Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Forget Online: Master One-to-One Sales Before You Scale

Transcript

Forget Online: Master One-to-One Sales Before You Scale · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be looking at a few
• 0:03
  things related to online and offline marketing, and also the
• 0:08
  importance of trying to dominate your backyard first before you
• 0:14
  decide to go and compete in other neighborhoods or in other
• 0:18
  countries or in other sectors. I'm making today's recording at
• 0:23
  home and today on Independence Day, for some reason, we haven't
• 0:27
  had light for a week. That's the reason why my
• 0:29
  neighbors are lasting generator. So you're going to hear lots of
• 0:33
  noise in the background. You know, that's because you
• 0:35
  know, all of us, as we often do in this country, we're trying to
• 0:39
  cope with the breakdown in public infrastructure.
• 0:44
  So anyway, I'm not here to talk about Nigeria and our problems.
• 0:49
  So if you're tired of using business strategies that work in
• 0:51
  America or the UK but don't seem to work in Nigeria, then welcome
• 0:55
  to this podcast. I'm your host, my name is
• 0:57
  Tavishima Ayede. For years, I've been bringing
• 1:00
  practical, realistic and relevant insights to give
• 1:03
  results in the Nigerian market. So if you're ready to stop
• 1:07
  wasting time with all that generic advice, you know,
• 1:09
  motivation advice and all that stuff, and you want to start
• 1:12
  growing your business the Nigerian way and then stay
• 1:14
  locked into this podcast. Subscribe on Spotify, YouTube,
• 1:17
  Apple or any player of your choice, and if you'd love to
• 1:20
  connect, you can call send me a text message or a WhatsApp
• 1:22
  message on 08064662140. So like I said today we're going
• 1:31
  to be discussing some things online, offline marketing and
• 1:34
  then also the importance of dominating your dormant first
• 1:38
  before you go out and start competing with other people.
• 1:41
  Now, the reason why we are looking at that today is because
• 1:45
  for those of you who've been listening for a while, you know
• 1:46
  that I have a radio show on Radio Maria, 91.3 FM, Abuja.
• 1:51
  That show is a calling show. People call in once in a while.
• 1:54
  We you know, half about and talk about different issues.
• 1:58
  So in particular, about two weeks ago, some gentleman called
• 2:01
  in Jeremiah from Guadalada, Fola from Abuja, Jacob from Guerimpa
• 2:06
  and Edu from Area 2. Those are all, how I say, those
• 2:11
  are all hoods within Abuja. So just in case you're listening
• 2:15
  from another part of the country and you don't have those names
• 2:17
  before, those are Abuja places. So one caller in particular,
• 2:23
  Jeremiah, he said he wanted to try online marketing because he
• 2:27
  thinks it's going to be much more effective because of the
• 2:30
  number of people that he's going to be exposed to.
• 2:33
  Now, Jeremiah is a real estate professional in Abuja and he
• 2:36
  says when he's talking to people they know, they know, send them
• 2:39
  as in they know to give them time.
• 2:41
  So that's the problem. So he's been interested in
• 2:45
  utilising Google Business Page, but he doesn't know how.
• 2:49
  Then he's also interested in Facebook and YouTube and then,
• 2:51
  you know, stuff like that. These are some of the things
• 2:54
  that we've spoken about not just on this podcast, but also on my
• 2:57
  radio show. So my advice to him was, you
• 3:01
  know, I've already made a whole episode on Google Business Page.
• 3:05
  So if this is your first time listening to the podcast, by the
• 3:08
  time you're done, just run a search in whatever podcast app
• 3:12
  you're listening to or maybe try in YouTube using my name and the
• 3:16
  name of the show. And you'll see episodes that
• 3:19
  have been devoted to Google Business page, WhatsApp
• 3:22
  Business, and then Google and my business, Google My Business and
• 3:25
  Google Business page, that same thing.
• 3:27
  So basically I told Jeremiah that look, you know, we've
• 3:29
  already had an episode about this.
• 3:31
  So basically just go on Google and then type in how to set up
• 3:34
  my Google business page and then a series of instructions will
• 3:37
  come up. I write those down.
• 3:39
  The reason why I say write it down is because once you click
• 3:42
  on something it's going to go off the page and then trying to
• 3:45
  go back and find where the original list is sorry list was
• 3:47
  would be a problem. So how to set up my Google
• 3:51
  business page, send some instructions will come up, write
• 3:55
  it down and then follow the instructions step by step.
• 3:58
  Also, I mentioned to Jeremiah and I'm mentioning to you guys,
• 4:02
  that is not something that has to be completed in one day.
• 4:04
  It's an auto save kind of thing. So you can start on Monday, do
• 4:07
  small, come back on Wednesday, do small, come back next week
• 4:10
  Tuesday, do small. Even if it takes you a month,
• 4:13
  you can wrap it up. It's not something you must
• 4:15
  finish today, today. So that was the advice on that.
• 4:17
  Then as a general rule, I would say try not to do too many
• 4:22
  things at the same time, especially if you are a one man
• 4:24
  gang, you're a one woman show. You know, to say you want to be
• 4:27
  running Google business page and I want to be doing Facebook now,
• 4:30
  I'll be doing YouTube now. Like if there's too many things,
• 4:33
  you really make progress. You know, you're about people
• 4:35
  say if you want to make bubbles, be in one spot.
• 4:37
  So it's like that. Learn how to pee in one spot
• 4:40
  basically, that's what I'm saying.
• 4:42
  So stay focused on one thing, optimize that thing, do that
• 4:47
  thing. Well, like take for instance, my
• 4:49
  podcast. You see, I'm not all over the
• 4:50
  place. So the podcast is here.
• 4:53
  Of course, you know, I distribute on YouTube and other
• 4:56
  links, but you don't see me doing a ton of other stuff.
• 5:00
  And you found the podcast, you're finding this thing
• 5:02
  valuable. Later on when things have
• 5:06
  settled down, I'm making quite a bit more cheddar.
• 5:10
  I can now start doing and I'll start doing other other stuff.
• 5:17
  Sorry, 1 moment. OK, I am back.
• 5:22
  Sorry I had to attend to something.
• 5:25
  Then there was a second caller for He's a long time caller of
• 5:28
  the show and he wanted to make a contribution based on something
• 5:32
  we've been talking about. Because like I said, one of the
• 5:36
  things we're going to look at today is the importance of
• 5:38
  dominating your own Dormat Fest before you start looking at
• 5:42
  other neighborhoods, other councils, you know, other
• 5:45
  countries. And so for like holding back
• 5:48
  when we discussed it on the radio show just to lend his own,
• 5:51
  you know, two cents and he agreed, you know, he said that
• 5:55
  look, you know, before you preach the gospel to the whole
• 5:57
  world abroad, he supposed conquer Jerusalem 1st.
• 6:00
  And of course, which is something that the good Lord
• 6:02
  Jesus Christ and the apostles did, you know, you conquer
• 6:04
  Jerusalem 1st and the surroundings.
• 6:07
  Then from there you go into the Gentile nations and then to the
• 6:09
  whole world. So the strategy 9 be the same.
• 6:12
  So that's that's it basically. So we spoke about some of that.
• 6:18
  So I one moment I need to refer to my notes and unfortunately I
• 6:25
  left them on the phone. I didn't write them out on a
• 6:26
  sheet of paper. So 1 moment.
• 6:30
  OK. Then the final caller for that
• 6:35
  particular episode that's like 2 weeks back was a guy called Edu.
• 6:38
  Now Edu from area 2. The problem he was having is he
• 6:41
  loves the whole Coco Timber business, things like that, but
• 6:45
  it's really, really capital intensive.
• 6:47
  Very, very capital intensive. I was wondering how to get into
• 6:50
  the business, but I know we haven't tackled that question
• 6:52
  yet. You know, I'm scheduling that
• 6:54
  for upper week, upper week from from today.
• 6:57
  That's from today that I'm making this particular podcast.
• 7:01
  So those guys that are called, those are the things that
• 7:05
  informed the reason why we're making today's a podcast
• 7:09
  episode. So for Jeremiah now the real
• 7:15
  estate person, he wants to do online marketing because he
• 7:20
  thinks he's going to be much more effective than offline
• 7:22
  marketing. So we have to ask ourselves a
• 7:24
  couple of questions. Number one, is that actually the
• 7:27
  case? Is it true that online marketing
• 7:29
  is better than offline? Now, First off, let's define
• 7:31
  some terms. When we say online marketing,
• 7:34
  let's just say we're doing anything that is Internet
• 7:36
  related, anything that is www.related that's online,
• 7:41
  anything that is Instagram, TikTok, reels, you know,
• 7:45
  whatever what else content, what else e-mail lists, you know all
• 7:54
  of that that is online. Then when we say offline, we
• 7:58
  just mean traditional or real world ish kind of
• 8:02
  communications. So face to face that is offline.
• 8:05
  I go to your office that is offline.
• 8:07
  I pick up the phone that is offline.
• 8:10
  Maybe we're having a WhatsApp conversation, yes, that goes
• 8:14
  over the Internet. But for these purposes, we will
• 8:16
  also call that offline because we're trying to have real time
• 8:19
  communications with someone. So for the purposes of today's
• 8:25
  episode, that is the difference between offline and then online.
• 8:29
  So in a sense, yes, online marketing is a whole lot better
• 8:31
  because of scale. When you're doing online
• 8:35
  marketing, you stay in one place, you press send, you type
• 8:38
  something, you carry out one action and potentially 500
• 8:42
  people, 5000 people, 50,000 people, 5 million people will
• 8:46
  get to see it. So there's that element of
• 8:48
  scale. Now there's the problem.
• 8:51
  Too many people are rushing to go and do online stuff without
• 8:54
  having mastered the fundamentals offline first.
• 8:58
  I repeat, too many people are rushing off into the online
• 9:01
  space without having mastered the fundamentals of offline
• 9:04
  first. In other words, you haven't
• 9:07
  learnt how to have a conversation with a real life
• 9:09
  somebody who is in front of you. How do you think you're going to
• 9:12
  have a fruitful, productive conversation with 50,000 people
• 9:15
  who you can see? Let me ask it again so you can
• 9:20
  feel me one-on-one. You don't know how to carry on
• 9:23
  the conversation with somebody. For some reason, you assume that
• 9:26
  once the mic is on, once you make this post or make this,
• 9:30
  whatever, you assume that you'll be effectively communicating
• 9:33
  with thousands of people. Now, you don't work that way at
• 9:36
  all. This is how it works whether
• 9:38
  you're going to do content marketing like what it is and
• 9:40
  I'm going to do, or you're going to be doing e-mail lists or
• 9:43
  direct response marketing or something.
• 9:46
  The thing is, when you're talking to people in the
• 9:47
  business context, in the sales contents context, you're going
• 9:50
  to be speaking through particular pains, particular
• 9:53
  problems that they have or particular visions that they're
• 9:56
  trying to achieve. If you haven't gotten good at
• 10:00
  discovering those things one-on-one live, like face to
• 10:02
  face, I see you, you see me. How do you think you're going to
• 10:06
  get good at that? You know, when you're on now on
• 10:09
  a much more scalable audience. So we'll go online.
• 10:13
  No wahala, no problem, but just be calm first.
• 10:16
  Be calm, relax. Let us master the offline thing
• 10:19
  first. Are you sure you're talking to
• 10:22
  the right people? Because if your ICP is off your
• 10:26
  ideal customer profile, if you're talking to the wrong
• 10:29
  people face to face, I bet you, you'll be talking to the wrong
• 10:31
  people when you go online and you'll be wasting your money,
• 10:34
  you'll be wasting your time. So even if you're doing a
• 10:37
  podcast like me where you're not spending money, you're wasting
• 10:40
  your time because you don't know who your IP is.
• 10:42
  Your ICP is your ideal customer profile.
• 10:44
  You don't know who your ideal customer is, you don't know who
• 10:47
  your ideal audience is. So you don't be wasting your
• 10:49
  time talking into the void, talking off point, talking
• 10:52
  rubbish. So let's calm down 1st and
• 10:55
  master the online space. How do I figure out who is the
• 11:00
  right person to talk to when I'm talking to that person?
• 11:05
  How do I figure out the things that these people really care
• 11:08
  about? One of the reasons why those,
• 11:10
  those of you who have binge listen to this podcast, one of
• 11:13
  the reasons why I like this because you see the advice that
• 11:15
  I drop here is practical, is relevant, is tailored to the
• 11:18
  Nigerian experience. The only reason why I know that
• 11:21
  is not because I sat down and I thought it up.
• 11:23
  It's because when I started this podcast, I was answering
• 11:25
  questions that people were asking me.
• 11:28
  You can see that I was having one-on-one live conversations
• 11:31
  with somebody that now informed the strategy or the ideas that I
• 11:35
  now want to go and do on online. So now the same scope.
• 11:40
  That's the process, that's the former one.
• 11:43
  That's the way forward. So stop being in this space
• 11:47
  where you try to talk somebody to talk, talk to somebody in
• 11:51
  real life. They give you bass boost, they
• 11:53
  don't send you, you know, they've shown you, they say, you
• 11:55
  know what, let me just go online.
• 11:57
  No, you're just multiplying your inefficiencies.
• 12:01
  So before you go online, step down first.
• 12:04
  Let's stay here one-on-one. Let's figure this thing out so
• 12:08
  that by the time you learn the good habits here, am I talking
• 12:11
  to the right people and am I talking in terms of things that
• 12:14
  they value? When you now go online, you'll
• 12:16
  be much more effective. That's how it's done.
• 12:20
  Don't look at people online like me saying oh there is the
• 12:25
  potential of potentially scaling and reaching out to 50,000
• 12:29
  people. Don't be looking at it like
• 12:31
  that. Well, at least well well yes,
• 12:34
  you should look at it like that, but don't let that hunger push
• 12:37
  you too quick. Master the fundamentals first on
• 12:41
  a face to face level. It will greatly inform the
• 12:44
  strategy, the approach, the tactics for the future when you
• 12:47
  go online. So my advice to folks like
• 12:51
  Jeremiah who is into real estate and other real estate
• 12:54
  professionals, if people know they send you don't think they
• 12:57
  will just hop online. If they're not send you real
• 13:00
  life, by the time you hop online, equally they're not go
• 13:02
  send you as well. The difference is just that when
• 13:05
  people not send you face to face, you can't see it.
• 13:08
  When somebody they shun you face to face, you can't see it.
• 13:12
  So they think it pains either. Chook.
• 13:14
  I understand because I've been there.
• 13:16
  Those of you who've been listening in the last two 2-3
• 13:18
  weeks, you know, when I gave the testimony about how on my laptop
• 13:21
  I had a folder called the F you folder.
• 13:24
  And those are people that snob me.
• 13:27
  And I need to, when I don't make calm, like when I'm a big boy, I
• 13:29
  need to walk up there and say, look, Remember Me and say, Oh
• 13:32
  yeah, Tarish, I remember you. I'll now tell that F you.
• 13:34
  I'll tell them straight up. Look, when I was a nobody, you
• 13:38
  didn't want to deal with me. So now I don't make up F you
• 13:41
  screw off. So I had the folder like that.
• 13:45
  Now one day now my wife is on my laptop.
• 13:47
  She discovered that she says, ah, tavishing my wall is this.
• 13:49
  I say it's my nephew folder. I said because of why?
• 13:51
  I said these are people that don't snob me.
• 13:53
  Before my was like, ah, babe, you know, it's a bit in my
• 13:57
  church here, you know? And then we laughed about it.
• 14:00
  I said, yeah, yeah, I know it's in my church.
• 14:01
  He said, just delete this thing. I said, hey, may I delete time?
• 14:04
  She said just delete it. Delete.
• 14:05
  It is in my truck. So I deleted it.
• 14:09
  But I'm just trying to say that I know where you are.
• 14:11
  Like I can feel you. I feel you.
• 14:14
  I had an actual folder. I was writing down their name #1
• 14:17
  Kelechi, a natural. But no, that's my real name.
• 14:20
  I just made it up. But I'm just trying to tell you
• 14:22
  that specific. I was writing down their name 1
• 14:25
  by 1 so that when I arrive, when I'm on the down to level, I'll
• 14:29
  call them up. So what's up now?
• 14:31
  You been as a family. After I talk small time, I say
• 14:33
  guy F you say why now? I say remember that time.
• 14:36
  I say we should do business together.
• 14:38
  You refused. You didn't have faith in me.
• 14:40
  So my guy, F you. So that's just the whole thing.
• 14:46
  When people they snob you face to face, either choke, he will
• 14:49
  pain you. It still doesn't mean that the
• 14:55
  whole process isn't happening online.
• 14:57
  If you haven't learned the fundamentals when you go on
• 14:59
  online, people will be snobbing you too.
• 15:02
  It's just that you won't know. So like now take around this
• 15:04
  podcast that some of you, let's say 1000 of you started
• 15:08
  listening to this podcast. And then after 2 minutes, some
• 15:11
  people say, I beg this guy the yarn off points.
• 15:15
  And then maybe like 400 people cut off.
• 15:20
  He won't shoot me because I can't see the 400 people, but
• 15:23
  the 400 people are rejecting me face to face.
• 15:25
  I'll feel it. But bottom line, what I'm just
• 15:27
  trying to say is that look, the dynamics is all the same.
• 15:30
  You people know they give you time, they know they send you
• 15:32
  face to face, they know we'll send you online.
• 15:34
  So fix that offline problem first.
• 15:38
  When we now go online will be effective.
• 15:41
  So if my podcast is effective, if you find it to be effective,
• 15:44
  the reason why it's working is not because I am on online.
• 15:48
  The reason why it's working is because offline I learnt one or
• 15:51
  two things. First that now informed my
• 15:52
  strategy when I now hopped on the keyboard or hopped on the
• 15:56
  microphone to make this podcast. So cure those problems first.
• 16:00
  That was my advice to Jeremiah. Then let's see what else.
• 16:08
  So now the importance of competing, I told you that
• 16:12
  Faller called in to make a contribution and of course he
• 16:15
  said that whole thing about conquer Jerusalem before you now
• 16:17
  conquer the ends of the earth. And basically it's the same
• 16:19
  thing. Now, another reason why Faller
• 16:23
  called to say that was because Jeremiah, the real estate guy,
• 16:26
  he also mentioned how in his own locale, Inquiry Park nor the guy
• 16:30
  don't groom one or two boys in the business.
• 16:33
  And so he was thinking, these are my guys now, these are my
• 16:35
  boys and I suppose they compete with these people.
• 16:38
  So he decided to move to another locale.
• 16:40
  He decided to move to Banach Plaza in, we say to Banach area
• 16:45
  to start up his own business. But he said that when he got
• 16:49
  there, that competition was fierce, real fierce and that,
• 16:53
  you know, they didn't even want him in that neighborhood.
• 16:55
  So like he had to pack up. So he had to he sustained some
• 16:59
  losses. So that's one of the reasons why
• 17:01
  for like called, you know, to give that advice and you know,
• 17:04
  also chipped in the same. Now look, when you're about to
• 17:07
  compete, you're going to need a couple of things.
• 17:09
  No more. You're going to need
• 17:10
  persistence. Persistence just means, you
• 17:13
  know, people give you bass boss, you wake up and you try again.
• 17:17
  You know, you go out, you try your best, you encounter one or
• 17:20
  two hostilities, you know things not to align.
• 17:23
  You go back home, you take a Gucci, eat fufu, you drink 1
• 17:29
  cold bottle of Fanta, have your bath, go and sleep, wake up the
• 17:33
  next day, shine your eyes, say your prayers, and then you start
• 17:35
  again. So that's persistence.
• 17:36
  Like, you know, I keep moving. Then unfortunately persistence
• 17:40
  is not enough. You also need cash to compete.
• 17:44
  So like for him, even though he was in the real estate space,
• 17:47
  what he was trying to do that time I think was maybe like food
• 17:49
  related. So you need money,
• 17:50
  Unfortunately, you need to buy raw materials.
• 17:53
  You're in a new space, you got to pay rent, then what else?
• 17:56
  You also need to buy Flyers that you'd be promoting.
• 17:59
  You also need to pay sales team people who will be going out
• 18:02
  talking to people one-on-one to say, oh, I'm here, I'm here, I'm
• 18:05
  here. So, you know, it's not just a
• 18:07
  persistent something. If you don't have cash flows
• 18:09
  behind you, you can't compete. OK, well, nice if you can't
• 18:12
  compete, but your journey will be hard, harder than it it needs
• 18:15
  to be. So that's also part of the
• 18:19
  reasons why you're supposed to conquer your dormouse first.
• 18:21
  Conquer your domain first before you move out because when you
• 18:25
  establish first in your domain, not only have you figured out
• 18:28
  the fundamental processes in the business and you've got the
• 18:31
  mental resilience that you need, you also have the cash flows and
• 18:36
  you've also built some some brand awareness that will help
• 18:40
  you. So the example that I gave was 1
• 18:43
  Amala joint. I didn't call out their name.
• 18:46
  I'm not even sure of the joints name again.
• 18:48
  But The thing is in my head, because my wife likes all those
• 18:51
  places where you go and eat amala with nuts, not disgusting
• 18:57
  soup down that looks green. Is it beggary?
• 18:59
  And they'll now pour something red on top.
• 19:03
  I mean, nothing is disgusting. They would first of all, they'll
• 19:04
  take the amala to put it in the plate.
• 19:06
  Then they'll use their hand and then press now their bare hands
• 19:09
  and then press now the amala, something that somebody supposed
• 19:12
  to be using bare hands will press it down.
• 19:14
  Then they'll now take that green soup that looks like vegetables
• 19:17
  has been blended and they'll pour it in the middle of the
• 19:19
  amala. And I'm like, what kind of
• 19:20
  rubbish is this? Put it in a separate soup.
• 19:23
  Then you now take another red one and then pour it in the in
• 19:27
  the green 1. So you're looking at Amala is
• 19:30
  black. Then inside the Amala, there's
• 19:32
  no one that is green inside the green, there's one that is red
• 19:35
  and they will now carry head of fish and then put inside the the
• 19:40
  middle of fish are put inside and now put all those inside
• 19:44
  inside things and put it there. And then the thing now look like
• 19:47
  one disgusting mess. The mindful now sit down and say
• 19:50
  yes, that is enjoying herself. And never mind.
• 19:52
  I'm thinking, how is this enjoyment?
• 19:54
  Like does this thing look appealing?
• 19:56
  Anyway, That's by the way. So for those of you who like
• 20:01
  that kind of lifestyle, I think I call the abola or something.
• 20:03
  For those of you who like the abola lifestyle, you know, no
• 20:06
  disrespect, but I won't lie, I don't understand you people.
• 20:09
  I look at you people, you think you're enjoying yourselves, but
• 20:11
  to me I'm thinking. And then let me stop here before
• 20:15
  I offend some people. So those guys, now what they did
• 20:20
  was they started in Guarepa and they conquered Guarepa first.
• 20:24
  So in fact, when I knew that they were arriving was one time
• 20:27
  when I was chilling with one of my guys and this time was ready
• 20:31
  late because they invited me out.
• 20:33
  They said that say we haven't seen in a while now.
• 20:36
  We sure just come and have one or two drinks.
• 20:38
  So look me, I would like not a modern night out.
• 20:42
  I don't club. I don't do any of that, so I
• 20:45
  went now we enjoyed ourselves and then by the time was now
• 20:49
  like around 11. Is there more enter wearing back
• 20:51
  as a ha enter worry about how they said this one and when I
• 20:54
  joined the call the place I said for real.
• 20:57
  That's in my mind. I knew that OK, these guys have
• 20:59
  have made it. You see, like when you conquer
• 21:01
  your dormuz, now you conquer your domain.
• 21:06
  You now have some brand, some some how will I call itself some
• 21:10
  brand recognition. People begin to know you.
• 21:13
  They're not saying that oh, those boys, those are that are
• 21:15
  my life place in Guerinpa. That is the place.
• 21:18
  Now we reach that level because you've done a good job in your
• 21:21
  locale, in your region. By the time you now say you want
• 21:25
  to move to another place, because from Guerrepa, next
• 21:28
  place they entered was a Wu say to when you enter, we say to
• 21:31
  your reputation don't precede you as in people already know
• 21:34
  who you are. Like, oh, it's those guys, those
• 21:36
  guys. We did grandpa before.
• 21:38
  OK, then now I will say true. You see how you're even the the
• 21:44
  the brand recognition that you you've gotten is kind of laying
• 21:48
  the way. Make it easy for you to come and
• 21:49
  compete in a new space. So the cash reserves that you
• 21:52
  know, don't day because you've been doing good business in
• 21:55
  grandpa. So that means you have some
• 21:56
  small change to go and buy new space.
• 22:00
  Go and pay for sales team, go and pay for flyer or radio
• 22:05
  Jingle or whatever, you know, so cash reserves one day.
• 22:09
  Your frame of mind, you know, is also you understand the
• 22:13
  persistence that you need is there because you've gone
• 22:17
  through the stress of having to build this business in wearing
• 22:19
  power. So mentally OK, cash on hand now
• 22:23
  he's OK. And then what else?
• 22:29
  So I lost my train of thought. My neighbor just turned off that
• 22:32
  generator. So I was wondering, Ah, light
• 22:34
  don't come. But and it looks like we're
• 22:36
  still stuck in in in this rubbish.
• 22:41
  I guess the round off of fuel there was like, so everything
• 22:47
  you need to compete is now on ground.
• 22:50
  Then the brand recognition you have self is even helping you.
• 22:54
  So these are some of the reasons why it makes sense to conquer
• 23:01
  your domain first before you start trying to look outside,
• 23:06
  outside, outside. So you're based in the catcher.
• 23:10
  You know you're on 20 St. dominate 20 St. first, then you
• 23:16
  can start looking at Allen Ave. maybe or baby before you know
• 23:20
  it, you can be looking towards the on the bridge side.
• 23:22
  Maybe you will now be able to open a another place in
• 23:28
  Maryland, you know, small, small, small, small, small.
• 23:32
  So that's an approach. That's one way.
• 23:34
  So yeah, that's it. So those are some of the ideas
• 23:38
  from those callers, Jeremiah. And follow up before the other
• 23:43
  guy. I do.
• 23:44
  We'll get to some of that later on because I want to address the
• 23:46
  question on the air. You know, first we find out,
• 23:50
  come and make a podcast episode about that.
• 23:56
  Let me see, is there anything else I wanted to talk about?
• 23:59
  Because like I said, unfortunately I didn't write it
• 24:01
  off on a sheet of paper, so I don't do freestyles more.
• 24:04
  You know what, let me respect your time.
• 24:05
  Instead of freestyling, let me just go and sit down.
• 24:09
  If anything else comes to mind, then I'll be a separate podcast
• 24:12
  episode. So that's it and that's all.
• 24:16
  Remember if you'd love to connect, you can call, send me a
• 24:18
  text message or WhatsApp message on 08064662140.
• 24:24
  And if you're ready for more realistic relevant strategies
• 24:28
  for the Nigerian market, you are at the right place because here
• 24:32
  in this feed where you're listening to, whether you're on
• 24:36
  YouTube or any podcast player in this very feed, you might not
• 24:39
  know it because you can see, you know, four or five episodes.
• 24:41
  If you continue to scroll, you will see that there's over 1200
• 24:45
  episodes. Full practical insights.
• 24:48
  Just Scroll down, continue to binge, continue to listen to all
• 24:51
  the previous episodes and I'll see you soon at the next
• 24:54
  episode.