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Latest / Frap Rap with GDogggggggg

Ep 4: Shelby Saville (Shelby109)

From employee #11 at Starcom IP to CEO of @Starcom. 🙌

Shelby Saville (Shelby109) and Aaron Goldman (GDogggggggg) connect in Cannes to revisit the early days of digital advertising: when every campaign was an experiment and if something worked, you accelerated, and if it didn't, you pivoted.

Nearly three decades later (🤯), Shelby shares what she's learned about leading through change and why curiosity continues to beat certainty in the AI era.

Grab a frap and enjoy the rap!

The skinny

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