Latest / Influencer Confidential / Instagram Analytics Creators Need To Be ON TOP OF BRANDS CARE #228

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Instagram Analytics Creators Need To Be ON TOP OF BRANDS CARE #228 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 2: Are you ready to learn what it takes to.
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  Speaker 1: Work in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in.
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  Speaker 2: If you're a creator or an influencer that plays on Instagram,
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  Speaker 2: there are many metrics that you may not be tracking
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  Speaker 2: or be even aware of that Hopefully by the end
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  Speaker 2: of today's podcast, if you're listening, you are going to
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  Speaker 2: be more in tune with because here's the thing. As
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  Speaker 2: someone on the brand side, as someone who has seen
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  Speaker 2: creators submit their metrics, submit their analytics to not only
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  Speaker 2: pitch and work with brands, but post brand reports and campaigns,
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  Speaker 2: metrics are important and they're very important to people on
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  Speaker 2: the brand side. They are literally what brands use to
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  Speaker 2: track success of campaigns. Lucky for you, guys, you guys
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  Speaker 2: have me to help share with you that brand and
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  Speaker 2: analytics that brands care about. So, if your creator that
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  Speaker 2: is looking to grow on Instagram or an influencer that
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  Speaker 2: already has an establish Instagram presence, but I want to
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  Speaker 2: go over. Today are some key metrics and analytics that
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  Speaker 2: you should be looking at because these are the ones
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  Speaker 2: that the brands care about. The first thing we have
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  Speaker 2: to ask ourselves before we even die in is why
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  Speaker 2: do I analytics even matter?
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  Speaker 1: Like?
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  Speaker 2: Why do we even have to go into there? Right?
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  Speaker 2: So many times creators kind of just like shun it
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  Speaker 2: and they're like, I don't want to go in there.
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  Speaker 2: It's annoying. I just want to create. But y'all, analytics
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  Speaker 2: is what is going to help you know your audience.
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  Speaker 2: And when you know your audience, you can create content
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  Speaker 2: that better serves them.
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  Speaker 1: Right.
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  Speaker 2: Ultimately, the analytics are there to help evaluate your performance
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  Speaker 2: and your progress and also measure success. It is a
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  Speaker 2: system of metrics that as a creator, the quicker you
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  Speaker 2: become comfortable with them, the better off are going to
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  Speaker 2: be in the long run in your creator journey. Now,
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  Speaker 2: interestingly enough, Instagram Creator's account made an interesting announcement letting
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  Speaker 2: us know that views was going to be the primary
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  Speaker 2: metric to track on Instagram. Let's go ahead and look
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  Speaker 2: directly at this post and see what it says. So
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  Speaker 2: Instagram says, in the coming weeks, we are introducing views
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  Speaker 2: as the primary metric costs all organic and boosted media formats,
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  Speaker 2: which includes reels, lives, photos, carousels, and stories. Views will
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  Speaker 2: measure the number of times or reel started to play
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  Speaker 2: or replay and the number of times a non reel
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  Speaker 2: appeared on a person's screen. Views will ensure you have
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  Speaker 2: the same metric across Instagram and help you better understand
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  Speaker 2: high your content is performing regardless of its format. So creators,
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  Speaker 2: let us know. And if you guys actually want to
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  Speaker 2: do this in real time with me, I think that's
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  Speaker 2: the best way to learn. If you go over and
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  Speaker 2: head over to your professional dashboard, you're going to see
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  Speaker 2: that right away. Views is the top metric. Right you
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  Speaker 2: can adjust it by date. You can adjust it by
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  Speaker 2: if you want a thirty day weekap or seven day.
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  Speaker 2: But views is the number one thing that we're going
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  Speaker 2: to lean into when it comes to reels. It's no
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  Speaker 2: longer going to say plays, It's going to be saying reviews.
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  Speaker 2: And this is something that's going to be rolling out
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  Speaker 2: within the next couple of weeks. The same thing for
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  Speaker 2: non reels. It says views will be the primary metric
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  Speaker 2: to measure how your content is performing. It is telling
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  Speaker 2: us right here. Impression, which we also use for non reels,
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  Speaker 2: will no longer appear in insights, but they're able to
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  Speaker 2: be tracked. So if you need access to your impressions,
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  Speaker 2: you're going to be able to go ahead and get that,
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  Speaker 2: but it's no longer on the main Instagram analytics directly
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  Speaker 2: on from your phone. Ultimately, views is just going to
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  Speaker 2: give you a better idea of what and how your
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  Speaker 2: content is performing. Now. As someone who again goes to
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  Speaker 2: influencers and helps them monetize through RAM partnerships, if a
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  Speaker 2: creator has a small following but really good views, I'm like,
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  Speaker 2: let's go for it. That's a bigger metric than even
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  Speaker 2: follower count for a lot of the brand clients I
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  Speaker 2: advise because it shows me, like, look how good their
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  Speaker 2: content doing, Like look how many music gets forget they're following,
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  Speaker 2: people are watching it from beginning to end. People are
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  Speaker 2: watching this content, and this creator clearly gets a lot
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  Speaker 2: of visibility. And we all know that Instagram right now
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  Speaker 2: is also trying to push our content to non followers,
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  Speaker 2: so this gives us a really good idea of how
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  Speaker 2: the content is doing overall. Now reach is also a
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  Speaker 2: very interesting metric that brands love because it gives us
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  Speaker 2: the unique number of people that watched your content. So
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  Speaker 2: when you go into your insights and you see accounts reached,
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  Speaker 2: this is a unique number. But just think about it
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  Speaker 2: a lot of times, like you may have someone that
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  Speaker 2: rewatches your video ten twenty thirty times. And what's interesting
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  Speaker 2: if you're trying to reach a new audience, reach actually
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  Speaker 2: tells you if you're doing that right, if you're able
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  Speaker 2: to reach this new audience. Versus impressions tells you how
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  Speaker 2: many time that piece of content has been watched. So
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  Speaker 2: like someone could watch your video ten twenty thirty times,
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  Speaker 2: and those are the impressions because you're getting one person
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  Speaker 2: watch it a bunch of times versus reach, which is
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  Speaker 2: very interesting because again, a brand may hire you to
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  Speaker 2: try to reach a new audience and they're going to
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  Speaker 2: look at this metric to see if, in fact that's
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  Speaker 2: something you're able to help them achieve. So think about
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  Speaker 2: it this way. Okay, reach is unique views and impressions.
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  Speaker 2: It's just like replays as well, So impressions is always
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  Speaker 2: going to be higher than reach. Now, if you're a
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  Speaker 2: creator that is working with a brand and you are
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  Speaker 2: telling them that you will put their link in your bio. Right.
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  Speaker 2: A lot of times creators will include that as part
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  Speaker 2: of a package or a sell. If you go into
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  Speaker 2: the views section of your professional dashboard and scrolls of bottom,
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  Speaker 2: you will see profile activity external link taps. Right, there's
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  Speaker 2: profile visits and external link taps. This is the number
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  Speaker 2: of taps on any of the links on your Instagram profile.
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  Speaker 1: This is an.
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  Speaker 2: Interesting because we're able to see the link clicks. Right.
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  Speaker 2: So if this is something that you're going to be
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  Speaker 2: selling or trying to work with a brand with, brands
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  Speaker 2: want to know, like, I know, that's something I would
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  Speaker 2: want to know if I was going to hire a creator,
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  Speaker 2: I would want to know, like what type of clicks
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  Speaker 2: are they getting on the link in their bio on
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  Speaker 2: any sort of external links? Now another super valuable, super
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  Speaker 2: super valuable, Actually two metworks. We can kind of combine
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  Speaker 2: them together, even though they're very, very different. So let's
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  Speaker 2: talk about saves and shares. If you actually go ahead
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  Speaker 2: and head over to your content interactions and under interactions
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  Speaker 2: is where you can see your saves shares on reels, posts, stories.
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  Speaker 2: So let's talk about saves and shares. Why brands love
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  Speaker 2: this information? So First of all, shares are more important
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  Speaker 2: to the algorithm. A Brands love it too because it
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  Speaker 2: shows your content as sharable. Right, So if you have
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  Speaker 2: a really good sharable rate, that means your videos for
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  Speaker 2: getting shared. The brand is paying you to be in
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  Speaker 2: that video, they're going to get shared. It's a win win.
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  Speaker 2: So the algorithm love shares and brands love shares. Now saves.
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  Speaker 2: The algorithm tends to not love this one as a much.
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  Speaker 2: I think it really rewards sharable content. But brands like
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  Speaker 2: savable content. Why because if you're a creator and someone
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  Speaker 2: saves your posts, that means they want to come back
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  Speaker 2: to it, right And for influencer marketing, this is a
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  Speaker 2: huge win because brands understand that your audience are not
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  Speaker 2: going to buy it right away, but if they save it,
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  Speaker 2: that extends the shelf life of that video. It does
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  Speaker 2: just go down the feed and like get lost into
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  Speaker 2: the abyss. It is now saved, and the brand is
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  Speaker 2: hoping that the person who saved it is going to
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  Speaker 2: come back to it when they're ready to potentially make
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  Speaker 2: that purchase or learn more. So I think that when
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  Speaker 2: you create content and you go into your metrics and
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  Speaker 2: look at your number of saves. You can definitely use
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  Speaker 2: this as a number to help you solidify those brain deals.
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  Speaker 2: And one thing that I teach in our pitching program
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  Speaker 2: is how to up sell and how to charge more
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  Speaker 2: for these types of metrics, because it is a very
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  Speaker 2: attractive metric. If your content issurable, then savable. Now, if
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  Speaker 2: you are a creator that is looking to work with
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  Speaker 2: brands in a paid capacity and you have not checked
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  Speaker 2: out our Pitching a Brand's master Course, I strongly suggest
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  Speaker 2: you do because it is literally the most comprehensive pitching
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  Speaker 2: program on the planet. That's a lot of peas, but
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  Speaker 2: it's true. The program has had hundreds of not thousands
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  Speaker 2: of testimonials from real creators that have taken the leap,
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  Speaker 2: done the work, put themselves in the pitch, and made
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  Speaker 2: their money back. So if that's something that you're interested in,
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  Speaker 2: definitely go ahead and check out. And if you're not
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  Speaker 2: ready to make the jump into our program yet but
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  Speaker 2: want to learn how to pitch the brands, I have
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  Speaker 2: tons of free resources. My favorite one is the free
• 8:15
  Speaker 2: live training that I host. It's called how to Land
• 8:17
  Speaker 2: Paid Brand Deals. Yeall, this training is so fun, it
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  Speaker 2: is live. I'm there teaching. You're going to get examples
• 8:23
  Speaker 2: and it's a really great way to come and learn
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  Speaker 2: things that I don't share here on my podcast. So
• 8:28
  Speaker 2: make sure you come to one of my next free
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  Speaker 2: life trainings if you have it, I will also include
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  Speaker 2: a link below. Now, people ask me all the time
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  Speaker 2: you to do brands care about followers? You know, I
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  Speaker 2: would be lying if I said no, especially when it
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  Speaker 2: comes to influencer campaigns content creator campaigns. Brands do not
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  Speaker 2: care about followers. I will stand by that because it
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  Speaker 2: is a content campaign, it's for contact for the brand's page.
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  Speaker 2: It's not for the creator's page, so followers no matter.
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  Speaker 2: But for influencer campaigns, obviously brands do look at followers.
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  Speaker 2: But I think more than that, you know, I think
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  Speaker 2: the interactions again are more important, like how people are
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  Speaker 2: interacting with your content, and we're also seeing those views, right,
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  Speaker 2: those views as a metric. But followers are important. But
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  Speaker 2: I did just want to mention something about followers that
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  Speaker 2: I thought was interesting. So I had a smaller creator
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  Speaker 2: who was experiencing super high levels of growth in her following,
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  Speaker 2: and she actually used the growth follower growth as a
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  Speaker 2: way to pitch to brands. So she was like, listen,
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  Speaker 2: my account is off buire, it's doing extremely well. I'd
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  Speaker 2: love to work with you. These are my fees now,
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  Speaker 2: but they will change as my account continues to grow.
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  Speaker 2: So I thought that was really brilliant. That was something
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  Speaker 2: we worked on me and her to get a brand
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  Speaker 2: to pay her at a discounted rate because she was
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  Speaker 2: still small but her account was growing. So I think
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  Speaker 2: that's also really important. Now when you hit your follower
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  Speaker 2: section within your insights, you are going to see information
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  Speaker 2: about where they are based. Locations are so important to brands,
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  Speaker 2: especially for any sort of local brand that has any
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  Speaker 2: sort of shippy restrictions, or a brand that wants to
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  Speaker 2: look for a local audience. I've worked with creators who
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  Speaker 2: want to pitch to like a tourism board, for example,
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  Speaker 2: but if there is not a direct flight to your location,
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  Speaker 2: that could be kind of like an off thing, right,
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  Speaker 2: So brands definitely care about your locations. They care about
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  Speaker 2: the age of your people. You know, any sort of
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  Speaker 2: audience demographics I think are always going to be important
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  Speaker 2: to brands. Definitely include that in your media kit, y'all.
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  Speaker 2: If you don't have that in they're already And if
• 10:15
  Speaker 2: you are interested in a custom media kit, I will
• 10:18
  Speaker 2: leave a link to an inquiry form below so you
• 10:20
  Speaker 2: can learn more. All our media kits are custom, they
• 10:23
  Speaker 2: are not tuplets. We make them for you guys. And
• 10:26
  Speaker 2: if you are a creator that needs me Eta kit,
• 10:28
  Speaker 2: you know, remember this is a very important document. This
• 10:31
  Speaker 2: is a document that makes you money, so you better
• 10:33
  Speaker 2: put effort into it. And if that's something that you
• 10:35
  Speaker 2: don't have time to do and you need to help with,
• 10:36
  Speaker 2: that's something we can support you with. So go ahead
• 10:38
  Speaker 2: and fill out that form below and someone will be
• 10:40
  Speaker 2: in touch to share with you a little bit more
• 10:41
  Speaker 2: about our media kit services. But anyways, y'all, all this metrics,
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  Speaker 2: all this information, this should go into your media kit
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  Speaker 2: because this is what brands are interested in seeing. Now.
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  Speaker 2: I personally our team uses metricool and we go into
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  Speaker 2: our analytics. On Metricool, it kind of pulls up everything.
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  Speaker 2: You can also do this manually on your phone and
• 10:59
  Speaker 2: go in and take a look at things like just
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  Speaker 2: kind of flex your muscle. You guys, practice getting into
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  Speaker 2: your analytics and looking it's going to just build good
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  Speaker 2: habits around your influencer journey. Like if you're someone who's
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  Speaker 2: just starting off and getting into your analytics and just
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  Speaker 2: like feeling comfortable with the numbers and not taking them
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  Speaker 2: so personally, I always heep creators. I'm like, don't go
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  Speaker 2: in it every day because it's like the stop market.
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  Speaker 2: You don't want to watch it every day. But is
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  Speaker 2: this something that you can go into weekly or every
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  Speaker 2: two weeks to take a look at, like how are
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  Speaker 2: things going? You know, make decisions based off numbers. Use
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  Speaker 2: everything that we talked about today to make good decisions
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  Speaker 2: about content strategy where you're going. Don't just guess lean
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  Speaker 2: on the numbers. They're the best place to help you
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  Speaker 2: decide a content strategy. They're the best place to show
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  Speaker 2: you what works and what does it. So don't forget
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  Speaker 2: about your analytics, and remember they are important to brands,
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  Speaker 2: especially when you're pitching.
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  Speaker 1: I hope you enjoyed today's episode. If you did, make
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  Speaker 1: sure to rate, review, and subscribe to our show and
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  Speaker 1: visit Sidewalkerdaily dot com for more sources on all things
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  Speaker 1: influencer marketing and social media. Until next time,