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How Holland & Barrett Is Using AI to Reinvent Wellness Retail | RTS 2026

Live from Retail Technology Show 2026 in London, Omni Talk Retail’s Chris Walton sits down with Katya Denike, Chief Product Officer at Holland & Barrett, to discuss how one of Europe’s leading wellness retailers is using technology, product thinking, and AI to transform the customer experience.

Katya shares why Holland & Barrett brought its mobile app in-house, how it grew from a struggling outsourced platform into a major digital growth driver, and why retailers should own the products that create true competitive advantage.

They also explore how Holland & Barrett organizes product teams…

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