Latest / Selling on Giants: The eCommerce Marketplace Podcast
Why eCommerce Brands Stall Despite Higher Ad Spend | Krista Karpan
Send us Fan Mail
Spending more on Meta ads while revenue stays flat? Krista Karpan, Co-Founder & CEO of Milked Media, explains why eCommerce brands plateau and how to diagnose it using MER, year-over-year data, and creative testing.
Mr. Will and Krista cover how Milked Media drives growth for fashion, jewelry, beauty, and home brands across paid social, email, Google, and creative, plus the early decisions that turned a small agency into an award-winning performance marketing business.
KEY TAKEAWAYS
- Diagnose a plateau with year-over-year data. Month-over-month comparisons are distorted by…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.