Latest / The Real Estate Agent Playbook
Pricing in a High-Rate Market—Exactly What to Do
If you're still using the same pricing strategy from the last decade, you're setting yourself—and your sellers—up for price reductions.
17.5% of listings experienced price cuts last month alone, the highest March rate since 2016.
In today's high-rate market, buyers are ultra-sensitive to monthly payments, insurance hikes, and affordability pressures. In this video, I’ll show you exactly how to price listings to sell fast without falling into the price reduction trap.
We’ll break down:
Why the traditional CMA approach is outdated.
How to use hyper-local analytics, showings-per-week data, and…
The skinny
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