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Disruptive AI: Sean Betts on Agentic AI and Synthetic Data
In this episode of the AI Adoption Podcast, Sean Betts, Chief AI and Innovation Officer at Omnicom Media Group, and I discuss the transformative impact of generative AI on marketing and advertising. Sean shares how generative and agentic AI are reshaping the industry, from producing campaign content to designing synthetic research panels that simulate consumer behaviour. He highlights the rapid advancements in creative applications, the importance of building future capabilities, and the challenges of ensuring responsible AI adoption. The conversation examines the emerging capabilities of…
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