:01
  of
• 9:02
  development
• 9:02
  probably
• 9:03
  because
• 9:04
  in
• 9:04
  our
• 9:04
  case
• 9:05
  we
• 9:05
  have
• 9:05
  tech
• 9:06
  technology
• 9:06
  that
• 9:06
  runs
• 9:07
  across
• 9:07
  all
• 9:08
  the
• 9:08
  parts
• 9:08
  of
• 9:08
  the
• 9:09
  business,
• 9:09
  across
• 9:09
  all
• 9:09
  the
• 9:10
  functions.
• 9:10
  Because
• 9:10
  in
• 9:11
  all
• 9:11
  those
• 9:11
  areas
• 9:11
  you
• 9:12
  mentioned,
• 9:12
  you
• 9:12
  have
• 9:12
  the
• 9:13
  places
• 9:14
  that
• 9:14
  benefit
• 9:15
  severely
• 9:15
  from
• 9:16
  technology,
• 9:17
  but
• 9:17
  also
• 9:18
  we
• 9:18
  have
• 9:18
  business
• 9:18
  partners
• 9:19
  on
• 9:20
  those
• 9:20
  parts
• 9:20
  of
• 9:20
  the
• 9:20
  business
• 9:21
  who
• 9:21
  will
• 9:21
  be
• 9:22
  responsible
• 9:22
  for
• 9:23
  various
• 9:23
  operational
• 9:24
  parts
• 9:24
  of
• 9:24
  it.
• 9:24
  So
• 9:25
  it's
• 9:25
  always
• 9:25
  a
• 9:25
  close
• 9:26
  partnership.
• 9:27
  And
• 9:27
  I
• 9:27
  think
• 9:28
  it
• 9:28
  depends
• 9:29
  on
• 9:30
  how
• 9:30
  you
• 9:30
  slice
• 9:31
  it
• 9:31
  and
• 9:31
  how
• 9:31
  you
• 9:31
  organize
• 9:32
  it.
• 9:32
  It
• 9:32
  truly
• 9:32
  depends
• 9:33
  on
• 9:33
  your
• 9:33
  business.
• 9:33
  And
• 9:33
  then
• 9:34
  your
• 9:34
  competitive
• 9:34
  advantage,
• 9:35
  for
• 9:35
  example,
• 9:35
  is
• 9:36
  your
• 9:36
  supply
• 9:36
  chain
• 9:36
  your
• 9:36
  competitive
• 9:37
  advantage.
• 9:37
  Do
• 9:38
  people
• 9:38
  expect
• 9:38
  you
• 9:38
  to
• 9:39
  deliver
• 9:39
  things
• 9:39
  within
• 9:39
  a
• 9:40
  day?
• 9:40
  Which
• 9:40
  sometimes
• 9:41
  holding
• 9:41
  barred
• 9:41
  orders
• 9:42
  now
• 9:42
  comes
• 9:42
  to
• 9:43
  me
• 9:43
  In
• 9:43
  a
• 9:43
  day
• 9:43
  they
• 9:43
  used
• 9:43
  to
• 9:44
  come
• 9:44
  and
• 9:44
  they
• 9:45
  used
• 9:45
  to
• 9:45
  take
• 9:45
  ages.
• 9:45
  So
• 9:46
  that's
• 9:46
  how
• 9:46
  I
• 9:46
  would
• 9:47
  think
• 9:47
  about
• 9:47
  it.
• 9:47
  Like,
• 9:48
  what
• 9:48
  they
• 9:48
  need
• 9:48
  from
• 9:48
  this
• 9:49
  and
• 9:49
  what
• 9:50
  is
• 9:50
  my
• 9:50
  best
• 9:50
  way
• 9:50
  to
• 9:51
  achieve
• 9:51
  it.
• 9:51
  That's
• 9:52
  interesting.
• 9:52
  Yeah,
• 9:52
  that's
• 9:52
  interesting.
• 9:52
  Yeah.
• 9:53
  Yeah,
• 9:53
  I
• 9:53
  think
• 9:53
  you're
• 9:53
  right.
• 9:53
  I
• 9:54
  mean,
• 9:54
  it
• 9:54
  probably
• 9:54
  does
• 9:54
  depend
• 9:54
  on
• 9:54
  the
• 9:55
  retailer.
• 9:55
  And
• 9:55
  the
• 9:55
  reason
• 9:55
  I
• 9:56
  was
• 9:56
  asking
• 9:56
  the
• 9:56
  question
• 9:56
  or
• 9:57
  kind
• 9:57
  of,
• 9:57
  you
• 9:58
  know,
• 9:58
  probing
• 9:58
  so
• 9:59
  much
• 9:59
  is
• 9:59
  I
• 9:59
  feel
• 9:59
  like.
• 9:59
  I
• 9:59
  feel
• 10:00
  like
• 10:00
  in
• 10:00
  my
• 10:00
  experience
• 10:00
  of
• 10:00
  doing
• 10:01
  this
• 10:01
  for
• 10:01
  eight
• 10:01
  years,
• 10:01
  I
• 10:01
  feel
• 10:01
  like
• 10:02
  the
• 10:02
  retailers
• 10:02
  that
• 10:03
  really
• 10:03
  get
• 10:03
  it
• 10:03
  have
• 10:04
  taken
• 10:04
  a
• 10:04
  similar
• 10:05
  approach
• 10:05
  to
• 10:06
  what
• 10:06
  you
• 10:06
  all
• 10:06
  take,
• 10:06
  where
• 10:06
  you
• 10:07
  have
• 10:07
  a
• 10:07
  unified,
• 10:08
  you
• 10:08
  know,
• 10:08
  commitment
• 10:09
  to
• 10:09
  product
• 10:09
  centralized
• 10:10
  from
• 10:10
  the.
• 10:11
  From
• 10:11
  the
• 10:11
  Chief
• 10:11
  Product
• 10:11
  Officer.
• 10:12
  All
• 10:12
  right,
• 10:12
  so
• 10:13
  the
• 10:13
  other
• 10:13
  thing
• 10:13
  you
• 10:13
  mentioned,
• 10:14
  shift
• 10:14
  gears
• 10:14
  a
• 10:15
  little
• 10:15
  bit.
• 10:15
  You
• 10:16
  said
• 10:16
  you
• 10:16
  have
• 10:16
  a
• 10:16
  background
• 10:17
  that
• 10:17
  is
• 10:17
  steeped
• 10:18
  in
• 10:18
  ML,
• 10:19
  you
• 10:19
  have
• 10:19
  a
• 10:19
  lot
• 10:19
  of
• 10:19
  ML
• 10:19
  experience.
• 10:21
  So
• 10:21
  how
• 10:22
  different
• 10:22
  does
• 10:23
  that
• 10:23
  world
• 10:24
  of
• 10:24
  your
• 10:24
  previous
• 10:24
  ML
• 10:25
  experience
• 10:26
  feel
• 10:26
  from
• 10:26
  the
• 10:26
  AI
• 10:27
  conversation
• 10:27
  that's
• 10:28
  happening
• 10:28
  in
• 10:28
  retail
• 10:29
  right
• 10:29
  now?
• 10:29
  And
• 10:29
  are
• 10:29
  most
• 10:29
  retailers
• 10:30
  doing
• 10:30
  AI
• 10:31
  or
• 10:31
  are
• 10:31
  they
• 10:31
  just
• 10:32
  kind
• 10:32
  of
• 10:32
  talking
• 10:32
  about
• 10:33
  it?
• 10:33
  Like,
• 10:33
  what's
• 10:34
  your
• 10:34
  take
• 10:34
  there?
• 10:36
  How
• 10:36
  much
• 10:36
  time
• 10:36
  do
• 10:36
  I
• 10:37
  have?
• 10:37
  Yes,
• 10:37
  exactly.
• 10:38
  Like,
• 10:38
  do
• 10:38
  we
• 10:38
  have
• 10:38
  about
• 10:39
  10
• 10:39
  hours,
• 10:40
  guys,
• 10:40
  are
• 10:40
  you
• 10:41
  going
• 10:41
  home
• 10:41
  and
• 10:41
  stuff?
• 10:41
  But
• 10:42
  no,
• 10:42
  jokes
• 10:43
  aside,
• 10:43
  you
• 10:44
  know,
• 10:44
  like,
• 10:45
  yeah,
• 10:45
  I've
• 10:45
  happened
• 10:46
  to
• 10:46
  be
• 10:46
  in
• 10:46
  this
• 10:46
  space
• 10:46
  for
• 10:47
  quite
• 10:47
  a
• 10:47
  while.
• 10:48
  Yeah,
• 10:48
  I
• 10:48
  had
• 10:48
  like
• 10:48
  this
• 10:49
  passionate
• 10:49
  about
• 10:50
  AI
• 10:50
  enthusiast
• 10:51
  and
• 10:51
  my
• 10:51
  LinkedIn
• 10:52
  profile
• 10:52
  for,
• 10:53
  I
• 10:53
  don't
• 10:53
  know,
• 10:53
  the
• 10:53
  last
• 10:54
  10
• 10:54
  years
• 10:54
  or
• 10:55
  whatever
• 10:55
  since
• 10:55
  I
• 10:55
  had
• 10:55
  LinkedIn.
• 10:56
  And
• 10:57
  I
• 10:58
  think
• 10:58
  back
• 10:59
  a
• 10:59
  lot
• 10:59
  to
• 10:59
  my
• 10:59
  first
• 11:00
  roles
• 11:00
  when
• 11:00
  I
• 11:01
  used
• 11:01
  to
• 11:01
  be
• 11:01
  a
• 11:01
  person,
• 11:02
  for
• 11:02
  example,
• 11:02
  assessing
• 11:03
  AI
• 11:03
  vendors.
• 11:04
  And
• 11:04
  15
• 11:04
  years
• 11:04
  ago,
• 11:05
  believe
• 11:05
  it
• 11:05
  or
• 11:05
  not,
• 11:05
  there
• 11:06
  are
• 11:06
  still
• 11:06
  AI
• 11:06
  vendors
• 11:07
  that
• 11:07
  would
• 11:07
  come
• 11:08
  to
• 11:08
  you
• 11:08
  and
• 11:08
  you
• 11:08
  would
• 11:09
  ask
• 11:09
  a
• 11:09
  lot
• 11:09
  of
• 11:09
  problem
• 11:09
  questions.
• 11:10
  And
• 11:10
  you
• 11:10
  were
• 11:10
  like,
• 11:10
  okay,
• 11:11
  guys,
• 11:11
  what
• 11:11
  is
• 11:11
  AI
• 11:11
  AI
• 11:12
  about
• 11:12
  what
• 11:12
  you
• 11:13
  do?
• 11:13
  And
• 11:13
  you
• 11:13
  kind
• 11:13
  of
• 11:13
  drill
• 11:14
  and
• 11:14
  drill
• 11:14
  and
• 11:14
  drill
• 11:14
  and
• 11:15
  then
• 11:15
  you
• 11:15
  figure
• 11:15
  out
• 11:15
  what
• 11:15
  they
• 11:16
  use.
• 11:16
  Google
• 11:16
  spell
• 11:17
  checker.
• 11:17
  You
• 11:17
  know,
• 11:17
  that's
• 11:18
  math.
• 11:18
  Yes,
• 11:18
  yes,
• 11:19
  yes,
• 11:19
  yes,
• 11:19
  exactly.
• 11:20
  And
• 11:20
  it's
• 11:20
  like
• 11:20
  some.
• 11:20
  And
• 11:21
  you're
• 11:21
  like,
• 11:21
  okay,
• 11:21
  so
• 11:22
  that's
• 11:22
  just
• 11:22
  calling
• 11:23
  a
• 11:23
  cool
• 11:23
  stuff.
• 11:23
  And
• 11:24
  there
• 11:24
  is
• 11:24
  a
• 11:25
  bit
• 11:25
  of
• 11:25
  it
• 11:25
  still
• 11:26
  in
• 11:26
  the
• 11:26
  space,
• 11:27
  but
• 11:28
  profoundly,
• 11:29
  I
• 11:30
  think,
• 11:30
  what
• 11:30
  has
• 11:30
  happened
• 11:31
  in
• 11:31
  the
• 11:31
  last
• 11:32
  two
• 11:32
  years,
• 11:33
  and
• 11:33
  especially
• 11:33
  since
• 11:34
  December,
• 11:34
  because
• 11:35
  in
• 11:35
  December,
• 11:35
  there
• 11:36
  has
• 11:36
  been
• 11:36
  a
• 11:36
  massive
• 11:36
  shift
• 11:37
  with
• 11:37
  the
• 11:37
  new
• 11:37
  versions
• 11:38
  of
• 11:38
  cloth
• 11:38
  and
• 11:39
  everyone
• 11:39
  else.
• 11:39
  And
• 11:39
  I'll
• 11:40
  tell
• 11:40
  you
• 11:40
  in
• 11:40
  a
• 11:40
  second
• 11:40
  what
• 11:40
  the
• 11:41
  shift
• 11:41
  is,
• 11:42
  but
• 11:43
  it's
• 11:44
  a
• 11:45
  huge,
• 11:45
  huge
• 11:46
  change
• 11:46
  for
• 11:47
  everyone.
• 11:47
  It's
• 11:48
  a
• 11:48
  huge
• 11:48
  change
• 11:48
  for
• 11:48
  people.
• 11:49
  Huge,
• 11:49
  profound
• 11:50
  change
• 11:50
  and
• 11:50
  very
• 11:51
  ambivalent
• 11:51
  one
• 11:52
  for
• 11:52
  people
• 11:52
  who
• 11:53
  work
• 11:53
  in
• 11:53
  technology,
• 11:55
  but
• 11:55
  also
• 11:55
  for
• 11:56
  everyone
• 11:56
  across
• 11:57
  the
• 11:57
  world.
• 11:58
  And
• 11:58
  I
• 11:58
  think
• 11:58
  probably
• 11:59
  as
• 11:59
  a
• 11:59
  society,
• 12:00
  not
• 12:01
  only
• 12:01
  in
• 12:01
  retail,
• 12:01
  we
• 12:02
  talk
• 12:02
  about
• 12:03
  it
• 12:03
  a
• 12:03
  lot.
• 12:03
  Right.
• 12:03
  There
• 12:03
  is
• 12:04
  AI,
• 12:04
  AI,
• 12:04
  AI
• 12:05
  everywhere.
• 12:06
  I
• 12:06
  don't
• 12:07
  know,
• 12:07
  your
• 12:07
  kettle
• 12:07
  screams
• 12:07
  AI
• 12:08
  on
• 12:08
  the
• 12:08
  you
• 12:09
  in
• 12:09
  the
• 12:09
  morning.
• 12:09
  But
• 12:10
  yes,
• 12:11
  we
• 12:11
  still
• 12:12
  underestimating
• 12:12
  it
• 12:13
  because
• 12:14
  I
• 12:14
  don't
• 12:14
  think
• 12:15
  lots
• 12:15
  of
• 12:15
  us
• 12:15
  took
• 12:16
  a
• 12:16
  pause
• 12:16
  to
• 12:16
  think,
• 12:17
  okay,
• 12:17
  what
• 12:17
  do
• 12:18
  these
• 12:18
  old
• 12:18
  things
• 12:19
  mean
• 12:19
  and
• 12:20
  what
• 12:20
  they
• 12:20
  do
• 12:20
  mean?
• 12:21
  And
• 12:21
  I'm
• 12:21
  sorry
• 12:22
  for
• 12:22
  talking
• 12:22
  about
• 12:23
  it
• 12:23
  for
• 12:23
  a
• 12:23
  long
• 12:23
  time,
• 12:24
  but
• 12:24
  as
• 12:24
  you
• 12:24
  said,
• 12:24
  that's
• 12:24
  my
• 12:25
  background,
• 12:25
  so
• 12:25
  I
• 12:25
  naturally
• 12:26
  reflect
• 12:26
  on
• 12:27
  it
• 12:27
  a
• 12:27
  lot.
• 12:29
  So
• 12:29
  for
• 12:29
  the
• 12:29
  technology
• 12:30
  areas
• 12:30
  on
• 12:30
  the
• 12:31
  retail
• 12:31
  technology
• 12:31
  show,
• 12:33
  some
• 12:33
  of
• 12:33
  the
• 12:34
  best,
• 12:34
  like
• 12:34
  workflow
• 12:35
  has
• 12:35
  completely
• 12:36
  changed
• 12:36
  some
• 12:37
  of
• 12:37
  the
• 12:37
  best
• 12:37
  engineers
• 12:38
  and
• 12:38
  all
• 12:38
  of
• 12:38
  the
• 12:38
  best
• 12:39
  engineers
• 12:39
  probably
• 12:39
  now
• 12:41
  not
• 12:41
  writing
• 12:42
  the
• 12:42
  code
• 12:43
  since
• 12:43
  that
• 12:44
  December.
• 12:44
  Then
• 12:45
  kind
• 12:45
  of
• 12:45
  the
• 12:45
  coding
• 12:46
  machines
• 12:46
  got
• 12:46
  so
• 12:47
  fast.
• 12:48
  Yes,
• 12:48
  exactly.
• 12:49
  And
• 12:49
  if
• 12:49
  you
• 12:49
  look
• 12:49
  at
• 12:49
  the
• 12:50
  whole
• 12:50
  product
• 12:50
  landscape
• 12:51
  that
• 12:51
  means
• 12:52
  like
• 12:52
  okay,
• 12:52
  everyone
• 12:52
  else
• 12:53
  needs
• 12:53
  to
• 12:53
  adjust
• 12:53
  and
• 12:53
  change
• 12:54
  their
• 12:54
  job.
• 12:54
  But
• 12:55
  then
• 12:55
  on
• 12:55
  the.
• 12:56
  So
• 12:56
  there
• 12:56
  is
• 12:56
  clearly
• 12:57
  lots
• 12:57
  of
• 12:57
  opportunity.
• 12:58
  But
• 12:58
  on
• 12:58
  the
• 12:58
  other
• 12:58
  hand,
• 12:59
  lots
• 12:59
  of
• 13:00
  AI
• 13:00
  slope
• 13:01
  has
• 13:01
  appeared
• 13:01
  and
• 13:02
  it
• 13:02
  became
• 13:02
  more
• 13:02
  difficult
• 13:03
  than
• 13:03
  ever
• 13:03
  to
• 13:04
  differentiate
• 13:05
  between
• 13:05
  what's
• 13:06
  truth
• 13:06
  and
• 13:07
  what's
• 13:07
  not
• 13:07
  true.
• 13:07
  For
• 13:08
  example,
• 13:08
  can
• 13:08
  you
• 13:08
  imagine,
• 13:09
  I
• 13:10
  don't
• 13:10
  know,
• 13:10
  like
• 13:10
  a
• 13:11
  corporate
• 13:12
  email
• 13:12
  box
• 13:13
  for
• 13:13
  example
• 13:14
  would
• 13:14
  be
• 13:14
  that.
• 13:14
  Or
• 13:16
  like,
• 13:17
  let's
• 13:17
  say
• 13:17
  when
• 13:17
  you
• 13:18
  open
• 13:18
  like
• 13:18
  just
• 13:18
  your
• 13:19
  personal
• 13:19
  email,
• 13:19
  how
• 13:20
  many
• 13:20
  of
• 13:20
  those
• 13:20
  emails
• 13:21
  AI
• 13:21
  generated
• 13:22
  now
• 13:22
  you
• 13:22
  receive
• 13:23
  and
• 13:23
  how
• 13:23
  many
• 13:24
  of
• 13:24
  those
• 13:24
  you're
• 13:24
  actually
• 13:24
  reading?
• 13:25
  Or
• 13:25
  are
• 13:26
  you
• 13:26
  asking
• 13:26
  your
• 13:26
  cloud
• 13:27
  assistant,
• 13:27
  hey,
• 13:27
  give
• 13:27
  me
• 13:28
  a
• 13:28
  summary
• 13:28
  of
• 13:29
  those
• 13:29
  you
• 13:30
  see?
• 13:30
  So
• 13:30
  now
• 13:30
  we
• 13:31
  swiftly
• 13:32
  moved
• 13:32
  from
• 13:32
  people
• 13:32
  talking
• 13:33
  to
• 13:33
  people
• 13:33
  to
• 13:34
  AI
• 13:34
  talking
• 13:35
  to
• 13:35
  AI
• 13:35
  and
• 13:35
  us
• 13:36
  reading
• 13:36
  a
• 13:36
  summary.
• 13:36
  And
• 13:36
  I
• 13:37
  think
• 13:37
  there's
• 13:37
  lots
• 13:38
  of
• 13:38
  examples
• 13:38
  like
• 13:39
  this.
• 13:39
  Wow,
• 13:39
  that,
• 13:40
  oh
• 13:40
  man,
• 13:40
  that's
• 13:40
  trippy
• 13:41
  here
• 13:41
  at
• 13:41
  the
• 13:41
  end.
• 13:41
  Wow.
• 13:42
  All
• 13:42
  right,
• 13:42
  well
• 13:43
  then,
• 13:43
  so
• 13:43
  okay,
• 13:43
  so
• 13:45
  where
• 13:45
  are
• 13:45
  you
• 13:46
  placing
• 13:46
  your
• 13:46
  bets
• 13:47
  then
• 13:47
  when
• 13:47
  it
• 13:47
  comes
• 13:47
  to
• 13:47
  AI,
• 13:48
  if
• 13:48
  it's
• 13:48
  going
• 13:48
  to
• 13:48
  be
• 13:48
  this
• 13:50
  life
• 13:50
  altering
• 13:51
  technology,
• 13:52
  as
• 13:52
  you
• 13:52
  kind
• 13:52
  of
• 13:53
  said
• 13:53
  that
• 13:53
  it
• 13:53
  is,
• 13:53
  you
• 13:54
  know,
• 13:54
  just
• 13:54
  beyond
• 13:54
  even
• 13:55
  retail.
• 13:55
  Where
• 13:56
  as
• 13:56
  a
• 13:56
  retailer
• 13:57
  are
• 13:57
  you
• 13:57
  placing
• 13:57
  your
• 13:58
  bets
• 13:58
  on
• 13:58
  the
• 13:58
  future
• 13:58
  of
• 13:58
  AI?
• 13:59
  Where
• 13:59
  do
• 13:59
  you
• 13:59
  think
• 13:59
  it'll
• 13:59
  impact
• 14:00
  you
• 14:00
  the
• 14:01
  most
• 14:01
  in
• 14:01
  the
• 14:01
  short,
• 14:01
  medium
• 14:02
  and
• 14:02
  long
• 14:02
  term?
• 14:03
  Yes.
• 14:03
  So
• 14:04
  I
• 14:04
  think
• 14:04
  that's
• 14:04
  already
• 14:05
  passed
• 14:05
  the
• 14:05
  benchmark
• 14:06
  of
• 14:06
  light
• 14:06
  entering
• 14:06
  technology.
• 14:07
  It's
• 14:08
  diffusion
• 14:08
  is
• 14:09
  very
• 14:09
  fast.
• 14:10
  But
• 14:10
  quoting
• 14:12
  CEOs
• 14:13
  of
• 14:13
  some
• 14:13
  of
• 14:13
  the
• 14:13
  big
• 14:14
  companies,
• 14:14
  not
• 14:14
  infinitely
• 14:15
  fast
• 14:15
  for
• 14:16
  all
• 14:16
  the
• 14:16
  companies,
• 14:16
  but
• 14:16
  probably
• 14:17
  we're
• 14:17
  seeing
• 14:18
  this
• 14:18
  technology
• 14:18
  in
• 14:19
  retail
• 14:19
  across
• 14:20
  the
• 14:20
  retail
• 14:20
  being
• 14:21
  adopted
• 14:21
  much
• 14:22
  faster
• 14:23
  than
• 14:23
  any
• 14:23
  other
• 14:23
  tech
• 14:24
  breakthroughs
• 14:24
  we've
• 14:25
  seen
• 14:25
  before.
• 14:25
  So
• 14:25
  that's
• 14:26
  something
• 14:26
  to
• 14:26
  think
• 14:26
  about
• 14:27
  in
• 14:27
  terms
• 14:27
  of
• 14:27
  what
• 14:27
  it
• 14:28
  means
• 14:28
  for
• 14:28
  us
• 14:28
  within
• 14:29
  like
• 14:29
  6
• 14:30
  months,
• 14:30
  12
• 14:30
  months,
• 14:31
  24
• 14:32
  months.
• 14:32
  Yeah,
• 14:32
  whatever
• 14:32
  horizon.
• 14:33
  Yeah,
• 14:33
  whatever
• 14:33
  horizon
• 14:34
  it
• 14:34
  is.
• 14:35
  So
• 14:35
  in
• 14:35
  six
• 14:36
  months
• 14:36
  probably
• 14:36
  not
• 14:36
  much
• 14:37
  you
• 14:37
  can
• 14:37
  Continue
• 14:37
  like
• 14:37
  you
• 14:38
  are
• 14:38
  in
• 14:38
  12
• 14:39
  months.
• 14:39
  If
• 14:39
  you
• 14:40
  didn't
• 14:40
  do
• 14:41
  something,
• 14:41
  you're
• 14:41
  dead
• 14:42
  in
• 14:42
  the
• 14:42
  space.
• 14:42
  So
• 14:43
  I
• 14:43
  mean
• 14:44
  is
• 14:44
  that,
• 14:44
  is
• 14:45
  that.
• 14:45
  Organizationally
• 14:46
  like
• 14:46
  on
• 14:46
  the
• 14:46
  productivity
• 14:47
  side,
• 14:47
  is
• 14:47
  on
• 14:47
  the
• 14:47
  consumer,
• 14:48
  consumer
• 14:48
  facing
• 14:48
  side?
• 14:49
  Like
• 14:49
  you
• 14:49
  know,
• 14:49
  if
• 14:49
  you're
• 14:50
  looking
• 14:50
  at
• 14:50
  like
• 14:50
  12
• 14:50
  months,
• 14:51
  if
• 14:51
  you're
• 14:51
  worried
• 14:51
  about
• 14:51
  not
• 14:51
  doing
• 14:52
  the
• 14:52
  right
• 14:52
  thing
• 14:52
  in
• 14:52
  12
• 14:52
  months,
• 14:53
  like
• 14:53
  which
• 14:53
  side
• 14:54
  of
• 14:54
  that
• 14:54
  is
• 14:54
  more
• 14:54
  important?
• 14:55
  When
• 14:55
  I'm
• 14:56
  talking
• 14:56
  about
• 14:56
  12
• 14:56
  months,
• 14:56
  I
• 14:57
  think
• 14:57
  like
• 14:57
  if
• 14:57
  you
• 14:57
  haven't
• 14:58
  adopted
• 14:58
  and
• 14:58
  you
• 14:58
  haven't
• 14:59
  embraced
• 14:59
  the
• 14:59
  change
• 14:59
  at
• 15:00
  all,
• 15:00
  you're
• 15:00
  probably
• 15:01
  like
• 15:01
  hopelessly
• 15:02
  behind
• 15:02
  it
• 15:03
  in
• 15:03
  many,
• 15:03
  in
• 15:03
  many,
• 15:03
  many
• 15:04
  ways
• 15:04
  in
• 15:05
  terms
• 15:05
  of
• 15:05
  where
• 15:05
  it
• 15:05
  is.
• 15:06
  Like
• 15:06
  if
• 15:06
  you
• 15:06
  break
• 15:06
  it
• 15:07
  down,
• 15:07
  there
• 15:07
  is
• 15:07
  an
• 15:07
  internal
• 15:08
  part,
• 15:08
  right,
• 15:08
  where
• 15:09
  developers
• 15:10
  process
• 15:10
  will
• 15:11
  change.
• 15:11
  But
• 15:11
  it's
• 15:12
  not
• 15:12
  that
• 15:12
  simple,
• 15:13
  right?
• 15:13
  There
• 15:13
  is
• 15:13
  a
• 15:13
  lot
• 15:13
  of
• 15:14
  parts
• 15:14
  to
• 15:14
  it
• 15:14
  because
• 15:15
  now
• 15:15
  you
• 15:15
  can
• 15:16
  generate
• 15:16
  your
• 15:16
  code
• 15:16
  very
• 15:16
  fast.
• 15:17
  What
• 15:17
  does
• 15:17
  it
• 15:17
  mean
• 15:18
  for
• 15:18
  the
• 15:18
  quality,
• 15:18
  what
• 15:19
  does
• 15:19
  it
• 15:19
  mean
• 15:19
  for
• 15:19
  your
• 15:19
  design
• 15:20
  prototypes,
• 15:20
  et
• 15:20
  cetera,
• 15:21
  et
• 15:21
  cetera.
• 15:21
  So
• 15:21
  you
• 15:21
  probably
• 15:21
  need
• 15:22
  to
• 15:22
  redesign
• 15:23
  this
• 15:23
  whole
• 15:23
  space
• 15:23
  internally.
• 15:25
  The
• 15:25
  other
• 15:25
  part
• 15:26
  is
• 15:26
  about
• 15:26
  product
• 15:27
  layer,
• 15:27
  right?
• 15:27
  The
• 15:27
  product
• 15:28
  features
• 15:28
  you
• 15:28
  can
• 15:28
  create
• 15:29
  and
• 15:29
  the
• 15:29
  ways
• 15:30
  in
• 15:30
  which
• 15:30
  you
• 15:30
  can
• 15:30
  help
• 15:30
  your
• 15:31
  customers
• 15:31
  are
• 15:32
  now
• 15:32
  so
• 15:32
  much
• 15:32
  more
• 15:33
  than
• 15:33
  we
• 15:33
  used
• 15:33
  to
• 15:34
  have
• 15:34
  the
• 15:35
  opportunity
• 15:36
  to
• 15:36
  cater
• 15:36
  for.
• 15:37
  Now
• 15:37
  you
• 15:37
  can
• 15:37
  do
• 15:39
  much
• 15:40
  more
• 15:41
  quality
• 15:41
  and
• 15:42
  less
• 15:42
  training
• 15:42
  required,
• 15:43
  personalized
• 15:44
  recommendations,
• 15:44
  tailored
• 15:45
  plans
• 15:45
  for
• 15:45
  your
• 15:46
  health,
• 15:46
  combining
• 15:47
  this
• 15:47
  with
• 15:47
  that.
• 15:47
  Is
• 15:47
  that
• 15:48
  so?
• 15:48
  And
• 15:48
  it's
• 15:48
  only
• 15:49
  for
• 15:49
  Holland
• 15:49
  Barrett,
• 15:49
  but
• 15:50
  every
• 15:50
  retailer
• 15:50
  will
• 15:50
  have
• 15:51
  an
• 15:51
  opportunity
• 15:51
  like
• 15:51
  this
• 15:51
  on
• 15:52
  the
• 15:52
  product
• 15:52
  layer
• 15:52
  and
• 15:53
  finally
• 15:54
  on
• 15:54
  the
• 15:54
  like
• 15:54
  more
• 15:54
  global
• 15:55
  layer.
• 15:55
  Because
• 15:57
  as
• 15:57
  like
• 15:58
  the
• 15:58
  whole
• 15:58
  population,
• 15:59
  you
• 15:59
  probably
• 15:59
  didn't
• 16:00
  talk
• 16:00
  to
• 16:00
  GPT
• 16:01
  like
• 16:01
  two
• 16:01
  years
• 16:02
  ago,
• 16:02
  right?
• 16:02
  And
• 16:03
  I
• 16:03
  don't
• 16:03
  know
• 16:03
  how
• 16:03
  long
• 16:04
  how
• 16:05
  basically
• 16:06
  did
• 16:06
  you
• 16:06
  open
• 16:06
  your
• 16:07
  any
• 16:07
  of
• 16:07
  the
• 16:07
  AI
• 16:08
  agents
• 16:08
  today
• 16:08
  already
• 16:09
  or
• 16:09
  not?
• 16:09
  Let
• 16:09
  me
• 16:10
  put
• 16:10
  you
• 16:10
  on
• 16:10
  the
• 16:10
  spot
• 16:10
  a
• 16:10
  little
• 16:10
  bit
• 16:11
  here.
• 16:11
  Today,
• 16:11
  no,
• 16:12
  but
• 16:12
  yesterday
• 16:12
  for
• 16:12
  sure,
• 16:13
  yes.
• 16:14
  Now
• 16:14
  it's
• 16:14
  like
• 16:15
  the
• 16:15
  daily
• 16:15
  thing
• 16:15
  in
• 16:15
  our
• 16:15
  hand
• 16:16
  and
• 16:16
  our
• 16:16
  behavior
• 16:17
  will
• 16:17
  change.
• 16:17
  For
• 16:18
  example,
• 16:18
  I'm
• 16:18
  doing
• 16:18
  my
• 16:19
  waitress
• 16:19
  orders
• 16:20
  now
• 16:20
  through
• 16:21
  some
• 16:21
  agent
• 16:21
  I
• 16:22
  built
• 16:22
  so
• 16:22
  I
• 16:22
  don't
• 16:23
  go
• 16:23
  to
• 16:23
  the
• 16:23
  website
• 16:23
  anymore.
• 16:24
  And
• 16:24
  that
• 16:25
  will
• 16:25
  a
• 16:26
  question
• 16:26
  I
• 16:26
  have
• 16:26
  which
• 16:27
  is
• 16:27
  we
• 16:27
  are
• 16:27
  going
• 16:27
  through
• 16:28
  the
• 16:28
  most
• 16:28
  certain
• 16:28
  bets
• 16:29
  to
• 16:29
  the
• 16:29
  least
• 16:29
  certain,
• 16:30
  but
• 16:30
  still
• 16:30
  probable
• 16:31
  is
• 16:31
  how
• 16:32
  much
• 16:32
  it
• 16:32
  will
• 16:32
  change
• 16:33
  the
• 16:33
  overall
• 16:33
  behavior
• 16:34
  of
• 16:34
  consumers
• 16:34
  in
• 16:35
  retail.
• 16:36
  Like
• 16:36
  will
• 16:36
  we
• 16:36
  have
• 16:36
  a
• 16:36
  reality
• 16:37
  in
• 16:39
  24
• 16:39
  months
• 16:39
  which
• 16:40
  is
• 16:40
  plausible
• 16:40
  where
• 16:41
  you
• 16:41
  just
• 16:41
  go
• 16:42
  and
• 16:42
  you
• 16:42
  ask
• 16:42
  hey
• 16:42
  GPT,
• 16:43
  order
• 16:43
  this,
• 16:44
  that
• 16:44
  and
• 16:44
  that
• 16:44
  for
• 16:44
  me.
• 16:45
  Look
• 16:45
  in
• 16:45
  my
• 16:45
  fridge.
• 16:46
  Here's
• 16:46
  a
• 16:46
  photo
• 16:46
  of
• 16:47
  my
• 16:47
  fridge.
• 16:48
  Like
• 16:48
  just
• 16:48
  analyze
• 16:49
  what
• 16:49
  I've
• 16:49
  run
• 16:49
  out
• 16:50
  of.
• 16:50
  And
• 16:50
  yeah,
• 16:51
  that's
• 16:51
  also
• 16:51
  the
• 16:51
  use
• 16:51
  case
• 16:52
  we
• 16:52
  hear.
• 16:52
  Yeah,
• 16:52
  yeah.
• 16:53
  My
• 16:54
  big
• 16:54
  takeaway
• 16:54
  though
• 16:54
  from
• 16:54
  what
• 16:55
  you
• 16:55
  just
• 16:55
  said.
• 16:55
  If
• 16:55
  I
• 16:56
  roll
• 16:56
  it
• 16:56
  back
• 16:57
  A
• 16:57
  little
• 16:57
  bit
• 16:57
  is
• 16:57
  sure.
• 16:58
  I
• 16:58
  think
• 16:59
  what
• 16:59
  I
• 16:59
  heard
• 16:59
  you
• 16:59
  say
• 17:00
  too,
• 17:00
  and
• 17:00
  I
• 17:01
  don't
• 17:01
  want
• 17:01
  to
• 17:01
  put
• 17:01
  words
• 17:01
  in
• 17:01
  your
• 17:01
  mouth,
• 17:02
  so
• 17:02
  correct
• 17:02
  me
• 17:02
  if
• 17:02
  I'm
• 17:02
  wrong
• 17:02
  when
• 17:03
  I
• 17:03
  heard
• 17:03
  you
• 17:03
  say
• 17:03
  this,
• 17:03
  but
• 17:04
  the
• 17:04
  motif
• 17:05
  that
• 17:05
  I
• 17:05
  heard
• 17:05
  you
• 17:05
  say
• 17:05
  is
• 17:06
  that
• 17:06
  from
• 17:07
  a
• 17:07
  product
• 17:07
  perspective,
• 17:08
  and
• 17:08
  you
• 17:08
  being
• 17:09
  a
• 17:09
  Chief
• 17:09
  Product
• 17:09
  Officer,
• 17:10
  the
• 17:10
  great
• 17:10
  thing
• 17:10
  about
• 17:10
  AI
• 17:11
  is
• 17:11
  it
• 17:11
  actually
• 17:11
  enables
• 17:12
  you
• 17:12
  to
• 17:12
  create
• 17:13
  more
• 17:13
  products,
• 17:14
  better
• 17:14
  products,
• 17:15
  faster.
• 17:16
  Absolutely.
• 17:16
  Well,
• 17:17
  and
• 17:17
  that's
• 17:17
  kind
• 17:17
  of
• 17:18
  inspiring,
• 17:18
  too.
• 17:18
  If
• 17:19
  we
• 17:19
  keep
• 17:19
  our
• 17:19
  head,
• 17:20
  our
• 17:21
  head
• 17:21
  in
• 17:21
  the
• 17:21
  right.
• 17:22
  If
• 17:22
  we
• 17:22
  keep
• 17:22
  our
• 17:22
  eye
• 17:23
  on
• 17:23
  the
• 17:23
  ball
• 17:23
  or
• 17:23
  keep
• 17:23
  our
• 17:24
  head
• 17:24
  in
• 17:24
  the
• 17:24
  right
• 17:24
  direction,
• 17:25
  we
• 17:25
  should
• 17:25
  be
• 17:25
  able
• 17:26
  to
• 17:26
  use
• 17:26
  it
• 17:26
  to
• 17:26
  that
• 17:27
  end
• 17:27
  to
• 17:28
  help
• 17:28
  define
• 17:28
  ourselves
• 17:29
  as
• 17:29
  retailers
• 17:29
  in
• 17:29
  process
• 17:29
  the
• 17:29
  products
• 17:30
  that
• 17:30
  we
• 17:30
  give
• 17:30
  for
• 17:30
  our
• 17:30
  consumers.
• 17:31
  At
• 17:31
  the
• 17:31
  end
• 17:31
  of
• 17:31
  the
• 17:31
  day.
• 17:32
  Yes,
• 17:32
  absolutely.
• 17:33
  The
• 17:33
  opportunity
• 17:34
  is
• 17:34
  massive.
• 17:35
  I'm
• 17:35
  always
• 17:35
  like,
• 17:36
  you
• 17:36
  know,
• 17:36
  I'm
• 17:36
  thinking
• 17:36
  about
• 17:36
  it
• 17:37
  in
• 17:37
  a
• 17:37
  way
• 17:37
  that
• 17:38
  you
• 17:38
  have
• 17:38
  to
• 17:39
  always
• 17:39
  understand
• 17:40
  all
• 17:40
  the
• 17:40
  side
• 17:40
  effects
• 17:41
  to
• 17:41
  take
• 17:41
  the
• 17:41
  full
• 17:42
  leverage
• 17:42
  of
• 17:42
  the
• 17:42
  opportunity.
• 17:43
  So
• 17:43
  that's
• 17:43
  why
• 17:43
  I've
• 17:43
  spent
• 17:44
  so
• 17:44
  much
• 17:44
  time
• 17:44
  talking
• 17:45
  about
• 17:45
  side
• 17:45
  effects
• 17:46
  per
• 17:46
  se.
• 17:46
  But
• 17:47
  yeah,
• 17:47
  you're
• 17:47
  absolutely
• 17:48
  right.
• 17:48
  The
• 17:48
  things
• 17:48
  that
• 17:48
  can
• 17:49
  be
• 17:49
  done
• 17:49
  for
• 17:49
  the
• 17:49
  customers
• 17:50
  and
• 17:50
  having
• 17:51
  like,
• 17:51
  training
• 17:52
  the
• 17:52
  models
• 17:52
  in
• 17:52
  a
• 17:53
  way
• 17:53
  that
• 17:53
  can
• 17:53
  leverage
• 17:54
  all
• 17:54
  the
• 17:54
  real
• 17:55
  science
• 17:55
  experts
• 17:56
  we
• 17:56
  have,
• 17:57
  that's
• 17:57
  where
• 17:57
  I
• 17:57
  think
• 17:58
  the
• 17:58
  real
• 17:58
  value
• 17:58
  will
• 17:59
  come
• 17:59
  in.
• 17:59
  And
• 17:59
  I'm
• 18:00
  massively,
• 18:00
  massively
• 18:01
  excited
• 18:02
  about
• 18:02
  that.
• 18:02
  Like,
• 18:03
  excitingly
• 18:04
  worrying.
• 18:04
  The
• 18:04
  future
• 18:04
  is
• 18:05
  excitingly
• 18:05
  worrying.
• 18:05
  That's
• 18:06
  the
• 18:06
  phrase
• 18:06
  I
• 18:06
  would
• 18:06
  probably
• 18:06
  use.
• 18:07
  Well,
• 18:07
  it
• 18:07
  kind
• 18:08
  of
• 18:08
  brings
• 18:08
  our
• 18:08
  whole
• 18:08
  interview
• 18:08
  and
• 18:09
  conversation
• 18:09
  full
• 18:09
  circle
• 18:10
  too,
• 18:10
  because
• 18:10
  it,
• 18:10
  you
• 18:10
  know,
• 18:10
  it
• 18:10
  tells
• 18:11
  us,
• 18:11
  you
• 18:11
  know,
• 18:11
  it
• 18:11
  tells
• 18:11
  the
• 18:11
  retail
• 18:12
  executives
• 18:12
  listening.
• 18:12
  Okay,
• 18:12
  you've
• 18:13
  got
• 18:13
  to
• 18:13
  keep
• 18:13
  a
• 18:13
  product
• 18:13
  mindset
• 18:14
  on
• 18:14
  what
• 18:14
  you're
• 18:14
  developing
• 18:15
  for
• 18:15
  the
• 18:15
  consumers.
• 18:15
  But
• 18:16
  then
• 18:16
  you
• 18:16
  also
• 18:16
  got
• 18:16
  to
• 18:16
  keep
• 18:16
  a
• 18:16
  product
• 18:17
  mindset
• 18:17
  in
• 18:17
  terms
• 18:17
  of
• 18:17
  what
• 18:18
  you're
• 18:18
  developing
• 18:18
  for
• 18:18
  your
• 18:18
  employees,
• 18:19
  too,
• 18:19
  in
• 18:19
  terms
• 18:20
  of
• 18:20
  how
• 18:20
  they're
• 18:21
  going
• 18:21
  to
• 18:21
  do
• 18:21
  their
• 18:21
  jobs
• 18:22
  better
• 18:22
  from
• 18:22
  an
• 18:22
  efficiency
• 18:23
  standpoint
• 18:23
  as
• 18:24
  well.
• 18:24
  All
• 18:24
  right,
• 18:25
  well,
• 18:25
  thank
• 18:25
  you.
• 18:26
  That
• 18:26
  was
• 18:26
  great.
• 18:26
  I
• 18:27
  enjoy.
• 18:28
  Thank
• 18:28
  you
• 18:28
  so
• 18:28
  much.
• 18:28
  That
• 18:29
  was
• 18:29
  a
• 18:29
  good
• 18:29
  to
• 18:30
  talk
• 18:30
  to
• 18:30
  you.
• 18:30
  Yeah,
• 18:30
  it's
• 18:30
  really
• 18:30
  fun.
• 18:31
  Really
• 18:31
  fun.
• 18:31
  And
• 18:31
  it's
• 18:31
  great
• 18:31
  to.
• 18:32
  Great
• 18:32
  to
• 18:32
  get
• 18:32
  to
• 18:32
  interview
• 18:33
  you
• 18:33
  and
• 18:33
  get
• 18:33
  to
• 18:33
  know
• 18:33
  you.
• 18:34
  And
• 18:34
  so
• 18:34
  thanks
• 18:34
  for
• 18:34
  your
• 18:34
  time
• 18:34
  again.
• 18:35
  Katya
• 18:35
  Denike
• 18:36
  of
• 18:36
  Holland
• 18:36
  and
• 18:37
  Barrett,
• 18:37
  thanks
• 18:38
  for
• 18:38
  being
• 18:38
  with
• 18:38
  us.
• 18:38
  Thanks
• 18:38
  to
• 18:39
  Fusion
• 18:39
  and
• 18:39
  the
• 18:39
  Retail
• 18:40
  Technology
• 18:40
  show
• 18:40
  here
• 18:41
  in
• 18:41
  London
• 18:41
  for
• 18:42
  sponsoring
• 18:42
  our
• 18:42
  coverage
• 18:43
  all
• 18:43
  conference
• 18:43
  long.
• 18:44
  And
• 18:44
  as
• 18:44
  always,
• 18:45
  on
• 18:45
  behalf
• 18:45
  of
• 18:45
  all
• 18:45
  of
• 18:45
  us
• 18:46
  at
• 18:46
  omnitalk,
• 18:46
  as
• 18:47
  always,
• 18:47
  be
• 18:47
  careful
• 18:47
  out
• 18:48
  there.