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39 | Build Your Client Pipeline Now: Essential Strategies for 2024
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This week Jo introduces a metaphor of a staircase, each step representing a phase in the journey of potential clients, from awareness to purchase.
She suggests strategies for building awareness, deepening engagement and trust. Jo emphasises the importance of good marketing and believes a solid strategy can help you show up as an expert.
Building Awareness and Interest (00:01:29) The first step of the client acquisition staircase is about building awareness and…
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