Running Ads in Q4: The Good, the Bad, and the Ugly — with Rita Ainsworth
Everyone talks about ad budgets and creative strategy for Black Friday. Almost nobody talks about what's happening in your nervous system while the dashboard is flashing red. In this episode, Monica Badiu sits down with Rita Ainsworth — a performance marketing veteran who burned out twice before walking away at the peak of her career — to talk about Q4 ad strategy, the hidden cost of running campaigns under chronic stress, and the counterintuitive truth she discovered: doing less is often the highest-leverage move a high performer can make. Whether you're running ads or managing email…
The skinny
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