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How to Build a Retail Community That Actually Buys From You
Most independent retailers have heard the advice to "build a community." Far fewer have been shown exactly how to do it — and even fewer have built one that actually buys.
In this episode I'm joined by Ronke Fashola, founder of Love Your Look — a bold, inclusive, colour-forward fashion brand whose customers travel from Scotland and Cardiff to her pop-up shops, answer Instagram queries before she even gets to them, and send garments back to be taken in when they lose weight rather than part with something they love. Ronke has spent the last couple of years building a retail community the hard…
The skinny
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